Your Corporate Retreat Is On—But It’s Going To Be Weirder
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Your Corporate Retreat Is On—But It’s Going To Be Weirder

Employees bond over a virtual lunar disaster or ‘80s-themed murder mystery.

By KRITHIKA VARAGUR
Mon, Mar 15, 2021 1:00pmGrey Clock 3 min

At the last global sales meeting he attended before the pandemic, Jeff Chase went to Caesars Palace Las Vegas with about 60 colleagues, plus many of their spouses. In February, the biotech sales manager scouted a location for their next retreat, the Renaissance Aruba Resort & Casino, on Zoom. He never left his home in Indianapolis.

The woman organising the visit, travel entrepreneur Sarah Reuter, instructed him and 70 other attendees from the corporate world to locate sunglasses, a hairdryer and a refreshing drink in their homes. When the video panned to the Caribbean, they were asked to turn on their blow dryers to simulate a coastal breeze in their hair.

“Myself, no, I don’t have long hair, so I couldn’t do that part,” Mr Chase says. He still enjoyed the whirlwind tour enough that he’s planning to book one of Elevate Travel Co.’s virtual retreats for the company’s biannual sales meeting this fall.

Vaccines are now reaching many American workers, but some companies are in no rush to bring back the in-person off-site retreat. Instead, they’re turning to a host of increasingly elaborate virtual options, including murder mysteries staffed with actors, webcast trips to beach resorts and safaris, and purpose-built digital islands for multiday gatherings.

They’re not quite a substitute for the splashiest pre-pandemic corporate off-sites—where some participants might have slept in a castle or raced Fiat 500s around the Tuscan countryside—and usually require much less time and money. But they can still help employees bond and let off steam after months of working in unusual conditions, their participants say.

Sean Hoff, managing partner of Toronto-based corporate retreats company Moniker, says clients have started inquiring about in-person trips, but are holding off on deposits and flights until at least June. So he’s ploughing ahead creating a virtual island for an upcoming retreat of around 240 people for Webflow, a San Francisco website-design company.

Employees will participate in videogame-like team-building activities, including a boat-building race. They will inhabit customized avatars and gather in virtual locales like a “tiki hut” and a “treehouse” for small-group meetings.

“The HR team, for example, will be able to say, meet us over by the dock at 5 p.m.,” he says.

“I’m not going to lie, I was a little sceptical at first. But after a year of remote work I was so desperate to meet more of my colleagues that I just dived in,” says Allison Williams, an account manager based in St. Louis at Articulate, an e-learning software company. Articulate held a weeklong virtual retreat in early February with over 104 sessions, including virtual yoga and virtual escape rooms. Out of 291 employees across 10 time zones, 267 participated, according to a company spokesman.

Ms Williams taught a class to 45 colleagues on calligraphy and says she made a new friend, a “fellow pen nerd,” in the process. She also made new work friends through the happy hours at a virtual beach club staged on Remo, an online conferencing platform. There were various seating options, including a bar, fire pit, or surfboard-shaped table. Employees talked in small groups with whoever else gathered at each site.

Alejandra Sereleas, a vice president of accounting at the France-based videogame company Ubisoft, hired Moniker to stage a virtual, 1980s-themed murder mystery for her team of about 80 people last June.

The scenario is a wedding: The groom mysteriously drops dead after taking a sip of his drink. The participants meet eight suspects, all paid actors, and must interrogate them to solve the crime.

“We asked everyone to be in character and be creative, and sent them a wedding invitation before the event,” Ms Sereleas says. People embraced the theme, she says, donning side ponytails and chunky jewellery and setting ’80s-themed Zoom backgrounds like a Pac-Man maze.

After the murder mystery, which made its debut last May as Moniker’s first virtual offering, the company created a “lunar outpost disaster scenario” set in 2037. It was adapted from a NASA training exercise for aspiring astronauts. Participants act as mission control for a crew of colleagues whose exploratory trip to the moon’s surface has gone awry.

“We’ve kissed the Blarney stone in Ireland, had whiskey at the top of a mountain in Patagonia, rode on a dogsled in Finland, sailed a yacht off Cannes and hung out with a gorilla doctor in Rwanda,” says Liz Lathan, Austin, Texas-based CEO of Haute Dokimazo, an events company that pivoted to virtual experiences during the pandemic. Her corporate clients Zoomed with travel guides in 28 countries between last May and December.

Vanessa Blackburn, Cleveland-based enterprise retail strategist at Retail Zipline, a communications startup for retail stores, has already done two virtual retreats with her team. Their last off-site, planned before the pandemic, was to take place in Lake Tahoe, and Ms Blackburn hoped to tack on a few extra days to ski. Her company’s two-day virtual retreat in March struck a different tone.

Instead of lavish catered meals, employees got to spend $25 on their corporate card to order coffee and lunch delivery. And the goody bags sent to their homes included a tub of slime, a plastic Slinky toy and a colouring book—not for the workers themselves, but to occupy the young children that many still had at home. “My daughter loved that,” Ms Blackburn says.



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Capri Coffer socks away $600 a month to help fund her travels. The Atlanta health-insurance account executive and her husband couldn’t justify a family vacation to the Dominican Republic this summer, though, given what she calls “astronomical” plane ticket prices of $800 each.

The price was too high for younger family members, even with Coffer defraying some of the costs.

Instead, the family of six will pile into a rented minivan come August and drive to Hilton Head Island, S.C., where Coffer booked a beach house for $650 a night. Her budget excluding food for the two-night trip is about $1,600, compared with the $6,000 price she was quoted for a three-night trip to Punta Cana.

“That way, everyone can still be together and we can still have that family time,” she says.

With hotel prices and airfares stubbornly high as the 2023 travel rush continues—and overall inflation squeezing household budgets—this summer is shaping up as the season of travel trade-offs for many of us.

Average daily hotel rates in the top 25 U.S. markets topped $180 year-to-date through April, increasing 9.9% from a year ago and 15.6% from 2019, according to hospitality-data firm STR.

Online travel sites report more steep increases for summer ticket prices, with Kayak pegging the increase at 35% based on traveler searches. (Perhaps there is no more solid evidence of higher ticket prices than airline executives’ repeated gushing about strong demand, which gives them pricing power.)

The high prices and economic concerns don’t mean we’ll all be bunking in hostels and flying Spirit Airlines with no luggage. Travellers who aren’t going all-out are compromising in a variety of ways to keep the summer vacation tradition alive, travel agents and analysts say.

“They’re still out there and traveling despite some pretty real economic headwinds,” says Mike Daher, Deloitte’s U.S. transportation, hospitality and services leader. “They’re just being more creative in how they spend their limited dollars.”

For some, that means a cheaper hotel. Hotels.com says global search interest in three-star hotels is up more than 20% globally. Booking app HotelTonight says nearly one in three bookings in the first quarter were for “basic” hotels, compared with 27% in the same period in 2019.

For other travellers, the trade-offs include a shorter trip, a different destination, passing on premium seat upgrades on full-service airlines or switching to no-frills airlines. Budget-airline executives have said on earnings calls that they see evidence of travellers trading down.

Deloitte’s 2023 summer travel survey, released Tuesday, found that average spending on “marquee” trips this year is expected to decline to $2,930 from $3,320 a year ago. Tighter budgets are a factor, he says.

Too much demand

Wendy Marley is no economics teacher, but says she’s spent a lot of time this year refreshing clients on the basics of supply and demand.

The AAA travel adviser, who works in the Boston area, says the lesson comes up every time a traveler with a set budget requests help planning a dreamy summer vacation in Europe.

“They’re just having complete sticker shock,” she says.

Marley has become a pro at Plan B destinations for this summer.

For one client celebrating a 25th wedding anniversary with a budget of $10,000 to $12,000 for a five-star June trip, she switched their attention from the pricey French Riviera or Amalfi Coast to a luxury resort on the Caribbean island of St. Barts.

To Yellowstone fans dismayed at ticket prices into Jackson, Wyo., and three-star lodges going for six-star prices, she recommends other national parks within driving distance of Massachusetts, including Acadia National Park in Maine.

For clients who love the all-inclusive nature of cruising but don’t want to shell out for plane tickets to Florida, she’s been booking cruises out of New York and New Jersey.

Not all of Marley’s clients are tweaking their plans this summer.

Michael McParland, a 78-year-old consultant in Needham, Mass., and his wife are treating their family to a luxury three-week Ireland getaway. They are flying business class on Aer Lingus and touring with Adventures by Disney. They initially booked the trip for 2020, so nothing was going to stand in the way this year.

McParland is most excited to take his teen grandsons up the mountain in Northern Ireland where his father tended sheep.

“We decided a number of years ago to give our grandsons memories,” he says. “Money is money. They don’t remember you for that.”

Fare first, then destination

Chima Enwere, a 28-year old piano teacher in Fayetteville, N.C., is also headed to the U.K., but not by design.

Enwere, who fell in love with Europe on trips the past few years, let airline ticket prices dictate his destination this summer to save money.

He was having a hard time finding reasonable flights out of Raleigh-Durham, N.C., so he asked for ideas in a Facebook travel group. One traveler found a round-trip flight on Delta to Scotland for $900 in late July with reasonable connections.

He was budgeting $1,500 for the entire trip—he stays in hostels to save money—but says he will have to spend more given the pricier-than-expected plane ticket.

“I saw that it was less than four digits and I just immediately booked it without even asking questions,” he says.

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