How Buying a New Home Could Save You Money
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How Buying a New Home Could Save You Money

By ALY J. YALE
Mon, Nov 20, 2023 10:05amGrey Clock 3 min

For many, buying a new construction home is the dream. Everything is fresh and on-trend, there’s no haggling with emotional sellers, and you may even get a say in the home’s layout, features and amenities. In today’s market, buying new—rather than an existing property—might be an economical choice, too. As the median payment on a new mortgage creeps toward $2,200, most buyers are desperate to save cash wherever they can. And while improving your credit scores or shopping around can often help you snag a lower mortgage payment, builder-offered incentives—which have been on the rise in recent months—can also lead to notable savings.  “We’re seeing builders sweetening the pot for buyers,” says Nick Bailey , president of Re/Max LLC, a real-estate brokerage based in Denver. Those extras—plus some built-in insurance advantages—could theoretically save a buyer with a $500,000 budget $40,000 or more in just the first year of homeownership (though actual savings, if any, will vary quite a bit from buyer to buyer).  Here’s how buying new could help make your home purchase more affordable.

1. Builders are slashing prices

Though new homes typically cost slightly more than existing ones—the median sale price was $418,800 vs. $394,300 in September—builders have increasingly been cutting price tags. In fact, nearly a third of home builders reported reducing their prices in October, according to a survey from the National Association of Home Builders. It’s the highest share in nearly a year and roughly triple the share of price cuts seen July 2022. The size of the reductions are worth mentioning, too. Almost 40% of builders say they cut prices by 6% or more in October. So, a home on the market for $500,000 a month ago could be listed at just $470,000 today.

2. They’re offering lower mortgage rates

If slashed prices aren’t enough to get a mortgage payment in your budget, builders have another offer: A lower mortgage rate.  In response to today’s decades-high interest rates , some builders are now offering “buydowns,” chipping in to get home buyers reduced mortgage rates—at least for a time. (Essentially, the builder prepays the lender the interest for the years the mortgage rate is reduced). NAHB’s data shows that 29% of builders offered mortgage rate buydowns in October. “Many builders are using sales incentives—including mortgage rate buydowns—as a method of addressing housing affordability headwinds,” says Robert Dietz, chief economist at NAHB. Buydowns can be permanent, lasting for the entire term of the loan, but more often—at least with builder buydowns—they’re temporary, lasting for the first one to three years of the mortgage. Home builder Lennar, for example, offers what’s called a 2-1 buy-down. This allows home buyers to reduce their mortgage rate by 2 percentage points in the first year—say, down from 7.5% to 5.5%, for instance—and then by one point the following year. By the third year, the loan would revert to that original 7.5% rate (or you could refinance if rates had become more favorable).  In the above scenario, the buy-down would save you over $10,000 in interest during just the first year of a 30-year loan.  Another perk: Builders are also offering to pitch in on closing costs. These typically clock in around 2% to 6% of your total loan amount, or up to $30,000 on a $500,000 loan. According to the NAHB survey, 35% of builders offered to pay closing costs last month.

3. New home insurance is more affordable, too

The last way a new home could save you on your mortgage payment has little to do with builders—but instead, how much it costs to insure a property. And according to insurance pros, home insurance premiums —which are typically paid as part of your monthly mortgage payment—are often much more affordable on newer homes than older ones.  “Older homes may have issues like roof leaks,” says Angel Conlin, chief insurance officer at Kin Insurance in Chicago. “New homes, with fresh materials and construction, pose less risk to insurers.” (Just keep in mind: A new home—and new materials—doesn’t necessarily mean the place is perfect. So if you do opt for new construction, always get a home inspection.)  According to data from Policygenius, a new home costs 13% less to insure annually than a 10-year-old one and 32% less than a 30-year-old home. As of 2022, the average premium on a new home was just $1,200 per year. A 30-year-old home’s premium was $1,776.  “If you’re looking at two properties that have a similar size, construction type, and location with the difference being that one was built 30 years after the other,” says Pat Howard, a home insurance expert at Policygenius, “you can likely bank on the newer home having cheaper home insurance premiums.”



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The typically busy spring season for the housing market was a dud, and the summer isn’t looking much brighter.

Housing services companies like Zillow Group and Rocket RKT +3.78% were loud and clear last week on earnings calls: Rocket CEO Varun Krishna called the quarter through June “one of the toughest spring housing markets in years.”

Jeremy Hofmann, Zillow’s chief financial officer, said on a conference call that the company predicted earlier this year that the market for mortgages would be flat. “We actually now think it’s going to be down low-to-mid-single digits,” he said.

The rest of 2026 will remain challenging for mortgage origination volume, says KBW analyst Bose George. The question now is what happens in 2027. “If mortgage rates remain [around] 6.75%, I think that’s going to be challenging even for next year,” he says.

But what’s bad news for mortgage companies could be a positive for bargain hunters. Buyers can expect prices to grow more slowly—or mildly decline—with less competition as long as mortgage rates remain unpredictable.

Mortgage rates at the beginning of the year were solidly below year-ago levels, notes Zillow senior economist Kara Ng. But they surpassed last year’s levels recently, she adds, referencing Freddie Mac’s weekly survey of 30-year fixed mortgage rates. Last week’s reading, at 6.69%, was higher than year-ago levels for the first time in 2026.

“From the affordability point of view, it’s going to get more challenging in the second half of the year,” she says. “And when affordability gets more challenging, that impacts sales and home price appreciation.”

Mortgage application data tracked by the Mortgage Bankers Association has cooled since the beginning of the year. The trade group expects that the number of mortgage originations in the remaining two quarters will lag behind last year’s levels, after exceeding 2025 levels in the first half.

Rocket’s early-stage data—which the company told Barron’s it derives from its brokerage Redfin, demand for its mortgage products, and signs in its servicing portfolio that a homeowner is preparing to refinance or move—“leads us to expect the third quarter mortgage market to be smaller than the second,” Chief Financial Officer Brian Brown, said on the company’s call. He added that such an occurrence is “something the industry has not seen since 2022.”

Prices will be about flat nationally, Ng says. Zillow’s most recent forecast, which shows how values are expected to change in the year ending June 2027, show them dropping in roughly half of the 100 largest U.S. metros for which data is available.

Buyers aren’t rushing in at a time when mortgage costs are rising and unpredictable. But those with the right combination of patience and cash could stand to benefit. “If you are financially qualified to buy a starter home, you are facing less competition and you’re more likely to get a price cut,” Ng says.

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