The property portal you didn’t know you needed making big strides
The team behind one of Australia’s biggest property sites is now enjoying rapid growth with a new portal offering unique insights
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A new property portal providing an overview of all properties — for sale or not — is proving a hit with buyers.
February data from market research analyst IPSOS shows that View.com.au is now Australia’s fastest growing residential property portal with 102 percent growth in unique audience since October last year. The rapid rise means it is now challenging longstanding property portal, Domain.com.au, for second position behind realestate.com.au, which remains the most popular property website in the country.
View.com.au is headed up by seven former Domain executives, including former Domain CEO Anthony Catalano. The team were responsible for growing Domain to a $2.2 billion listing on the ASX.
Chief marketing officer for View.com.au, Paul Tyrell said the audience growth for the relatively new portal was ‘fantastic’.
“Our consumer proposition is unique and features over 136,000 properties for sale, however it offers a complete view of the market with access to nearly 11 million properties Australia wide, with buyers able to express interest in properties even if they’re not for sale,” Mr Tyrell said. “All delivered by best in class mapping from Nearmap.
“To be the fastest growing property portal in the country is a testament to the hard work of the team and a clear demonstration of the need for a competitive alternative in the property portal space.”
Mr Catalano said View.com.au offered a genuine alternative for agents.
“We can make it free or keep prices low because VMG’s business model is not predicated on listings revenue, where the only option is annual price increases,” he said. “We’re creating a true property ecosystem that caters to all steps along the property journey. View will soon bring finance propositions to market with our banking partner ANZ.”
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$30 Million Nashville-Area Estate Quietly Looks for a Buyer.
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A 120-acre property 35 miles outside of Nashville, Tennessee, is selling off market for $30 million, making it the second-most-expensive home for sale in the state.
Located in Franklin, about 20 minutes from downtown, Cortina Farms is both a private residence and an event venue, which charges up to $56,000 to rent for the day, according to Compass, which is marketing the pocket listing. Erin Krueger holds the listing.
The only residence on the open market with a higher price in Tennessee is another Franklin property, which spans 749 acres and is asking $37.5 million.
Cortina Farms takes design inspiration from the Italian countryside, with stonework heavily featured around the verdant grounds.
The main house, with a stone exterior and a shingled roof, has approximately 2,500 square feet of living space, with three bedrooms and two bathrooms. Outside, there’s a covered back porch, an outdoor grill, a pool and a hot tub. There are also two guest apartments off the main house, each with a bedroom and a full bathroom.
In addition to its event business opportunities, the property is also designed for an equestrian, with two barns featuring a total of 12 stalls. Near the stables are four large fenced pastures that equal about 10 acres.
Other amenities include a wellness center, a party barn with a catering kitchen, an amphitheater, two lakes stocked with bass and catfish, and a helipad. Scenic trails for walking, running or ATV riding meander throughout the property past creeks, mature trees and waterfalls, according to information provided by Compass.
The property last traded hands in 2021 for $9 million, records on PropertyShark show. The owners weren’t available for comment.
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