Slack? Phone? Teams? Zoom? There Are Too Many Work Communications
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Slack? Phone? Teams? Zoom? There Are Too Many Work Communications

Workplaces become saturated with ways to talk, often breeding mistakes and misunderstandings

Thu, Apr 27, 2023 8:43amGrey Clock 4 min

Lisa Donovan was juggling pings from multiple Slack channels and email windows when she inadvertently sent a sensitive company document to the wrong person.

The part-time accountant for a Virginia-based academic coaching firm toggles between 30 instant-messaging channels, four client-email accounts and at least a dozen phone or video calls a day, she says.

“It’s, like, ‘Are we on Zoom? Are we on Teams? Did I respond to that? Did I say it right?’” says Ms. Donovan, who works from Richmond, Texas.

There are so many ways to communicate at work that our communication is breaking down. Bosses say missed messages and crossed signals waste time and trigger mistakes, while research suggests that so much virtual communication makes it easier to snipe at or ignore co-workers. Then there’s the stress of having to stay on top of so many different channels all the time.

Microsoft Corp.’s Teams use has surged to more than 280 million monthly active users. Zoom Video Communications Inc.’s business customers have nearly tripled to more than 210,000 since the start of the pandemic, and Salesforce Inc.’s Slack is also growing. In many cases, the clients of each overlap and use the tools on top of emails, texts and in-house messaging forums.

All of it is enough to make workers long for the days of complaining about email-inbox overload.

“It’s overwhelming,” says Wendy Weinberger, Ms. Donovan’s boss and head of the firm. The company’s IT department was able to successfully recall the sensitive email.

In a 2022 Harris Poll survey of more than 1,200 workers and executives, bosses estimated that their teams lost an average 7.47 hours—nearly an entire day—to poor communications a week. Based on an average salary of $66,967, the lost time translates to a cost of $12,506 per employee a year, according to the report conducted on behalf of Grammarly, a proofreading software company.

A new study from executive-search firm Korn Ferry found that communication misfires have helped to make some work relationships less pleasant and collegial. Among 357 professionals surveyed in recent weeks, nearly half said that remote work made it easier for colleagues to get away with rude behaviour such as interrupting on calls and not returning emails.

Remote work has accentuated colleagues’ different communication habits, and their potential to clash, some employees say.

“These tools that are meant to make communication easier have a dark side,” says Michele Simon, a Los Angeles-based lawyer specialising in workplace trauma. A new Pepperdine University study on workplace toxicity that surveyed 800 office workers found that 35% cited communication problems as the top barrier to getting ahead in today’s workplace—ahead of office politics (29%), small budgets (26%) or ineffective plans (20%).

Michelle Sooknanan says that at her previous job as a sales manager for a Florida food manufacturer, her boss would often call her impromptu via video as she worked from her home office in Portsmouth, N.H.

She says she found the unscheduled calls to her desktop computer stressful and asked that, outside of scheduled calls with the team, she be contacted only by email or instant message. Her manager emailed a couple of days later that her request couldn’t be accommodated, and that video would sometimes be necessary.

Ms. Sooknanan says the tension contributed to her eventual departure. The company didn’t respond to requests for comment.

Multiple modes of communication get more complex as the number of people on a conversation thread grows, says Jessica Carlson, a former director of supply-chain operations at Nestlé SA who left the company in March. Wrestling with post-Covid supply-chain challenges often took place over multiple time zones and forums.

“You could have an email chain, a text thread, a videoconference call and an in-person one-on-one about the same topic all within 24 hours,” says Ms. Carlson, who has since founded consulting firm headStrat Solutions.

Many companies have largely left it to teams and co-workers to sort out how they communicate, which can add to the confusion. For workers feeling overwhelmed, making a clear choice ahead of time can help, says Sally Susman, chief corporate affairs officer at Pfizer Inc. and author of a recent book on improving workplace communications.

She suggests asking teammates or other colleagues what their communication preferences are, while also being unafraid to state your own.

In the absence of in-person social cues, she adds, the voice becomes more important. Use it to transmit collegiality and other positive qualities that would ordinarily be picked up in person. Even in email or text messages, small touches like “Hi there” can exude warmth in formats that ordinarily feel cold and transactional.

Some companies are trying to come up with new ways for workers to get messages across. Archer Daniels Midland Co. has corralled its modes of communication by linking instant messaging, email, video and social-media style updates into one central hub.

It’s “air-traffic control,” says Brett Lutz, vice president of global communications at Archer Daniels Midland. He says the forum, powered by workplace communications software company Firstup, lets workers see stories, images and other updates.

Shopify Inc., the e-commerce and retail technology company, recently instructed staff to shift to Meta Platforms Inc.’s Workplace, which combines instant messaging, videoconferencing and other communications tools.

“Email hasn’t evolved in the last 30 years. And it still sucks,” Shopify Chief Operating Officer Kaz Nejatian wrote in a January memo to staff.

To get there, though, employees would have to check their email for an invitation to join. “Didn’t get that email? Check Okta or ping #help-chaos,” he continued, referring to two more ways employees could inquire about an invite.


Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts

Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’

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Designers are charging more for their most recognisable bags to maintain the appearance of exclusivity as the industry balloons

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The price of a basic Hermès Birkin handbag has jumped $1,000. This first-world problem for fashionistas is a sign that luxury brands are playing harder to get with their most sought-after products.

Hermès recently raised the cost of a basic Birkin 25-centimeter handbag in its U.S. stores by 10% to $11,400 before sales tax, according to data from luxury handbag forum PurseBop. Rarer Birkins made with exotic skins such as crocodile have jumped more than 20%. The Paris brand says it only increases prices to offset higher manufacturing costs, but this year’s increase is its largest in at least a decade.

The brand may feel under pressure to defend its reputation as the maker of the world’s most expensive handbags. The “Birkin premium”—the price difference between the Hermès bag and its closest competitor , the Chanel Classic Flap in medium—shrank from 70% in 2019 to 2% last year, according to PurseBop founder Monika Arora. Privately owned Chanel has jacked up the price of its most popular handbag by 75% since before the pandemic.

Eye-watering price increases on luxury brands’ benchmark products are a wider trend. Prada ’s Galleria bag will set shoppers back a cool $4,600—85% more than in 2019, according to the Wayback Machine internet archive. Christian Dior ’s Lady Dior bag and the Louis Vuitton Neverfull are both 45% more expensive, PurseBop data show.

With the U.S. consumer-price index up a fifth since 2019, luxury brands do need to offset higher wage and materials costs. But the inflation-beating increases are also a way to manage the challenge presented by their own success: how to maintain an aura of exclusivity at the same time as strong sales.

Luxury brands have grown enormously in recent years, helped by the Covid-19 lockdowns, when consumers had fewer outlets for spending. LVMH ’s fashion and leather goods division alone has almost doubled in size since 2019, with €42.2 billion in sales last year, equivalent to $45.8 billion at current exchange rates. Gucci, Chanel and Hermès all make more than $10 billion in sales a year. One way to avoid overexposure is to sell fewer items at much higher prices.

Many aspirational shoppers can no longer afford the handbags, but luxury brands can’t risk alienating them altogether. This may explain why labels such as Hermès and Prada have launched makeup lines and Gucci’s owner Kering is pushing deeper into eyewear. These cheaper categories can be a kind of consolation prize. They can also be sold in the tens of millions without saturating the market.

“Cosmetics are invisible—unless you catch someone applying lipstick and see the logo, you can’t tell the brand,” says Luca Solca, luxury analyst at Bernstein.

Most of the luxury industry’s growth in 2024 will come from price increases. Sales are expected to rise by 7% this year, according to Bernstein estimates, even as brands only sell 1% to 2% more stuff.

Limiting volume growth this way only works if a brand is so popular that shoppers won’t balk at climbing prices and defect to another label. Some companies may have pushed prices beyond what consumers think they are worth. Sales of Prada’s handbags rose a meagre 1% in its last quarter and the group’s cheaper sister label Miu Miu is growing faster.

Ramping up prices can invite unflattering comparisons. At more than $2,000, Burberry ’s small Lola bag is around 40% more expensive today than it was a few years ago. Luxury shoppers may decide that tried and tested styles such as Louis Vuitton’s Neverfull bag, which is now a little cheaper than the Burberry bag, are a better buy—especially as Louis Vuitton bags hold their value better in the resale market.

Aggressive price increases can also drive shoppers to secondhand websites. If a barely used Prada Galleria bag in excellent condition can be picked up for $1,500 on luxury resale website The Real Real, it is less appealing to pay three times that amount for the bag brand new.

The strategy won’t help everyone, but for the best luxury brands, stretching the price spectrum can keep the risks of growth in check.


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