Bulgari celebrated its 140th anniversary this week with a trio of Octo Finissimo Sketch limited editions dedicated to the art of trompe l’oeil.
The French art history term translates to “deceive the eye,” a reference to the artist’s ability to fool the viewer into thinking they are looking at something real when it’s simply an artistic illusion.
Bulgari’s Sketch series debuted in 2022 with an Octo Finissimo Automatic and an Octo Finissimo Chronograph GMT featuring “sketched” dials depicting the original hand drawings. This time, Bulgari flips the script with dials bearing illustrations of the interior movements, mirror images of the actual calibers that can be viewed through sapphire crystal case backs.
Limited to 280 pieces in steel (€17,800/about US$19,400) and 70 pieces in 18-karat 5N rose gold (€51,000/about US$55,500), the new Octo Finissimo Automatic Sketch depicts the in-house BVL 138 caliber’s micro-rotor, escapement, bridges, rubies, and intricate finishing details, such as Côtes de Genève and circular graining.
undefined Each monochromatic piece measures 40mm in diameter and 6.4mm thick, in keeping with Octo Finissimo’s ultra-thin theme. The sapphire crystal case back is engraved to commemorate the anniversary.
The third piece is a Chronograph GMT Sketch (€20,800/about US$22,600), featuring a 43mm polished steel case measuring 8.75mm thick. In 2019, the original Octo Finissimo Chronograph GMT broke an ultra-thin record with a 3.33mm-thick caliber incorporating a 30-minute chronograph and central second in addition to a second time zone at 3 o’clock.
Limited to just 140 pieces, this edition’s dial features a sketch that blends dial and movement elements. The Tri-Compax chronograph dial display (GMT at 3 o’clock, 30-minute counter at 6 o’clock, small seconds at 9 o’clock) is combined with a balance between 4 and 5 o’clock, the chronograph column wheel at 8 o’clock, and finishing details on the bridges and gears.
Those who follow the Instagram account of Fabrizio Buonamassa Stigliani, Bulgari’s product creation executive director, will instantly recognize the stylistic signature of his fast-motion freehand sketching videos. Before joining Bulgari as a designer in 2001, he designed cars for the Fiat and Alfa Romeo brands at Centro Stile Fiat, where he honed his precise yet spontaneous fast-sketching technique using a pen or marker on paper.

Bulgari
In 2014, he re-envisioned Gérald Genta’s Octo design with the goal of creating the world’s thinnest mechanical watch. The resulting Octo Finissimo line went on to set nine ultra-thin records, including a number of complications, such as the world’s slimmest tourbillon, minute repeater, automatic chronograph, and perpetual calendar. In 2022 it went to extremes with the futuristic Ultra, measuring just 1.80mm thick. (Ultra was ultimately bested in 2022 by Richard Mille’s UP-01 Ferrari at 1.75mm thick.)
Such accomplishments represented daunting technical feats that brought Buonamassa Stigliani’s sketches into reality. When Bulgari acquired the Gérald Genta and Daniel Roth brands in 2000, it also secured the technical know-how to create such record-breaking ultra-thin watches. (LVMH acquired Bulgari in 2011 and has relaunched the Genta and Roth brands separately.)
Bulgari’s Sketch series pays homage to the importance of hand-drawn renderings in art history. Since the Renaissance, Italian artists kept their schizzi (sketches) for their students and their archives as references to use in the quest to improve upon an original design.
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