Magic Mushrooms. LSD. Ketamine. The Drugs That Power Silicon Valley.
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Magic Mushrooms. LSD. Ketamine. The Drugs That Power Silicon Valley.

Entrepreneurs including Elon Musk and Sergey Brin are part of a drug movement that proponents hope will expand minds, enhance lives and produce business breakthroughs

By KIRSTEN GRIND and Katherine Bindley
Wed, Jun 28, 2023 8:33amGrey Clock 9 min

Elon Musk takes ketamine. Sergey Brin sometimes enjoys magic mushrooms. Executives at venture-capital firm Founders Fund, known for its investments in SpaceX and Facebook, have thrown parties that include psychedelics.

Routine drug use has moved from an after-hours activity squarely into corporate culture, leaving boards and business leaders to wrestle with their responsibilities for a workforce that frequently uses. At the vanguard are tech executives and employees who see psychedelics and similar substances, among them psilocybin, ketamine and LSD, as gateways to business breakthroughs.

“There are millions of people microdosing psychedelics right now,” said Karl Goldfield, a former sales and marketing consultant in San Francisco who informally counsels friends and colleagues across the tech world on calibrating the right small dose for maximum mindfulness. It is “the fastest path to opening your mind up and clearly seeing for yourself what’s going on,” said Goldfield.

Goldfield doesn’t have a medical degree and said he learned to dose through experience. He said the number of questions he gets about how to microdose has grown dramatically in recent months.

The account of Musk’s drug use comes from people who witnessed him use ketamine and others with direct knowledge of his use. Details about Brin’s drug use and the Founders Fund parties come from people familiar with them.

Musk, his attorney and a top adviser didn’t respond to requests for comment. A spokeswoman for Brin, the co-founder of Google, didn’t respond to requests for comment.

In a tweet following online publication of this article, Musk said he believed ketamine is a better way to deal with depression compared with more widely prescribed antidepressants that are “zombifying” people.

The movement isn’t a medical experiment or a related investment opportunity, but a practice that has become for many a routine part of doing business. It comes with risks of dependence and abuse. Most of the drugs are illegal. Before he was killed in April in San Francisco, Bob Lee, the founder of CashApp, was part of an underground party scene known as “the Lifestyle,” where the use of psychedelics was common. Lee had ingested drugs including ketamine before his death, an autopsy showed.

Silicon Valley has long had a tolerance toward drug use—many companies don’t test employees regularly—but the phenomenon is worrying some companies and their boards, who fear they could be held liable for illegal activity, according to consultants and others close to the companies.

Users rely on drug dealers for ecstasy and most other psychedelics, or in elite cases, they employ chemists. One prolific drug dealer in San Francisco who serves a slice of the tech world is known as “Costco” because users can buy bulk at a discount, according to people familiar with the business. “Cuddle puddles,” which feature groups of people embracing and showing platonic affection, have become standard fare.

Some start dabbling with psychedelics in search of mental clarity or to address health issues and end up using the drugs more frequently at Silicon Valley parties or raves, where they have taken a role similar to alcohol at a cocktail party.

Invitations to psychedelic parties are often sent through the encrypted messaging app Signal, rather than over email or text, so they can’t be shared easily. At some high-end private parties, users are asked to sign nondisclosure agreements and sometimes pay hundreds of dollars to attend, according to people who have attended or received invitations.

Spencer Shulem, CEO of the startup BuildBetter.ai, said he uses LSD about every three months because it increases focus and helps him think more creatively. While working alone after hours, he will sometimes take a low-enough dose where he said no one would know he was on LSD. Other times, he’ll take a larger dose alone and connect with nature on a hike.

Shulem, who lives in New York City, said the high expectations of venture-capital firms and investors in general can lead founders to turn to psychedelics to provide an edge. “They don’t want a normal person, a normal company,” he said. “They want something extraordinary. You’re not born extraordinary.”

He said he is cautious about sharing his LSD experiences at work unless someone asks. “I am not having a preaching seminar every Friday about the joys of drugs,” he said.

Fueling the informal use of psychedelics across the tech world is the formal, clinical work performed by doctors and researchers seeking new solutions for mental-health problems. Ketamine, which doctors have long used as an anaesthetic, is sometimes prescribed to treat depression or post-traumatic stress disorder, often as pills or through infusions at clinics.

Investors are pouring funds into companies working to develop treatments with psychedelics. Rick Doblin, the founder of the research and advocacy nonprofit Multidisciplinary Association for Psychedelic Studies, or MAPS, saw about 12,000 attendees at his psychedelics science conference in Denver last week, a record, compared with about 3,000 six years ago.

Using psychedelics was the subject of a bestselling book by Michael Pollan in 2018 called “How to Change Your Mind.” A Netflix docuseries based on the book followed in 2022.

The value of the psychedelic drug market, which includes companies engaging in research and trials to legalise the use, is expected to reach $11.8 billion by 2029, up from $4.9 billion in 2022, according to research firm BrandEssence. Founders Fund has an ownership stake in Compass Pathways, a company researching commercial psilocybin development, and its co-founder Peter Thiel is personally invested in Atai Life Sciences, which is developing psychedelics for mental health.

A spokeswoman for Founders Fund said, “Research shows that psychedelics can provide significant mental health benefits, and we support public and private sector efforts to make these drugs safely and legally available.”

While some tech players say taking the drugs brings a medical benefit, most are dosing themselves, and not in a clinical setting. Tech innovators such as Apple’s Steve Jobs have long talked about using LSD. Today, the use of psychedelics has become widespread.

“A few years ago, talking about psychedelics in Silicon Valley was a big no-no,” said Edward Sullivan, the chief executive of Velocity Coaching, a business that coaches startup founders and corporate executives. “That has really changed.”

He said about 40% of his clients have expressed an interest in psychedelics recently, up from a handful five years ago. Some executive coaches said they are now helping companies and leadership teams navigate drug use.

Some entrepreneurs microdose to derive benefits, often in hope of alleviating anxiety or sharpening focus. Others in tech said they take full doses of a drug—using the term macrodose—as they try to reach a high that will lead to a new disruptive idea. Goldfield describes this as “ego death,” an experience when a user gets to the core of their being and “lets go.”

The chief executive of the startup Iterable, Justin Zhu, said he microdosed LSD two years ago and was fired by the company’s board of directors. Zhu’s dismissal was for violations of “Iterable’s Employee Handbook, policies and values,” the company wrote in an email to staff at the time.

Zhu said he microdosed LSD once in 2019 on the recommendation of another entrepreneur, to help cope with depression as a result of being a CEO. He found meditation and fasting weren’t enough. “It did really heal a lot of the trauma for me,” he said in an interview.

Zhu filed a lawsuit against Iterable and some of its board members alleging he was terminated for voicing complaints about anti-Asian discrimination, and that the microdosing issue was a pretext. The dose affected Zhu’s vision during an investor meeting, but overall the experience brought a positive change to his work life, Zhu’s lawyers said in the lawsuit.

A spokeswoman for Iterable declined to comment for the company and the board. The case is proceeding to private arbitration, Zhu said.

When Musk in 2018 smoked marijuana on “The Joe Rogan Experience” podcast, he and employees of Musk’s rocket company, SpaceX, were subjected to drug tests for months after, Musk has said, without offering further details.

The CEO has told people he microdoses ketamine for depression, and he also takes full doses of ketamine at parties, according to the people who have witnessed his drug use and others who have direct knowledge of it.

The psychedelic parties that attract chief executives such as Musk and others across the tech industry extend beyond Silicon Valley. Tech and other industry executives have attended similar parties in Miami and Mexico, where guest lists are tightly controlled and kept confidential, according to attendees.

Goldfield, the former sales consultant who helps his friends microdose, said he counsels users to take a small amount of a psychedelic—say 10 micrograms in a gummy or a pill—and wait an hour to gauge the effect. Goldfield said that LSD helped him recover from a tough childhood in Chicago of bullying and feeling suicidal.

Microdosing, he said, isn’t the same as being high. “Think of it as a smart drug,” he said. “It’s giving you the ability to be more analytical and be more aware.”

Experts in the field say people who attempt to self-diagnose can slide into abuse. “There’s no guarantee you’re going to be the one who gets that positive outcome on your own,” said Alex Penrod, an addiction specialist in Austin, Texas.

Penrod said he supports the use of psychedelics with the help of a trained therapist but worries about people who use the potential therapeutic benefits of the drugs as a justification for recreational use. “You can get very comfortable with, ‘Well it has positive values, so I’m not going to pay attention to my use,’ ” he said. “It’s kind of blinding.”

When using powerful substances without the assistance of trained professionals, “you’re going to have some people falling into self-destructive behaviour, rather than self-healing behaviour,” said Sullivan, the executive coach.

That is what happened to Tony Hsieh, the former Zappos chief executive who died in late 2020 following injuries in a house fire, the Journal has previously reported. Hsieh believed that ketamine could help him think through business challenges while working at Zappos, which is owned by Amazon.com. Soon, he was overusing, the friends said. Under pressure from Amazon to improve his erratic behaviour, Hsieh resigned shortly before his death, the Journal reported.

Doblin, the founder of MAPS, and other researchers, said they believe there is a way to incorporate drugs into the workplace. At MAPS, which has about 35 employees, Doblin added to his employee manual a section called smokable tasks—things you can do at work when you’re high on drugs, such as brainstorming in a meeting or using Excel.

A for-profit subsidiary of MAPS, which is working to develop a therapy that works in conjunction with MDMA, also known as ecstasy, and has about 130 employees, declined to implement the policy. Doblin called that position “timid and risk-averse.”

Psybicilin mushrooms at Karl Goldfield’s home in San Francisco, Calif. on June 11.
CREDIT: Clara Mokri for The Wall Street Journal
SLUG: SVDRUGS

Amy Emerson, the chief executive of MAPS Public Benefit Corp., MAPS’s for-profit arm, said in a written statement, “We support MAPS having policies that work for their teams and the work they are doing and maintain separate policies for our employees and the work we do at MAPS PBC.”

Tim Sae Koo was the founder of a digital marketing startup in San Francisco when he discovered psychedelics at the Coachella music festival in 2014.

He said they helped him realise he had started his business to make his mother proud, and that it was time to sell. “A lot of that kind of exploration in my psychedelic experience helped give me a clarity that I had started the company from a place of a wound,” he said.

For the past five years, he has hosted ayahuasca retreats in Costa Rica geared toward tech entrepreneurs and CEOs. Over 500 people have attended the ceremonies, including a handful of founders of startups worth more than $1 billion, he said.

The retreats last days where people drink a hallucinogenic brew that often induces vomiting but can also open the mind, said Sae Koo, incorporating elements of a practice used by some indigenous cultures.

Dustin Robinson, a former attorney at the law firm Holland & Knight, based in Fort Lauderdale, Fla., said he began researching psychedelics and their healing properties before trying psilocybin in the presence of his life coach. Suddenly, Robinson said, he could see a much broader career path.

He started a psychedelic-focused venture-capital fund. “It helped me step away and think, ‘Wow, I can have so much of a larger impact,’ ” he said.

In the past couple of years, the fund has invested nearly $20 million in 18 different companies involved with psychedelics. He is on track to launch a second fund. The companies are all legal, he said, because they are researching and dispensing the drugs for pharmaceutical purposes.

Robinson said he has received ketamine therapy—full-dose injections by a doctor at a private clinic. He recently attended a five-day psilocybin retreat in Jamaica organised by Beckley Retreats, where he is a lead investor. Users don eye masks in a spiritual ceremony and, under the guidance of trained facilitators, receive a high dose of the drug to “go inward,” he said.

If he still worked at Holland & Knight, “I certainly wouldn’t be posting information about my psychedelic experience,” he said.

Sylvia Benito, a board member and spokeswoman for Beckley, said there is a waiting list for most of the roughly 30 retreats each year. The retreats are popular because “we’re in a time when people are looking for ways to feel like their lives matter.”

At Tesla’s factory in Fremont, Calif., S.O. Swanson, a former line worker, said that while Tesla had a policy against drugs, it had a high tolerance for cannabis and psychedelic use outside of the workday, and employees weren’t routinely tested.

Often Tesla workers were bussed in an hour or more from nearby cities, and it was common to ingest cannabis or psychedelics and arrive at work “California sober,” Swanson said.

Swanson took small doses of LSD, or chocolate laced with magic mushrooms, sometimes after work or on weekends. “Every single day felt a little bit more shiny,” he said.

He said he felt encouraged by Tesla’s chief executive, who occasionally makes drug-related jokes on Twitter.

Swanson was put on leave in 2022 and never brought back to work after offering to sell cannabis brownies to an employee who turned out to be a security guard, he said. After unsuccessfully trying to reach his supervisors to appeal, Swanson said, he emailed Musk through a private email available to employees but didn’t hear back.

Representatives for Tesla and Musk didn’t respond to requests for comment on Swanson.

—Emily Glazer and Shalini Ramachandran contributed to this article.



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Australian property has always been a national obsession, but the way Australians learn about it has changed fundamentally. Where previous generations relied on a real estate agent’s advice and a bank manager’s approval, today’s buyers and investors are walking into the market with suburb-by-suburb data, auction strategy insights and valuation knowledge that would have required a professional consultation five years ago.

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1 –Tom Panos: Founder, Real Estate Gym

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2 – Belinda Botzolis: Certified Practising Valuer; Founder, “The Valuer”

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The gap that Belinda Botzolis identified and occupied is one that, in retrospect, seems obvious: professional property valuation, made accessible on social media. With seventeen years of practice as a Certified Practising Valuer, more than 15,000 individual property valuations completed, and over $12 billion in real estate assessed, she brought to social media something most content creators in this space cannot fake, a professional opinion.

The response has been significant. Over 20 million TikTok views for valuation content is not an accident. It reflects an audience that has long wanted access to qualified property analysis and found it, for the first time, without having to pay for a report.

3 – George Markoski: Founder, Positive Property

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The credibility order matters in property investment content. George Markoski built a portfolio of more than 100 investment properties and retired at thirty-seven on passive income before he built a social media following. That sequencing, wealth first, content second, is the foundation of why his audience trusts him with decisions that carry six and seven-figure consequences.

His content covers RBA decisions, APRA changes and property cycles with the kind of strategic depth that comes from having navigated them personally. He is not forecasting the market from a position of theory. He is reporting from a position of ownership.

4 – Ravi Sharma: Founder, Search Property

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Ravi Sharma‘s differentiator is structural: he runs an actual buyer’s agency. The suburb analyses, growth projections and investment frameworks he publishes on YouTube and social media are not constructed for content, they are the methodology his business uses to advise paying clients on real transactions. With more than 114,000 YouTube subscribers and a Bachelor of Business in Real Estate, his content sits at the intersection of professional advice and public education.

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5 – Damien Cooley: Director, Cooley Auctions

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Damien Cooley has called more auctions on live television than almost anyone in the country, a five-time premiere auctioneer on The Block, and 2015 Auctioneer of the Year. As Director of Cooley Auctions, his authority comes from decades on the rostrum in front of real buyers and real stakes, not from a studio.

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6 – Ella Cas: Buyer’s Agent

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As a buyer’s agent operating across Melbourne and its surrounding suburbs, Ella Cas brings professional transaction experience to a TikTok presence that covers market trends, price predictions and first home buyer strategy in the Victorian market. What distinguishes her content from general property commentary is its specificity: she is talking about markets she works in, for outcomes she is paid to deliver.

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7 – Gavin Rubinstein: Founder, The Rubinstein Group at Ray White TPG

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Gavin Rubinstein built The Rubinstein Group at Ray White TPG into one of Sydney’s highest-performing individual real estate practices, and his Instagram engagement outranks every major franchise account in the country. That distinction matters: he is not a media personality who sells property, he is a top-performing agent whose content reflects live transactions in one of Australia’s most competitive markets.

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Robbo Roper‘s content sits at the junction of property aspiration and mortgage reality, which is precisely where most first home buyers get stuck. As a mortgage expert and home buyer connector, he publishes short-form video that walks Australian buyers through the finance side of property ownership: what to expect from a broker, how to prepare for a loan application, what the common mistakes look like.

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9 – Michael Biviano: Property developer; business coach & real estate strategist

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10 – Consulting by PK: Investment property educator

The property content space has no shortage of people telling audiences what to buy. What is rarer, and more valuable, is someone teaching them how to decide. Consulting by PK builds investment theses from actual data: top 5 per cent growth property analysis, cashflow modelling, suburb research methodology, the frameworks behind the conclusions rather than just the conclusions themselves.

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