The Seawater Cure: How the French Slim Down
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The Seawater Cure: How the French Slim Down

A food-and-wine writer from the U.S. describes his annual pilgrimage to the Normandy Coast for thalassotherapy—a round of treatments that’s proven to be an antidote for his occupational overindulgence.

By ALEXANDER LOBRANO
Fri, Feb 3, 2023 8:56amGrey Clock 4 min

AS A food-and-travel writer who lives in France, I face occupational hazards other people might envy: Think white Burgundies, foie gras, butter, cream and the world’s best cheeses. It’s a constant battle to avoid ending up with the silhouette of a pear.

That’s why in the years since I moved to Paris in 1986, I’ve become a fan of thalassotherapy, taking dozens of “cures” at some of the 50-odd thalassotherapy centres along the Atlantic and Mediterranean littorals of France. The word derives from the Greek words “thalassa” (sea) and “therapeia” (to nurse or cure) and refers to a series of treatments—heated seawater baths, stimulating jet showers and seaweed wraps—and exercise such as aqua gym (in-water calisthenics).

While these cures alleviate the fatigue and sluggishness I feel after months of late-night dinners and deadline pressure, I’ve found that a weeklong thalassotherapy circuit that includes low-calorie meals also contributes to a healthier, slimmer, better-toned me. Apparently, Plato believed “the sea cures all human ailments,” but my goal is simply to retreat, relax and, at the end, be able to tighten my belt to its customary notch.

A thalassotherapy experience can be completed in as little time as a weekend, but a typical stay lasts 5-7 days. A 6-day signature cure with room and board and four treatments a day costs about $1,580 at Thalazur in Cabourg, a well-mannered Belle Époque seaside resort in Normandy. It was there I booked my most recent extended cure in February, 2020.

I’d heard of Cabourg as a favourite escape of Marcel Proust, who stayed at the Grand Hôtel and, by his account, would gaze at the flinty waves of the English Channel while enjoying his favourite sole Normande (sole poached in cider with a rich cream sauce garnished with button mushrooms, shrimp and mussels).

The centre is a brisk 10-minute walk from the heart of Cabourg with its fan-shaped street plan spreading out from the casino and the Grand Hôtel. Even if my low-calorie regimen barred me from indulging in sole Normande, I never felt gastronomically deprived as I enjoyed a healthy menu with tasty choices such as freshly shucked Norman oysters and steamed salmon with spinach.

My pleasantly monastic existence found me donning a terry cloth bathrobe and slippers every morning and reporting for my daily program of five treatments. Administered by cheerful spa attendants in individual white-tiled spa cabins, these averaged 25 minutes each. While the seaweed jet baths were blissfully relaxing, the high-velocity jet showers, an attempt to pummel the cellulite out of you and improve circulation, were more of a “grin and bear it” prospect.

I can’t pretend I loved the wraps either: Slathered in puréed seaweed, swathed in huge sheets of plastic film and then covered with a heated blanket, I felt like I was being mummified. This detoxification process promises to rid you of “water weight,” and your parched skin receives a good dose of seaweed’s moisturising oligo elements, but I inevitably developed an itch somewhere I couldn’t scratch. Still, when the slick plastic was stripped away and I could shower, I felt hugely invigorated.

More alarming, I also endured cryotherapy. The attendants locked me in a capsule of dry air cooled to -230 degrees Fahrenheit for three minutes, an experience meant to improve circulation and increase production of cortisol, collagen, endorphins and adrenaline. The adrenaline rush, at least, was real; it was a profound relief to exit my capsule after being subjected to a blast of Arctic chill while wearing nothing more than black paper spa panties.

These morning regimens induced a languorous exhaustion, so I inevitably followed up the light lunch with a nap in the afternoon. Then, refreshed, I took long walks on the beach or bicycled along the promenade in front of the hotel.

Memories of my stay—and the 7 pounds I dropped there—prompted me to test the waters again last winter. I booked a 1-night, 2-day weekend sampler at the Thalazur in Port Camargue on the Mediterranean, an hour from my house.

This centre was smaller but also had lovely sea-views, plus my stylish sea-shack style room came with a large private balcony. The three treatments a day were excellent, too; the cost, about $178, was worth it for the belt-tightening.

When, on the Monday after my return home, I went to the single-window post office in my village, the post mistress raised her eyebrows theatrically. “Bonjour!” she said with a grin. “What happened!? You look great!” I went for a weekend of thalassotherapy, I told her. “Ah, voilà! La Thalasso fait toujours du bien,” she purred.

She was right, of course. I look forward to a week-long saltwater wallow this winter, maybe in Bandol with its views of the Mediterranean, or at the elegant new Relais Thalasso in the seaside town of Pornichet on the sunny Atlantic coast in the Loire region. Unlike at other centers, where you traipse about between treatments, the Relais Thalasso crew stash you in a spacious private suite with a comfy lounge area, the better to nap before another go-round.

Water, Water, Everywhere

France pioneered thalassotherapy but you can find excellent centers in other countries, too

La Perla, Spain

For the uninitiated, La Perla, a stylish centre in San Sebastián in the Spanish Basque Country, is a great place to sample thalassotherapy before committing to a full-on cure. Originally established by Spain’s Queen Maria Cristina, when she was queen from 1829-1833, at the royal family’s summer house here, the spa was rebuilt in 1912 on a site overlooking La Concha, a crescent-shaped beach. A 5-hour day pass gives you access to a hydrotherapy pool, water beds, marine steam baths and an in-water exercise circuit. Another option includes a massage and lunch in the spa’s restaurant overlooking the sea. From $49 for a 5-hour day pass.

Vilalara Longevity Thalassa and Medical Spa, Portugal

Vilalara Longevity Thalassa and Medical Spa in Lagoa, a city in Algarve, Portugal’s southernmost region, is set in lush gardens overlooking the Atlantic. It has two seawater pools, 20 treatment cabins and a variety of cures, including a 5-night detoxification program with 2 thalassotherapy sessions per night, lymphatic drainage massages, access to thalasso pools and a consultation with a nutritionist to personalise a tasty low-calorie meal plan or a liquid diet of anti-inflammatory shakes, juices and soups. From about $3,899.

Divani Apollon Palace and Thalasso, Greece

Situated on the Athenian Riviera, this world-class spa in the Divani Apollon Palace and Thalasso outside of Athens boasts the largest thalassotherapy pool in Greece with 16 different water jet areas in its expanse. The X factor at this family-run beach-front property with 25 treatment rooms is its healthy low-calorie menu created by the hotel’s chef and in-house dietician. Appetising proof that shedding pounds needn’t mean privation: the zucchini-crust Greek pizza with anthotryo (fresh cheese), cherry tomatoes, oregano and EVOO. From about $1,747 for a 3-day stay.

The Wall Street Journal is not compensated by retailers listed in its articles as outlets for products. Listed retailers frequently are not the sole retail outlets.



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SpaceX and Tesla Are Joined at the Hip. A Merger Would Make It Formal.

Elon Musk is exploring a potential merger between Tesla and SpaceX, a deal that could reshape the future of AI, robotics, autonomous vehicles and space technology. With a combined valuation potentially reaching $3.5 trillion, the move could bring Musk’s vision of an interconnected technology ecosystem closer to reality, although a deal remains uncertain.

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Thu, Oct 22, 2026 5 min

Elon Musk has engineered ties between Tesla TSLA 3.41%increase; up pointing triangle and SpaceX SPCX 7.79%increase; up pointing triangle that are hard to break, and now he wants to fuse them together permanently.

Musk has run both Tesla and SpaceX concurrently over the past two decades, using a schedule that dictated which days he spent focused on each business.

The companies have often shared resources and personnel, signaling their close ties. Last year, SpaceX looked into creating a spacesuit for Tesla’s humanoid robot Optimus, a person familiar with the matter said. Tesla last week showed off its new Roadster, a vehicle featuring SpaceX rocket thrusters that it hopes to soon bring to market.

And in recent months, Musk has repositioned both companies by expanding beyond their core operations toward a shared mission centered on artificial intelligence.

The world’s richest man on Tuesday signaled his interest in tying up SpaceX and Tesla, marking what would be the biggest corporate merger of all time. Because he serves as chief executive of SpaceX and Tesla, Musk said committees of independent directors at both companies are evaluating a possible deal, adding that a transaction might not come to fruition.

The committees will likely evaluate, with lawyers and bankers, how each company would fare in a potential deal and how a deal might best be structured. They then present their conclusions to their respective boards, who typically vote on whether to proceed.

“It’s an odd Kabuki dance where two groups of people are talking and I can’t be in the conversation,” Musk told SpaceX investors on Tuesday in response to an analyst’s question about a potential deal.

For Musk, the merger supports his vision of a world full of autonomous cars, humanoid robots and weekly rocket launches, as well as the data centers and satellites required to keep the whole thing running.

Some investors and analysts said they expect a transaction would be structured as an all-stock deal, with SpaceX potentially paying a modest premium for Tesla shares.

SpaceX, which has a market value of about $2 trillion, said it is seeing sharp growth in revenue across its businesses, which include operating data centers, launching rockets and operating satellite networks such as the internet service Starlink. Tesla is valued at about $1.5 trillion and is expanding its operations beyond its automotive and energy business. Shares in both companies traded higher following the news Tuesday.

The SpaceX Starship and Super Heavy v3 Booster lift off from the launch complex in Starbase, Texas, framed by silhouetted plants in the foreground.
A test flight from the SpaceX launch complex in Starbase, Texas. Steve Nesius/Reuters

Musk’s substantial ownership stakes in both companies, along with voting control at SpaceX, has enabled him to set the deal in motion. Analysts and investors said the deal will probably face regulatory scrutiny internationally, though some see Musk’s close relationship with the Trump administration as an asset to getting approval.

Blurred lines

The companies haven’t said which directors are on the special committees evaluating a potential deal. Several SpaceX and Tesla board members have either personal or business ties to Musk. And like Musk, venture capitalist Ira Ehrenpreis sits on both boards.

In a filing this week, Tesla outlined millions of dollars in business agreements with SpaceX and its subsidiaries last year, including $143 million in car sales to SpaceX, $3.3 million in advertising that it bought on the social-media platform X and $430 million in revenue from the sale of Megapack batteries for SpaceX’s data centers.

The companies also split the cost of resources including the use of Musk’s SpaceX jet and the bill for his personal security, which he runs through a private company.

Employees at both companies routinely move between companies to work on special projects, and some executives have dual roles, including Charles Kuehmann, vice president of materials engineering at both SpaceX and Tesla, and Ashok Elluswamy, the vice president of AI software at Tesla who runs a joint venture with SpaceX called Digital Optimus.

Over the years, Musk has launched new startups within his empire, including brain-implant company Neuralink, underground-tunnel developer the Boring Company and xAI, the AI startup that merged with SpaceX in February.

It is that AI business that Musk thinks can serve a market worth tens of trillions of dollars, justifying the need for a merger.

The business case goes like this: Tesla is developing robotaxis and robots, which it calls “physical AI.” SpaceX is working on the back end of physical AI: the data-center capacity and internet connection required for those robotaxis and robots to operate continuously.

Tesla Optimus humanoid robots and a Cybercab autonomous vehicle on display.
A Tesla Cybercab autonomous driverless vehicle and Optimus humanoid robots. Benjamin Girette/Bloomberg News

“I don’t see what the value of Tesla is if it’s not merged with SpaceX,” said investment adviser Ross Gerber, a former Tesla bull turned critic invested in both companies. “If they don’t merge, the brains of everything that runs Tesla is owned by another company.”

On top of it all, both companies face constraints on the supply chains they need to make this world a reality, particularly when it comes to chips. To address this, Musk earlier this year announced a joint venture between Tesla, SpaceX and Intel to design and manufacture chips in Texas. “The most epic chip-building exercise by far,” he has said.

Musk at the wheel

For Musk, a merger would also solve two problems: demands on his attention and his lack of control at Tesla.

Tesla for years was Musk’s only public company, a status that came with greater scrutiny. There, Musk reports to a public board, as well as individual investors who make up around 30% of Tesla’s voting power, according to FactSet.

The question of Musk’s attention became a particular focus for investors and the board in recent years after he acquired Twitter in 2022 and launched xAI in 2023, and again in 2025 as he spent time in Washington, D.C., running the Department of Government Efficiency in the early months of President Trump’s second term.

As Tesla’s car business suffered in 2025, Musk threatened to take his AI ambitions outside the company if he wasn’t granted 25% voting control. Last November, Tesla shareholders approved a new pay package for Musk, which created a path for him to vastly expand his stake.

As of Sept. 30, Musk owned a roughly 20% stake in Tesla, according to the company’s proxy filing.

The SpaceX IPO gave Musk a different path. When SpaceX went public in June, the deal’s structure enabled him to have more than 80% voting power at the company—so much that he can’t be fired and decisions can’t be made without his support.

If SpaceX acquires Tesla, he will likely stay in control.

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