The Beyoncé Effect: Sweden’s Inflation Feels the Hit
Danske Bank economist estimates Renaissance Tour contributed about 0.2 percentage point
2 min
Call it Bey-flation.
Sweden’s higher-than-expected inflation in May was due in part to Beyoncé launching her Renaissance World Tour in Stockholm, according to an economist at Danske Bank.
Fans flocking to Sweden’s capital city sent hotel prices soaring, said economist Michael Grahn. Calling it a “Beyoncé blip,” he estimates that Beyoncé’s tour contributed about 0.2 percentage point to inflation.
“This is very rare,” Grahn said about the effect that Beyoncé’s Stockholm performances on May 10 and 11 had. “Basically, her fans vacuumed hotels around Stockholm with a radius of some 40 miles,” bidding up hotel rates.
Inflation in Sweden was at 9.7% in May, falling from 10.5% the month before, according to Sweden’s government. Economists surveyed by FactSet were expecting inflation to drop to 9.2% last month. Statistics Sweden, which puts out the country’s inflation and other economic reports, said hotel and restaurant prices rose 3.3% in May from the month before.
“Beyoncé probably had an effect on hotel prices in Stockholm the week she performed here,” said Carl Mårtensson, a price statistician at Statistics Sweden, “but it should not have had any significant impact” on Sweden’s inflation.
The Renaissance tour, named after Beyoncé’s most recent album, is making its way around Europe before coming to the U.S. next month. The superstar’s first tour in seven years is playing in soccer and football stadiums, where fans watch her dance with robots and sing while riding a mirrored horse that floats in the air.
Beyoncé, whose hits include “Crazy in Love” and “Formation,” broke the record for most Grammy wins in February after “Renaissance” won best dance/electronic music album. She’s had 32 Grammy wins over her career, the most of any person.
When Renaissance tour tickets went on sale earlier this year, Beyoncé superfans, who call themselves the BeyHive, tried to buy tickets in several cities, fearing they would go quickly. A day after tour dates were announced, Ticketmaster said fan demand for the first round of tickets exceeded the number of tickets available by more than 800%.
Grahn said Sweden’s currency, the krona, is weak, which means tickets and other costs are likely cheaper for fans outside the country.
Other superstars touring this year after a long break have also made an economic impact on the cities they have visited.
Taylor Swift, who is in the midst of her Eras Tour, helped Las Vegas nearly match pre pandemic visitor levels when she performed there in March, the Las Vegas tourism authority said. Cities have been going all out to welcome Swifties in town for the Eras Tour, lighting up monuments in her signature colours and temporarily renaming streets after her.
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A McLaren Vale Shiraz has beaten more than 100 global rivals to be crowned the world’s best at one of the wine industry’s most respected competitions.
2 min
A $25 bottle of Shiraz from South Australia has achieved something few wines ever do: it has claimed the top spot in a prestigious international competition and outperformed rivals many times its price.
The 2023 Classic Shiraz from Beresford Estate in McLaren Vale was awarded the International Syrah Trophy at the 2026 International Wine Challenge, one of the wine industry’s most respected judging events.
The wine also received 97 points, a Gold Medal and four major trophies, making it the highest-scoring Australian trophy winner in this year’s competition.
The result placed the wine first among 111 Shiraz entries from around the world and ahead of several highly regarded Australian trophy-winning wines.
For wine lovers, the award is notable not only for the competition’s standing but also for the price. At a recommended retail price of just $25, the Beresford Classic Shiraz sits firmly in the everyday-drinking category rather than the rarefied world of collector wines.
Head winemaker Natalie Cleghorn said the result reflected the quality of fruit produced in McLaren Vale.
“This result is a genuine reflection of what McLaren Vale is capable of. When you let the fruit and the site do the talking, the quality speaks for itself.”
According to the tasting notes, the wine opens with blueberry and plum aromas alongside floral notes and spice, while the palate delivers red cherry, plum, dried fruit, eucalyptus, and savoury spice, supported by bright acidity and fine-grained tannins.
The accolade adds to the growing reputation of Beresford Estate, which was founded in 1985 and has accumulated more than 2,000 medals and 200 trophies globally. The estate is located on a 70-acre vineyard in McLaren Vale and produces a range of wines including Shiraz, Grenache, Cabernet Sauvignon and Chardonnay.
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