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Dream property not on the market? You can still find it here

A new digital real estate site promises a full view of the housing sector, even those places not on the market

By KANEBRIDGE NEWS
Thu, Sep 28, 2023 1:26pmGrey Clock 2 min

Hot on the heels of the launch of View Media Group last year, Australia’s newest proptech digital media company has gone live with its consumer-facing real estate site, view.com.au.

The new site offers a ‘freemium’ model allowing vendors to list their properties for free while having the option of further upgrades for agents looking to enhance their listings.

VGM executive chairman Anthony Catalano said the model was a ‘game changer’ in the digital real estate space.

“While VMG is much more than a portal play, it’s critical that we have a consumer-facing brand that will act as the front door to attract consumers and in turn allow us to offer products and services in a range of verticals across the property ecosystem,” Mr Catalano said. “Our plan is to create a digital real estate superstore under the new View brand that will play in the $300 billion adjacency categories rather than solely focus on the $1

billion of digital property advertising.”

“We’ve listened to the industry and the time is right for an offer to come to market with an alternative model that addresses the real estate industry’s concern at the continually

escalating price of advertising.”

The View portal is available through app stores and will include properties across the country, not just those on the market right now.

“That means view.com.au will showcase more than 11 million properties in Australia compared to some of the portals which feature around 140,000 properties for sale,” Mr Catalano said. “From Day 1 we will provide consumers with a complete view of the market.’’ 

View has worked with mapping partner Nearmap to create the ability to have a comprehensive overview of all properties.

“We’ve had a look globally at best practice search for property and we’ve consumer tested a range of options and without doubt the preferred experience is map-based search,” View CEO Toby Blazs said. “So unlike others in the market who default consumers to a list view, we’ll default our search results via a map.”

Mr Catalano said the innovative site was designed to be a true disruptor in the proptech sector.

“VMG continues to grow and tick off the key parts of its strategic plan,” he said. “We are well on the way to forming a global-first conglomerate of proptech assets including portals, ad tech, lead generation, lead management solutions, media planning and buying, AI services, data and connections all under the one roof.”



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The suburbs where we’re building the most new homes

Amid a national housing crisis, these are the home building hot spots

By Bronwyn Allen
Tue, May 28, 2024 2 min

Australia is in the midst of a housing crisis with supply challenges and demand pressures leading to a clogged pipeline of unfinished new home builds and approvals per capita languishing at decade-lows. There aren’t enough tradies to finish the homes under construction in normal timeframes. Meantime, construction costs have risen by 40 percent since late 2019 and contributed to dramatically higher insolvencies among building companies. High interest rates and lengthy approval processes have also prompted some developers to shelve plans for new projects altogether.

All of these challenges mean the National Housing Accord, with its ambition to build 1.2 million well-located homes over the next five years, will begin shortly amid very difficult conditions. However, the Federal and state and territory governments have agreed to the plan and plenty of money was allocated in the recent Federal Budget to get the program officially underway from 1 July.

Meanwhile, the Housing Industry Association (HIA) has published a report revealing the areas that are in line to receive the most new homes soonest, based on the value of approvals during FY23. The HIA has paired this data with population figures to identify the growth hot spots across Australia.

HIA economist Maurice Tapang said the top 20 hot spots for new approvals and above-average population growth were predominantly suburbs with greenfield developments. These developments require state governments to fund and build supporting infrastructure such as power lines, sewage and water pipes, roads and footpaths to service thousands of new residential lots.

“This is testament to the role that greenfield developments play in supporting the growth of our cities,” Mr Tapang said. “The drivers of housing demand are population and economic growth. Supporting population growth will require supplying adequate homes, which will entail providing the necessary infrastructure and land supply to grow our cities.

“As the high cost of the typical house and land package in some of our capital cities becomes out of reach to the typical income earner, it is important for policymakers to facilitate the supply needed to fill housing shortages. In order to build the Australian Government’s target of 1.2 million homes, there needs to be a healthy balance between greenfield and infill developments to support building well-located homes of all types.”

 

Australia’s top 6 home building and population hot spots

 

Box Hill – Nelson

In NSW, the top new home building hot spot is Box Hill – Nelson in Sydney’s Hills District, with $597 million in approvals and population growth of 26.5% in FY23.

 

Fraser Rise – Plumpton

Fraser Rise – Plumpton in Melbourne’s west was Victoria’s biggest growth hot spot, with $660.1 million in approvals along with 26.4% population growth.

 

Marsden Park – Shanes Park

 Located in Sydney’s Blacktown area in the western suburbs, Marsden Park – Shanes Park booked $370 million in approvals and 19.7% population growth.

 

Tarneit – North

 Located in Melbourne’s western suburbs, Tarneit – North recorded $384.3 million in new home building approvals and 18.9% population growth.

 

Rockbank – Mount Cottrell

Also in Melbourne’s western suburbs, Rockbank – Mount Cottrell had $593.4 million in approvals and 18.7% population growth.

 

Chambers Flat – Logan Reserve

Chambers Flat – Logan Reserve in the City of Logan, south of Brisbane, was Queensland’s biggest growth hot spot with $264.6 million in approvals and 18.4% population growth.

MOST POPULAR
11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

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