Why furniture from this 100-year-old design firm is still a good investment
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Why furniture from this 100-year-old design firm is still a good investment

There’s hardly an office or a home that has not been touched by the Herman Miller design legacy

By Robyn Willis
Mon, May 22, 2023 10:57amGrey Clock 5 min

If there’s a lesson to be learnt from working from home, it’s that the benefits of the ergonomic chair are real. And we have a man called Bill Stumpf to thank. A key designer with iconic American furniture manufacturer Herman Miller, he joined in the early 1970s tasked with designing furniture for the modern office. 

The chairs Stumpf designed, including the Aeron – the office chair by which all others are now judged – join a long line of exemplar designs from Herman Miller, which celebrates its centenary this year.

Founded in 1923 when DJ De Pree bought the Star Furniture company and renamed it in honour of his father in law, Herman Miller started to hit its stride as a business in the 1940s when De Pree found himself in need of a new design lead. 

The Herman Miller design team, including George Nelson (centre) and Ray and Charles Eames (far right)

In 1945, he hired the up-and-coming designer George Nelson who released the platform bench in 1946. A year later Nelson helped De Pree recruit Charles and Ray Eames following the exhibition of their groundbreaking moulded plywood furniture. 

The Platform Bench, designed by George Nelson for Herman Miller

By the early 1950s, the Eames’ research into new materials like fibreglass culminated in the release of the world’s first moulded fibreglass chairs, the popular shell chair still in demand today.

After the success of his platform bench, Nelson went on to design the Marshmallow lounge, as well as his perennially popular range of lights, including the Bubble, Cigar and Saucer pendants.

George Nelson’s Marshmallow Sofa, released in 1956

Subsequent designs to hit the market included the Eames Hang it All, with its distinctive ball-shaped hooks, and, perhaps the best known of Herman Miller’s chairs, the Eames lounge chair and ottoman, which took its inspiration from a baseball catcher’s mitt. An instant classic, the chair is now in the permanent collection at New York’s Museum of Modern Art. 

Frank Di Giorgio, director at Living Edge, which is the main distributor of Herman Miller furniture in Australia, is the proud owner of an Eames lounge and ottoman, which is on display in the Sydney showroom.

“I bought it in the 70s and it’s one of the most comfortable chairs, although no one’s really allowed to sit in it now because it’s on show,” Di Giorgio says. “It’s a design that gets better with time.”

The Eames lounge and ottoman has an enduring appeal. It is teamed here with George Nelson lights from the Herman Miller range, available from Living Edge

 

As with all their designs, the lounge chair and ottoman was the result of years of research and design by Ray and Charles Eames. This approach to design is part of the company’s DNA. It is perhaps most evident in the ongoing development of their office furniture systems, initially developed by Nelson and Robert Propst, who joined in 1956. The pair worked together to create the Action Office system of freestanding units. Stumpf joined later, initially working under Propst.

Before the advent of Stumpf’s Ergon chair, released in 1976, there was little to no understanding of the idea of comfort in the quickly evolving world of the modern office.

Based on detailed research into the human body, the Ergon (short for ergonomic) became the blueprint by which all other office chairs were measured in terms of comfort as well as efficiency.

Stumpf later went on to design the hugely popular Aeron chair for Herman Miller in 1994, which has been copied or modified so often that its skeletal frame and stretched mesh body have become synonymous with office furniture and fitouts. 

Di Giorgio says the Aeron caused quite a stir when it was released.

“I remember when the Aeron came out and everyone wanted to know where the fabric was because the seat was made only of mesh,” he said. “Now every office chair has a mesh seat. It changed the perception of office chairs.” 

Given the sustained popularity of the Herman Miller range now, it’s hard to fathom that several designs, including the Hang It All, the Marshmallow sofa and Nelson platform bench were discontinued in the 1960s. However, they were among a slew of designs reissued in the 1990s as new audiences fell in love with their minimalist, mid century lines. Sadly, with the surge in popularity have come a tsunami of imposters. Di Giorgio says the replica pieces have little in common with the genuine article.

“It’s easy to create a silhouette without understanding what has gone into the product,” he says. “If people want authentic design, they need to understand the product and the trials and tribulations that go into that piece. 

“The pieces are not right if the materials are not right.” 

He says government legislation in Australia that allows copied designs to be sold as long as they are referred to as ‘replica’ still has a way to go to catch up with other areas of design.

“They don’t let people sell fake Gucci bags but they let (something similar) happen in furniture,” he says. “Even being able to call products by their name with ‘replica’ in front of it is problematic.”

However, he says as the appeal of the Herman Miller range endures, customers are becoming more educated about the design legacy. Indeed, thanks to the growing ‘work from home’ model, demand for a reliable, comfortable office chair is stronger than ever.

“Those new hybrid systems (of working) are not going away and people need to be supported at work and at home,” he says. “Ergonomics is just as important at home, and as we are allowing people to work from home, we need to make sure we support and set them up correctly at home and at work with desk chairs.”

While the upfront cost often puts pieces into the ‘investment’ category, it’s a ‘buy once, buy well’ model that Herman Miller and Living Edge extoll.

“Those chairs have a 12-year warranty because (Herman Miller) stand by their product,” Di Giorgio says. “The sustainability is taken into account as well – they recycle components at Herman Miller. 

“You’re still finding a lot of those chairs around.”

That kind of result speaks for itself. 



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SpaceX and Tesla Are Joined at the Hip. A Merger Would Make It Formal.

Elon Musk is exploring a potential merger between Tesla and SpaceX, a deal that could reshape the future of AI, robotics, autonomous vehicles and space technology. With a combined valuation potentially reaching $3.5 trillion, the move could bring Musk’s vision of an interconnected technology ecosystem closer to reality, although a deal remains uncertain.

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Elon Musk has engineered ties between Tesla TSLA 3.41%increase; up pointing triangle and SpaceX SPCX 7.79%increase; up pointing triangle that are hard to break, and now he wants to fuse them together permanently.

Musk has run both Tesla and SpaceX concurrently over the past two decades, using a schedule that dictated which days he spent focused on each business.

The companies have often shared resources and personnel, signaling their close ties. Last year, SpaceX looked into creating a spacesuit for Tesla’s humanoid robot Optimus, a person familiar with the matter said. Tesla last week showed off its new Roadster, a vehicle featuring SpaceX rocket thrusters that it hopes to soon bring to market.

And in recent months, Musk has repositioned both companies by expanding beyond their core operations toward a shared mission centered on artificial intelligence.

The world’s richest man on Tuesday signaled his interest in tying up SpaceX and Tesla, marking what would be the biggest corporate merger of all time. Because he serves as chief executive of SpaceX and Tesla, Musk said committees of independent directors at both companies are evaluating a possible deal, adding that a transaction might not come to fruition.

The committees will likely evaluate, with lawyers and bankers, how each company would fare in a potential deal and how a deal might best be structured. They then present their conclusions to their respective boards, who typically vote on whether to proceed.

“It’s an odd Kabuki dance where two groups of people are talking and I can’t be in the conversation,” Musk told SpaceX investors on Tuesday in response to an analyst’s question about a potential deal.

For Musk, the merger supports his vision of a world full of autonomous cars, humanoid robots and weekly rocket launches, as well as the data centers and satellites required to keep the whole thing running.

Some investors and analysts said they expect a transaction would be structured as an all-stock deal, with SpaceX potentially paying a modest premium for Tesla shares.

SpaceX, which has a market value of about $2 trillion, said it is seeing sharp growth in revenue across its businesses, which include operating data centers, launching rockets and operating satellite networks such as the internet service Starlink. Tesla is valued at about $1.5 trillion and is expanding its operations beyond its automotive and energy business. Shares in both companies traded higher following the news Tuesday.

The SpaceX Starship and Super Heavy v3 Booster lift off from the launch complex in Starbase, Texas, framed by silhouetted plants in the foreground.
A test flight from the SpaceX launch complex in Starbase, Texas. Steve Nesius/Reuters

Musk’s substantial ownership stakes in both companies, along with voting control at SpaceX, has enabled him to set the deal in motion. Analysts and investors said the deal will probably face regulatory scrutiny internationally, though some see Musk’s close relationship with the Trump administration as an asset to getting approval.

Blurred lines

The companies haven’t said which directors are on the special committees evaluating a potential deal. Several SpaceX and Tesla board members have either personal or business ties to Musk. And like Musk, venture capitalist Ira Ehrenpreis sits on both boards.

In a filing this week, Tesla outlined millions of dollars in business agreements with SpaceX and its subsidiaries last year, including $143 million in car sales to SpaceX, $3.3 million in advertising that it bought on the social-media platform X and $430 million in revenue from the sale of Megapack batteries for SpaceX’s data centers.

The companies also split the cost of resources including the use of Musk’s SpaceX jet and the bill for his personal security, which he runs through a private company.

Employees at both companies routinely move between companies to work on special projects, and some executives have dual roles, including Charles Kuehmann, vice president of materials engineering at both SpaceX and Tesla, and Ashok Elluswamy, the vice president of AI software at Tesla who runs a joint venture with SpaceX called Digital Optimus.

Over the years, Musk has launched new startups within his empire, including brain-implant company Neuralink, underground-tunnel developer the Boring Company and xAI, the AI startup that merged with SpaceX in February.

It is that AI business that Musk thinks can serve a market worth tens of trillions of dollars, justifying the need for a merger.

The business case goes like this: Tesla is developing robotaxis and robots, which it calls “physical AI.” SpaceX is working on the back end of physical AI: the data-center capacity and internet connection required for those robotaxis and robots to operate continuously.

Tesla Optimus humanoid robots and a Cybercab autonomous vehicle on display.
A Tesla Cybercab autonomous driverless vehicle and Optimus humanoid robots. Benjamin Girette/Bloomberg News

“I don’t see what the value of Tesla is if it’s not merged with SpaceX,” said investment adviser Ross Gerber, a former Tesla bull turned critic invested in both companies. “If they don’t merge, the brains of everything that runs Tesla is owned by another company.”

On top of it all, both companies face constraints on the supply chains they need to make this world a reality, particularly when it comes to chips. To address this, Musk earlier this year announced a joint venture between Tesla, SpaceX and Intel to design and manufacture chips in Texas. “The most epic chip-building exercise by far,” he has said.

Musk at the wheel

For Musk, a merger would also solve two problems: demands on his attention and his lack of control at Tesla.

Tesla for years was Musk’s only public company, a status that came with greater scrutiny. There, Musk reports to a public board, as well as individual investors who make up around 30% of Tesla’s voting power, according to FactSet.

The question of Musk’s attention became a particular focus for investors and the board in recent years after he acquired Twitter in 2022 and launched xAI in 2023, and again in 2025 as he spent time in Washington, D.C., running the Department of Government Efficiency in the early months of President Trump’s second term.

As Tesla’s car business suffered in 2025, Musk threatened to take his AI ambitions outside the company if he wasn’t granted 25% voting control. Last November, Tesla shareholders approved a new pay package for Musk, which created a path for him to vastly expand his stake.

As of Sept. 30, Musk owned a roughly 20% stake in Tesla, according to the company’s proxy filing.

The SpaceX IPO gave Musk a different path. When SpaceX went public in June, the deal’s structure enabled him to have more than 80% voting power at the company—so much that he can’t be fired and decisions can’t be made without his support.

If SpaceX acquires Tesla, he will likely stay in control.

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