Stressing Over Your Next Home Renovation Project? Let AI Handle It.
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Stressing Over Your Next Home Renovation Project? Let AI Handle It.

A sea of apps is helping take the headache out of home design and construction. ‘There seems to be a new one every day.’

By NANCY KEATES
Thu, Jun 13, 2024 7:00amGrey Clock 8 min

Halfway through the building process of Kyle Loucks’s new five-bedroom, 5,800-square-foot house in Vancouver, Wash., his wife decided she wanted to add a sports court.

At first he panicked. “One seemingly small decision, like ‘let’s put a hoop here,’ has a ripple effect,” says Loucks, 37, a former Meta engineer who founded a joint-rolling technology company called RollPros.

Using new AI software called Digs on his laptop, he put a box into the house plans, first in the backyard. Then, seeing that it wouldn’t fit well, he moved it to the driveway. Within minutes, his contractor, notified by Digs of the change, confirmed that the dimensions would work and messaged the concrete guys to let them know before they did the pour and to see if they had any input on holes for a pickleball net. The landscape designer weighed in, suggesting a couple of trees nearby to help it blend in, and the lighting subcontractor advised them on how a flood light would affect the high-voltage plan.

Kyle Loucks is using AI software called Digs to look at the architectural renderings of his new home. PHOTO: AMIE SANTAVICCA FOR THE WALL STREET JOURNAL

“It helped bypass the possibility of human error and miscommunication,” says Loucks, whose home is slated to cost around $2.2 million and to be finished in October.

Homeowners are experimenting with an explosion of new artificial intelligence applications to quickly visualise an array of layout and style ideas, coordinate with builders and designers and estimate costs. These new tools say they can help save time and money in the building and renovation process, which has traditionally been filled with seemingly endless decisions and an avalanche of paperwork that often result in longer projects and ballooning costs.

There are now dozens of AI apps related to home construction, design and renovation—most of which have sprung up in the past two years.

“There seems to be a new one every day,” says Patrick O’Toole , publisher of Qualified Remodeler, which did a survey in March 2023 of its 83,000 readers and found that about half have tried generative AI tools.

Some apps, like Renovate AI, focus on visualisation. Users can generate images to see how different design ideas might look by uploading photos or drawings of their rooms. Then they can choose styles like “rustic farmhouse” or tell the tool to adjust specific elements like paint colors, lighting, furniture or the style of the cabinets.

Other platforms, like Digs, use AI to create 3-D “dollhouse” floor plans and manage the logistics of a project, room by room. Digs can layer in the location of specs like the load-bearing beams, plumbing lines and lighting plans to show where walls can be knocked down, and users can query it to get the make and model of an appliance or the dimensions of the wall, all sourced from the original documents.

Analysts say the demand for new tools is driven in part by the state of the housing market. The decline in construction of new houses, combined with a rapid run-up in interest rates over the past two years that sent mortgage rates soaring, has resulted in many people choosing to stay and fix or add on to homes they already own. Spending on DIY projects soared 44% from 2019 to 2021, the latest stats available, according to Harvard’s Joint Center for Housing Studies.

The new apps offer homeowners a way of gaining control over what can be a dizzyingly complicated and opaque process, though not without their own risks.

Jess Sandlin asked ChatGPT to generate an image of a modern living room with a black fireplace and a large brass mantle, but she couldn’t get the app to give her a brass mantle. ILLUSTRATION: DALL·E 3/OPENAI

Jess Sandlin, 38, is working with an architect and designer to renovate a 9,000-square-foot home she and her boyfriend bought in Austin, Texas, for $2.5 million. But she is also using an app called Remodel AI as well as ChatGPT to help her get a sense of the possibilities and to empower her with images she can show since her vocabulary doesn’t include technical architectural terms.

“I wanted to get a sense of my own style and be a little more knowledgeable so I didn’t just get their style,” says Sandlin, executive director of Word Playground, a nonprofit for teaching children literacy.

As she tested out different prompts to home in on her own design sensibilities, Remodel AI generated hundreds of options—including some with furniture on the ceiling and the walls. She wanted an indoor play area for her four sons, aged 5 through 13, to include multiple layers of hammocks, a zip line and netting. The app couldn’t handle it. “It had no idea what I was talking about. It could not compute,” she says.

Dirk Morris, founder and CEO Reimage AI, the maker of the Remodel AI app, which costs $10 a month or $50 a year, says Sandlin may have been using the wrong tool: Sometimes people try to use the standard interior remodel tool to make extensive structural changes, he says.

Even when Sandlin was able to generate exactly what she wanted, she ran into human roadblocks. When she showed her architect AI-generated photos of a bronze fireplace with a brass mantle, “they rolled their eyes at me,” she says. Eventually, her designer agreed to the bronze.

While traditionally AI tools were aimed at professionals, the newer apps are letting laypeople in on the game, says Michael Anschel , a principal at Minneapolis-based OA Design and Build Architecture.

Jess Sandlin is shown here with her four sons. PHOTO: ALLIE LEEPSON + JESSE MCCLARY FOR THE WALL STREET JOURNAL

However, he says the tools aren’t sharp enough yet. For example, when Anschel asked Renovate AI to generate a kitchen with hand-scraped stone counters and paisley wallpaper, he got an image with stainless steel counters and paisley wallpaper on the cabinets and the ceiling.

Other pros have expressed concern about having to address design ideas that might not be possible from clients armed with AI-generated images. “It could be extremely annoying,” says Daniel Kaven of Portland, Ore.-based William Kaven Architecture.

Laura Bindloss, 38, who owns a social media and public relations agency, has renovated several homes, but she had never used AI to help until her most recent project: a 2,000-square-foot house she bought in March for $575,000 in Bellport, N.Y. Bindloss, who plans to live in the house on weekends as well as rent it out, was looking to spend a total of around $200,000, with $55,000 on the kitchen alone. She wanted to get the project done quickly so she could start renting it out this summer.

“I’d heard about it as a visualisation tool but it didn’t seem that useful,” she says. When she hired cabinetmaker Isla Porter to design the kitchen, she found that the company was using AI provider Skipp, which can make a scan from a phone into detailed renovation plans, complete with renderings, materials lists and construction-ready documents. The first step was to take a 3-D scan of the space with her iPad. She then answered a 40-question survey, with questions like “where do most meals happen” and “what do you like most and least about your current kitchen.”

The AI used her scan and survey responses to generate hundreds of floor plan options within minutes. Isla Porter’s designers then manually edited them, significantly reducing the time it would have taken if the designers had to go through the survey results without the technology, says Sharon Dranko, Isla Porter’s founder. Bindloss then picked from the three options Isla Porter recommended, choosing materials and finishes in the program to see how everything would look. The design plans for the kitchen were finalized in two weeks, says Bindloss.

Dranko says that even though the AI’s measurements tend to be 98% accurate, it’s still crucial to have a human designer double check everything. AI is also off sometimes when it comes to understanding living patterns, meaning how the way a person uses their kitchen should impact the design, she says. Dranko says she is constantly feeding it new information like colors and fabrics to make it more useful when it comes to finding the right style and look for her clients.

The idea of using AI in his home renovations came to Kade Boverhof when he was looking at possible floor plans for the renovation of a 1,900-square-foot house he bought in Grand Rapids, Mich., for $150,000.

Boverhof, 31, wanted to create a floor plan for the house that took into account all the iterations he’d devised in previous renovation projects using a computer-aided design (CAD) software program. There must be an AI program that could do this, he thought.

After searching Google and going on Reddit to ask others what they were using, Boverhof came across an app in development called A-Space, which let him use its tools for free as an early adopter in exchange for his feedback. He downloaded his existing blueprints, which included information on the location of walls that were necessary to hold up the structure, added some instructions and hit generate. From the four options, Boverhof locked in the kitchen location he liked best and again pushed the generate button to see the options for the other rooms around that decision.

Boverhof says the results weren’t perfect. It didn’t know the local building codes for the city of Grand Rapids, such as the percentage of space required to be windows or doors. But he says he saved many hours and got back new layout ideas that he could tailor.

“It’s at a primitive stage, but the possibilities are there,” he says.

Ryan Fink, CEO and co-founder of Digs, says that of the some 6,000 homes currently on its platform, half have homeowners participating. Builders currently pay $69 per user per month, but the contractors, vendors and homeowners involved in the projects participate for free, he says.

Sid Sarasvati founded Renovate AI because of the difficulties he encountered with staging homes for sale. He says the app will continue to improve, such as offering users the option to click on products to buy online, create budgets and connect with vendors. Launched in January 2023, it has some 15,000 subscribers now, 40% of whom are on a $10-a-week plan and 60% of whom are on a $40 annual plan.

Many of the AI apps are aimed at improving the speed and communication for homeowners working with an architect or designer. But some, including A-Space, hope to democratise the process and reduce the need for architects by automating tasks like filling in planning applications.

“We want to give every person access to architectural expertise,” says Ziyad Mourad, CEO and co-founder of A-Space, which plans on offering the app free to homeowners for a single project and for $50 a month to architects for unlimited use.

WSJ Tests an AI Remodelling Tool

Rashad Fakhouri, an architect at London-based Pilbrow & Partners, who is currently using A-Space on the side but not for work projects, says he doesn’t foresee a time when AI will replace architects because of the need for the architect’s aesthetics and their ability to troubleshoot throughout the process.

“We will still be necessary,” he says.

In five years, AI tools for home remodelling and construction will become more integrated, says Jose Luis Blanco, senior partner at McKinsey who leads the firm’s engineering and construction work in North America. “We are in the early innings,” he says.

Mike Rowe, of “Dirty Jobs” TV fame and a spokesman for AI provider Digs, agrees that the continued expansion of AI will democratise the home-building process. “It will put a lot more power in the consumers’ hands,” he says.

Some homeowners say the tools are already offering a newfound leg up in managing their projects with the pros.

“AI doesn’t talk back,” says Austin homeowner Sandlin.



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Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.

One thing he hasn’t added: any other employees.

The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.

Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.

Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.

Ben Broca sitting in his home office.
Tech has seen an explosion of solo founders in the past year. Broca said he likes being able to work at his own speed, unencumbered by a team. Jonah Reenders for WSJ

An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.

In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.

AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.

Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.

This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.

“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.

Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.

Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.

Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.

“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.

Headshot of Troy Johnston.
Troy Johnston said AI’s power and ease of use is an incredible boon for entrepreneurs like him—and also a double-edged sword. Luann Koerper

What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.

“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.

Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.

Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.

Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.

The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.

For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.

“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.

Claire Vo smiling into the camera while recording a podcast.
Claire Vo used AI to code an app that’s on track to make seven figures in profit this year. Claire Vo

She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.

While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.

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