Meet the neighbours before you buy: The real estate portal taking buyers behind the scenes
Co-founder of Homely, Jason Spencer, discusses how his own experience of a failed property purchase led to a lightbulb moment, and the birth of a new property platform
5 min
Jason Spencer is passionate about technology, but not for the sake of it. Instead, Spencer’s focus is the kind of ‘life changing’ technologies that make a difference in the way we live and do business. His most recent obsession is Homely, a real estate platform with a difference, offering reviews of suburbs and streets — by the people who live there. Founded with Adam Spencer, it’s the kind of game changer Jason wished was around when he was on his home buying journey, tapping into a desire from buyers to take a deep dive before purchasing, as well as giving locals the opportunity to share what they love about their area. The Homely story starts with a very personal experience, as Jason Spencer explains.
Kanebridge News: The Homely story comes out of your personal experience of moving to a suburb in inner Melbourne. What happened? Why did you hate it?
Jason Spencer: Homely was created out of my own frustrations with real estate. After buying my home in a nice leafy suburb in Melbourne, I quickly realised that the street wasn’t for me. Almost immediately after we moved in, we had all sorts of issues. First it was the neighbours, who we didn’t get along with, then it was the cut-through traffic and noise, the flooding and — the final straw—the swarms of bats that flew over our house each night, settling in our backyard! One night I remember saying to my co-founder, “If only I knew about this street before I bought the house”. And that was the lightbulb moment. That was when Homely was born.
KN: What would you have liked to have known before buying?
JS: The inspiration for Homely was the truth that “finding the right neighbourhood is just as important as finding the right home.” I’d like to have known what the locals thought, not just of suburbs but of individual streets as well. Before Homely, the majority of people would rely on generic suburb information available on Google and if lucky they’d find a static local guide page, census data or Wikipedia entry. To address this gap, we established a forum and community where real locals could openly share their experiences, insights, and history about their streets, suburbs, and towns. This kind of information is invaluable for making an informed decision about property, especially considering it’s one of the most significant decisions someone can make.
KN: Did you move? If so, what did you do differently the next time you were in the property market?
JS: Yes I did. I moved to something a little further out from the city but with more land and a bigger home for a similar price. This time, I did a lot more research on Homely and by asking locals what they thought. People were more than happy to share what they loved about their home suburb and streets, which is why we have the wealth of content on Homely we do.
KN: How did that personal experience spur you and Adam on to found Homely?
JS: For most of us, finding a home is one of the most difficult and stressful decisions we can make. As founders, we felt the combination of useful local information written by those that live in the neighbourhood combined with the access and utility of a real estate portal would make for a very unique way to find a home online. We wanted to create for real estate what sites like TripAdvisor had done to travel.
KN: You’re starting to build a substantial database of suburb reviews now. Where are the reviewers drawn from?
JS: Our reviews come from all over Australia. When we launched the site, we received some great media coverage, which generated an initial base of content. This encouraged locals to have their say about areas they knew well, which in turn created a sense of community on the Homely platform that grew, along with relevant property listings from all over Australia. We have seen some intense debate about suburbs, which is always interesting!
KN: What has surprised you, if anything, about the reviews?
JS: The amount of information (and passion) that locals are prepared to share about where they live. People love to talk about the great schools in a suburb, the best restaurants and shopping. Of course, crime and safety are always hot topics.
KN: What can a review on Homely give a buyer that a visit to a suburb cannot?
JS: Homely gives you immediate access to reach out to a community and unlock secrets and truths about the neighbourhood that you just can’t do easily by visiting the suburb. You can also ask questions and join local forums. We’ve had feedback that Homely reviews have saved people time and money, as they’ve been able to refine their property search and time spent on inspections.
KN: How specific can reviews get? Is it possible to read a street review?
JS: We pride ourselves on being the first in Australia to offer reviews down to the street level, delivering “hyperlocal” content that even includes vendors reviewing their own streets to give potential buyers a sense of what drew them to the area initially.
KN: What have buyers said about the value of the reviews?
JS: Buyers consistently tell us that Homely is a great starting point to the home buying journey. Whether they’re investors seeking information to bolster their decisions, or families searching for the perfect suburb, Homely reviews often serve as a first stop, offering valuable information they can’t get anywhere else. We find many buyers land on our street and suburb reviews via Google after searching for a specific location. While reviews can be diverse it’s the nuggets of information contained within the reviews that really help buyers.
KN: You’ve been in property for 25 years. What still excites you about the residential market?
JS: The untapped opportunities for innovation in the proptech space and the property seeking journey are what excites me most. From the birth of the first property websites in the early 2000s, to the innovations that Web 2.0 and Google Maps brought to portals in 2007, to the role of smartphone technology in the search experience, I’m now very excited to be a part of how AI and blockchain can enhance the home search experience.
KN: What’s next for Homely?
JS: We have a strong pipeline of innovations to make the home search experience better for every consumer. We are looking forward to a big 2024 with an increase in residential listings hitting the market and a forecast record number of home buyers and renters looking on Homely to discover their next perfect place to call home.
This stylish family home combines a classic palette and finishes with a flexible floorplan
Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.
2 min
Former Aussie Rules player Jeff Chapman’s dream beach house, which has had its praises sung by The Independent in the UK, is back on the market with a revised – and more competitive – price guide.
The contemporary pavilion-style residence Alinghi, created by celebrated architect James Grose, was voted one of the top five beach houses in the world by the British newspaper and has been operating as a luxury holiday rental earning up to $7000 a week.
The one-time Melbourne forward and founder of Bennelong Funds Management, and his wife Carena Shankar, listed the five-bedroom getaway back in mid 2024 with hopes of about $8 million. The prestige property is now back with new agent Pauline Karatau of Ray White New Farm and the amended guide now sits at $6.5 million.
As part of the private 5ha Rocky Point estate, at the southern end of the Great Barrier Reef overlooking Honeymoon Bay, the glamorous holiday home shares not only a private beach with just four other neighbours, but also a 30m saltwater pool, a full-size tennis court, a beach cabana with barbecue facilities and a full-time live-in caretaker on site.
Alinghi seemingly floats against the cliffs of North Queensland’s Capricorn Coast consisting of two pavilions and shallow reflections pools for ultimate serenity. Residence number 5 is home to a two-storey main pavilion with large living spaces spilling onto semi-enclosed areas framing enviable ocean views. Upstairs there are four bedrooms, including two with ensuites. The second pavilion is a private retreat housing the main bedroom suite with an additional study or wellness space.
Crafted by Grose to leave minimal impact on its natural environment, the house features external materials sourced locally including rich cedar, plus glass and Travertine stone specifically chosen to blend and weather with the landscape over time.
The low maintenance property is also relatively self sufficient thanks to water tanks collecting the region’s abundant rainfall. Despite it’s northern Queensland address air-conditioning is an after-thought due to the clever cross-ventilation design principles and deliberate orientation capturing ocean breezes that flow through the large footprint.
Alinghi’s external lightning has also been carefully designed to be low voltage with minimum impact upon the local wildlife including wallabies, echidnas, goannas, turtles and even a diverse range of native birds. From the private terraces throughout winter, homeowners can also track the migratory whales.
Alinghi is a 90-minute drive away from Agnes Waters and its sister town of 1770 (also known as Seventeen Seventy). It is approximately 120kms from Bundaberg, which is home to a well-serviced domestic airport.
Alinghi is listed for sale with a price guide of $6.5 million via Ray White New Farm agent Pauline Karatau on 0418 733 773.
This stylish family home combines a classic palette and finishes with a flexible floorplan
Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.
