Sydney’s Star Decorators Who Are Adapting To A New World
Here are a few emerging talents to watch.
6 min
Interior designers shape how we exist within internal spaces, blending form and function to create inner sanctums that embrace us physically and emotionally. In a post-pandemic world, where home has become our sanctuary, interior designers are stepping up the plate to produce palettes that both comfort and inspire.
In Sydney, interior designers have never been busier as the city experiences a buying and building boom. From private harbour-front mansions to more humble residences, talented stylists and decorators are in high demand.
Here are a few emerging Sydney talents to watch.
Shakila Shaflender
Shakila Shaflender. Photo: Bureau SRHGrowing up in Iran, Shakila Shaflender, 37, dreamt of a career in design but it took two decades and a relocation to the other side of the globe to see her vision come to life.
“In Iran it wasn’t easy because being creative was sort of looked down on. I grew up in a family where my mom and dad were professionals and their feeling was ‘Yes, you can do that in your free time, but you really have to have a proper job’. Design and creativity was appreciated but seen as a weekend thing in an environment where unemployment was high,” Ms Shaflender said.
“I studied politics and African studies back in Iran and then, sadly, I had to leave the country. I lived for a while in Malaysia before migrating to Australia but I couldn’t continue working in politics when I came here as an immigrant in 2010. I knew absolutely no-one and English wasn’t my first language. It was extremely difficult, so I just had to begin again. But I always had the attitude that I do want to learn and I will do whatever it takes.”
After Arriving in Sydney 12 years ago, Ms. Shaflender worked as a restaurant manager for several years before returning to study her first love—design. She graduated with a Diploma of Interior Design in 2021, and landed coveted internships with leading Sydney interior designers Claire Delmar and Megan Morton, before scoring a full-time job with award-winning architecture and interior design firm Bureau SRH.
The diversity and inclusiveness of Sydney’s design scene is Ms. Shaflender’s ongoing inspiration.
“It’s wonderful because there’s space for everyone and a place for everyone’s own style. I grew up in the Middle East and it’s a very different type of architecture and interiors. When I moved to Malaysia I saw the amazing temples and buildings and thought they were beautiful. Then when I came to Australia it was all really different again. So as I develop as a designer I think I can bring bits and pieces from all these different quarters that I love.”
Since entering the industry, Ms. Shaflender has worked on the redesign of several high-end Sydney homes including a Queens Park apartment, a waterfront residence at Bondi Beach, and is currently working on a semi-detached house in Dover Heights Semi and a house in Bondi.
Focusing on residential design, Ms. Shaflender said she aimed to create spaces that not only looked appealing, but also promoted a sense of wellbeing.
“I am all about how it affects our health and mental health. I’ve worked a lot with building biologists to make sure the spaces we create are healthy, so we don’t create something that grows mould or has high electromagnetic impact on people who live there. That’s quite important for me to make sure spaces are created in healthy ways, both physically and emotionally.”
Kyara CoakesA love of travel and design played a tug-o-war at Kyara Coakes’s heartstrings straight out of college. Although she’d studied interior design, a 21-year-old Ms. Coakes (now 34) followed the well-trodden path of many 20-something Australians and took off to discover the world.
“I lived in London for two years, but it was in the middle of the [global financial crisis] and I couldn’t find a job in design so I ended up falling into real estate,” she said.
When back in Sydney, Ms. Coakes’ real estate career flourished, but so did her love of design and property styling.
“My interior design background was always in the back of my head. As a compromise I started styling my own properties for sale. From 7 p.m. to 5 a.m. I was styling properties and during the day I was selling them. Then one night it just came to me while sitting on the floor putting together flat pack furniture. I thought ‘I love this so much more than the selling side, I need to change.’”
The career pivot from agent to founder of The Property Stylist in 2019, in a city where real estate agents have become the nouveau riche thanks to skyrocketing property prices, was more about emotion than money.
“It was the perfect marriage for me; merging my love of property and design together. I can’t help using my years in real estate to impact what I do. I know how buyers flow through a space, I know what agents are going to say and do so that’s how I put the furniture and layout together.”
“Styling for sale” has become a common selling tool in Sydney, with research from one agency group, LJ Hooker, suggesting a styled property will sell for between 7.5% and 12.5% more than an empty or poorly presented home.
Styling for sale might have been the jumping off point for The Property Stylist, which is now a team of 12, but a hunger for high-end interior design and project management quickly saw the business expand.
“It happened organically with agents saying to us, ‘We can’t get carpet, we can’t get a painter, or a handyman.’ So I adopted a project management side of the business where an agent literally hands me the keys and two weeks later I hand the keys back to a new look home. We then started creating such great relationships with the homeowners that we began doing the interior design of their new homes.”
Previous projects for Ms. Coakes include a luxury penthouse fit out in Sydney’s harborfront suburb of Milsons Point, a French-inspired chateau in the Southern Highlands of New South Wales and the office space of financial firm Pac Capital in the CBD’s iconic Macquarie House building.
Ike Sonder
Ike Sonder
After graduating with a Diploma of Interior Design in 2021 from TAFE NSW, Ike Sonder recently celebrated one year at residential design firm Lawless & Meyerson, but he is already filling up his metaphorical trophy cabinet. The 41-year-old creative recently won TAFE NSW’s Excellence awards as the Creative and Design Ideation student of the year, plus the Graduate Of The Year Award for interior decoration awarded by Design Institute Australia.
They’re proud achievements for a later-in-life newcomer to the business who, as a kid, would spend hours sketching at home in The Netherlands, where he grew up. Not only did a young Mr. Sonder never imagine his ideas could one day come to life, he didn’t expect to be creating beautiful spaces for Sydneysiders, thousands of miles from his homeland.
“I used to watch movies in the days of VHS tapes and pause and rewind them to sketch out the houses I saw, or study home and garden shows back in Holland just because I liked copying what they did,” he said. “Back then I also went to IKEA almost every week for inspiration and I remember having a little briefcase I carried around with all my drawings in it.”
After studying event management, he worked in hospitality and then retail before a redundancy in his late 30s sent him back to his beloved sketch pad.
“I had been working in designer homewares, selling furniture to designers and architects but when that company restructured it was actually the welcome push I needed to go back to study.”
The work selling high-end design pieces was an ideal apprenticeship according to Mr. Sonder who arrived in Sydney 13 years ago. Another string to his bow is his heritage, which he said directly plays into his creative work, and its uniqueness appeals to Australians seeking a fresh approach.
“Because my background is European I do feel like my aesthetic is a little different than the average Australian. I’m 100% minimalistic and I’m in love with the color black. I like geometry and working with shapes or playing with proportions and the simplicity that comes from that. Whereas, I feel like Australian design is traditionally a lot softer.”
“I quite like the fact that I’ve discovered my own style through study later in life. It forces you to do a bit more research into what you really like, what you can create and how you create it.”
The award-winning recent graduate has already designed an office space for a real estate agency in Sydney’s edgy city fringe neighbourhood of Darlinghurst and is currently working on other confidential projects.
Reprinted by permission of Mansion Global. Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: July 24, 2022.
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An intriguing new holiday home concept is emerging for high net worth Australians.
An intriguing new holiday home concept is emerging for high net worth Australians.
3 minAffluent Aussies with a savvy financial mindset have been sharing the expense of their luxury lifestyles for years through yacht and private jet syndicates, and now the idea has stretched to high-end holiday homes.
A concept known as Second Home has reached the millionaire playground of Queenstown, New Zealand and the idea is tipped to soon take flight across the ditch.
Longtime co-ownership pioneers John and Sharon Russell started selling shares in luxury boats in Sanctuary Cove on the Gold Coast in 1999 and have now entered the holiday home space with Second Home.
Investors can purchase shares in a fully-managed vacation property, but unlike a timeshare, each owner’s name is on the title. As a result, the shares remain a sellable and appreciating asset.
“This is very similar to buying into a boat syndicate where you own a share and can use it as if it’s yours, without the full cost and responsibility of owning the boat outright,” Mr Russell said.
“With Second Home, you are purchasing the bricks and mortar of a New Zealand holiday home valued at over A$2.5 million – with your name on the title, and access to it and all the wonderful activities in and around Queenstown for six weeks each and every year.”
Currently under construction in the Kiwi ski town, there is a three bedroom apartment in the Jacks Point development on the shores of Lake Wakatipu, pictured. Eight shares of the architecturally designed, fully furnished apartment are available, from A$325,000 and include six weeks usage of throughout each year.
Mr Russell said the concept is a far cry from the better known short term rental schemes.
“This is not a hotel or Airbnb with tourists coming and going – the only people who stay in the home are the owners and their guests, who we encourage to get to know each other,” he explained.
“Second Home is ideal for people who aspire to own a holiday home and return with family and friends to enjoy the same region each year, but don’t want to invest so much capital in owning an apartment outright, only for it to be locked up for months on end.”
Additionally, he said the ongoing costs of owning a holiday home are also shared among owners.
“In the case of Jacks Point, each investor’s share of expenses is about $7000 annually, which covers body corporate and management fees, insurances and maintenance,” he added.
“Overall, that’s still significantly cheaper than booking accommodation each time they’d like to holiday in New Zealand.”
Property prices in Queenstown have increased by approximately 7 per cent a year over the past decade, with property experts tipping the median will continue to rise.
While Queenstown property prices have come off their post-pandemic high, the longterm snapshot of the popular holiday destination show that it has experienced incredible growth.
Data from realestate.co.nz showed from the beginning of 2015 to the end of 2024, average asking prices in Central Otago-Queenstown Lakes rose 106.6 per cent.
After hitting a peak in November 2022, house prices fell 5.27 per cent before bottoming out in December 2022. The average price of a Queenstown property in December 2024, according to CoreLogic NZ, was A$1.65m with values up 2.17 per cent over the three months prior.
“There can be some very lucrative capital gains to be made by buying into a shared holiday home,” Mr Russell said.
Second Home’s other NZ location is a six-bedroom, French-style chateau in the Carrick Winery in Central Otago. It comes with a Land Rover Defender 130 and six e-bikes. There are 13 shares available, valued at A$445,000 each, with annual expenses of around A$8,600.
The Russells also have one $40,000 share remaining of thirteen in a four-bedroom villa near Florence, Italy, where shareholders can enjoy an authentic Italian rural lifestyle for one month every year.
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