More than a transaction: Atlas takes a broader view of property
Atlas Real Estate is reimagining how people connect with property, combining listings, market insights, local stories and lifestyle content in one destination for those buying, selling or simply exploring the market.
By Partner Post
Mon, Aug 24, 2026 12:00pm 4min
Property has always been about more than buying and selling. A home can represent a fresh start, a long-term investment, an architectural idea or a connection to a particular neighbourhood. Even when people are not planning a move, many still enjoy following the market, researching local areas and discovering the stories behind remarkable homes.
Atlas Real Estate is responding to that wider interest by creating more ways for people to engage with property. Bringing listings, market information, local perspectives and lifestyle stories together, Atlas offers a destination for anyone curious about homes and the communities surrounding them.
It reflects the reality that people approach real estate with different needs and motivations. One visitor might be actively searching for a new home, while another may want to understand recent results in their suburb. Others might be keeping an eye on changing market conditions, exploring an unfamiliar area or simply appreciating thoughtful architecture and premium residential design.
At atlas.com.au, those interests meet in one place. Visitors can browse properties for sale and recent results, while also exploring market insights, featured homes, local stories and introductions to the people behind Atlas. The result is an experience designed to remain relevant before, during and after a traditional property transaction.
“We’re reimagining real estate around how people actually engage with property today — bringing together market insight, exceptional homes, local perspective and lifestyle in a way that feels more relevant and useful,” says Michael Coombs, Director of Atlas Real Estate.
That approach recognises that an interest in property rarely begins on the day someone decides to buy or sell. A future buyer may spend months learning about suburbs, monitoring prices and refining their sense of what they want. A homeowner might follow nearby sales to understand the changing value and character of their area. An investor may be looking for broader market context, while a design enthusiast may be drawn to an exceptional renovation or a distinctive piece of architecture.
By accommodating those different forms of curiosity, Atlas aims to make engaging with real estate feel less transactional and more connected to everyday life. Property is shaped by its surroundings: the streets, businesses, landscapes and people that give a place its identity. Understanding a home therefore means looking beyond its floor plan or sales history to consider the lifestyle and community that come with it.
This broader perspective also gives local stories a meaningful role. Suburbs are constantly evolving, influenced by new businesses, changing demographics, design trends and the people who choose to make them home. Content that explores these forces can help readers build a richer understanding of an area, whether they are preparing to move there or simply want to stay informed about their own neighbourhood.
The same is true of market information. Sales results and property data are most useful when they are accessible and supported by context. Bringing recent results together with insights and local knowledge can help people follow the market on their own terms, without suggesting that every visit must lead immediately to a transaction.
For Atlas, this thinking forms part of “Real Estate, Reimagined”, its broader brand campaign focused on using brand, creativity and technology to deliver a more relevant, useful and human real estate experience. Rather than treating technology as an end in itself, the emphasis is on how it can make property easier and more engaging to explore.
That human focus matters because real estate decisions are often closely tied to significant moments in people’s lives. A move may be connected to a growing family, a new job, a change in lifestyle or a long-held ambition. Even outside those milestones, homes and neighbourhoods remain a source of interest because they reflect how people live and how communities develop.
Atlas’s approach makes room for both the practical and aspirational sides of that interest. Readers can seek out information with a clear goal in mind or browse simply because a property, place or story captures their attention. In either case, they can move easily between homes, results, market perspectives and local inspiration.
The ambition is not to redefine why people care about property, but to reflect the many reasons they already do. By combining useful information with engaging editorial content, Atlas is creating a place for buyers, sellers, homeowners, investors and the property-curious alike.
Whatever brings you to property, discover more at atlas.com.au
The completed penthouse at Park Residences showcases a considered approach to luxury apartment living, combining northern light, curated interiors and the privacy of a whole-floor residence.
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Inside Abadeen’s Penthouse Crowning Park Residences in Cremorne
The completed penthouse at Park Residences showcases a considered approach to luxury apartment living, combining northern light, curated interiors and the privacy of a whole-floor residence.
By Partner Post
Mon, Sep 14, 2026 6min
There is a fundamental advantage in being able to walk through a newly built penthouse before deciding to buy it.
The purchaser can see how northern light moves through the living room, judge whether the terrace is large enough for entertaining and understand the real relationship between the interiors and the view. The quality of the stone, joinery and finishes no longer needs to be imagined from a sample board.
That certainty forms an important part of the appeal at Park Residences in Cremorne, where Lower North Shore specialist Abadeen has released the completed whole-floor penthouse for sale by expressions of interest.
Occupying the building’s uppermost level, the residence spans 295sqm on title, including a 74sqm wraparound terrace. It has three bedrooms plus a study, 2.5 bathrooms and private lift access, with its principal rooms oriented north towards the leafy surrounds of Cremorne and Middle Harbour.
Park Residences Penthouse, Cremorne
The scale is intended to feel closer to a freestanding home than a conventional apartment. It is also the crowning residence in a completed collection of just 11 homes, giving the building a degree of privacy increasingly difficult to find in larger residential developments.
A penthouse designed from the inside out
The penthouse is the product of a collaboration between Abadeen founder and executive chairman Justin Brown and designer and curator Jack Freeman, founder of FREEMAN & CO.
Their brief extended beyond specifying premium finishes. The intention was to create an established private residence — a home with warmth, art and individual pieces — rather than an immaculate but impersonal display apartment.
“The experience begins the moment the lift doors open,” Brown says.
“You’re welcomed into an elegant dining room before the home opens into an extraordinary living space framed by sun-drenched harbour views.”
Park Residences Penthouse, Cremorne
Brown says that when someone walks through the front door, they pause.
“It’s not just the view, it’s the incredible sense of space, the warmth created by the northern sunlight that fills the interiors, and the way every room connects so effortlessly. It has all the proportions of a luxury home, while delivering the effortless lifestyle and personalised experience of living in a world-class six-star hotel, combined with the simplicity and convenience of apartment living.”
Freeman’s approach is based on the idea of collecting rather than decorating. Furniture, lighting and art are selected for their form, provenance and relationship to the architecture, producing an interior that appears to have developed over time.
At Park Residences, the curation includes furniture by Parisian design house Pierre Augustin Rose and the sculptural Ball and Shade pendant by London studio Square in Circle.
Park Residences Penthouse, Cremorne
These international pieces sit within an architectural framework of oak flooring, marble surfaces, full-height glazing, integrated joinery and a feature fireplace.
The result is restrained but not anonymous. Curved and sculptural furniture softens the apartment’s clean architectural lines, while art and distinctive lighting introduce points of personality. Natural stone and timber give the rooms a tactile quality that is intended to age more gracefully than a heavily trend-driven palette.
Northern light as an architectural material
The penthouse’s north-facing orientation is central to the experience.
Floor-to-ceiling glazing brings daylight deep into the principal living spaces and frames a view across the surrounding treetops towards Middle Harbour. Instead of the harder glare and heat that can accompany a western outlook, the northern aspect provides more consistent light through the day.
That light also changes the character of the materials. Marble, timber, upholstery and metalwork become more expressive as shadows move across their surfaces.
The main living and entertaining spaces connect directly with the wraparound terrace, extending the usable footprint of the home and giving different parts of the interior access to the outlook.
Park Residences Penthouse, Cremorne
At 74sqm, the terrace is conceived as a genuine outdoor living area rather than a narrow apartment balcony. It provides space for dining, informal seating and entertaining while preserving the elevated perspective over Cremorne’s greenery.
The fireplace gives the living room a counterpoint during cooler months, helping the large, glazed space retain warmth and intimacy after dark.
The appeal of a whole-floor residence
A penthouse occupying an entire level offers more than additional floor area.
It can provide separation from neighbouring apartments, greater control over orientation and windows on multiple sides of the building. Private lift access also creates a more deliberate sense of arrival and removes the usual transition through shared residential corridors.
At Park Residences, those attributes are combined with a boutique building of only 11 residences.
The comparatively small number of homes should appeal to buyers moving from substantial houses who want less maintenance without accepting the density or anonymity of a large apartment tower.
Park Residences Penthouse, Cremorne
That downsizer market has become an important audience for luxury developments across Sydney’s established suburbs. Many buyers are not necessarily seeking smaller living spaces; they want to relinquish gardens, external maintenance and ageing houses while retaining room for family, guests, work and entertaining.
The Park Residences penthouse responds to that expectation with three bedrooms, a separate study, generous living areas and an outdoor space large enough to function as another room.
Cremorne beyond the harbour view
The penthouse is positioned at 2 Sutherland Street, opposite Cammeray Golf Club and close to Cammeray Croquet Club and Grand Slam Tennis Cammeray.
Neutral Bay Village, its cafés, restaurants and shops are approximately 650 metres away, according to Abadeen’s campaign material. The Oaks Hotel is also within walking distance, while the Sydney CBD remains readily accessible by road and public transport.
This combination of outlook and convenience is an important part of the proposition.
The residence is elevated above a green Middle Harbour landscape, but it is not isolated from everyday services. For an owner-occupier, the ability to walk to coffee, dining and shopping can matter as much as the panoramic view.
The advantage of buying completed
Off-the-plan purchasing necessarily involves interpretation. Buyers assess architectural drawings, renders, finish schedules and display suites before committing to a residence that may not be completed for several years.
A finished penthouse removes much of that abstraction.
Prospective buyers can test the privacy, sound, natural light, outlook and proportions themselves. They can also assess whether the interiors and furniture curation align with the way they want to live.
Park Residences Penthouse, Cremorne
This is particularly relevant at the premium end of the market, where the emotional response to a residence can be as important as its specifications.
Park Residences is not selling the promise of what its penthouse may eventually become. The rooms, terrace, view and material detail are already there to be experienced.
The Penthouse at Park Residences is being offered for sale by expressions of interest through SRM Residential. Private inspections are available by appointment.
At a glance
Property: The Penthouse at Park Residences
Address: 2 Sutherland Street, Cremorne, NSW
Developer: Abadeen
Architecture: MHNDU
Interior curation: Jack Freeman and FREEMAN & CO
Building: Boutique collection of 11 completed residences
Title area: 295sqm
Terrace: 74sqm wraparound entertaining terrace
Accommodation: Three bedrooms plus study
Bathrooms: 2.5
Aspect: North-facing
Outlook: Across Cremorne’s leafy surrounds towards Middle Harbour
Access: Private lift entry
Selected design pieces: Pierre Augustin Rose furniture and the Ball and Shade pendant by Square in Circle
A haven for hedge-fund titans and Hollywood grandees, Greenwich is one of the world’s most expensive residential enclaves, where eye-watering prices meet unapologetic grandeur.
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