Online Shopping Tools Make DIY Interior Design Magical
Kanebridge News
Share Button

Online Shopping Tools Make DIY Interior Design Magical

Digital tools let you customise a product or ‘drop’ it into a photo of your room.

By MICHELLE SLATALLA
Thu, Sep 23, 2021 11:14amGrey Clock 4 min

I AM A RUG addict. The way some people like to test-drive cars, I like to roll out antique Tabrīz carpets to see how their colours and patterns might completely transform the living room…or the family room…or even the kitchen.

This once seemed like a harmless hobby, when we had lots of empty floors and very little furniture. But now it’s attracting unfavourable notice.

“You have a very big rug problem,” said my best friend, Stephanie, an interior designer who absolutely refuses to look at rugs with me, the other day. “You have to stop working poor Richard to death.”

Richard runs the rug store in town, and this past week he delivered two 50-pound rugs. I wanted to try them in the dining room.

Lucky for him, he only had to drop them in the corner of the room. Then my husband had to move the furniture so I could try out these rugs. Which I didn’t want in the end. Because there are so many rugs to try.

Stephanie, who happened to stop by after the rugs were rolled back up and waiting for Richard to retrieve them, observed, “People are not going to put up with this much longer.”

Maybe they won’t have to. I recently discovered a miracle cure for my problem: room previewer tools on retailers’ websites, which let you see exactly how a rug—or sofa or bed—will look in your house without having to move furniture around.

These digital tools are becoming popular on retail websites. Some use augmented reality, some use 3-D rendering technologies and others just seem to be magic.

My favourite kind of tool allows me to upload a photo of my room. Then the tool inserts the rug (or furniture) I’m pondering into the image, perfectly scaled to fit my space.

After I spent the better part of an afternoon trying this out at Rugs Direct, CB2 and A-Street Prints (which sells wallpaper), I had an epiphany: Finally, the internet works!

The days of software that made you wait for minutes for a crude rendering to appear (or crashed your computer before the task was completed) are over. Processing power has gotten so fast, even on our phones, that we have the bandwidth to move photos across the internet in seconds, while a software tool does super-complicated math simultaneously and inserts a product from a retailer’s image library into that image and makes the mash-up appear on-screen.

Or something like that. For technical details, I phoned Pawel Rajszel, CEO of Leap Tools, creator of the Roomvo tool on the Rugs Direct site.

“I’m looking at a photo online of my dining room with a very attractive rug under the table. I’m wondering how this is possible,” I said.

“I can’t tell you our secrets, but I can tell you we developed a proprietary technology that tries to adjust for all kinds of factors,” said Mr. Rajszel, who has been refining his room previewer tool since its launch in 2017. “You might notice there’s a shadow on the rug from the light coming into the room,” he said.

“That’s eerie,” I said. What’s next? Visualizing wine spills?

Ben Houston, chief technology officer of Threekit, a Chicago company with a room previewer tool called Virtual Photographer, tells me that in the future, tools may allow a designer and shopper to simultaneously manipulate an uploaded image and add or move multiple pieces of furniture in the photo. “Someone from the store will be able to join you ‘in’ your room and give you shopping advice, like get a bigger rug and move the couch over there.”

For a second, I imagined doing this with Stephanie. If she weren’t so mean.

Threekit’s tool is sort of the opposite of Roomvo’s. You use your phone to grab an image of the furniture you’re considering from a retailer’s website. Then you can place the furniture in any room simply by looking through your viewfinder.

Mr. Houston directed me to Crate & Barrel, which has embedded the Threekit tool on some product pages. I clicked on “View in Room” to see how a full-size Jenny Lind bed would look in my guest room.

“Wow, that’s crazy, it adjusted to the right size in the space,” I told him, “but to be honest, it’s sort of hovering in the air, like the flying bed in ‘Bedknobs and Broomsticks’.”

“We’re working on that,” he said.

Other tools called configurators allow online shoppers to customize products on-screen, changing colour combinations, patterns or shapes.

Retailers who sell high-end custom home furnishing products—like the Rug Company and L’Atelier Paris Haute Design (which sells luxury cooking ranges)—say the configurators have increased sales and cut down on returns.

At L’Atelier Paris, stoves come in 220 colours, and prices range from $13,000 to over $65,000 (“if you add a hood,” said Ricardo Moraes, the company’s CEO) and can be fit with warming drawers, extra burners and other features.

“The days of the professional designer doing everything for the customer are over—people want to configure luxury ranges the way you can go online and configure a car before you buy,” said Mr. Moraes.

At the Rug Company, a configurator let me create custom versions of rugs by Kelly Wearstler, Paul Smith and Diane von Furstenburg. I changed sizes, shapes, patterns and ground color using a palette of 120 colours—which raised a question.

“Computers are notoriously bad at accurately rendering colours. How do I know what my rug will really look like?” I asked James Seuss, the company’s chief executive officer.

“After you create the design, our design team will send you samples of the exact yarns that we will use to make it,” Mr. Seuss said.

I asked him if I could visualize the custom rug in my room. Not yet, he said. For now, there is no room previewer tool on the site.

“If you send our design team a photo, they will insert the rug into it,” he said.

That seemed so primitive—until I looked at my poor husband schlepping actual rugs to the trunk of the car to be returned to Richard.

Reprinted by permission of WSJ. Magazine. Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: September 21, 2021.



MOST POPULAR
11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

Related Stories
Lifestyle
The Uglification of Everything
By Peggy Noonan 26/04/2024
Money
Personal Wardrobe of the Iconic Late Fashion Designer Vivienne Westwood Goes up for Auction
By CASEY FARMER 25/04/2024
Money
Rediscovered John Lennon Guitar Heads to Auction, Expected to Set Records
By Eric Grossman 24/04/2024
The Uglification of Everything

Artistic culture has taken a repulsive turn. It speaks of a society that hates itself, and hates life.

By Peggy Noonan
Fri, Apr 26, 2024 5 min

I wish to protest the current ugliness. I see it as a continuing trend, “the uglification of everything.” It is coming out of our culture with picked-up speed, and from many media silos, and I don’t like it.

You remember the 1999 movie “The Talented Mr. Ripley,” from the Patricia Highsmith novel. It was fabulous—mysteries, murders, a sociopath scheming his way among high-class expats on the Italian Riviera. The laid-back glamour of Jude Law, the Grace Kelly-ness of Gwyneth Paltrow, who looks like a Vogue magazine cover decided to take a stroll through the streets of 1950s Venice, the truly brilliant acting of Matt Damon, who is so well-liked by audiences I’m not sure we notice anymore what a great actor he is. The director, Anthony Minghella, deliberately showed you pretty shiny things while taking you on a journey to a heart of darkness.

There’s a new version, a streaming series from Netflix, called “Ripley.” I turned to it eagerly and watched with puzzlement. It is unrelievedly ugly. Grimy, gloomy, grim. Tom Ripley is now charmless, a pale and watchful slug slithering through ancient rooms. He isn’t bright, eager, endearing, only predatory. No one would want to know him! Which makes the story make no sense. Again, Ripley is a sociopath, but few could tell because he seemed so sweet and easy. In the original movie, Philip Seymour Hoffman has an unforgettable turn as a jazz-loving, prep-schooled, in-crowd snob. In this version that character is mirthless, genderless, hidden. No one would want to know him either. Marge, the Paltrow role in the movie, is ponderous and plain, like a lost 1970s hippie, which undercuts a small part of the tragedy: Why is the lovely woman so in love with a careless idler who loves no one?

The ugliness seemed a deliberate artistic decision, as did the air of constant menace, as if we all know life is never nice.

I go to the No. 1 program on Netflix this week, “Baby Reindeer.” People speak highly of it. It’s about a stalker and is based on a true story, but she’s stalking a comic so this might be fun. Oh dear, no. It is again unrelievedly bleak. Life is low, plain and homely. No one is ever nice or kind; all human conversation is opaque and halting; work colleagues are cruel and loud. Everyone is emotionally incapable and dumb. No one laughs except for the morbidly obese stalker, who cackles madly. The only attractive person is the transgender girlfriend, who has a pretty smile and smiles a lot, but cries a lot too and is vengeful.

Good drama always makes you think. I thought: Do I want to continue living?

I go to the Daily Mail website, once my guilty pleasure. High jinks of the rich and famous, randy royals, fast cars and movie stars, models and rock stars caught in the drug bust. It was great! But it seems to have taken a turn and is more about crime, grime, human sadness and degradation—child abuse, mothers drowning their babies, “Man murders family, self.” It is less a portal into life’s mindless, undeserved beauty, than a testimony to its horrors.

I go to the new “Cabaret.” Who doesn’t love “Cabaret”? It is dark, witty, painful, glamorous. The music and lyrics have stood the test of time. The story’s backdrop: The soft decadence of Weimar is being replaced by the hard decadence of Nazism.

It is Kander and Ebb’s masterpiece, revived again and again. And this revival is hideous. It is ugly, bizarre, inartistic, fundamentally stupid. Also obscene but in a purposeless way, without meaning.

I had the distinct feeling the producers take their audience to be distracted dopamine addicts with fractured attention spans and no ability to follow a story. They also seemed to have no faith in the story itself, so they went with endless pyrotechnics. This is “Cabaret” for the empty-headed. Everyone screams. The songs are slowed, because you might need a moment to take it in. Almost everyone on stage is weirdly hunched, like a gargoyle, everyone overacts, and all of it is without art.

On the way in, staffers put stickers on the cameras of your phone, “to protect our intellectual property,” as one said.

It isn’t an easy job to make the widely admired Eddie Redmayne unappealing, but by God they did it. As he’s a producer I guess he did it, too. He takes the stage as the Emcee in a purple leather skirt with a small green cone on his head and appears further on as a clown with a machine gun and a weird goth devil. It is all so childish, so plonkingly empty.

Here is something sad about modern artists: They are held back by a lack of limits.

Bob Fosse, the director of the classic 1972 movie version, got to push against society’s limits and Broadway’s and Hollywood’s prohibitions. He pushed hard against what was pushing him, which caused friction; in the heat of that came art. Directors and writers now have nothing to push against because there are no rules or cultural prohibitions, so there’s no friction, everything is left cold, and the art turns in on itself and becomes merely weird.

Fosse famously loved women. No one loves women in this show. When we meet Sally Bowles, in the kind of dress a little girl might put on a doll, with heavy leather boots and harsh, garish makeup, the character doesn’t flirt, doesn’t seduce or charm. She barks and screams, angrily.

Really it is harrowing. At one point Mr. Redmayne dances with a toilet plunger, and a loaf of Italian bread is inserted and removed from his anal cavity. I mentioned this to my friend, who asked if I saw the dancer in the corner masturbating with a copy of what appeared to be “Mein Kampf.”

That’s what I call intellectual property!

In previous iterations the Kit Kat Club was a hypocrisy-free zone, a place of no boundaries, until the bad guys came and it wasn’t. I’m sure the director and producers met in the planning stage and used words like “breakthrough” and “a ‘Cabaret’ for today,” and “we don’t hide the coming cruelty.” But they do hide it by making everything, beginning to end, lifeless and grotesque. No innocence is traduced because no innocence exists.

How could a show be so frantic and outlandish and still be so tedious? It’s almost an achievement.

And for all that there is something smug about it, as if they’re looking down from some great, unearned height.

I left thinking, as I often do now on seeing something made ugly: This is what purgatory is going to be like. And then, no, this is what hell is going to be like—the cackling stalker, the pale sociopath, Eddie Redmayne dancing with a plunger.

Why does it all bother me?

Because even though it isn’t new, uglification is rising and spreading as an artistic attitude, and it can’t be good for us. Because it speaks of self-hatred, and a society that hates itself, and hates life, won’t last. Because it gives those who are young nothing to love and feel soft about. Because we need beauty to keep our morale up.

Because life isn’t merde, in spite of what our entertainment geniuses say.

 

MOST POPULAR
35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

Related Stories
Property
The price women pay: less savings, less super and more financial stress than men
By Bronwyn Allen 08/03/2024
Property
Why Stars Are Renting Out Their Homes for Dirt Cheap
By ASHLEY WONG 28/11/2023
Property
California Is Desperate for Affordable Housing But Can’t Stop Getting in Its Own Way
By WILL PARKER 14/12/2023
0
    Your Cart
    Your cart is emptyReturn to Shop