The Seawater Cure: How the French Slim Down
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The Seawater Cure: How the French Slim Down

A food-and-wine writer from the U.S. describes his annual pilgrimage to the Normandy Coast for thalassotherapy—a round of treatments that’s proven to be an antidote for his occupational overindulgence.

By ALEXANDER LOBRANO
Fri, Feb 3, 2023 8:56amGrey Clock 4 min

AS A food-and-travel writer who lives in France, I face occupational hazards other people might envy: Think white Burgundies, foie gras, butter, cream and the world’s best cheeses. It’s a constant battle to avoid ending up with the silhouette of a pear.

That’s why in the years since I moved to Paris in 1986, I’ve become a fan of thalassotherapy, taking dozens of “cures” at some of the 50-odd thalassotherapy centres along the Atlantic and Mediterranean littorals of France. The word derives from the Greek words “thalassa” (sea) and “therapeia” (to nurse or cure) and refers to a series of treatments—heated seawater baths, stimulating jet showers and seaweed wraps—and exercise such as aqua gym (in-water calisthenics).

While these cures alleviate the fatigue and sluggishness I feel after months of late-night dinners and deadline pressure, I’ve found that a weeklong thalassotherapy circuit that includes low-calorie meals also contributes to a healthier, slimmer, better-toned me. Apparently, Plato believed “the sea cures all human ailments,” but my goal is simply to retreat, relax and, at the end, be able to tighten my belt to its customary notch.

A thalassotherapy experience can be completed in as little time as a weekend, but a typical stay lasts 5-7 days. A 6-day signature cure with room and board and four treatments a day costs about $1,580 at Thalazur in Cabourg, a well-mannered Belle Époque seaside resort in Normandy. It was there I booked my most recent extended cure in February, 2020.

I’d heard of Cabourg as a favourite escape of Marcel Proust, who stayed at the Grand Hôtel and, by his account, would gaze at the flinty waves of the English Channel while enjoying his favourite sole Normande (sole poached in cider with a rich cream sauce garnished with button mushrooms, shrimp and mussels).

The centre is a brisk 10-minute walk from the heart of Cabourg with its fan-shaped street plan spreading out from the casino and the Grand Hôtel. Even if my low-calorie regimen barred me from indulging in sole Normande, I never felt gastronomically deprived as I enjoyed a healthy menu with tasty choices such as freshly shucked Norman oysters and steamed salmon with spinach.

My pleasantly monastic existence found me donning a terry cloth bathrobe and slippers every morning and reporting for my daily program of five treatments. Administered by cheerful spa attendants in individual white-tiled spa cabins, these averaged 25 minutes each. While the seaweed jet baths were blissfully relaxing, the high-velocity jet showers, an attempt to pummel the cellulite out of you and improve circulation, were more of a “grin and bear it” prospect.

I can’t pretend I loved the wraps either: Slathered in puréed seaweed, swathed in huge sheets of plastic film and then covered with a heated blanket, I felt like I was being mummified. This detoxification process promises to rid you of “water weight,” and your parched skin receives a good dose of seaweed’s moisturising oligo elements, but I inevitably developed an itch somewhere I couldn’t scratch. Still, when the slick plastic was stripped away and I could shower, I felt hugely invigorated.

More alarming, I also endured cryotherapy. The attendants locked me in a capsule of dry air cooled to -230 degrees Fahrenheit for three minutes, an experience meant to improve circulation and increase production of cortisol, collagen, endorphins and adrenaline. The adrenaline rush, at least, was real; it was a profound relief to exit my capsule after being subjected to a blast of Arctic chill while wearing nothing more than black paper spa panties.

These morning regimens induced a languorous exhaustion, so I inevitably followed up the light lunch with a nap in the afternoon. Then, refreshed, I took long walks on the beach or bicycled along the promenade in front of the hotel.

Memories of my stay—and the 7 pounds I dropped there—prompted me to test the waters again last winter. I booked a 1-night, 2-day weekend sampler at the Thalazur in Port Camargue on the Mediterranean, an hour from my house.

This centre was smaller but also had lovely sea-views, plus my stylish sea-shack style room came with a large private balcony. The three treatments a day were excellent, too; the cost, about $178, was worth it for the belt-tightening.

When, on the Monday after my return home, I went to the single-window post office in my village, the post mistress raised her eyebrows theatrically. “Bonjour!” she said with a grin. “What happened!? You look great!” I went for a weekend of thalassotherapy, I told her. “Ah, voilà! La Thalasso fait toujours du bien,” she purred.

She was right, of course. I look forward to a week-long saltwater wallow this winter, maybe in Bandol with its views of the Mediterranean, or at the elegant new Relais Thalasso in the seaside town of Pornichet on the sunny Atlantic coast in the Loire region. Unlike at other centers, where you traipse about between treatments, the Relais Thalasso crew stash you in a spacious private suite with a comfy lounge area, the better to nap before another go-round.

Water, Water, Everywhere

France pioneered thalassotherapy but you can find excellent centers in other countries, too

La Perla, Spain

For the uninitiated, La Perla, a stylish centre in San Sebastián in the Spanish Basque Country, is a great place to sample thalassotherapy before committing to a full-on cure. Originally established by Spain’s Queen Maria Cristina, when she was queen from 1829-1833, at the royal family’s summer house here, the spa was rebuilt in 1912 on a site overlooking La Concha, a crescent-shaped beach. A 5-hour day pass gives you access to a hydrotherapy pool, water beds, marine steam baths and an in-water exercise circuit. Another option includes a massage and lunch in the spa’s restaurant overlooking the sea. From $49 for a 5-hour day pass.

Vilalara Longevity Thalassa and Medical Spa, Portugal

Vilalara Longevity Thalassa and Medical Spa in Lagoa, a city in Algarve, Portugal’s southernmost region, is set in lush gardens overlooking the Atlantic. It has two seawater pools, 20 treatment cabins and a variety of cures, including a 5-night detoxification program with 2 thalassotherapy sessions per night, lymphatic drainage massages, access to thalasso pools and a consultation with a nutritionist to personalise a tasty low-calorie meal plan or a liquid diet of anti-inflammatory shakes, juices and soups. From about $3,899.

Divani Apollon Palace and Thalasso, Greece

Situated on the Athenian Riviera, this world-class spa in the Divani Apollon Palace and Thalasso outside of Athens boasts the largest thalassotherapy pool in Greece with 16 different water jet areas in its expanse. The X factor at this family-run beach-front property with 25 treatment rooms is its healthy low-calorie menu created by the hotel’s chef and in-house dietician. Appetising proof that shedding pounds needn’t mean privation: the zucchini-crust Greek pizza with anthotryo (fresh cheese), cherry tomatoes, oregano and EVOO. From about $1,747 for a 3-day stay.

The Wall Street Journal is not compensated by retailers listed in its articles as outlets for products. Listed retailers frequently are not the sole retail outlets.



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The Longevity Vacation: Poolside Lounging With an IV Drip

The latest trend in wellness travel is somewhere between a spa trip and a doctor’s appointment

By ALEX JANIN
Tue, Apr 16, 2024 4 min

For some vacationers, the ideal getaway involves $1,200 ozone therapy or an $1,800 early-detection cancer test.

Call it the longevity vacation. People who are fixated on optimising their personal health are pursuing travel activities that they hope will help them stay healthier for longer. It is part of a broader interest in longevity that often extends beyond traditional medicine . These costly trips and treatments are rising in popularity as money pours into the global wellness travel market.

At high-end resorts, guests can now find biological age testing, poolside vitamin IV drips, and stem-cell therapy. Prices can range from hundreds of dollars for shots and drips to tens of thousands for more invasive procedures, which go well beyond standard wellness offerings like yoga, massages or facials.

Some longevity-inspired trips focus on treatments, while others focus more on social and lifestyle changes. This includes programs that promise to teach travellers the secrets of centenarians .

Mark Blaskovich, 66 years old, spent $4,500 on a five-night trip last year centred on lessons from the world’s “Blue Zones,” places including Sardinia, Italy, and Okinawa, Japan, where a high number of people live for at least 100 years. Blaskovich says he wanted to get on a healthier path as he started to feel the effects of ageing.

He chose a retreat at Modern Elder Academy in Mexico, where he attended workshops detailing the power of supportive relationships, embracing a plant-based diet and incorporating natural movement into his daily life.

“I’ve been interested in longevity and trying to figure out how to live longer and live healthier,” says Blaskovich.

Vitamins and ozone

When Christy Menzies noticed nurses behind a curtained-off area at the Four Seasons Resort Maui in Hawaii on a family vacation in 2022, she assumed it might be Covid-19 testing. They were actually injecting guests with vitamin B12.

Menzies, 40, who runs a travel agency, escaped to the longevity clinic between trips to the beach, pool and kids’ club, where she reclined in a leather chair, and received a 30-minute vitamin IV infusion.

“You’re making investments in your wellness, your health, your body,” says Menzies, who adds that she felt more energised afterward.

The resort has been expanding its offerings since opening a longevity centre in 2021. A multi-day treatment package including ozone therapy, stem-cell therapy and a “fountain of youth” infusion, costs $44,000. Roughly half a dozen guests have shelled out for that package since it made its debut last year, according to Pat Makozak, the resort’s senior spa director. Guests can also opt for an early-detection cancer blood test for $1,800.

The ozone therapy, which involves withdrawing blood, dissolving ozone gas into it, and reintroducing it into the body through an IV, is particularly popular, says Makozak. The procedure is typically administered by a registered nurse, takes upward of an hour and costs $1,200.

Longevity vacationers are helping to fuel the global wellness tourism market, which is expected to surpass $1 trillion in 2024, up from $439 billion in 2012, according to the nonprofit Global Wellness Institute. About 13% of U.S. travellers took part in spa or wellness activities while traveling in the past 12 months, according to a 2023 survey from market-research group Phocuswright.

Canyon Ranch, which has multiple wellness resorts across the country, earlier this year introduced a five-night “Longevity Life” program, starting at $6,750, that includes health-span coaching, bone-density scans and longevity-focused sessions on spirituality and nutrition.

The idea is that people will return for an evaluation regularly to monitor progress, says Mark Kovacs, the vice president of health and performance.

What doctors say

Doctors preach caution, noting many of these treatments are unlikely to have been approved by the Food and Drug Administration, producing a placebo effect at best and carrying the potential for harm at worst. Procedures that involve puncturing the skin, such as ozone therapy or an IV drip, risk possible infection, contamination and drug interactions.

“Right now there isn’t a single proven treatment that would prolong the life of someone who’s already healthy,” says Dr. Mark Loafman, a family-medicine doctor in Chicago. “If it sounds too good to be true, it probably is.”

Some studies on certain noninvasive wellness treatments, like saunas or cold plunges do suggest they may help people feel less stressed, or provide some temporary pain relief or sleep improvement.

Linda True, a policy analyst in San Francisco, spent a day at RAKxa, a wellness retreat on a visit to family in Thailand in February. True, 46, declined the more medical-sounding offerings, like an IV drip, and opted for a traditional style of Thai massage that involved fire and is touted as a “detoxification therapy.”

“People want to spend money on things that they feel might be doing good,” says Dr. Tamsin Lewis, medical adviser at RoseBar Longevity at Six Senses Ibiza, a longevity club that opened last year, whose menu includes offerings such as cryotherapy, infrared sauna and a “Longevity Boost” IV.

RoseBar says there is good evidence that reducing stress contributes to longevity, and Lewis says she doesn’t offer false promises about treatments’ efficacy . Kovacs says Canyon Ranch uses the latest science and personal data to help make evidence-based recommendations.

Jaclyn Sienna India owns a membership-based, ultra luxury travel company that serves people whose net worth exceeds $100 million, many of whom give priority to longevity, she says. She has planned trips for clients to Blue Zones, where there are a large number of centenarians. On one in February, her company arranged a $250,000 weeklong stay for a family of three to Okinawa that included daily meditation, therapeutic massages and cooking classes, she says.

India says keeping up with a longevity-focused lifestyle requires more than one treatment and is cost-prohibitive for most people.

Doctors say travellers may be more likely to glean health benefits from focusing on a common vacation goal : just relaxing.

Dr. Karen Studer, a physician and assistant professor of preventive medicine at Loma Linda University Health says lowering your stress levels is linked to myriad short- and long-term health benefits.

“It may be what you’re getting from these expensive treatments is just a natural effect of going on vacation, decreasing stress, eating better and exercising more.”

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