Fall In Jobless Rate To Fuel Higher House Prices
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Fall In Jobless Rate To Fuel Higher House Prices

Unemployment is at its lowest since figure March 2020.

By Terry Christodoulou
Fri, Mar 19, 2021 11:13amGrey Clock < 1 min

Unemployment has fallen sharply over February and is now close to pre-covid shutdown levels.

According to data from the Australian Bureau of Statistics (ABS), the national unemployment rate seasonally adjusted fell sharply by 0.5% over February to 5.8%, the lowest rate since the pre-covid results of 5.2% recorded over March 2020.

Following strong buyer demand in Australian capital cities, with Sydney and Melbourne housing prices rising sharply in the first quarter of the year, experts are tipping lower unemployment figures to fuel higher housing prices.

“A rapidly improving labour market will enhance housing affordability and confidence, adding upward pressure on already strongly growing prices,” Dr Andrew Wilson, Chief Economist My Housing Market said.

All states reported falls in the jobless rate over February with Queensland performing strongest, falling 0.8%. NSW and VIC reported the lowest jobless rates at 5.6%.

“Concerns over the possible significant negative impact on the economy of the tapering of the Job Keeper allowances at the end of this month will also likely to be misplaced – again,” Dr Wilson added.



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A new digital real estate site promises a full view of the housing sector, even those places not on the market

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Hot on the heels of the launch of View Media Group last year, Australia’s newest proptech digital media company has gone live with its consumer-facing real estate site, view.com.au.

The new site offers a ‘freemium’ model allowing vendors to list their properties for free while having the option of further upgrades for agents looking to enhance their listings.

VGM executive chairman Anthony Catalano said the model was a ‘game changer’ in the digital real estate space.

“While VMG is much more than a portal play, it’s critical that we have a consumer-facing brand that will act as the front door to attract consumers and in turn allow us to offer products and services in a range of verticals across the property ecosystem,” Mr Catalano said. “Our plan is to create a digital real estate superstore under the new View brand that will play in the $300 billion adjacency categories rather than solely focus on the $1

billion of digital property advertising.”

“We’ve listened to the industry and the time is right for an offer to come to market with an alternative model that addresses the real estate industry’s concern at the continually

escalating price of advertising.”

The View portal is available through app stores and will include properties across the country, not just those on the market right now.

“That means view.com.au will showcase more than 11 million properties in Australia compared to some of the portals which feature around 140,000 properties for sale,” Mr Catalano said. “From Day 1 we will provide consumers with a complete view of the market.’’ 

View has worked with mapping partner Nearmap to create the ability to have a comprehensive overview of all properties.

“We’ve had a look globally at best practice search for property and we’ve consumer tested a range of options and without doubt the preferred experience is map-based search,” View CEO Toby Blazs said. “So unlike others in the market who default consumers to a list view, we’ll default our search results via a map.”

Mr Catalano said the innovative site was designed to be a true disruptor in the proptech sector.

“VMG continues to grow and tick off the key parts of its strategic plan,” he said. “We are well on the way to forming a global-first conglomerate of proptech assets including portals, ad tech, lead generation, lead management solutions, media planning and buying, AI services, data and connections all under the one roof.”

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