The Australian retailer taking on the world sitting down
After almost half a century in Australia, the furniture brand has started taking on the world, one sofa at a time
4 min
When the newly appointed CEO of King Living, David Woollcott, first started with the Australian furniture retailer last year, he admits he was puzzled by the price point for their popular range of sofas.
“I was questioning why we don’t charge more for our product,” he said. “With the Jasper (sofa), which starts from around $4000, we could charge $7000 or $8000.”
The galvanised steel-framed sofas, which come with a 25-year warranty, have a strong following in Australia where they are a popular choice for those looking for affordable style that will last. The range includes sofas and armchairs in a variety of styles designed to be flexible enough to suit any space, or lifestyle, at a price point that is deliberately accessible.
Central to the success of King Living, which started as a mother and son enterprise with David King and his mother Gwen in the 1970s, has been the decision to keep design, manufacturing and retailing under the one roof. Woollcott said it places King Living in a rare position in the market.
“We are in control, which is exciting for the consumer,” he said. “We know how our product is made and where the materials are sourced and we are acting as one entity. That instils trust.”
It also means there are no additional players looking to add further costs.
“We don’t support a third party, so the additional margin we invest in quality,” he said.
King Living has marked their time in the Australian market with the re-release of its first piece of furniture, now known as the 1977 sofa. A surprisingly contemporary-looking chair designed to be ‘built’ piece by piece to create a modular sofa of your choice to suit small or large spaces, it embodies the kind of relaxed elegance Australian design has become known for.
It’s a design aesthetic and business model Woollcott said has been embraced as King Living expanded into markets in Singapore and Europe in recent years with North America to follow soon.
“What delineates us is that we are a designer, manufacturer and retailer of furniture — that is really unique,” he said. “There are many businesses who do the retail bit and they source from factories around the world. But we are in control, which is exciting for the consumer.”
While the size of living spaces vary significantly across Europe, Asia and North America, Woollcott said there is enough variation and flexibility in the range to accommodate customers’ needs, whether it is the generous proportions of the Jasper and Kato sofas or the more compact Aura and Fleur designs. While best known for their sofas, King Living also has an extensive range of dining furniture, as well as beds, floorcoverings, lighting and storage options. Their outdoor furniture range is also gaining a strong following, taking the same approach to the design and construction of their interior furniture and translating it for outdoor spaces.
And it’s not just the Australian market taking notice.
“Australian design is globally loved because it has a casual nature to it,” he said. “It’s informal, which doesn’t mean it is less sophisticated or less detailed.
“Coming from the UK where it is all about the class structure and formality, Australia is the antithesis. It’s warm, approachable and casual.”
Having spent the past five years in Europe as managing director of Fisher & Paykel UK & Europe, Woollcott is aware that customers are increasingly concerned about the sustainability of their products. The ‘reduce, reuse and recycle’ ethos is nothing new to King Living, he said.
“What stunned me when I met (founder) David King, they have acted sustainably from day one because they have made that link with waste not being a good thing,” he said. “It’s all about resources. I don’t think there would be a business leader out there who would not see the link between preserving resources and saving money.”
King Living also offers their King Care service, a commitment to recover or completely refurbish sofas for a cost, whether they were manufactured in 1977 or 2023.
While it may seem like a lot of fuss over a sofa, Woollcott noted that this key piece of furniture is often the backdrop to family life for years.
“Memories are made on our furniture and the sofa can end up becoming a member of the family,” he said. “Our furniture is designed to last for generations — and to be reconditioned.
“They take on a personality of their own.”
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2 min
Mount French Lodge, one of the most remarkable private estates in Queensland’s Scenic Rim, has been brought to market, offering a glimpse into the growing appetite for high-end lifestyle properties beyond the state’s traditional beachside enclaves.
Located in the tiny locality of Charlwood, around 100km inland from Brisbane and home to just 146 residents at the 2021 Census, the estate stands in stark contrast to its quiet surroundings. Set across nearly 100 acres and positioned some 600 feet above sea level, the property occupies a commanding vantage point beneath the escarpments of Mount French.
It’s this combination of elevation, scale and seclusion that defines the estate, not just as a private residence, but as an experience-led destination. Mount French Lodge has been recognised in both the 2024 and 2025 Best of Queensland Experiences, reflecting a broader shift towards luxury rural retreats that blur the line between home, hospitality and investment.
Last sold for $3.65 million in 2021 to Brisbane-based entrepreneur Tim Woodhouse, the estate has since evolved into a multifaceted holding. At its core is a central lodge, complemented by guest accommodation, entertaining spaces and resort-style amenities spread across two distinct plateaus.
In total, the property comprises 12 bedrooms configured across eight self-contained apartments within multiple lodges. At its heart is the Great Room, a central gathering space anchored by a large living area and fireplace. Nearby, a fully equipped outdoor pavilion with barbecue facilities sits alongside the estate’s swimming pool.
The property is being marketed as a private compound, ranch, corporate retreat and a wedding venue, highlighting its potential as a lifestyle asset with income-generating capability. This kind of flexibility is increasingly resonating with buyers, particularly as demand grows for properties that can serve as multigenerational homes, wellness retreats or boutique accommodation offerings.
Despite its sense of isolation, Mount French Lodge remains within relatively easy reach of Brisbane, around an hour by road or just minutes by helicopter. That balance of accessibility and privacy underscores the broader appeal of the Scenic Rim, which continues to emerge as a quiet achiever in Queensland’s prestige property market.
The listing is being handled by Queensland Sotheby’s International Realty agents Sandy Davies and Nicholas Miranda, and is expected to attract interest from both domestic and international buyers.
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