It's a Barbie world for interior design
Kanebridge News
Share Button

It’s a Barbie world for interior design

The movie that caused a world wide shortage of pink is inspiring an interior design trend that’s a whole lot of fabulous

By KANEBRIDGE NEWS
Tue, Jul 18, 2023 7:30amGrey Clock 2 min

As the Barbie movie opens in Australian cinemas this week, the interior design world is bracing itself for an onslaught of pink. Known as ‘Barbiecore’, the style is predominantly mid century in a distinct shade of bright pink. A lot of pink. While the film made headlines for apparently causing a global shortage of the colour, it turns out global paint supplier Rosco was already running low on product when production began.

Ryan Gosling and Margot Robbie star in the Barbie movie. Image: Shutterstock

Starring Australian actor Margot Robbie in the title role and Ryan Gosling as Ken, the film is listed as PG-13. And just as the audience for Barbie is not necessarily kids, so too is the interior style. Once confined to little girls’ rooms, saturated pink is now moving out of the bedroom and making itself at home through the house.

On The Same Wavelength Wallpaper in Pink Candy from Sorbet Dreams

Hardcore lovers of pink can go all in with varying shades of the colour, like Dulux’s Signature Pink or team it with Barbie’s classic brights, such as Dulux Blue Astro. Those who once possessed a Barbie Dreamhouse will know that architecturally, the style is open (walls are very much optional in Barbie’s world), with a nod to mid century design.

While there’s not many who are ready to fully commit to living in a Barbie world, there’s much joy and even comfort to be had even when dipping your toe into this style.

Come on Barbie, let’s go party.

Good Vibes coffee table and Checkerboard Dhurrie in Rose from Fenton & Fenton

 

Revive palette from Dulux


MOST POPULAR

Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts

Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’

Related Stories
Money
Why Prices of the World’s Most Expensive Handbags Keep Rising
By CAROL RYAN 05/03/2024
Money
The Lessons I’ve Learned From My Friends’ Expensive Divorces
By JULIA CARPENTER 05/03/2024
Lifestyle
Only 5% of U.S. Foundations Invest for Impact, Study Finds
By ABBY SCHULTZ 02/03/2024
Why Prices of the World’s Most Expensive Handbags Keep Rising

Designers are charging more for their most recognisable bags to maintain the appearance of exclusivity as the industry balloons

By CAROL RYAN
Tue, Mar 5, 2024 3 min

The price of a basic Hermès Birkin handbag has jumped $1,000. This first-world problem for fashionistas is a sign that luxury brands are playing harder to get with their most sought-after products.

Hermès recently raised the cost of a basic Birkin 25-centimeter handbag in its U.S. stores by 10% to $11,400 before sales tax, according to data from luxury handbag forum PurseBop. Rarer Birkins made with exotic skins such as crocodile have jumped more than 20%. The Paris brand says it only increases prices to offset higher manufacturing costs, but this year’s increase is its largest in at least a decade.

The brand may feel under pressure to defend its reputation as the maker of the world’s most expensive handbags. The “Birkin premium”—the price difference between the Hermès bag and its closest competitor , the Chanel Classic Flap in medium—shrank from 70% in 2019 to 2% last year, according to PurseBop founder Monika Arora. Privately owned Chanel has jacked up the price of its most popular handbag by 75% since before the pandemic.

Eye-watering price increases on luxury brands’ benchmark products are a wider trend. Prada ’s Galleria bag will set shoppers back a cool $4,600—85% more than in 2019, according to the Wayback Machine internet archive. Christian Dior ’s Lady Dior bag and the Louis Vuitton Neverfull are both 45% more expensive, PurseBop data show.

With the U.S. consumer-price index up a fifth since 2019, luxury brands do need to offset higher wage and materials costs. But the inflation-beating increases are also a way to manage the challenge presented by their own success: how to maintain an aura of exclusivity at the same time as strong sales.

Luxury brands have grown enormously in recent years, helped by the Covid-19 lockdowns, when consumers had fewer outlets for spending. LVMH ’s fashion and leather goods division alone has almost doubled in size since 2019, with €42.2 billion in sales last year, equivalent to $45.8 billion at current exchange rates. Gucci, Chanel and Hermès all make more than $10 billion in sales a year. One way to avoid overexposure is to sell fewer items at much higher prices.

Many aspirational shoppers can no longer afford the handbags, but luxury brands can’t risk alienating them altogether. This may explain why labels such as Hermès and Prada have launched makeup lines and Gucci’s owner Kering is pushing deeper into eyewear. These cheaper categories can be a kind of consolation prize. They can also be sold in the tens of millions without saturating the market.

“Cosmetics are invisible—unless you catch someone applying lipstick and see the logo, you can’t tell the brand,” says Luca Solca, luxury analyst at Bernstein.

Most of the luxury industry’s growth in 2024 will come from price increases. Sales are expected to rise by 7% this year, according to Bernstein estimates, even as brands only sell 1% to 2% more stuff.

Limiting volume growth this way only works if a brand is so popular that shoppers won’t balk at climbing prices and defect to another label. Some companies may have pushed prices beyond what consumers think they are worth. Sales of Prada’s handbags rose a meagre 1% in its last quarter and the group’s cheaper sister label Miu Miu is growing faster.

Ramping up prices can invite unflattering comparisons. At more than $2,000, Burberry ’s small Lola bag is around 40% more expensive today than it was a few years ago. Luxury shoppers may decide that tried and tested styles such as Louis Vuitton’s Neverfull bag, which is now a little cheaper than the Burberry bag, are a better buy—especially as Louis Vuitton bags hold their value better in the resale market.

Aggressive price increases can also drive shoppers to secondhand websites. If a barely used Prada Galleria bag in excellent condition can be picked up for $1,500 on luxury resale website The Real Real, it is less appealing to pay three times that amount for the bag brand new.

The strategy won’t help everyone, but for the best luxury brands, stretching the price spectrum can keep the risks of growth in check.

MOST POPULAR

Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts

Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’

Related Stories
Money
Qantas Scraps Attempted Takeover of Australian Charter Operator
By Decison follows opposition from Australia’s competition regulator 19/10/2023
Lifestyle
A Flurry of Bidding Has Started on a Mint Condition Spider-Man Comic
By LIZ LUCKING 22/12/2023
Lifestyle
Millionaires Are Moving to These Countries in Droves
By V.L. HENDRICKSON 21/12/2023
0
    Your Cart
    Your cart is emptyReturn to Shop