The property portal you didn’t know you needed making big strides
The team behind one of Australia’s biggest property sites is now enjoying rapid growth with a new portal offering unique insights
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A new property portal providing an overview of all properties — for sale or not — is proving a hit with buyers.
February data from market research analyst IPSOS shows that View.com.au is now Australia’s fastest growing residential property portal with 102 percent growth in unique audience since October last year. The rapid rise means it is now challenging longstanding property portal, Domain.com.au, for second position behind realestate.com.au, which remains the most popular property website in the country.
View.com.au is headed up by seven former Domain executives, including former Domain CEO Anthony Catalano. The team were responsible for growing Domain to a $2.2 billion listing on the ASX.
Chief marketing officer for View.com.au, Paul Tyrell said the audience growth for the relatively new portal was ‘fantastic’.
“Our consumer proposition is unique and features over 136,000 properties for sale, however it offers a complete view of the market with access to nearly 11 million properties Australia wide, with buyers able to express interest in properties even if they’re not for sale,” Mr Tyrell said. “All delivered by best in class mapping from Nearmap.
“To be the fastest growing property portal in the country is a testament to the hard work of the team and a clear demonstration of the need for a competitive alternative in the property portal space.”
Mr Catalano said View.com.au offered a genuine alternative for agents.
“We can make it free or keep prices low because VMG’s business model is not predicated on listings revenue, where the only option is annual price increases,” he said. “We’re creating a true property ecosystem that caters to all steps along the property journey. View will soon bring finance propositions to market with our banking partner ANZ.”
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Now selling from Level 9, this new tower pairs skyline and Harbour Bridge views with the quiet of Ismay Reserve, and pricing from just $560,000 for one, two and three-bedroom residences.
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The skyline at Sydney’s Homebush is about to change, and The Maybelle is leading the charge.
The new residential tower has officially opened sales from Level 9, offering one, two and three-bedroom residences priced from $560,000, with move-in slated for late 2026.
What sets The Maybelle apart is its position. Residents on higher floors will wake up to sweeping city skyline and Harbour Bridge views.
The building overlooks the leafy calm of Ismay Reserve, giving owners the rare combination of a genuine outlook and a sense of green space, without compromising on either.
Location is doing plenty of the heavy lifting, too.
The Maybelle sits moments from the popular Homebush dining and lifestyle precinct, and is well connected to Strathfield, Sydney Olympic Park and the Sydney CBD, making it a strong option for buyers who want city access without giving up a slower pace at home.
For buyers considering their options in Sydney’s inner west, the appeal is straightforward: a genuine outlook, a connected address and an entry price that remains competitive for the location.
Registrations are now open for exclusive launch access. Get VIP access today.
Be the first to view floor plans, pricing, and availability before they are made public.
Register now at themaybelle.com.au or call 1300 066 292.
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