Australian regional markets soften as the shine wears off popular lifestyle locales
The hottest market on the coast in recent years has also been the hardest hit
The hottest market on the coast in recent years has also been the hardest hit
Australia’s pandemic-induced love affair with regional real estate has well and truly cooled, data from CoreLogic reveals.
Head of research at CoreLogic, Eliza Owen, said rate increases and softer markets had impacted the country’s most popular regional areas, with the Richmond-Tweed area in far north NSW the worst affected.
“It is unsurprising the Richmond-Tweed region recorded the strongest decline in house values and a sharp increase in other important metrics,” Ms Owen said. “This was the region where values skyrocketed, with houses increasing more than 50 percent during COVID, taking the median house value to more than $1.1 million.
“Since then much has changed with borders reopening, outbound travel returning, workers returning to the office not to mention the overlay of nine rate rises. It’s been a swift and significant shift.”
The Regional Market Update, which reports on house values in Australia’s 25 largest non-capital city regions, showed house market values in the area fell -18.6 percent over the 12 months to January, with houses sitting on the market for 71 days. Vendor discounting in Richmond-Tweed was also the highest of the regions at -8.3 percent. However, it is worth noting that house values in the region are still 23.7 percent above their pre COVID levels.
The Richmond-Tweed was also the worst performer for unit values, with lowest yearly growth down -10.0 percent and vendor discounts at -5.6 percent for the three months to January.
The Richmond-Tweed area was among four regions in Australia to record more than a 30 percent fall in sales with over the 12 months to November. The others were the Southern Highlands and Shoalhaven, NSW (-35.9 percent), Mid North Coast, NSW (-30.7 percent) and Latrobe-Gippsland, Vic (-30.3%).
The news was better for that other popular COVID destination, Queensland, particularly in the far north where unit growth continued to be strong. Cairns recorded the highest yearly growth at 17.3 percent while Mackay-Isaac-Whitsunday units had the shortest days on market, 32 days over the three months to January. The next fastest selling location for units was the historic Victorian centre of Ballarat, with 35 days on market.
In the WA town of Bunbury, houses took just 24 days to sell, the fastest regional results in the country, followed by Toowoomba on 28 days.
While some regional areas had experienced significant falls, Ms Owen said regional market performance overall continued to be more resilient than capital city dwelling markets.
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Atlas Real Estate is reimagining how people connect with property, combining listings, market insights, local stories and lifestyle content in one destination for those buying, selling or simply exploring the market.
Property has always been about more than buying and selling. A home can represent a fresh start, a long-term investment, an architectural idea or a connection to a particular neighbourhood. Even when people are not planning a move, many still enjoy following the market, researching local areas and discovering the stories behind remarkable homes.
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It reflects the reality that people approach real estate with different needs and motivations. One visitor might be actively searching for a new home, while another may want to understand recent results in their suburb. Others might be keeping an eye on changing market conditions, exploring an unfamiliar area or simply appreciating thoughtful architecture and premium residential design.
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“We’re reimagining real estate around how people actually engage with property today — bringing together market insight, exceptional homes, local perspective and lifestyle in a way that feels more relevant and useful,” says Michael Coombs, Director of Atlas Real Estate.

That approach recognises that an interest in property rarely begins on the day someone decides to buy or sell. A future buyer may spend months learning about suburbs, monitoring prices and refining their sense of what they want. A homeowner might follow nearby sales to understand the changing value and character of their area. An investor may be looking for broader market context, while a design enthusiast may be drawn to an exceptional renovation or a distinctive piece of architecture.
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This broader perspective also gives local stories a meaningful role. Suburbs are constantly evolving, influenced by new businesses, changing demographics, design trends and the people who choose to make them home. Content that explores these forces can help readers build a richer understanding of an area, whether they are preparing to move there or simply want to stay informed about their own neighbourhood.

The same is true of market information. Sales results and property data are most useful when they are accessible and supported by context. Bringing recent results together with insights and local knowledge can help people follow the market on their own terms, without suggesting that every visit must lead immediately to a transaction.
For Atlas, this thinking forms part of “Real Estate, Reimagined”, its broader brand campaign focused on using brand, creativity and technology to deliver a more relevant, useful and human real estate experience. Rather than treating technology as an end in itself, the emphasis is on how it can make property easier and more engaging to explore.
That human focus matters because real estate decisions are often closely tied to significant moments in people’s lives. A move may be connected to a growing family, a new job, a change in lifestyle or a long-held ambition. Even outside those milestones, homes and neighbourhoods remain a source of interest because they reflect how people live and how communities develop.

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The ambition is not to redefine why people care about property, but to reflect the many reasons they already do. By combining useful information with engaging editorial content, Atlas is creating a place for buyers, sellers, homeowners, investors and the property-curious alike.
Whatever brings you to property, discover more at atlas.com.au
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