Meet the neighbours before you buy: The real estate portal taking buyers behind the scenes
Co-founder of Homely, Jason Spencer, discusses how his own experience of a failed property purchase led to a lightbulb moment, and the birth of a new property platform
5 min
Jason Spencer is passionate about technology, but not for the sake of it. Instead, Spencer’s focus is the kind of ‘life changing’ technologies that make a difference in the way we live and do business. His most recent obsession is Homely, a real estate platform with a difference, offering reviews of suburbs and streets — by the people who live there. Founded with Adam Spencer, it’s the kind of game changer Jason wished was around when he was on his home buying journey, tapping into a desire from buyers to take a deep dive before purchasing, as well as giving locals the opportunity to share what they love about their area. The Homely story starts with a very personal experience, as Jason Spencer explains.
Kanebridge News: The Homely story comes out of your personal experience of moving to a suburb in inner Melbourne. What happened? Why did you hate it?
Jason Spencer: Homely was created out of my own frustrations with real estate. After buying my home in a nice leafy suburb in Melbourne, I quickly realised that the street wasn’t for me. Almost immediately after we moved in, we had all sorts of issues. First it was the neighbours, who we didn’t get along with, then it was the cut-through traffic and noise, the flooding and — the final straw—the swarms of bats that flew over our house each night, settling in our backyard! One night I remember saying to my co-founder, “If only I knew about this street before I bought the house”. And that was the lightbulb moment. That was when Homely was born.
KN: What would you have liked to have known before buying?
JS: The inspiration for Homely was the truth that “finding the right neighbourhood is just as important as finding the right home.” I’d like to have known what the locals thought, not just of suburbs but of individual streets as well. Before Homely, the majority of people would rely on generic suburb information available on Google and if lucky they’d find a static local guide page, census data or Wikipedia entry. To address this gap, we established a forum and community where real locals could openly share their experiences, insights, and history about their streets, suburbs, and towns. This kind of information is invaluable for making an informed decision about property, especially considering it’s one of the most significant decisions someone can make.
KN: Did you move? If so, what did you do differently the next time you were in the property market?
JS: Yes I did. I moved to something a little further out from the city but with more land and a bigger home for a similar price. This time, I did a lot more research on Homely and by asking locals what they thought. People were more than happy to share what they loved about their home suburb and streets, which is why we have the wealth of content on Homely we do.
KN: How did that personal experience spur you and Adam on to found Homely?
JS: For most of us, finding a home is one of the most difficult and stressful decisions we can make. As founders, we felt the combination of useful local information written by those that live in the neighbourhood combined with the access and utility of a real estate portal would make for a very unique way to find a home online. We wanted to create for real estate what sites like TripAdvisor had done to travel.
KN: You’re starting to build a substantial database of suburb reviews now. Where are the reviewers drawn from?
JS: Our reviews come from all over Australia. When we launched the site, we received some great media coverage, which generated an initial base of content. This encouraged locals to have their say about areas they knew well, which in turn created a sense of community on the Homely platform that grew, along with relevant property listings from all over Australia. We have seen some intense debate about suburbs, which is always interesting!
KN: What has surprised you, if anything, about the reviews?
JS: The amount of information (and passion) that locals are prepared to share about where they live. People love to talk about the great schools in a suburb, the best restaurants and shopping. Of course, crime and safety are always hot topics.
KN: What can a review on Homely give a buyer that a visit to a suburb cannot?
JS: Homely gives you immediate access to reach out to a community and unlock secrets and truths about the neighbourhood that you just can’t do easily by visiting the suburb. You can also ask questions and join local forums. We’ve had feedback that Homely reviews have saved people time and money, as they’ve been able to refine their property search and time spent on inspections.
KN: How specific can reviews get? Is it possible to read a street review?
JS: We pride ourselves on being the first in Australia to offer reviews down to the street level, delivering “hyperlocal” content that even includes vendors reviewing their own streets to give potential buyers a sense of what drew them to the area initially.
KN: What have buyers said about the value of the reviews?
JS: Buyers consistently tell us that Homely is a great starting point to the home buying journey. Whether they’re investors seeking information to bolster their decisions, or families searching for the perfect suburb, Homely reviews often serve as a first stop, offering valuable information they can’t get anywhere else. We find many buyers land on our street and suburb reviews via Google after searching for a specific location. While reviews can be diverse it’s the nuggets of information contained within the reviews that really help buyers.
KN: You’ve been in property for 25 years. What still excites you about the residential market?
JS: The untapped opportunities for innovation in the proptech space and the property seeking journey are what excites me most. From the birth of the first property websites in the early 2000s, to the innovations that Web 2.0 and Google Maps brought to portals in 2007, to the role of smartphone technology in the search experience, I’m now very excited to be a part of how AI and blockchain can enhance the home search experience.
KN: What’s next for Homely?
JS: We have a strong pipeline of innovations to make the home search experience better for every consumer. We are looking forward to a big 2024 with an increase in residential listings hitting the market and a forecast record number of home buyers and renters looking on Homely to discover their next perfect place to call home.
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4 min
Toorak’s reputation has been built on grand estates, tightly held boulevards and some of Melbourne’s most valuable residential land. Yet one of its rarest attributes is largely hidden from the street: direct frontage to the Yarra River.
Although the river traces much of Toorak’s northern boundary, just over 20 homes in the blue-chip suburb are believed to border the water—and fewer still provide genuine river access. There is no definitive public register of Toorak homes with private jetties, but prestige agents have consistently described them as only a handful.
It is rare, then, for a property offering both river frontage and direct water access to become available in Melbourne’s so-called billionaire’s playground. The newly built Solara on Orrong Road presents precisely that opportunity.
Set on approximately 1,129sqm, the five-bedroom residence descends towards the river, culminating in a private, double-tiered jetty. Here, the Yarra is more than a distant outlook: it becomes part of daily life, offering a place to launch a boat, relax beside the water or travel towards the city from home.
That distinction is significant in Toorak. Many of the suburb’s finest properties offer scale, security and architectural pedigree, but very few combine all three with direct access to the river.
Architecture shaped by the site
Designed by Melbourne studio Alta and constructed by EASTON, Solara has been conceived as a series of interconnected levels descending towards the Yarra.
Rather than presenting as a single imposing volume, the house responds to its sloping site through stepped terraces, landscaped outdoor areas and large expanses of glazing. The architecture gradually reveals the water, drawing the eye through the interior and towards the river below.
The design has earned Solara a nomination in the 2026 Master Builders Excellence in Housing Awards.
Inside, a restrained material palette allows texture, proportion and natural light to carry the design. Stone, timber, glass and finely detailed joinery establish a sense of permanence without overwhelming the river setting.
The principal living area is arranged beneath a dramatic double-height ceiling, giving the room the scale expected of a major Toorak residence while maintaining a strong connection to the garden and water.
Full-height glazing opens the house to its outlook, while multiple living and entertaining spaces allow the property to transition between intimate family use and larger gatherings.
A private resort beside the Yarra
Solara’s principal living spaces open onto an expansive river-facing terrace containing a swimming pool and spa.
The outdoor area has been positioned to take advantage of both the northern light and the relative seclusion of the riverbank. Mature landscaping provides another layer of privacy, softening the architecture and creating the atmosphere of a private resort.
Below, the grounds continue towards the double-tiered jetty.
The residence also incorporates a dedicated wellness area and gym, reinforcing the sense that the home has been designed to provide a complete lifestyle within its boundaries.
Its accommodation includes five bedrooms and six bathrooms, with the principal suite occupying a private domain of its own. The house also provides garaging for four cars—an important consideration in a property of this scale.
Across the residence, the emphasis is less on overt decoration than on volume, outlook and craftsmanship. Sightlines have been carefully managed so that the river is encountered repeatedly, rather than being confined to a single formal room.
A different expression of Toorak prestige
Toorak’s luxury market is often associated with historic mansions and large European-inspired estates. Solara represents a more contemporary interpretation of the suburb: architecturally ambitious, highly private and organised around lifestyle rather than formality.
Its position also places it within a particularly scarce segment of the market.
Riverfront homes have previously appeared along addresses including St Georges Road and Edzell Avenue, although they tend to remain in the same ownership for long periods. Even among these properties, private jetties and convenient access to the water are not universal.
That scarcity separates Solara from other prestige homes that may offer river views without actually reaching the river.
For buyers operating at the upper end of Melbourne’s residential market, the value proposition is therefore not simply the size of the house or its list of amenities. It is the combination of new architecture, substantial land, resort facilities and an attribute that cannot readily be recreated: private access to the Yarra from Toorak.
Solara is being marketed with a guide of $16.8 million to $18.3 million through Jamie Mi of Kay & Burton.
Property snapshot
Address: 803 Orrong Road, Toorak, Victoria
Guide: $16.8 million–$18.3 million
Agent: Kay & Burton agent Jamie Mi
Land: Approximately 1,129sqm
Accommodation: Five bedrooms, six bathrooms and four-car accommodation
Design: Alta
Builder: EASTON
Key features: Private jetty, direct river access, gym, indoor spa and double-height living volume
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