How Apple’s Newest Products Measure Up
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How Apple’s Newest Products Measure Up

Apple aims its newest computer and display at creative professionals.

By Nicole Ngyuen
Wed, Mar 9, 2022 4:03pmGrey Clock 4 min

Upgrades to a popular iPhone and iPad, plus a brand-new Mac with matching monitor: Apple had a busy Tuesday, or at least a busy virtual event.

The focus of the news was speed. Apple is bringing fast 5G cellular connectivity to the new iPhone SE and the new iPad Air. Both of those devices and the all-new Mac Studio desktop computer have faster chips. And the company showed off the Studio Display, aimed at professionals, with a built-in camera and a whopping price starting at $2499.

All will hit stores on March 18.

Apple managed to tack on a few other announcements, including new green iPhone 13 options and the arrival of Major League Baseball to Apple TV+.

While most of the mainstream product updates are incremental, there are a few new features I’m excited about, such as the smart-camera-focusing Center Stage tech for the iPad Air. There are some things I’m disappointed Apple didn’t announce, like an SE with multiple cameras on the back.

To find out if this new hardware is worth the money—in some cases, products are pricier than their predecessors—I dived into the specs. Here’s what you need to know.

iPhone SE (3rd generation)

The iPhone SE line is, as my colleague Joanna Stern calls it, iPhones for people who don’t like new iPhones. The new SE looks just like the previous one, which itself is a copy of 2017’s iPhone 8. It does, however, have upgraded parts.

The third-generation iPhone SE starts at $719. The big new feature is 5G connectivity, which can provide blazing-fast speeds if you’re in the right spot. Just note: Apple only built in the slower, more widely available version of 5G, and not the superfast flavour available on pricier iPhones.

The new version has improved battery life, Apple said, because of its new A15 Bionic processor, the same in iPhone 13 models. But 5G is a big drain on power, so we’ll have to see how it holds up. (My advice? Keep 5G off unless you really need the speed.)

There’s also tougher glass in the front and back. There’s a better camera, too, though only a single rear camera. No wide-angle or telephoto for the budget phone. For just $70 more, you can get the iPhone 11 with Face ID, a larger screen and two rear cameras—but no 5G.

The iPhone SE is an entry-level phone for people who make value a priority, don’t use their smartphone all that much but want to stay with Apple, or just really like the home button.

iPad Air (5th generation)

The new $929 iPad Air looks virtually identical to its predecessor—Touch ID fingerprint-sensor in the power button, flat sides and a 10.9-inch display. Like the new SE, the cellular option now offers 5G connectivity.

Apple didn’t bump up the battery life from the previous Air either, promising as many as 10 hours of web surfing on Wi-Fi and nine hours on cellular.

Both cellular and Wi-Fi iPad Air models have a faster M1 processor, the same as in last year’s iPad Pro and Apple’s entry-level MacBooks. It powers new features such as Center Stage, which automatically pans and zooms to keep you in frame while video-chatting through the upgraded 12-megapixel ultrawide front-facing camera.

The storage options start at a disappointing 64 GB. There’s no Face ID. You’ll have to upgrade to the $1199 Pro for that. And unfortunately, the front-facing camera is still positioned on the short side of the iPad, which doesn’t fix the unflattering double-chin view.

The iPad Air is Apple’s Goldilocks option. It sits between the entry-level $929 basic iPad and the $1159 11-inch iPad Pro. (For people who want a smaller tablet, there’s just one option, the recently rebooted steno-notebook-size iPad Mini, which starts at $749.)

The iPad Air is best for someone who wants a tablet with a sizable screen to do cloud-based computing tasks or drawing. It’s compatible with the second-generation Apple Pencil ($129) and the Magic Keyboard with trackpad, as well as various USB-C accessories, such as external hard drives.

M1 Ultra and Mac Studio

Two years ago, Apple said it was going to transition its computers from Intel chips to its own. The M1-powered MacBook Air and Pro models hit the market in late 2020, followed by the even more powerful M1 Pro and M1 Max-fueled MacBook Pros last year.

The new M1 Ultra chip is the latest Apple-designed processor. It holds the power of two M1 Max chips fused together (literally). This thing has 114 billion transistors, 20 CPU cores and 64 GPU cores—but that’s not important. What you need to know is that it’s faster, more powerful and aimed largely at professionals who use computer-intensive software for tasks such as 3-D rendering or 8K video editing.

Mac Studio, a desktop computer that looks like a Mac Mini that just ate another Mac Mini, is the first to include the new chip. It’s an all-aluminium box that’s 7.7 inches square and 3.7 inches high. (Accessories such as a monitor and keyboard aren’t included.) The Studio has a lot of ports on the back, including four USB-C/Thunderbolt 4 ports, two USB-A ports, an HDMI port, an Ethernet port and an audio jack. It also has two more USB-C ports on the front, as well as an SD card reader.

The computer starts at $3099 in a configuration with the M1 Max chip, 32GB of RAM and 512 GB of storage. If, however, you want the M1 Ultra, you’ll have to opt for the Studio models that start at $6099 with 64GB of RAM and a terabyte of storage.

Apple will continue selling the 2019 Mac Pro for people who use Intel-based programs. It starts at $9,999.

Studio Display

Studio Display is a new stand-alone 27-inch monitor, starting at $2499, in an iMac-esque, all-aluminium enclosure. The 5K Retina display has 600nits of brightness. A 12-megapixel ultrawide camera on its front works with the auto-framing Center Stage feature, and there are six built-in speakers that support Apple’s surround-sound technology called Spatial Audio.

It’s not compatible with all Mac models, but it does support many going as far back as the 2016 MacBook Pro.



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As Paris makes its final preparations for the Olympic games, its residents are busy with their own—packing their suitcases, confirming their reservations, and getting out of town.

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country. Hotels and holiday rentals in some of France’s most popular vacation destinations—from the French Riviera in the south to the beaches of Normandy in the north—say they are expecting massive crowds this year in advance of the Olympics. The games will run from July 26-Aug. 1.

“It’s already a major holiday season for us, and beyond that, we have the Olympics,” says Stéphane Personeni, general manager of the Lily of the Valley hotel in Saint Tropez. “People began booking early this year.”

Personeni’s hotel typically has no issues filling its rooms each summer—by May of each year, the luxury hotel typically finds itself completely booked out for the months of July and August. But this year, the 53-room hotel began filling up for summer reservations in February.

“We told our regular guests that everything—hotels, apartments, villas—are going to be hard to find this summer,” Personeni says. His neighbours around Saint Tropez say they’re similarly booked up.

As of March, the online marketplace Gens de Confiance (“Trusted People”), saw a 50% increase in reservations from Parisians seeking vacation rentals outside the capital during the Olympics.

Already, August is a popular vacation time for the French. With a minimum of five weeks of vacation mandated by law, many decide to take the entire month off, renting out villas in beachside destinations for longer periods.

But beyond the typical August travel, the Olympics are having a real impact, says Bertille Marchal, a spokesperson for Gens de Confiance.

“We’ve seen nearly three times more reservations for the dates of the Olympics than the following two weeks,” Marchal says. “The increase is definitely linked to the Olympic Games.”

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country.
Getty Images

According to the site, the most sought-out vacation destinations are Morbihan and Loire-Atlantique, a seaside region in the northwest; le Var, a coastal area within the southeast of France along the Côte d’Azur; and the island of Corsica in the Mediterranean.

Meanwhile, the Olympics haven’t necessarily been a boon to foreign tourism in the country. Many tourists who might have otherwise come to France are avoiding it this year in favour of other European capitals. In Paris, demand for stays at high-end hotels has collapsed, with bookings down 50% in July compared to last year, according to UMIH Prestige, which represents hotels charging at least €800 ($865) a night for rooms.

Earlier this year, high-end restaurants and concierges said the Olympics might even be an opportunity to score a hard-get-seat at the city’s fine dining.

In the Occitanie region in southwest France, the overall number of reservations this summer hasn’t changed much from last year, says Vincent Gare, president of the regional tourism committee there.

“But looking further at the numbers, we do see an increase in the clientele coming from the Paris region,” Gare told Le Figaro, noting that the increase in reservations has fallen directly on the dates of the Olympic games.

Michel Barré, a retiree living in Paris’s Le Marais neighbourhood, is one of those opting for the beach rather than the opening ceremony. In January, he booked a stay in Normandy for two weeks.

“Even though it’s a major European capital, Paris is still a small city—it’s a massive effort to host all of these events,” Barré says. “The Olympics are going to be a mess.”

More than anything, he just wants some calm after an event-filled summer in Paris, which just before the Olympics experienced the drama of a snap election called by Macron.

“It’s been a hectic summer here,” he says.

Hotels and holiday rentals in some of France’s most popular vacation destinations say they are expecting massive crowds this year in advance of the Olympics.
AFP via Getty Images

Parisians—Barré included—feel that the city, by over-catering to its tourists, is driving out many residents.

Parts of the Seine—usually one of the most popular summertime hangout spots —have been closed off for weeks as the city installs bleachers and Olympics signage. In certain neighbourhoods, residents will need to scan a QR code with police to access their own apartments. And from the Olympics to Sept. 8, Paris is nearly doubling the price of transit tickets from €2.15 to €4 per ride.

The city’s clear willingness to capitalise on its tourists has motivated some residents to do the same. In March, the number of active Airbnb listings in Paris reached an all-time high as hosts rushed to list their apartments. Listings grew 40% from the same time last year, according to the company.

With their regular clients taking off, Parisian restaurants and merchants are complaining that business is down.

“Are there any Parisians left in Paris?” Alaine Fontaine, president of the restaurant industry association, told the radio station Franceinfo on Sunday. “For the last three weeks, there haven’t been any here.”

Still, for all the talk of those leaving, there are plenty who have decided to stick around.

Jay Swanson, an American expat and YouTuber, can’t imagine leaving during the Olympics—he secured his tickets to see ping pong and volleyball last year. He’s also less concerned about the crowds and road closures than others, having just put together a series of videos explaining how to navigate Paris during the games.

“It’s been 100 years since the Games came to Paris; when else will we get a chance to host the world like this?” Swanson says. “So many Parisians are leaving and tourism is down, so not only will it be quiet but the only people left will be here for a party.”

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