Do Your Neighbours Paint Their Lawns Green? Increasingly, Yes
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Do Your Neighbours Paint Their Lawns Green? Increasingly, Yes

The niche business of painting drab grass is growing like weeds, as people try to save money and water

By ELIZA COLLINS
Tue, Mar 21, 2023 8:49amGrey Clock 5 min

GILBERT, Ariz.—Mike Landers enjoys taking his dog, Luci, for walks along the lush communal grass in the Islands, the master-planned neighbourhood where he lives. This year, the grass looks particularly verdant. It’s been painted.

“Could you tell? It looks like green grass,” said Mr. Landers, who is 69, and came from Minnesota, adding that Luci doesn’t seem to mind.

Creating a green lawn has long been considered artistry, and perhaps now more than ever: More people are turning to paint.

In just moments, wilting, yellowing grass suddenly looks like it belongs on the fairways of St. Andrews. Painted lawns are becoming more popular as inflation-strained households try to save money, drought complicates water usage and severe storms have brought ice and freezing rain to swaths of the South, turning lawns a blah brown. This niche business sector has grown, well, like weeds, with lots of landscapers, professional training and an array of shades to choose from.

Not everyone is a fan of painted grass. “I don’t like it. It’s wintertime, it should be brown,” said Don Ossian, 65, another resident of the Islands community, who is originally from Iowa. He said his dog, Jedidiah, got green paint on his paws.

Mr. Ossian’s dog’s walk could have been poorly timed. Tim Gavelek, who sells the turf colorant to the landscaping company that works at the Islands, said paint dries within a few hours and is safe for pets.

While Mr. Gavelek’s lawn-care company, Fertizona, has been selling green lawn paint for a decade, he said he is getting far more calls this year from landscaping companies, homeowner associations and residents curious about painting, in an effort to cut down on expenses and save water.

In Arizona there have been no limits on outdoor water usage in residential areas, unlike California. But cities such as Gilbert and Phoenix have warned restrictions could come if drought worsens. Scottsdale is trying to get residents to switch out lawns with water-saving landscaping by offering rebates.

Nick Perez, the representative at landscaping company BrightView who negotiated the contract with the Islands, said the neighbourhood was looking to save, but wanted to keep up lawn appearances. “They want lush,” he said.

At the Islands, BrightView sprayed 17 acres with an emerald colour made to look like golf courses. The move is estimated to save the community $70,000 in water costs that would have kept the grass naturally green, according to Mr. Perez. The Islands declined to comment.

Painting can cut down on water usage because grass doesn’t need to be alive. Dormant grass, that dry yellow stuff that shows up once the lawn stops being watered or is unhappy with temperature, can hang onto paint.

Brian Howland, 53, who paints yards in the Phoenix area part-time with his son, said you can get a dormant lawn to look realistic with paint, for an average cost of $250 to $350. The only problem is, it doesn’t feel as good as it looks.

People say “ ‘Wow the yard looks amazing’ and you take a step and it goes ‘crunch,’ ” he said.

Mr. Howland switched paints after testing out a brand that left some lawns blue after the yellow pigment burned off in the sun.

In Houston, Ruben Alonso, 43, and his son Ru, 21, started a mowing business, Alawnso Services, after Mr. Alonso was laid off during the pandemic. Then a client asked to have his lawn painted, and Mr. Alonso branched into that, doing 100 lawn-painting jobs in the winter of 2022 and now keeping up a busy pace. He says he has trained at least 20 other people to start similar businesses.

His teenage daughter, Jenavi, posted a TikTok of an early job featuring Mr. Alonso painting the grass as the background voice debates if people will be able to spot a fake. The video took off once he began interacting with his audience and views now total 3.7 million. He thinks people get satisfaction watching something go from “ugly to pretty,” though he said a way for a video to go viral is to post a mistake, such as paint splashing onto a sidewalk.

“People love commenting that you got paint on a piece of wood, on the wall,” he said. Even though the father-son duo are much more experienced now, Mr. Alonso said he’ll still occasionally lean in and post a video of a mishap, thinking, “Let me just throw them a bone.”

Geoponics Corp. makes popular pigments including “Fairway,” a dark green that it says has a “see it from the moon” effect and “Perennial Rye,” inspired by golf courses of Augusta, Ga. Brad Driggers, a sales manager, travels the country helping paint users understand the correct mixing ratios. He said landscaping companies or golf course turf managers may use tractors with long attachments to spray big areas, while a person at home could use a gallon jug with a small attachment.

“We have a very good product but the application is half the battle…if it’s not applied right then it’s not gonna look right,” he said. “We don’t want anybody to know it’s painted.”

Ozzie Sattler, 70, a retired radio broadcaster in Phoenix, gets his lawn professionally painted in summer, sometimes shocking his neighbors. “Because one day it’ll be yellow and the next day it’s green,” he said.

The world of sports has long engaged in lawn painting for aesthetics. When you turn on TV to watch a golf tournament or football game, you’re often looking at painted grass. TPC Scottsdale, the course that held the Waste Management Phoenix Open in February, was painted to enhance and protect the blades for what has been nicknamed “the Greenest Show on Grass,” said Brandon Reese, director of agronomy at TPC. (Professional ice rinks are also painted white.)

Some homeowners paint their lawns green to satisfy neighbourhood critics. Who needs a green thumb if you’ve got green paint?

Jenn Poist, 46, a YouTube content creator who posts under the name Raptor Adventures says neighbours in Spring Hill, Fla., were bugging her about what they deemed a lawn unworthy of the neighbourhood.

Ms. Poist didn’t want to add chemicals or fertilisers to her lawn over fear of harming wild animals. She bought a nontoxic green spray paint.

“That’s a good alternative because it will get them off our back,” she said.

David Steele, 73, a retiree from Phoenix, started painting his lawn with the intention of turning it into a local business, but he quickly realised pigment couldn’t save a bad yard and scaled back his ambitions.

Mr. Steele said a lawn needs to be prepared before it can be painted for best results. Some clients started asking him to remove weeds and mow their lawns first. He said he didn’t want to end up as a landscaper. Now, he paints only for friends and family who have well-maintained yards to start with.

“I’m very particular. The canvas has to be nice or you just don’t get the results that someone else may expect,” Mr. Steele said.

Still, he’s not perfect and keeps a rag in his pocket and Windex nearby in case any paint gets onto the sidewalk. A little dab and it’s all cleared up.

—Louise Radnofsky and Natalie Andrews contributed to this article.



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The best suburbs for investment opportunities in Australia in 2024

There’s money to be made in the property market — if you know where to look.

By Josh Bozin
Tue, Mar 19, 2024 2 min

If you’re a first homebuyer, owner/occupier or investor, you might feel that the property market is slim pickings in some of your favourite city suburbs. Either there’s no supply or the reserve is well above your budget threshold. However, for those property-savvy individuals prepared to look harder, there’s a growing number of suburbs in Australia’s major cities that are proving to be great investment opportunities…

—…you just need to know where to find them.

Independently-owned real estate agency, Little Real Estate, has released its annual report for the best Australian suburbs for investing. Investors searching for affordability, cash flow, and capital growth potential are being encouraged to consider regional locations, including four in Queensland.

“In 2024, we anticipate a surge in property prices fuelled by the relentless demand for housing outpacing the available supply,” says Little Real Estate executive general manager of sales, James Kirkland. “An exceptionally strong rental market, coupled with a shortage of housing, continues to exert upward pressure on house prices nationwide.”

Real estate analyst Hotspotting’s National Top 10 Positive Cashflow Hotspots echoes the findings of Little Real Estate’s annual report. Its analysis found that Queensland locations showed exponential capital growth, with the Sunshine State securing half of the top 10 locations.

“Cash flow has become increasingly important over the past two years, given the much higher mortgage repayments in play,” says Hotspotting director, Terry Ryder. “It is imperative that investors seek out areas that also offer capital growth prospects, often due to their booming local economies across a diverse range of industries.”

Which location is best for a property investment?

It depends! According to Little Real Estate, in 2024, the Sydney suburbs of Wiley Park and Kensington come out on top, along with Caloundra West and Southport in South East Queensland, and Carlton and Moonee Ponds in Melbourne.

What is the most in-demand suburb in Sydney?

The property market is certainly inflated in Sydney in comparison to other states but investors can still find some gems in certain pockets of the city. Take Penrith, for example. According to REA data, the average cost of a unit in Penrith costs $540,000, with a rental yield of 4.3%.

Which state is best for investment property in Australia?

It’s hard to go past Queensland as one of Australia’s best states for investment properties. With four out of ten suburbs in Queensland appearing in Little Real Estate’s annual report—including Southport, Caloundra West, Coomera and Bulimba—Queensland and its surrounding suburbs, typically regional, are presenting as great investment opportunities.

“Whether you’re an investor, a family looking for a new home, or a professional seeking the ideal work-life balance, these suburbs are the ones to watch for growth and potential in the upcoming year,” says Kirkland.

What is the fastest growing suburb in Australia?

According to Smart Property Investment, the fastest growing suburb in Australia is Chelmer, Queensland – a south-western suburb in the city of Brisbane, with a quarterly price growth of 29.33 per ent. This is followed closely by Frenchs Forrest in NSW, and Greenmount in Queensland.

 

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