NSW Is Getting Australia's First Surf Lodge
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NSW Is Getting Australia’s First Surf Lodge

A huge, $72 million ‘surf lodge’ is being built some 35km from the nearest coastline.

By Terry Christodoulou
Thu, Nov 26, 2020 3:31amGrey Clock 2 min

A huge, $72 million ‘surf lodge’ is being built some 35km from the nearest coastline.

Located 60-minutes from Sydney CBD or 45 minutes by boat from Palm Beach, Wisemans Surf Lodge – in Wisemans Ferry, NSW – will boast a wave pool roughly the size of four football fields powered by US-based wave pool technology, Surfloch. The technology has the ability to generate 2.5-metre waves on the main peak ideal beginner waves on the second peak and everything in between.

As the world’s first surf lodge and Australia’s first resort-style surfing destination, it’s not limited to a luxurious surf experience, with a 9-hole golf course, 54 hotel suites, restaurant, bar, conference facilities also located on the 45-acre grounds.

The scheduled opening comes off the back of other local projects such as UrbnSurf and Aussie Surf Lakes that sees the further commercialisation of the surfing experience.

Co-founder John Du Vernet says, “What we’ll create at Wisemans is a solution to access the types of waves we’d often have to travel overseas for, waves we dream about. We’ve focused on creating a space that thinks about everything beyond the pool, even for the non-surfer, within a resort-like facility in a magical, and somewhat secret part of Sydney.”

Wisemans surflodge

Elsewhere, the resort will feature a remodel of a former hotel spearheaded by Sydney’s Kelvin Ho (Akin Atelier), best known for his work across a number of Merivale flagship venues. Ho will bring a nostalgic nod to the Australian surfing culture.

Access to Wisemans Surf Lodge will work on a membership-model, with more information to be revealed in 2021.

www.wisemans.surf



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As global trade tensions intensify and tariffs reshape the retail landscape, one Australian brand is choosing to scale rather than retreat.

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While many brands are increasing prices or pausing shipments, MAISON de SABRÉ is holding its price point for customers and continuing to invest in its US operations.

The move reflects a deeper strategic play: a vertically integrated, zero-waste supply chain that allows the brand to deliver on cost, speed, and quality — even under pressure.

It’s this model, paired with consistent product innovation and sharp design, that has helped MAISON de SABRÉ build lasting equity in international markets.

At its pop-up in Bloomingdale’s, MAISON de SABRÉ is currently the top-selling brand in its category — a position it also holds in the top two across both Bloomingdale’s and Nordstrom’s online platforms.

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“We’ve built a uniquely global model that can absorb shocks — from pricing pressure to supply chain disruption — while protecting customers and safeguarding long-term growth.”

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“This isn’t just about product. It’s about building systems that hold up in any climate.”

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