Porsche And Apple Held Talks Last Year About Undisclosed Projects
Preliminary discussions said to be wide-ranging, included potential digital collaboration
2 min
Porsche and Apple Inc. have held early discussions about potential joint projects, the sports-car maker’s chief executive said Friday.
While Porsche boss Oliver Blume gave no details about the talks—even when pressed by reporters—his comment during the German company’s annual earnings call with journalists could rekindle longstanding speculation about a possible Apple foray into the auto sector.
Executives from Porsche travelled to the U.S. late last year for meetings with Apple and other tech companies about potential cooperation, Mr. Blume said.
“We already have Apple CarPlay. We will expand on that,” he said of the tech company’s software that connects iPhones to the dashboards of most new cars, adding, “We discussed a range of exciting projects with the Apple [executives].”
Porsche’s parent company, Volkswagen AG, is preparing to take the unit public with a listing later this year.
Apple didn’t immediately respond to a request for comment.
The meeting between Mr. Blume, Porsche Chief Financial Officer Lutz Meschke and other Porsche board members with still-undisclosed Apple executives took place in November on the sidelines of the Los Angeles Auto Show, a person familiar with the situation said.
The person characterized the meeting as an opportunity to get to know each side, adding that it didn’t involve discussions particular to Apple’s own car plans or include any negotiations.
“There is nothing specific at this point,” the person said. “It had nothing to do with a car. They talked about various digital projects.”
Auto makers and tech companies have been working closer and closer in recent years with the explosion of personal electronics and customer desires for vehicles that mimic the functions of their smartphones. Yet, each industry has looked at the other with caution, not wanting to cede control while still eyeing the potential of unlocking billions of dollars in new revenue from digital services.
The car companies have struggled with the software side of development while tech companies have stumbled crossing cultural bridges in working with the century-old manufacturers.
The rare admission from an auto maker’s top executive that talks were under way with the reticent iPhone maker is the latest twist in Apple’s yearslong flirtation with the automotive industry.
Since 2014, the Cupertino, Calif., tech giant has been exploring ways to move beyond CarPlay. Apple has explored designing its own car, people familiar with the efforts have said.
In 2020 it sounded out potential manufacturing partners and suppliers with an eye to beginning production as soon as 2024, people involved have said.
In early 2021, Hyundai Motor Group in South Korea suggested it was exploring options with Apple before saying the talks had broken down. Apple’s program took another hit later last year with the departure of key managers, including Doug Field who left for a senior role at Ford Motor Co.
Reprinted by permission of The Wall Street Journal, Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: March 18, 2022
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You’ll never guess where they found a little extra room when renovating this west coast house
4 min
There was a time, not too long ago, when the most important must-have for would-be renovators was space. It was all about space to be together and space to be apart.
But as house prices increase across the country, the conversation has started to shift from size for the sake of it towards more flexible, well-designed spaces better suited to contemporary living.
For the owners of this 1920s weatherboard workers’ cottage in Fremantle, the emphasis was less on having an abundance of room and more about creating cohesive environments that could still maintain their own distinct moods. Key to achieving this was manipulating the floorplan in such a way that it could draw in light, giving the impression at least of a larger footprint.
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Positioned on a site that fell three metres from street level, the humble four-room residence had been added to over the years. First order of business for local architect Philip Stejskal was to strip the house back to its original state.
“In this case, they were not quality additions,” Stejskal says. “Sometimes it is important to make sure later additions are not lean-tos.”
The decision to demolish was not taken lightly.
“Sometimes they can be as historically significant as the original building and need to be considered — I wouldn’t want people to demolish our addition in 50 years’ time.”
Northern light hits the site diagonally, so the design solution was to open up the side of the house via a spacious courtyard to maximise opportunities to draw natural light in. However, this had a knock-on effect.
“We had to make space in the middle of the site to get light in,” Stejskal says. “That was one of the first moves, but that created another issue because we would be looking onto the back of the neighbouring building at less appealing things, like their aircon unit.”
To draw attention away from the undesirable view, Stejskal designed a modern-day ‘folly’.
“It’s a chimney and lookout and it was created to give us something nice to look at in the living space and in the kitchen,” Stejskal says.
“With a growing family, the idea was to create a space where people could find a bit of solitude. It does have views to the wider locality but you can also see the port and you can connect to the street as well.”
A garden tap has also been installed to allow for a herb garden at the top of the steps.
“That’s the plan anyway,” he says.
Conjuring up space has been at the core of this project, from the basement-style garaging to the use of the central courtyard to create a pavilion-like addition.
The original cottage now consists of two bedrooms, with a central hallway leading onto a spacious reception and living area. Here, the large kitchen and dining spaces wrap around the courtyard, offering easy access to outdoor spaces via large sliding doors.
Moments of solitude and privacy have been secreted throughout the floorplan, with clever placement of built-in window seats and the crow’s nest lookout on the roof, ideal for morning coffee and sunset drinks.
The house has three bedrooms, including a spacious master suite with walk-in robe and ensuite overlooking the back garden. Adjustable blades on the bedroom windows allow for the control of light, as well as privacy. Although the house was designed pre COVID, it offers the sensibility so many sought through that time — sanctuary, comfort and retreat.
“When the clients came to us, they wanted a house that was flexible enough to cater for the unknown and changes in the family into the future,” Stejskal says. “We gave the owners a series of spaces and a certain variety or moods, regardless of the occasion. We wanted it to be a space that would support that.”
Mood has also been manipulated through the choice of materials. Stejskal has used common materials such as timber and brick, but in unexpected ways to create spaces that are at once sumptuous but also in keeping with the origins of the existing building.
Externally, the brickwork has been finished in beaded pointing, a style of bricklaying that has a softening effect on the varied colours of bricks. For the flooring, crazy paving in the courtyard contrasts with the controlled lines of tiles laid in a stack bond pattern. Close attention has also been paid to the use of veneer on select joinery in the house, championing the beauty of Australian timbers with a lustrous finish.
“The joinery is finished in spotted gum veneer that has been rotary cut,” says Stejskal. “It is peeled off the log like you peel an apple to give you this different grain.”
Even the laundry has been carefully considered.
“The laundry is like a zen space with bare stone,” he says. “We wanted these different moods and the landscape of rooms. We wanted to create a rich tapestry in this house.”
The owners now each experience the house differently, highlighting separate aspects of the building as their favourite parts. It’s quite an achievement when the site is not enormous. Maybe it’s not size that matters so much after all.
Becoming Australia’s most expensive property sale of 2021.
