How Much Will You Spend on a Bottle of Wine? Americans Now Say $21.

Americans may be feeling financially constrained these days. And they may also be drinking less, as exemplified by the booming Dry January movement.

But that’s not stopping them from spending $21 on a bottle of wine.

That’s the price that has emerged as the consumer “sweet spot,” according to a new survey of more than 1,000 wine-industry professionals. And the figure is higher than a year ago, when the same survey, done by the wine-promotion company Colangelo & Partners and research firm Wine Opinions, found that $20 was the hot price tag.

To be clear, wines priced $10 and under—the so-called “jug” or “popular premium” categories—still account for the bulk of U.S. wine purchases. But a growing number of consumers are trading up—and that’s where the $21 “sweet spot” figure comes into play.

“It’s where the industry sees the most excitement and enthusiasm,” said Juliana Colangelo of Colangelo & Partners.

Wine professionals point to a variety of factors that explain why consumers are willing to spend $21 for a bottle.

For starters, many Americans have become more sophisticated about wine and can talk knowingly of a range of varietals and styles in a way that was unheard of a generation ago. And with that level of sophistication comes that desire to trade up, wine pros say.

“They want to expand their horizons,” said Leo Le, beverage director of Momoya Soho, a New York City restaurant.

Adam Levy, who organises wine competitions in cities across the world and heads up the Alcohol Professor website, said that he believes people are entertaining more at home, given the Covid-era hesitancy about eating at restaurants. And when they entertain, they’re willing to spend a little more, he explained, especially given that prices for bottles are still much lower at retailers versus restaurants.

Levy also said that wine prices have generally been increasing, due to supply-chain issues and other factors, so consumers who want to drink better will have to pay more by extension. “There’s so much pressure on wine producers,” he said.

Finally, Colangelo makes the point that natural wines have become very popular, especially with younger consumers. These wines are typically more expensive, so it stands to reason that the pricing “sweet spot” will go higher over time.

“You don’t really get a naturally produced wine for less than $20,” she said.

Australia trails Singapore and Malta in a new Commonwealth index, while national testing shows fewer than four in 10 Year 10 students meet the standard for digital literacy.

Australia has ranked third among 56 Commonwealth countries for youth AI readiness, with researchers estimating that artificial intelligence could lift the level of Australian GDP by $80.6 billion after a decade under their middle scenario.

The Ayre Think Tank released the index at the Commonwealth Heads of Government Meeting in Antigua and Barbuda. Australia scored 71 out of 100, behind Singapore on 77.6 and Malta on 75. The United Kingdom followed closely on 70.8, with Canada fifth on 70.2. Only 15 countries reached the study’s benchmark of 53.

What the $80.6 billion figure measures

The researchers applied International Monetary Fund estimates for broad groups of economies to Australia’s 2025 GDP. The resulting scenarios put the potential lift in Australian GDP after 10 years at between $40.9 billion and $120.3 billion, with $80.6 billion representing the midpoint.

The figures describe how much larger the economy could be at the end of the period under each scenario. They represent a change in the level of GDP in year 10.

Digital literacy falls as schools roll out AI tools

Australia scored 8.7 out of 10 for access to technology and 7.5 for digital, data, media and AI capability. Separate national testing found that 37 per cent of Year 10 students met the proficient standard for information and communications technology literacy in 2025, down from 46 per cent in 2022. About one in 10 students reported receiving substantial teaching on AI-related tasks. National assessment results

The report points to two state initiatives aimed at building those skills. Queensland began rolling out an AI education platform in state schools in 2026, while Victoria introduced free specialist training for workers looking to develop AI skills or move into related roles.

The index draws on 1,128 sources and examines the conditions facing people aged 15 to 29, including access to technology, education and pathways into work. Australia had usable data for 76 of the 102 indicators used in the rankings. The researchers found too little comparable evidence to score an eighth area covering critical judgement and people’s ability to exercise control over AI systems.

Professor C. Justin Robinson, campus principal of the University of the West Indies’ Five Islands Campus, said young people should be equipped to question and improve AI tools and supported in building alternatives suited to their needs.

The report calls for affordable access to technology, more practical education and stronger links between training, employment and entrepreneurship. It also urges governments and educators to support AI tools suited to local languages and give young people ways to challenge automated decisions.

How Much Will You Spend on a Bottle of Wine? Americans Now Say $21.

A new study models a potential $80.6 billion lift in Australian GDP after a decade, as national testing shows a decline in Year 10 digital literacy.

What the $80.6 billion figure measures

Digital literacy falls as schools roll out AI tools