Is Your Colleague Earning More Than $200,000 a Year? Now You Can Find Out

Want to make more than $200,000 a year in New York? The options may be more plentiful than you think.

From content director at Colgate-Palmolive Co. to the diversity, equity and inclusion business manager at Macy’s Inc., the list of jobs offering the chance to make over $200,000 includes careers in a wide a range of industries, one of the early revelations from New York City’s new salary transparency law.

The measure, which takes effect Tuesday, requires nearly all New York employers to list pay on job postings, along with internal transfer or promotion opportunities. Companies hiring for remote positions that could conceivably be done from New York must also comply with the law and list minimum and maximum salary ranges, city officials have said.

The result is a trove of updated job listings at some of the nation’s most prominent employers, providing job seekers, existing employees and the merely curious with a rare glimpse at the pay practices of major companies.

Some employers, like Amazon.com Inc., have dozens of jobs with maximum pay of more than $200,000, according to listings. An opening for principal product manager in the company’s Amazon Music division lists a base salary of $197,900 to $267,800 a year in New York. A head of leadership and organisational development can make a salary of as much as $321,700.

An Amazon spokesman, August Aldebot-Green, said the company is committed to pay equity and lists the pay for some roles even when not required.

The listed ranges, which companies had to post as of 12:01 a.m. Tuesday, can help shed light on how companies set pay, a process that has long baffled both job seekers and employees. The salary data also are likely to raise questions among workers about why some jobs pay so much more than others, compensation specialists say.

Pay “is going to be all over the map,” said Susan Schroeder, a partner at Compensation Advisory Partners LLC and a longtime compensation consultant. “All of this has been done behind the scenes for years.”

How pay is determined has also become more complex, executives and advisers say. Many large companies have roughly 15 salary grades, or broad pay bands internally; human-resources staffers then try to match similar roles across departments to each of those levels, Ms. Schroeder said. Companies often then buy data sets listing salaries at rivals or in an industry as a whole in an attempt to benchmark pay to others.

New York’s law doesn’t require companies to include information on benefits, bonuses or additional stock-based compensation. Many employers note on listings that base pay can vary by location, skills and other factors. Though the law requires employers to post “good-faith” ranges, what that means in reality is up to some interpretation, executives say.

Among the listings posted so far, lower-level jobs tend to have fairly narrow ranges. By contrast, some companies list salaries for senior positions that vary by more than $200,000. An assistant vice president position involving machine learning platforms at CVS Health Corp., for example, has a posted range of $189,400 to $416,700. A CVS Health spokeswoman declined to comment.

Some ranges can be so broad they are essentially meaningless for workers, some employment attorneys say. Employers posting wide ranges may be aiming to reflect that a broad array of candidates could potentially fill the role, including those who are very senior, said Nancy Boston, director of compensation at payroll processor Automatic Data Processing Inc.

“You want to ensure if a company needs to recruit somebody who’s really highly an expert in that area, they’re able to attract that level of talent,” she said.

The position of global content director at Colgate, which seeks 10 years of experience, includes a range of $172,000 to $253,050. The position focuses on content “through the entire marketing funnel,” a posting notes. A research and innovation director position in skin health and personal care comes with a top salary of $225,750.

Some companies are also spelling out the differences in pay between locations on job listings. A position for a tax director at accounting and consulting giant PricewaterhouseCoopers LLP says that the base pay ranges between $144,000 and $368,000 in Colorado; in New York, that salary is listed at between $158,400 and $434,000. A PwC spokeswoman didn’t immediately comment.

Cost-of-living differences can account for variations in pay between states, compensation specialists say. Colorado’s salary transparency law took effect last year, while salary ranges will be required in states such as California and Washington beginning in January. Companies that fail to comply with New York City’s law could face fines or other penalties.

Pay matters have become so complex that those who advise on it typically earn six-figure salaries, too, postings show. A position for a job architecture manager, advising clients on compensation strategies, at Deloitte has a posted salary range of $145,000 to $268,000. The posting notes that at Deloitte, “it is not typical for an individual to be hired at or near the top of the range.” A compensation consultant at Warner Bros. Discovery, owner of CNN and HBO, can earn as much as $187,460.

Other workplace-related roles also come with salaries topping $100,000. At Macy’s, the diversity and inclusion role, supporting the company’s chief diversity officer, lists a base salary of $142,080 to $237,000.

ADP’s Ms. Boston advised workers browsing career sites to remember that total compensation may be different than the base salary, and said she encouraged employers to be prepared to clearly articulate how pay decisions are made.

“I can assume that there will be a lot of confusion,” she said.

They call themselves TikTok refugees—and the app they are fleeing to is a lot more Chinese than the video-sharing app whose U.S. fate now hangs in the balance.

After Supreme Court justices Friday seemed inclined to let stand a law that would shut down TikTok in the U.S., the Chinese social-media platform Xiaohongshu , translated in English as Little Red Book, has received a flood of American TikTok users. They are looking for a sanctuary or a way to protest the potentially imminent TikTok ban—never mind that they don’t speak Chinese.

Charlotte Silverstein, a 32-year-old publicist in Los Angeles, downloaded Xiaohongshu on Sunday night after seeing videos on TikTok about migrating to the app, which Americans dubbed “RedNote.” She described the move as a “last act of defiance” in her frustration about the potential TikTok ban.

“Everyone has been super welcoming and sweet,” said Silverstein, who has made three posts so far. “I love the sense of community that I’m seeing already.”

By Monday, TikTok refugees had pushed Xiaohongshu to the top of the free-app chart on Apple ’s App Store.

“I’m really nervous to be on this app, but I also find it to be really exciting and thrilling that we’re all doing this,” one new Xiaohongshu user said in a video clip on Sunday. “I’m sad that TikTok might actually go, but if this is where we’re gonna be hanging out, welcome to my page!” Within a day, the video had more than 3,000 comments and 6,000 likes. And the user had amassed 24,000 followers.

Neither Xiaohongshu nor TikTok responded to requests for comment.

The flow of refugees, while serving as a symbolic dissent against TikTok’s possible shutdown, doesn’t mean Xiaohongshu can easily serve as a replacement for Americans. TikTok says it has 170 million users in the U.S., and it has drawn many creators who take advantage of the app’s features to advertise and sell their products.

Most of the content on Xiaohongshu is in Chinese and the app doesn’t have a simple way to auto-translate the posts into English.

At a time of a strained U.S.-China relationship, some new Chinese-American friendships are budding on an app that until now has had few international users.

“I like that two countries are coming together,” said Sarah Grathwohl, a 32-year-old marketing manager in Seattle, who made a Xiaohongshu account on Sunday night. “We’re bonding over this experience.”

Granthwohl doesn’t speak Chinese, so she has been using Google Translate for help. She said she isn’t concerned about data privacy and would rather try a new Chinese app than shift her screentime to Instagram Reels.

Another opportunity for bonding was a photo of English practice questions from a Chinese textbook, with the caption, “American please.” American Xiaohongshu users helped answer the questions in the comments, receiving a “thank u Honey,” from the person who posted the questions.

By Monday evening, there have been more than 72,000 posts with the hashtag #tiktokrefugee on Xiaohongshu, racking up some 34 million views.

In an English-language post titled “Welcome TikTok refugees,” posted by a Shanghai-based Xiaohongshu user, an American user responded in Chinese with a cat photo and the words, “Thank you for your warm welcome. Everyone is so cute. My cat says thanks, too.” The user added, “I hope this is the correct translation.”

Some Chinese users are also using the livestreaming function to invite TikTok migrants to chat. One chat room hosted by a Chinese English tutor had more than 179,900 visits with several Americans exchanging cultural views with Chinese users.

ByteDance-owned TikTok isn’t available in China but has a Chinese sister app, Douyin. American users can’t download Douyin, though; unlike Xiaohongshu, it is only accessible from Chinese app stores.

On Xiaohongshu, Chinese users have been sharing tutorials and tips in English for American users on how to use the app. Meanwhile, on TikTok, video clips have also multiplied over the past two days teaching users the correct pronunciation of Xiaohongshu—shau-hong-SHOO—and its culture.

Xiaohongshu may be new to most Americans, but in China, it is one of the most-used social-media apps. Backed by investors like Chinese tech giants Tencent Holdings and Alibaba Group , Xiaohongshu is perhaps best described as a Chinese mix of Instagram and Reddit and its users increasingly treat it as a search engine for practical information.

Despite its Little Red Book name, Xiaohongshu has little in common with the compilation of Mao Zedong ’s political writings and speeches. In fact, the app aspires to be a guidebook about anything but politics.

Conceived as a shopping guide for affluent urbanites in 2013, Xiaohongshu has morphed into a one-stop shop for lifestyle and shopping recommendations. Every day, its more than 300 million users, who skew toward educated young women, create, share and search for posts about anything from makeup tutorials to career-development lessons, game strategies or camping skills.

Over the years, Xiaohongshu users have developed a punchy writing style, with posts accompanied by images and videos for an Instagram feel.

Chinese social-media platforms are required to watch political content closely. Xiaohongshu’s focus on lifestyle content, eschewing anything that might seem political, makes it less of a regulatory target than a site like Weibo , which in 2021 was fined at least $2.2 million by China’s cyberspace watchdog for disseminating “illegal information.”

“I don’t expect to read news or discussion of serious issues on Xiaohongshu,” said Lin Ying, a 26-year-old game designer in Beijing.

The American frenzy over a Chinese app is the reverse of a migration in recent years by Chinese social-media users seeking refuge from censorship on Western platforms , such as X, formerly known as Twitter, or, more recently, BlueSky.

Just like TikTok users who turn to the app for fun, Xiaohongshu users also seek entertainment through livestreams and short video clips as well as photos and text-posts on the platform.

Xiaohongshu had roughly 1.3 million U.S. mobile users in December, according to market-intelligence firm Sensor Tower, which estimates that U.S. downloads of the app in the week ending Sunday almost tripled compared with the week before.

Sensor Tower data indicates that Xiaohongshu became the top-ranked social-networking and overall free app on Apple’s App Store and the 8th top-ranked social app on the Google Play Store on Monday, “a feat it has never achieved before,” said Abe Yousef, senior insights analyst at Sensor Tower.

Run by Shanghai-based Xingin Information Technology, Xiaohongshu makes money primarily from advertising, according to a Xiaohongshu spokeswoman. The company was valued at $17 billion after its latest round of private-equity investment in the summer, according to research firm PitchBook Data.

Not everyone is singing kumbaya. Some Chinese Xiaohongshu users are worried about the language barrier. And some American TikTok users are concerned about data safety on the Chinese app.

But many are hoping to build bridges between the two countries.

“Y’all might think Americans are hateful because of how our politicians are, but I promise you not all of us are like that,” one American woman said on a Sunday video she posted on Xiaohongshu with Chinese subtitles.

She went on to show how to make cheese quesadillas using a waffle maker.

The video collected more than 11,000 likes and 3,000 comments within 24 hours. “It’s so kind of you to use Chinese subtitles,” read one popular comment posted by a user from Sichuan province.

Another Guangdong-based user commented with a bilingual “friendly reminder”: “On Chinese social-media platforms please do not mention sensitive topics such as politics, religion and drugs!!!”

Is Your Colleague Earning More Than $200,000 a Year? Now You Can Find Out

As a salary transparency law takes effect in New York City, postings show pay ranges for jobs at companies from Amazon to PwC

Chinese users of Xiaohongshu, or Little Red Book, welcome Americans fleeing a feared TikTok ban