The Apple Gadgets You Should—And Shouldn’t

Anyone attempting to buy an iPhone right now should receive a mild but meaningful electric shock.

How else can I finally condition the world to remember my iPhone No-Buy Rule™? You know, the one that states that when school’s out for summer, everyone should stop phone shopping and wait for September’s Apple news.

And it’s not just the iPhone anymore. In recent years, the fall has been packed with Apple Watch, AirPod and iPad announcements as well. Plus, this year there’s even more reason to wait, as inflation hits every part of our budget. Price drops on older Apple gear—which come when the new stuff is announced—might be the real deals.

“I wouldn’t be surprised to see more aggressive bundles and discounts on last year’s iPhone models from the carriers,” Carolina Milanesi, a technology analyst with Creative Strategies, told me.

So right now, put that extra cash toward pricey potatoes (up 13%!), put your dying phone on life support, and consult my annual Apple Do/Don’t Buy list to plan your future spending:

iPhone

No. Nope. Nein. Nyet. No iPhone buying right now.*

*Unless it’s the new iPhone SE, which was upgraded in March with 5G. It’s the last remaining iPhone with a home button.

Don’t expect big changes to the body design of the next iPhone, presumably called the iPhone 14. Do expect some significant screen updates, however.

Reports indicate that Apple has been working to shrink the notch, that little black camera/Face ID area at the top of the screen. The higher-end Pro phones are expected to have always-on displays, which show key information, such as time and date, but dim the rest to save battery. The Pros are also expected to get significantly improved 48-megapixel cameras.

One of the big questions: Will it be bye-bye, iPhone Mini? According to Bloomberg’s Mark Gurman, Apple is expected to drop the little one and instead offer a big 6.7-inch iPhone 14 Max—so a phone the size of an IKEA parking lot but without the Pro features.

An Apple spokesman declined to comment on any and all future Apple products.

OK, you don’t care about the new stuff, so why not buy now? In the words of ABBA, “money, money, money.” Apple typically drops some prior-year models by around $100. Plus, carrier trade-in deals have gone bananas over the past few years, with some offering hundreds off if you have an older phone in good condition.

Not that $100 in savings means you need a new phone: My colleague Nicole Nguyen makes the case to skip the upgrade and tune up the phone you have.

Apple Watch

The Apple Watch hasn’t been significantly updated since dinosaurs roamed the earth, looking for a place to charge their wrist computers. Sure, the display has gotten bigger and better and the processors faster, but there’s now talk of an Apple Watch Pro (from Mr. Gurman, again), which will have a new more durable design, a bigger screen and, finally, a multiday battery.

In addition to that, the company is expected to add a temperature sensor for the Series 8, and refresh its lower-end Watch SE. (Avoid the cheap Series 3—Apple cut it out of the next WatchOS upgrade.)

Wait for it all—if only to get a better feature-to-price ratio. Apple will likely tweak the lineup as it has in years past, bringing the newer watches to lower price points. And I’ll bet you all a bottle of lemon-lime Gatorade (absolutely not the gross blue Glacier Freeze) there will also be some new watch bands, which can make an old watch seem new again.

AirPods

Back in the Before Time, October 2019, Apple released the $249 AirPods Pro with active noise cancellation. The wireless earbuds are overdue for a significant update. They’re expected to have better sound quality and a more compact design—possibly losing their signature sticks entirely.

My colleagues have also reported that future AirPods would get temperature and heart-rate sensors. More likely this time around? An improved charging case with built-in speakers so I can locate them in the Upside Down that’s beneath my couch cushions.

Apple will likely discontinue the older AirPods Pro. People who don’t need noise cancellation could still choose between the two less expensive standard AirPod options.

iPads

We now come to the four-way iPad intersection.

The $929 iPad Air gets a green light. It was updated in March with Apple’s M1 processor, 5G capabilities and a 12-megapixel camera.

Green light on the iPad Mini. Last upgraded in 2021 with an all-screen design, faster processor and Apple Pencil support, it likely won’t get considerably better soon.

But there’s a big red light for the most affordable, $499 10.2-inch iPad. It’s likely getting a new design, refreshed processor and a USB-C charging port like its iPad siblings, plus a 5G option.

And another red light for the iPad Pro, which is reportedly getting the new M2 processor and wireless charging.

These iPad updates are expected in October alongside iPadOS 16, which includes an overhaul of the tablet’s multitasking controls.

MacBooks

You’re good to go on the all-new MacBook Air, starting at $1,899. Released in July, it’s a fabulous choice with a MagSafe charger, a bright 13.6-inch screen, thin design and M2 processor. If you’re looking to save, the M1 MacBook Air is still a solid choice at $1499—you just won’t get that sharp new look.

With the 14- and 16-inch MacBook Pros, proceed with caution. Sure, the chance of Apple changing their design soon is as good as my spotting aliens at my local Target. But power-hungry visual professionals should know these M1 Pro and Max laptops could level up to M2 before the end of the year.

iMacs

Looking for a compact all-in-one desktop like the 24-inch iMac? Slow down. The machine was completely redesigned with an M1 processor in April 2021—it’s also due for the M2.

To you big-screen desktop lovers who keep asking where your 27-inch iMac is, I’ll tell you the same thing I tell my 5-year-old when he asks why a cloud looks like an elephant holding an ice-cream cone: I truly don’t know.

Apple discontinued the 27-inch Intel-powered iMac in March. People who wanted a huge desktop setup could replace it with the new Mac Studio and Apple Studio Display, though at around double the cost. (Personally, I’m not a fan of the tudio Display—its webcam has improved since its launch, but you can buy similar monitors for less.) Now there’s chatter that Apple is working on a new large-screen iMac Pro, but no estimated time of arrival.

Apple TV

Look, if you want Netflix, Hulu, even Apple TV+ on your TV, a Roku stick or Amazon Fire stick are simpler, more affordable choices than the $149-and-up Apple TV. But some like Apple’s interface and integration with other Apple gadgets. If that’s you, wait. It’s been over a year since the Apple TV’s last update—a minor processor bump—and there are now reports that Apple is looking into releasing a more affordable version.

As I say every year, if you need something right this moment, try to repair what’s broken or find a deal on whatever you can. Don’t pay full price for stuff we know is already outdated. And don’t make me zap you iPhone buyers, because so help me, I will.

Klaus Busse would like you to close your eyes and imagine yourself behind the wheel of a Maserati. Picture the GranTurismo, which launched in Australia in 2024. Where do you see yourself? Chances are, Busse suggests, it’s not during the school pick-up or commuting to the office.

“You’re probably on a wonderful road in Tuscany, or Highway 1, or you’re going to a red carpet event,” says Busse, who holds the enviable title of Head of Design at Maserati, the iconic Italian car manufacturer. “Basically, it’s about emotion.”

At the luxury end of the market, the GranTurismo Coupe—priced between $375,000 and $450,000—is designed to transform the driving experience into something extraordinary. For Busse and his team, these “sculptures on wheels” are not just status symbols or exhilarating machines but expressions of pure joy. Their mission is to encapsulate that feeling and translate it into their cars.

“I really feel the responsibility to create emotion,” he says. “We have a wonderful word in Italy: allegria, which is best translated as ‘joyful.’ Our job as a brand is to lift you into this area of joy, perfectly positioned just short of ecstasy. It’s that tingling sensation you feel in your body when you drive the car.”

Even as 60 percent of the world’s population now lives in urban areas, Maserati’s design ethos captures the essence of “everyday exceptional.” Whether navigating city streets or open roads, a Maserati turns heads without being ostentatious or aggressive. “I’ve driven these cars all over the world, and no matter where I go, people smile at me and give a thumbs-up,” says Busse.

Since joining Maserati in 2015, Busse has reimagined and redefined the brand, steering his team through the reinvention of classic models and the transition to electric vehicles. Iconic designs like the Fiat 500, which entered the EV market in 2020, serve as a testament to Maserati’s ability to blend tradition with innovation.

Unlike other luxury car brands, Maserati embraces radical change with new designs every 10 to 15 years. Busse loves connecting with fans who follow the brand closely. He explains that each Maserati model reflects a specific era, from the elegant 35GT of the 1950s to the wedge-shaped designs of the 1970s and the bold aesthetics of the 1980s.

“I often ask fans, ‘What is Maserati for you?’ because their responses tell me so much about how they connect with the brand,” he shares.

Inspired by legendary Italian designer Giorgetto Giugiaro, Busse balances tradition with modernity in his designs. As Giugiaro once told him, “We always do the best in the moment.” This philosophy resonates deeply with Busse, who believes in honouring the past while embracing future possibilities.

Through advances in technology, techniques, and societal trends, Busse ensures Maserati remains at the forefront of automotive design. For him, the creative process is more than just a job—it’s a way to create joy, connection, and timeless elegance.

The Apple Gadgets You Should—And Shouldn’t—Buy Right Now

It’s a bad time to buy a fancy iPhone, the AirPods Pro and really any Apple Watch. But it’s a good time for a MacBook Air.