Homes in Bath, England, Feature Heavily in ‘Bridgerton’—and Command Robust Demand in Real Life
The small historic city is full of charm, from period architecture to top schools, which has lead to significant price growth over the past five years
6 min
Bath has long been known for its genteel pleasures and civility.
It came to prominence 2,000 years ago as a religious spa where people worshiped the Roman goddess Sulis Minerva and bathed in the natural thermal spring waters that still flow with hot water today. In the early 1700s it re-emerged as a spa resort, attracting fashionable society as resident Jane Austen observed in her novels.
The city has come to the fore yet again thanks to the Netflix series “Bridgerton,” since many of its well-preserved heritage sites, stone-flagged streets and wisteria-clad mansions form a glamorous backdrop to the show’s high-society Regency world.
For instance, the city’s Holburne Museum acts as Lady Danbury’s townhouse. No. 1 Royal Crescent was used as the Featheringtons’s London home, while the Abbey Deli on Abbey Street was transformed into the Modiste dress shop, and Bath Assembly Rooms served as the venue for Lady Danbury’s ball in the first season. Glimpses of Bath, particularly its City Centre neighbourhood, are back as the first part of season three was released on Thursday.
Boundaries
Bath lies in the River Avon valley 97 miles west of London, between the Cotswold Hills and the Mendips. To the north, the city centre is bounded by Lansdown Road, to the east by the A46 highway, and the south by the A36 and the end of the Lower Bristol Road to the A4 highway. The river runs through the city, dividing it north from south, and there are four main bridges. The Roman Baths lie at the heart of the city, close to the great medieval church, Bath Abbey. The most iconic streets—some of which featured in “Bridgerton”—are the Royal Crescent and the Circus, which are a short walk from the baths and feature sweeping classical facades.
Price Range
David Mackenzie, partner at broker Carter Jonas, said the typical house price is £900,000 to £1 million, reaching up to £6 million for more expensive properties.
One- and two-bedroom apartments fetch between £200,000 to £400,000.
Prime prices cost about £1,000 per square foot, said Savills property consultant Christine Penny.
Housing Stock
Since Bath is a Unesco World Heritage City, its historical environment is protected, so it does not expand. The centre contains tall Georgian townhouses, while there is more modern housing on the infill sites created when the city was bombed during World War II. A Georgian townhouse usually has five stories and 100 stairs.
“They were built with entertaining in mind with large reception rooms, grand proportions, high ceilings, big windows and fireplaces. They have a doll’s-house look,” Mackenzie said. “Many have railings at the front and wrought-iron balconettes.”
Carter Jonas
Parking is at a premium; the Georgians built stables and coach houses at the back of properties but many have since been converted into residences. A garage can cost as much as £200,000 and a secure car-parking space £100,000.
Bathwick Hill and Weston Park also feature Regency villas that are individual in style, unlike the uniform feel of the monumental Georgian terraces.
“The Grand Tour of the day inspired the architects of that era because a lot of the houses will have beautiful pediments and columns that are almost Grecian in feel,” Penny said.
Villas are usually 5,000 to 6,000 square feet in size set within grounds of 0.5 to 1 acre. Such properties are rare, coming on the market once a year and can command between £3 million and £10 million.
What Makes It Unique
“Bath is a lovely mix of town and country life because it is such a small city, added to which it is very beautiful and very safe,” Mackenzie said, calling out the several bodies of water that cut through the city.“It’s very historic, but more recently what has attracted people to Bath is that it’s got very good schools and the University of Bath.”
Savills
Former radio producer Penny Faux and her composer husband, Steven, moved to Bath from London with their young family. They were attracted by the city’s beautiful buildings, lack of urban sprawl and good schools. Faux also cited its vibrant arts scene as a draw.
“Bath punches above its weight, with good theatre and music festivals,” Faux said. “It’s also an international place, home to a university and many language schools.”
Bath also has good transport links, including an international airport and train connections into London in 90 minutes.
“It’s immensely attractive with period properties interspersed with lots of public space and parks,” Savills’s Penny said. “We have a university that attracts overseas students. We are a global destination.”
Luxury Amenities
Bath is a lively place with an excellent shopping centre and numerous restaurants, including the Michelin-starred Olive Tree. To relax, there is the Thermae Bath Spa with its natural springs, Royal Victoria Park and the Botanical Gardens on the edge of Royal Crescent. For sports, there are Tracy Park and Lansdown golf clubs to the north, and the Manor House Hotel golf club at Castle Combe.
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Bath has much to offer culturally with numerous art galleries and museums, as well as music, literary and film festivals. The Theatre Royal stages shows pre and post runs in London’s West End.
Among the top-ranked private schools on the north side are two day and boarding schools that enroll students from pre-kindergarten through high school: the Royal High School Bath school for girls and the co-ed Kingswood.
On the south side, King Edward’s School is co-ed day school geared toward pupils from pre-K to 12th grade. The co-ed Paragon School is for children aged three to 11. Prior Park College is a mixed Catholic day and boarding school for children ages 11 to 18.
Who Lives There
“Bath attracts people with connections outside of the area; a lot of people who work in London. People who move to Bath with their children tend to stay here, so we do have retirees,” Penny said.
There’s also an arts crowd in Bath that goes back to residents like writers Austen and Mary Shelley, Mackenzie said. “It’s also got a lot of academics who love its history, as well as high-net-worth individuals who come for the schools and because it’s safe, yet can get into London very quickly by train.”
Notable Residents
Mackenzie said the city is a lure for the famous because “you can blend in in Bath.” It’s been home at one time or another to many actors, from Indira Varma of “Game of Thrones,” to John Cleese and Nicolas Cage , according to published reports.
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Also from the arts, designer Manolo Blahnik reportedly made Bath his home 43 years ago and lives in a Georgian townhouse on Camden Crescent by architect John Eveleigh.
Outlook
Mackenzie said prices have increased 15% to 20% over the past five years. At present, it takes on average six to eight weeks for a home to sell. But Mackenzie said that properties in locations such as the Circus, the Royal Crescent, St James’s Square, Lansdown Crescent and Widcombe along the canal sell quickly.
“Property in Bath always holds its value because housing stock never increases, there’s never a flood of properties that come to the market,” he said.
“Bath stands its ground,” said Penny. She said the first quarter of 2024 had been very busy and the value of prime property rose in value 0.6% compared to the previous year.
Mackenzie said prices will remain stable in what is an election year but if a new government reduces stamp duty that may nudge prices up 5%.
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Australia’s housing affordability crisis is being fuelled by chronic undersupply, planning delays and rising development costs, as politicians continue to focus on the wrong solutions.
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Australia’s housing crisis will not be solved by first-home buyer incentives or tax changes alone, with leading property figures warning governments must tackle supply constraints if affordability is to improve.
Speaking at the Kanebridge Quarterly Property Leadership Summit in Sydney last week, expert project marketing specialist Sam Elbanna, property investor and fund manager Paul Miron and property consultant Karla McNeice said that a lack of housing supply remained the central issue facing the market.
Elbanna, Director of CPM Realty with more than 30 years’ experience in project sales, argued that successive governments had focused too heavily on stimulating demand rather than addressing the barriers preventing new housing from being delivered.
“The misconception is that politicians think the way to solve the housing crisis is to drive demand,” he said.
“The reality is that’s not the way. This is a supply-side problem, and it needs to be solved on the supply side.”
Drawing on his experience in project sales, Elbanna said policies designed to help first-home buyers often had unintended consequences, pointing to previous grants that ultimately flowed through to higher property prices.
Instead, he said developers were facing increasing red tape, approval delays and rising costs, which were discouraging new housing supply.
“In the absence of stock, demand exceeds supply,” he said.
Miron, a Co-Founder and Fund Manager of Msquared Capital, said the housing debate had become overly focused on tax policy while overlooking broader structural issues.
He argued that affordability challenges stemmed from a combination of factors, including planning constraints, supply shortages, migration levels and interest rates.
“No-one can be 100 per cent certain on the real reason for property prices is going up,” he said.
“The reason why property prices are higher is a combination of interest rates, lack of supply, migration, vacancy rates and maybe taxes play a role.”
Miron was critical of recent federal housing policy changes, warning they could reduce the number of new homes being built and further constrain supply that was even highlighted in the budget.
He also highlighted the importance of the property sector to the broader economy, noting that residential real estate and related industries employed more than one million Australians.
McNeice, who advises developers on sales strategy and market intelligence, said understanding buyers had become increasingly important as affordability pressures intensified.
While affordability remained a major consideration, she said today’s buyers were focused on value rather than simply price.
“People are looking for value for money,” she said.
She said buyers were increasingly evaluating factors such as transport connections, walkability, nearby amenities and flexible living spaces that could accommodate changing family needs.
“What infrastructure is going on? Can I walk to the shops? Can I meet people at the local cafe?” she said.
The panel also discussed the mounting pressures facing developers, with Elbanna arguing that many projects become financially unviable from the moment a site is purchased.
“The viability of a development happens at the moment the site is bought,” he said.
He said rising construction costs, higher interest rates and overly optimistic feasibility assumptions had left some developers exposed as market conditions changed.
While acknowledging the growing number of smaller and first-time developers entering the market, Elbanna said property development required expertise across finance, construction, marketing and legal disciplines.
“It is actually a business that requires a level of expertise,” he said.
Looking ahead, the panel agreed opportunities remained in the market despite current challenges.
Miron said property should continue to be viewed as a long-term investment and cautioned against trying to time short-term market movements.
McNeice said success would increasingly depend on identifying projects that genuinely met changing buyer expectations.
Elbanna said affordable housing remained achievable, but developers needed to deliver more than just homes.
“We can provide affordable housing in this country,” he said.
“But we’ve got to wrap that affordable housing with the things that people want.”
As Australia’s housing affordability debate intensifies, the panellists agreed on one point: without a meaningful increase in housing supply, demand-side measures alone are unlikely to solve the nation’s property challenges.
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