Melbourne Is Australia’s Build To Rent Capital
The nascent sector is gaining momentum.
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Melbourne is now Australia’s build-to-rent (BTR) “epicentre” with its pipeline is nearly double Sydney’s and quadruple Brisbane’s according to a report by Knight Frank’s Australian Residential Development Review for 2021.
In Melbourne, there were more than 6000 apartments either under construction, approved, or submitted for council’s approval.
The number of apartments in Melbourne’s pipeline comes ahead of Sydney’s 3300 and Brisbane’s 1600.
Last year 11.1% of development sites in Melbourne were purchased for high-density, build-to-rent projects while in Sydney it was only 0.7%.
The comparative BTR markets were both benefitting from a 50% land tax discount – which was designed by the governments to help spur the growth of the sector.
The tax discount was expected to extend until 2040 however a new premium land transfer tax – which is to be levied on properties worth more than $2 million – is to be introduced from July 1 is cause for concern for some investors.
US real estate firm Greystar wants the 2050 deadline for the tax discount to be extended – given the projects are long term investments.
Further, the windfall gains tax – announced in the Victorian budget – has also grabbed the notice of developers, adding a 50% tax for rezoned land.
As tariffs bite, Sydney’s MAISON de SABRÉ is pushing deeper into the US, holding firm on pricing and proving that resilience in luxury means more than survival.
Early indications from several big regional real-estate boards suggest March was overall another down month.
As tariffs bite, Sydney’s MAISON de SABRÉ is pushing deeper into the US, holding firm on pricing and proving that resilience in luxury means more than survival.
2 minAs global trade tensions intensify and tariffs reshape the retail landscape, one Australian brand is choosing to scale rather than retreat.
Sydney-founded luxury label MAISON de SABRÉ is doubling down on the US market, pushing ahead with a bold expansion strategy despite rising cost pressures and broader global uncertainty.
While many brands are increasing prices or pausing shipments, MAISON de SABRÉ is holding its price point for customers and continuing to invest in its US operations.
The move reflects a deeper strategic play: a vertically integrated, zero-waste supply chain that allows the brand to deliver on cost, speed, and quality — even under pressure.
It’s this model, paired with consistent product innovation and sharp design, that has helped MAISON de SABRÉ build lasting equity in international markets.
At its pop-up in Bloomingdale’s, MAISON de SABRÉ is currently the top-selling brand in its category — a position it also holds in the top two across both Bloomingdale’s and Nordstrom’s online platforms.
Co-founder and CEO Omar Sabré says this is no accident.
“This is going to be a very difficult period for a lot of smaller brands — especially those relying on offshore mass production or single growth markets,” says Sabré.
“We’ve built a uniquely global model that can absorb shocks — from pricing pressure to supply chain disruption — while protecting customers and safeguarding long-term growth.”
Founded on a mission to deliver modern, accessible luxury, the brand hand-finishes its signature full-grain cowhide goods in Sydney, tested against a 13-point quality control protocol.
Sustainability is embedded, not just as a value but as a competitive advantage. MAISON de SABRÉ sources exclusively from LWG Gold-Rated tanneries, and its transition to DriTan™ leather — the world’s most sustainable tanning method — saves 25 million litres of water annually and reduces chemical use by 33%.
With 85% material utilisation, zero-waste production, and carbon offsetting on track by 2026, MAISON de SABRÉ is setting a new standard for sustainable craftsmanship at scale.
“We’ve always believed that staying close to the customer — operationally and emotionally — is what separates sustainable brands from short-term players,” says Sabré.
“This isn’t just about product. It’s about building systems that hold up in any climate.”
While competitors pivot or pause, MAISON de SABRÉ is executing a long-term strategy built on control, creativity, and disciplined growth. In a disrupted global retail market, the brand isn’t just weathering the storm — it’s shaping the new definition of modern luxury.
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