How Apple’s Newest Products Measure Up
Apple aims its newest computer and display at creative professionals.
Apple aims its newest computer and display at creative professionals.
Upgrades to a popular iPhone and iPad, plus a brand-new Mac with matching monitor: Apple had a busy Tuesday, or at least a busy virtual event.
The focus of the news was speed. Apple is bringing fast 5G cellular connectivity to the new iPhone SE and the new iPad Air. Both of those devices and the all-new Mac Studio desktop computer have faster chips. And the company showed off the Studio Display, aimed at professionals, with a built-in camera and a whopping price starting at $2499.
All will hit stores on March 18.
Apple managed to tack on a few other announcements, including new green iPhone 13 options and the arrival of Major League Baseball to Apple TV+.
While most of the mainstream product updates are incremental, there are a few new features I’m excited about, such as the smart-camera-focusing Center Stage tech for the iPad Air. There are some things I’m disappointed Apple didn’t announce, like an SE with multiple cameras on the back.
To find out if this new hardware is worth the money—in some cases, products are pricier than their predecessors—I dived into the specs. Here’s what you need to know.
The iPhone SE line is, as my colleague Joanna Stern calls it, iPhones for people who don’t like new iPhones. The new SE looks just like the previous one, which itself is a copy of 2017’s iPhone 8. It does, however, have upgraded parts.
The third-generation iPhone SE starts at $719. The big new feature is 5G connectivity, which can provide blazing-fast speeds if you’re in the right spot. Just note: Apple only built in the slower, more widely available version of 5G, and not the superfast flavour available on pricier iPhones.
The new version has improved battery life, Apple said, because of its new A15 Bionic processor, the same in iPhone 13 models. But 5G is a big drain on power, so we’ll have to see how it holds up. (My advice? Keep 5G off unless you really need the speed.)
There’s also tougher glass in the front and back. There’s a better camera, too, though only a single rear camera. No wide-angle or telephoto for the budget phone. For just $70 more, you can get the iPhone 11 with Face ID, a larger screen and two rear cameras—but no 5G.
The iPhone SE is an entry-level phone for people who make value a priority, don’t use their smartphone all that much but want to stay with Apple, or just really like the home button.
The new $929 iPad Air looks virtually identical to its predecessor—Touch ID fingerprint-sensor in the power button, flat sides and a 10.9-inch display. Like the new SE, the cellular option now offers 5G connectivity.
Apple didn’t bump up the battery life from the previous Air either, promising as many as 10 hours of web surfing on Wi-Fi and nine hours on cellular.
Both cellular and Wi-Fi iPad Air models have a faster M1 processor, the same as in last year’s iPad Pro and Apple’s entry-level MacBooks. It powers new features such as Center Stage, which automatically pans and zooms to keep you in frame while video-chatting through the upgraded 12-megapixel ultrawide front-facing camera.
The storage options start at a disappointing 64 GB. There’s no Face ID. You’ll have to upgrade to the $1199 Pro for that. And unfortunately, the front-facing camera is still positioned on the short side of the iPad, which doesn’t fix the unflattering double-chin view.
The iPad Air is Apple’s Goldilocks option. It sits between the entry-level $929 basic iPad and the $1159 11-inch iPad Pro. (For people who want a smaller tablet, there’s just one option, the recently rebooted steno-notebook-size iPad Mini, which starts at $749.)
The iPad Air is best for someone who wants a tablet with a sizable screen to do cloud-based computing tasks or drawing. It’s compatible with the second-generation Apple Pencil ($129) and the Magic Keyboard with trackpad, as well as various USB-C accessories, such as external hard drives.
Two years ago, Apple said it was going to transition its computers from Intel chips to its own. The M1-powered MacBook Air and Pro models hit the market in late 2020, followed by the even more powerful M1 Pro and M1 Max-fueled MacBook Pros last year.
The new M1 Ultra chip is the latest Apple-designed processor. It holds the power of two M1 Max chips fused together (literally). This thing has 114 billion transistors, 20 CPU cores and 64 GPU cores—but that’s not important. What you need to know is that it’s faster, more powerful and aimed largely at professionals who use computer-intensive software for tasks such as 3-D rendering or 8K video editing.
Mac Studio, a desktop computer that looks like a Mac Mini that just ate another Mac Mini, is the first to include the new chip. It’s an all-aluminium box that’s 7.7 inches square and 3.7 inches high. (Accessories such as a monitor and keyboard aren’t included.) The Studio has a lot of ports on the back, including four USB-C/Thunderbolt 4 ports, two USB-A ports, an HDMI port, an Ethernet port and an audio jack. It also has two more USB-C ports on the front, as well as an SD card reader.
The computer starts at $3099 in a configuration with the M1 Max chip, 32GB of RAM and 512 GB of storage. If, however, you want the M1 Ultra, you’ll have to opt for the Studio models that start at $6099 with 64GB of RAM and a terabyte of storage.
Apple will continue selling the 2019 Mac Pro for people who use Intel-based programs. It starts at $9,999.
Studio Display is a new stand-alone 27-inch monitor, starting at $2499, in an iMac-esque, all-aluminium enclosure. The 5K Retina display has 600nits of brightness. A 12-megapixel ultrawide camera on its front works with the auto-framing Center Stage feature, and there are six built-in speakers that support Apple’s surround-sound technology called Spatial Audio.
It’s not compatible with all Mac models, but it does support many going as far back as the 2016 MacBook Pro.
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Chinese users of Xiaohongshu, or Little Red Book, welcome Americans fleeing a feared TikTok ban
They call themselves TikTok refugees—and the app they are fleeing to is a lot more Chinese than the video-sharing app whose U.S. fate now hangs in the balance.
After Supreme Court justices Friday seemed inclined to let stand a law that would shut down TikTok in the U.S., the Chinese social-media platform Xiaohongshu , translated in English as Little Red Book, has received a flood of American TikTok users. They are looking for a sanctuary or a way to protest the potentially imminent TikTok ban—never mind that they don’t speak Chinese.
Charlotte Silverstein, a 32-year-old publicist in Los Angeles, downloaded Xiaohongshu on Sunday night after seeing videos on TikTok about migrating to the app, which Americans dubbed “RedNote.” She described the move as a “last act of defiance” in her frustration about the potential TikTok ban.
“Everyone has been super welcoming and sweet,” said Silverstein, who has made three posts so far. “I love the sense of community that I’m seeing already.”
By Monday, TikTok refugees had pushed Xiaohongshu to the top of the free-app chart on Apple ’s App Store.
“I’m really nervous to be on this app, but I also find it to be really exciting and thrilling that we’re all doing this,” one new Xiaohongshu user said in a video clip on Sunday. “I’m sad that TikTok might actually go, but if this is where we’re gonna be hanging out, welcome to my page!” Within a day, the video had more than 3,000 comments and 6,000 likes. And the user had amassed 24,000 followers.
Neither Xiaohongshu nor TikTok responded to requests for comment.
The flow of refugees, while serving as a symbolic dissent against TikTok’s possible shutdown, doesn’t mean Xiaohongshu can easily serve as a replacement for Americans. TikTok says it has 170 million users in the U.S., and it has drawn many creators who take advantage of the app’s features to advertise and sell their products.
Most of the content on Xiaohongshu is in Chinese and the app doesn’t have a simple way to auto-translate the posts into English.
At a time of a strained U.S.-China relationship, some new Chinese-American friendships are budding on an app that until now has had few international users.
“I like that two countries are coming together,” said Sarah Grathwohl, a 32-year-old marketing manager in Seattle, who made a Xiaohongshu account on Sunday night. “We’re bonding over this experience.”
Granthwohl doesn’t speak Chinese, so she has been using Google Translate for help. She said she isn’t concerned about data privacy and would rather try a new Chinese app than shift her screentime to Instagram Reels.
Another opportunity for bonding was a photo of English practice questions from a Chinese textbook, with the caption, “American please.” American Xiaohongshu users helped answer the questions in the comments, receiving a “thank u Honey,” from the person who posted the questions.
By Monday evening, there have been more than 72,000 posts with the hashtag #tiktokrefugee on Xiaohongshu, racking up some 34 million views.
In an English-language post titled “Welcome TikTok refugees,” posted by a Shanghai-based Xiaohongshu user, an American user responded in Chinese with a cat photo and the words, “Thank you for your warm welcome. Everyone is so cute. My cat says thanks, too.” The user added, “I hope this is the correct translation.”
Some Chinese users are also using the livestreaming function to invite TikTok migrants to chat. One chat room hosted by a Chinese English tutor had more than 179,900 visits with several Americans exchanging cultural views with Chinese users.
ByteDance-owned TikTok isn’t available in China but has a Chinese sister app, Douyin. American users can’t download Douyin, though; unlike Xiaohongshu, it is only accessible from Chinese app stores.
On Xiaohongshu, Chinese users have been sharing tutorials and tips in English for American users on how to use the app. Meanwhile, on TikTok, video clips have also multiplied over the past two days teaching users the correct pronunciation of Xiaohongshu—shau-hong-SHOO—and its culture.
Xiaohongshu may be new to most Americans, but in China, it is one of the most-used social-media apps. Backed by investors like Chinese tech giants Tencent Holdings and Alibaba Group , Xiaohongshu is perhaps best described as a Chinese mix of Instagram and Reddit and its users increasingly treat it as a search engine for practical information.
Despite its Little Red Book name, Xiaohongshu has little in common with the compilation of Mao Zedong ’s political writings and speeches. In fact, the app aspires to be a guidebook about anything but politics.
Conceived as a shopping guide for affluent urbanites in 2013, Xiaohongshu has morphed into a one-stop shop for lifestyle and shopping recommendations. Every day, its more than 300 million users, who skew toward educated young women, create, share and search for posts about anything from makeup tutorials to career-development lessons, game strategies or camping skills.
Over the years, Xiaohongshu users have developed a punchy writing style, with posts accompanied by images and videos for an Instagram feel.
Chinese social-media platforms are required to watch political content closely. Xiaohongshu’s focus on lifestyle content, eschewing anything that might seem political, makes it less of a regulatory target than a site like Weibo , which in 2021 was fined at least $2.2 million by China’s cyberspace watchdog for disseminating “illegal information.”
“I don’t expect to read news or discussion of serious issues on Xiaohongshu,” said Lin Ying, a 26-year-old game designer in Beijing.
The American frenzy over a Chinese app is the reverse of a migration in recent years by Chinese social-media users seeking refuge from censorship on Western platforms , such as X, formerly known as Twitter, or, more recently, BlueSky.
Just like TikTok users who turn to the app for fun, Xiaohongshu users also seek entertainment through livestreams and short video clips as well as photos and text-posts on the platform.
Xiaohongshu had roughly 1.3 million U.S. mobile users in December, according to market-intelligence firm Sensor Tower, which estimates that U.S. downloads of the app in the week ending Sunday almost tripled compared with the week before.
Sensor Tower data indicates that Xiaohongshu became the top-ranked social-networking and overall free app on Apple’s App Store and the 8th top-ranked social app on the Google Play Store on Monday, “a feat it has never achieved before,” said Abe Yousef, senior insights analyst at Sensor Tower.
Run by Shanghai-based Xingin Information Technology, Xiaohongshu makes money primarily from advertising, according to a Xiaohongshu spokeswoman. The company was valued at $17 billion after its latest round of private-equity investment in the summer, according to research firm PitchBook Data.
Not everyone is singing kumbaya. Some Chinese Xiaohongshu users are worried about the language barrier. And some American TikTok users are concerned about data safety on the Chinese app.
But many are hoping to build bridges between the two countries.
“Y’all might think Americans are hateful because of how our politicians are, but I promise you not all of us are like that,” one American woman said on a Sunday video she posted on Xiaohongshu with Chinese subtitles.
She went on to show how to make cheese quesadillas using a waffle maker.
The video collected more than 11,000 likes and 3,000 comments within 24 hours. “It’s so kind of you to use Chinese subtitles,” read one popular comment posted by a user from Sichuan province.
Another Guangdong-based user commented with a bilingual “friendly reminder”: “On Chinese social-media platforms please do not mention sensitive topics such as politics, religion and drugs!!!”
This stylish family home combines a classic palette and finishes with a flexible floorplan
Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.