Does Working From Home Have to Mean a Lower Salary?

As return-to-the-office dates come into focus, more people are looking for new remote jobs, but many worry such a move could result in a pay cut.

Experts say a pay cut isn’t a given—but individuals must be savvy about how they negotiate.

Workers looking to take the remote leap should do research about pay scales in the market where they want to live and be prepared to make a compelling case for how they should be compensated.

“Remote jobs tend to pay about the same as their in-office counterparts,” said Brie Reynolds, career development manager and coach at remote job listings site FlexJobs, speaking at The Wall Street Journal Jobs Summit in early October.

Companies typically set salaries based on the market value of the jobs and the cost of living in the employee’s city. Remote work complicates this equation: Some companies are agreeing to let employees work from anywhere for the same pay, but other companies, particularly those that have adopted a hybrid model, are setting remote salaries based on pay in the locations where employees actually live.

In the case of a fully remote company, salaries could be pegged to the region the organization calls its headquarters or where the remote worker is based, or some combination of the two.

“When you’re doing your salary research, you want to look at both your location and the company’s location and see if you can get a decent range out of that,” said Ms. Reynolds, who recommends workers research salaries on Payscale.com and Glassdoor.com.

A lot of companies are still hoping for a return to normal, which means people in offices. Permitting flexibility has become crucial to hiring the best, said Lauren Gardner, a talent executive at Microsoft Corp.

Getting hires “where they want to live and where they can do their best work,” is key to staying competitive, Ms. Gardner said.

New data from LinkedIn show that since early September 70% of people have filtered their searches for jobs on the platform to show exclusively remote-only job postings. But some jobs can’t be done from home and many managers will prefer to see their teams in person, at least some of the time.

People who want to work remotely or have a certain hybrid schedule need to be upfront about what makes them attractive as a remote employee and the exact type of work arrangement and pay they are looking for, said Michael D’Ausilio, global head of talent acquisition at JPMorgan Chase & Co.

“Have the honest conversation with the recruiter or with the hiring manager, because you don’t know if you don’t ask,” Mr. D’Ausilio said. “It is our job to make sure we’re giving you a realistic job preview of what life here would be like.”

Sara Sutton, founder and CEO of FlexJobs, said people in good standing at a company can make their case for maintaining their current pay when they move to a new, cheaper location.

“If you’re a high performer, they are not going to want to replace you,” she said. “They have to make an investment in hiring and bringing somebody up to speed, so there is a cost to the company.”

Job hunters should also review the expenses associated with going into an office. Working from home could save them so much that a pay cut could pay off, Ms. Sutton said. Around 40% of remote workers report personal savings of $5000 annually on expenses related to working at the office, such as commuting, dry cleaning and buying lunch, she said. Another 20% said they save up to $10,000 a year—a big consideration when negotiating.

They call themselves TikTok refugees—and the app they are fleeing to is a lot more Chinese than the video-sharing app whose U.S. fate now hangs in the balance.

After Supreme Court justices Friday seemed inclined to let stand a law that would shut down TikTok in the U.S., the Chinese social-media platform Xiaohongshu , translated in English as Little Red Book, has received a flood of American TikTok users. They are looking for a sanctuary or a way to protest the potentially imminent TikTok ban—never mind that they don’t speak Chinese.

Charlotte Silverstein, a 32-year-old publicist in Los Angeles, downloaded Xiaohongshu on Sunday night after seeing videos on TikTok about migrating to the app, which Americans dubbed “RedNote.” She described the move as a “last act of defiance” in her frustration about the potential TikTok ban.

“Everyone has been super welcoming and sweet,” said Silverstein, who has made three posts so far. “I love the sense of community that I’m seeing already.”

By Monday, TikTok refugees had pushed Xiaohongshu to the top of the free-app chart on Apple ’s App Store.

“I’m really nervous to be on this app, but I also find it to be really exciting and thrilling that we’re all doing this,” one new Xiaohongshu user said in a video clip on Sunday. “I’m sad that TikTok might actually go, but if this is where we’re gonna be hanging out, welcome to my page!” Within a day, the video had more than 3,000 comments and 6,000 likes. And the user had amassed 24,000 followers.

Neither Xiaohongshu nor TikTok responded to requests for comment.

The flow of refugees, while serving as a symbolic dissent against TikTok’s possible shutdown, doesn’t mean Xiaohongshu can easily serve as a replacement for Americans. TikTok says it has 170 million users in the U.S., and it has drawn many creators who take advantage of the app’s features to advertise and sell their products.

Most of the content on Xiaohongshu is in Chinese and the app doesn’t have a simple way to auto-translate the posts into English.

At a time of a strained U.S.-China relationship, some new Chinese-American friendships are budding on an app that until now has had few international users.

“I like that two countries are coming together,” said Sarah Grathwohl, a 32-year-old marketing manager in Seattle, who made a Xiaohongshu account on Sunday night. “We’re bonding over this experience.”

Granthwohl doesn’t speak Chinese, so she has been using Google Translate for help. She said she isn’t concerned about data privacy and would rather try a new Chinese app than shift her screentime to Instagram Reels.

Another opportunity for bonding was a photo of English practice questions from a Chinese textbook, with the caption, “American please.” American Xiaohongshu users helped answer the questions in the comments, receiving a “thank u Honey,” from the person who posted the questions.

By Monday evening, there have been more than 72,000 posts with the hashtag #tiktokrefugee on Xiaohongshu, racking up some 34 million views.

In an English-language post titled “Welcome TikTok refugees,” posted by a Shanghai-based Xiaohongshu user, an American user responded in Chinese with a cat photo and the words, “Thank you for your warm welcome. Everyone is so cute. My cat says thanks, too.” The user added, “I hope this is the correct translation.”

Some Chinese users are also using the livestreaming function to invite TikTok migrants to chat. One chat room hosted by a Chinese English tutor had more than 179,900 visits with several Americans exchanging cultural views with Chinese users.

ByteDance-owned TikTok isn’t available in China but has a Chinese sister app, Douyin. American users can’t download Douyin, though; unlike Xiaohongshu, it is only accessible from Chinese app stores.

On Xiaohongshu, Chinese users have been sharing tutorials and tips in English for American users on how to use the app. Meanwhile, on TikTok, video clips have also multiplied over the past two days teaching users the correct pronunciation of Xiaohongshu—shau-hong-SHOO—and its culture.

Xiaohongshu may be new to most Americans, but in China, it is one of the most-used social-media apps. Backed by investors like Chinese tech giants Tencent Holdings and Alibaba Group , Xiaohongshu is perhaps best described as a Chinese mix of Instagram and Reddit and its users increasingly treat it as a search engine for practical information.

Despite its Little Red Book name, Xiaohongshu has little in common with the compilation of Mao Zedong ’s political writings and speeches. In fact, the app aspires to be a guidebook about anything but politics.

Conceived as a shopping guide for affluent urbanites in 2013, Xiaohongshu has morphed into a one-stop shop for lifestyle and shopping recommendations. Every day, its more than 300 million users, who skew toward educated young women, create, share and search for posts about anything from makeup tutorials to career-development lessons, game strategies or camping skills.

Over the years, Xiaohongshu users have developed a punchy writing style, with posts accompanied by images and videos for an Instagram feel.

Chinese social-media platforms are required to watch political content closely. Xiaohongshu’s focus on lifestyle content, eschewing anything that might seem political, makes it less of a regulatory target than a site like Weibo , which in 2021 was fined at least $2.2 million by China’s cyberspace watchdog for disseminating “illegal information.”

“I don’t expect to read news or discussion of serious issues on Xiaohongshu,” said Lin Ying, a 26-year-old game designer in Beijing.

The American frenzy over a Chinese app is the reverse of a migration in recent years by Chinese social-media users seeking refuge from censorship on Western platforms , such as X, formerly known as Twitter, or, more recently, BlueSky.

Just like TikTok users who turn to the app for fun, Xiaohongshu users also seek entertainment through livestreams and short video clips as well as photos and text-posts on the platform.

Xiaohongshu had roughly 1.3 million U.S. mobile users in December, according to market-intelligence firm Sensor Tower, which estimates that U.S. downloads of the app in the week ending Sunday almost tripled compared with the week before.

Sensor Tower data indicates that Xiaohongshu became the top-ranked social-networking and overall free app on Apple’s App Store and the 8th top-ranked social app on the Google Play Store on Monday, “a feat it has never achieved before,” said Abe Yousef, senior insights analyst at Sensor Tower.

Run by Shanghai-based Xingin Information Technology, Xiaohongshu makes money primarily from advertising, according to a Xiaohongshu spokeswoman. The company was valued at $17 billion after its latest round of private-equity investment in the summer, according to research firm PitchBook Data.

Not everyone is singing kumbaya. Some Chinese Xiaohongshu users are worried about the language barrier. And some American TikTok users are concerned about data safety on the Chinese app.

But many are hoping to build bridges between the two countries.

“Y’all might think Americans are hateful because of how our politicians are, but I promise you not all of us are like that,” one American woman said on a Sunday video she posted on Xiaohongshu with Chinese subtitles.

She went on to show how to make cheese quesadillas using a waffle maker.

The video collected more than 11,000 likes and 3,000 comments within 24 hours. “It’s so kind of you to use Chinese subtitles,” read one popular comment posted by a user from Sichuan province.

Another Guangdong-based user commented with a bilingual “friendly reminder”: “On Chinese social-media platforms please do not mention sensitive topics such as politics, religion and drugs!!!”

Does Working From Home Have to Mean a Lower Salary?

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Chinese users of Xiaohongshu, or Little Red Book, welcome Americans fleeing a feared TikTok ban