Distilling the traditions of whisky: 15 minutes with James Buntin
Scotsman James Buntin knows a thing or two about whisky. Known as ‘the whisky ambassador’, here he shares his love of Australia — and a wee dram
4 min
In our occasional series with Australia’s movers and shakers, James Buntin describes his introduction whisky and how it has shaped his life.
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Q How did you find yourself living in Australia?
I originally moved here in 1999 to further my career in the hospitality industry. However I have had a love affair with Australia since the early 90s when I came here as a backpacker and felt instantly at home in this beautiful country of ours.
Q. When did you first start drinking whisky? Describe
the experience.
My first encounter with whisky was during my early years in Scotland. I vividly remember my father and uncle David taking me with them on their distillery visits around the whisky
regions of Scotland.
I was hooked, not on the whisky yet but more on the romance, history and sense of tradition that surrounded it. It was like stepping back in time. My first whisky was with my dad at new year (Hogmanay). I have no idea how old l was and the dram was probably 50/50 or more cut with water. The older I got the less the water added.
Q. When did you host your first tasting or masterclass?
I remember this well. My father, uncle and I returned from a trip visiting distilleries in the highlands of Scotland where we collected amber samples from each one. Upon our return to Edinburgh my father encouraged me to present these delights along with information on the distilleries and locations we had visited to my family and friends. It was 1984 and I was 15 and still have the picture.
Q. What is the best way to drink whisky in your view?
The best way to enjoy whisky and fully appreciate its nuances is with a few drops of water. This helps to open up the more delicate aromas and flavours that are often masked by the alcohol. Although there are some who would say the only thing that you should add to whisky is more whisky!
Q. What is it about the traditions of whisky distillation and drinking that appeals to you?
The traditions of whisky distillation and drinking appeal to me because they connect us with the past. It’s a craft that has been refined over centuries — one that you can experience though taste.
Q. Is there a nostalgic element about it?
Absolutely, there’s a strong nostalgic element. It reminds me of my Scottish heritage, my roots, and the stories passed down through generations. Whisky for me is a gateway to the past activated by aroma and taste. I have on many occasions been given a whisky not knowing what it is until the first sip and ‘bang’, I’m reminiscing a happy memory.
Q. Is that nostalgia also why you enjoy classic cars like the Morgan? Tell me about your experience with that car.
My love for classic cars like the Morgan stems from a similar sentiment. The craftsmanship and timeless design are reminiscent of the traditions I hold dear. I was the brand ambassador for The Balvenie in the UK a few years ago and the promotion of craft was a big priority for me. Bespoke things made by the hands of talented craftspeople are always the best and most desirable objects.
I collaborated with Morgan Motors to create a four-seater sports car. The video of the car being built is up on YouTube and is well worth a watch to see them bringing it to life using wood from an Ash tree.
Q. How has your Scottish heritage influenced your interest?
I am a proud Scot and whisky produced from my homeland is something that I am extremely passionate about. I have represented a large number of Scotch whiskies and that fills me with a great deal of national pride due to its quality and taste.
Q. You’ve worked for some of the best whisky brands in the world. What do they all have in common?
The best whisky brands all have strong values that uphold the commitment to quality, craftsmanship, and share a deep respect for tradition whilst looking to the future. These values are non-negotiable.
Q. Is there such a thing as bad whisky?
“There is no such thing as bad whisky — only good whisky and better!” someone once said, and it’s true there are certainly variations in quality. Older whisky is a harmony of flavours and balance, whereas younger, lesser ones might lack depth or complexity. It really is all about time in the wood.
Q. Why is whisky drinking most commonly associated with men, more than women?
The association of whisky with men is historical, but that’s changed. Women are increasingly drawn to whisky, and it’s a positive evolution. There are some amazing women in every aspect of the whisky industry from the field to the glass. I am lucky to have them as friends and colleagues. Australians have grown more appreciative of whisky over the years. The variety and accessibility of whisky options have expanded, making it a prominent part of the Australian drinking culture.
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