Meta Unveils New Mixed Reality Headset in Push for Traction on Metaverse
Facebook-parent also showcases AI assistants for social apps, new Ray-Ban smart glasses
3 min
Facebook parent Meta Platforms on Wednesday announced the release date of its coming Quest 3 mixed-reality headset and new Ray-Ban smart glasses along with a bevy of AI assistants for its social apps.
“The limits of your physical space are going to be able to expand,” Meta CEO Mark Zuckerberg said when announcing the new products. “You’re going to be able to be a part of much larger worlds.”
The company is hoping the devices will jump-start its push to bring users into the so-called metaverse, an effort on which it has spent billions of dollars and seen limited returns. Apple is set to release its Vision Pro headset in 2024, years after Zuckerberg renamed the company in an attempt to focus on what he’s said may be the next emerging computing platform.
The Quest 3 will place an emphasis on the ability for users to work or play in apps that overlay virtual objects within users’ physical spaces, Zuckerberg said. The headset will begin shipping to users on Oct. 10, with preorders for the $499 device starting on Wednesday. Zuckerberg said the device will place emphasis on the ability for users to work or play in apps that project virtual objects within users’ physical spaces.
Zuckerberg said the company designed the device to have the “world’s best immersive content library.” As part of the presentation, Zuckerberg showed a demonstration of a Lego game and announced that Meta has joined with Microsoft to bring Xbox Cloud Gaming to the device in December. Additionally, Microsoft 365 will come to the Quest by the end of the year, Zuckerberg said.
The Quest 3 “is going to be the best value spatial computing headset on the market for a long time to come,” said Meta Chief Technology Officer Andrew Bosworth, adding that the device features no wires or a battery pack, a shot at Apple’s Vision Pro device. That headset will cost $3,499.
Meta will also release the second generation of its Ray-Ban smart glasses on Oct. 17 for $299. The Wall Street Journal had previously reported that the devices would arrive as soon as this fall.
The second generation Ray-Ban smart glasses will allow users to livestream their perspective to their followers. The new smart glasses will include a 36-hour battery life and will be available in more Ray-Ban models than its predecessor.
The device will also come equipped with Meta AI, an artificial-intelligence assistant announced by Zuckerberg on Wednesday. Users will also be able to point at objects or landmarks they are looking at and ask Meta AI for information about it.
“Smart glasses are the ideal form factor to let an AI assistant see what you’re seeing and hear what you’re hearing,” Zuckerberg said.
Meta AI is built on the company’s Llama 2 large-language model and is a general purpose AI assistant that can answer user questions within Messenger, WhatsApp and Instagram. Meta AI will be able to provide users with real-time information through a partnership with Microsoft Bing, Zuckerberg said.
Additionally, Meta announced that it will also release 28 AI chatbots that users will be able to interact with. Meta joined with a number of celebrities, including Tom Brady, Paris Hilton and Snoop Dogg, whose faces provide facial expressions as users interact with the chatbots. The Journal had previously reported that Meta would release AI chatbots with personalities.
“This is our first effort at training a bunch of AIs that are a bit more fun,” Zuckerberg said, adding that they will have a number of limitations that will become apparent to users.
Zuckerberg said the AI chatbots will be released in a limited beta mode on Wednesday.
In addition to the chatbots, Zuckerberg announced EMU, an AI model capable of taking users’ text prompts and turning them into images within five seconds. EMU, which won’t be open sourced, will be integrated within Meta AI and will roll out to English-speaking users over the next month, starting on Wednesday. The image-generating model will allow users to create custom stickers they can send to friends, and it will also allow users to edit their images on Instagram next month, Zuckerberg said.
—Meghan Bobrowsky contributed to this article.
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The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
Chinese carmaker GAC will expand its Australian electric vehicle line-up with the city-focused AION UT hatchback.
Chinese carmaker GAC will expand its Australian electric vehicle line-up with the city-focused AION UT hatchback.
< 1 minGAC Australia has confirmed the AION UT, an all-electric compact hatchback, as the fourth model to join its local range, with the vehicle set to go on sale mid-year.
The AION UT will be the second fully electric model released in Australia under GAC’s AION sub-brand, following the launch of the AION V medium SUV.
The company says the new hatch has been developed specifically with urban driving in mind, combining compact exterior dimensions with competitive interior space.
Designed at GAC’s Milan Design Centre, the AION UT features a fastback silhouette, two-tone floating roof and pixel-style lighting elements intended to give the car a distinctive, tech-forward appearance.
GAC also points to what it describes as the world’s first “eyebrow-style” headlamp design as a visual signature for the model.
Despite its compact positioning, the AION UT rides on a 2,750mm wheelbase, which GAC says allows for interior space that rivals larger vehicles in the same segment.
Full technical specifications, equipment levels and pricing for the Australian market have not yet been announced.
The confirmation of the AION UT comes as competition in Australia’s electric vehicle market continues to intensify, particularly at the more affordable end of the spectrum.
While early EV adoption was dominated by premium models and SUVs, manufacturers are increasingly turning their attention to smaller, city-oriented cars aimed at price-conscious buyers and urban commuters.
GAC entered the Australian market late last year with a mix of petrol, plug-in hybrid and electric models, including the AION V, M8 PHEV and EMZOOM.
The company has indicated it plans to introduce more than 10 models locally over the next five years as part of its long-term Australian strategy.
Chinese carmaker GAC will expand its Australian electric vehicle line-up with the city-focused AION UT hatchback.
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