Friday on my mind: The workers avoiding the CBD
Staff incentives fail to fire with workers as NSW State Government gets a jump start on the weekend
Staff incentives fail to fire with workers as NSW State Government gets a jump start on the weekend
Massages, pilates classes, free food and beverages and discounted parking have not been enough to lure office staff back to the CBD, a commercial property expert said this week.
Head of research at Ray White Commercial, Vanessa Rader said despite best efforts by employers, staff have been less inclined to come into the city on Fridays, prompting calls for the introduction of a four-day week.
“While office owners and employers are doing their bit to encourage staff interaction in the office by way of perks and experiences such as massages, pilates classes, free cannolis and iced lattes, occupancy levels remain subdued,” she said. “Now Transport NSW has weighed in, Sydney’s public transport prices are set to increase next month, weekly caps however have remained unchanged and Friday is now considered a weekend.”

Last weekend, NSW Transport announced that weekend fares will also apply on Fridays, providing all-day travel for no more than $8.90 for adults on metro, train, light rail and bus services.
“However, half-price trips after eight journeys will no longer be available when the fare change comes into effect,” the statement said. “Fewer people are travelling five days a week, resulting in lower uptake of the half- price trips benefit, which has dropped from 24 percent pre-Covid to 14 percent in 2023.”

City office vacancies are at their highest rates since the late 1990s, with Sydney and Melbourne recording 11.5 percent and 15 percent respectively. Ms Rader said there were several factors keeping occupancy rates consistently low.
“The prolonged historically low 3.7 percent unemployment rate is a stumbling block for many businesses, the lack of quality talent leading to employers having to provide greater flexibility to secure quality staff,” she said. “Hybrid working models allow remote working, be it from home, in regional areas or even interstate with limited need for “in the office” interaction continuing to be commonplace.”
However, data released by CoreLogic last month showed the desire for regional areas has cooled, with key areas such as the Richmond-Tweed, Shoalhaven and Southern Highlands in NSW and Ballarat and Geelong in Victoria experiencing falls in values between -10.4 percent and -20.4 percent, indicating a return to city areas.
In the meantime, Ms Rader said the case for a four-day week to entice workers back to the city while maintaining work-life balance is growing.
“The mandating of staff back into the workplace for a four-day week, would do much to stimulate the office market’s demand for space, while promoting better work/life balance, reduced stress and growth in health benefits,” she said. “(This would) leave the three-day weekend to explore Sydney on public transport at a discounted rate, or travelling across toll roads, growing family time and healthy lifestyle habits.”
International AI strategist Justin Kabbani will headline the Kanebridge Property Summit in Sydney on June 18, with tickets selling fast.
Scotch whisky expert, luxury hospitality strategist and Keeper of the Quaich inductee Ross Blainey is bringing a new philosophy of luxury experiences to Citizen Kanebridge.
International AI strategist Justin Kabbani will headline the Kanebridge Property Summit in Sydney on June 18, with tickets selling fast.
Artificial intelligence is rapidly reshaping business, investment and competitive advantage, and now Australia’s property industry is being told it cannot afford to sit on the sidelines.
International keynote speaker and AI strategist Justin Kabbani will headline the Kanebridge Property Summit at RACA Sydney on June 18, bringing rare insight into how forward-thinking property professionals can use AI to move faster, make smarter decisions and gain a serious edge in an increasingly competitive market.

Tickets to the exclusive summit are already selling fast.
Having worked with global brands including Uber, PepsiCo, Mattel and Destination NSW, Kabbani has become one of the leading voices on how businesses can turn AI from a buzzword into a genuine commercial advantage.
Known for his high-energy and highly practical presentations, Kabbani cuts through the hype surrounding AI and focuses on what actually matters: productivity, growth, leadership and real-world business results.
His keynote will explore how AI is already transforming industries globally, and what property developers, investors, agents and business leaders need to understand now to avoid being left behind.
Importantly, the session is designed to be practical, not theoretical.
Attendees will hear how AI can be applied across marketing, sales, operations and decision-making to improve efficiency, sharpen strategy and create new competitive advantages in a rapidly changing business environment.
The summit will also feature an exclusive roundtable bringing together leading property and finance experts for a candid, off-the-record Q&A exploring the forces shaping investment, development and wealth creation across Australia’s prestige property market.
The event follows the success of last year’s sold-out summit and will once again be hosted by respected MC John Alten.
With AI becoming one of the biggest disruptors facing business, the June 18 summit is expected to attract strong interest from property professionals, investors and business leaders looking to stay ahead of the curve.
The followings are included in every ticket:
Tickets are limited and selling quickly and you can buy here.
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