How to Keep Your Car From Spying on You
New features on cars and phone apps can track where you go, when and how fast—among many other things. Here’s what to do about it.
3 min
Your car is watching you. What can you do to stop it?
Many vehicles today and their related phone apps are packed with safety and convenience features, including digital maps, navigation linked to GPS and the internet, remote starting and vehicle locaters to find your car in a crowded parking lot. Many also have microphones for voice control and some have cameras that detect who is driving to adjust things such as the seat.
But those features and others can have a dark side: Many can track where you go and when, how fast you drive and how hard you brake, where you park and spend time, even what music or podcasts you listen to. Such information can be a gold mine for marketers and insurers—and a target for hackers.
Privacy researchers say car buyers may not realise they agree to have such data collected by the automaker when they sign the papers for a new vehicle or use the carmaker’s phone app.
The Mozilla Foundation, a technology-focused nonprofit, examined the privacy practices of 25 car brands. Its conclusion: “These are the worst of any category we’ve reviewed,” says Jen Caltrider, director of the group’s Privacy Not Included program. Among its findings are that most carmakers collect personal information, give customers little control over it, and may sell or share it with others.
Privacy experts say they also are concerned about provisions in car-maker privacy policies that allow them to share driver information with law-enforcement authorities under certain circumstances—sometimes without a warrant.
On May 14, the Federal Trade Commission told vehicle makers that it was monitoring their actions regarding car data. “Cars are much like mobile phones when it comes to revealing consumers’ persistent, precise location,” the agency said in a blog post. It added that companies “do not have the free license to monetise people’s information beyond purposes needed to provide their requested product or service….”
The industry response
The car industry says that the combination of vehicle data monitoring, GPS and wireless communication—a field known as telematics—provides important features, some of them safety-related. Some systems can detect when you’ve been in an accident and call emergency services, or locate a car if it’s stolen. They can help you avoid a traffic jam or potential road hazards. Cars also can give you maintenance reminders, such as when a vehicle needs an oil change or new tires, and allow the carmaker to track the durability and function of certain components for future improvements.
A vehicle-industry trade group in 2014 issued voluntary guidelines for the collection and use of car data. The group, now called the Alliance for Automotive Innovation, says its members should give car owners and lessees choice in the “collection, use and sharing” of certain information and that this information should be collected “only as needed for legitimate business purposes.”
Some privacy groups, however, say the voluntary guidelines aren’t specific enough and aren’t always followed.
“It seems like an empty promise,” says Thorin Klosowski, a security and privacy expert with the nonprofit Electronic Frontier Foundation. “Car companies are becoming tech companies. Self-policing hasn’t been shown in other tech industries to be a reliable way for companies to operate.”
What is needed, according to these experts, is a federal privacy-protection law along the lines of the European Union’s General Data Protection Regulation. The car industry, for its part, also backs a federal privacy law , in part to have a nationwide standard as a number of states have adopted their own, differing laws.
Most carmakers issue their own lengthy privacy policies stating how they collect and disseminate car data. Some state that they can share or sell the information to third parties including marketers if the car owner agrees to it.
Among the six biggest sellers of vehicles in the U.S., Ford Motor says customers can turn off data and location sharing with the company. It says it “doesn’t sell any connected-vehicle data to brokers, period.” General Motors says it is “fostering trust through responsible data practices, enhanced user controls and clear benefits for customers.” Toyota says it gives customers “transparency and choice” in how vehicle data is collected and used and that they can “turn off all data transmission.”
Stellantis, owner of Chrysler, Dodge and Jeep, says any data it collects “is in accordance with applicable state privacy laws . Accordingly, Stellantis provides customers with a way to opt out of data collection.” Honda says it is “very clear about what we collect and how our owners can opt out” and “when we might share collected data with third parties.” Hyundai declined to comment and deferred to the Alliance for Automotive Innovation for a response.
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Artificial intelligence is making it easier than ever to build a business without building a team. As AI takes over coding, customer support, marketing, administration, and other day-to-day tasks, a growing number of solo founders are scaling startups to millions in revenue with few—or even no—employees. While the trend is lowering barriers to entrepreneurship, it is also reshaping hiring, raising questions about the future of work and how businesses will grow in the AI era.
5 min
Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.
One thing he hasn’t added: any other employees.
The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.
Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.
Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.
An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.
In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.
AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.
Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.
This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.
“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.
Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.
Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.
Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.
“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.
What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.
“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.
Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.
Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.
Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.
The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.
For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.
“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.
She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.
While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.
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