The stairway to heaven for wine lovers
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The stairway to heaven for wine lovers

Home cellars have become the latest must-have for those who value their collection and love to entertain

By Robyn Willis
Fri, Dec 15, 2023 8:38amGrey Clock 4 min

Tony Hayek first became interested in wine as a student at Newcastle University. Living adjacent to one of Australia’s best known wine growing regions, the Hunter Valley, for a while he dated a woman who worked in the industry and taught him what she knew.

He has been hooked ever since.

“Over the next 25 years, I collected wine in drinkable quantities,” he says. “As I became wealthier, I started buying wine in batches of six — I’d drink one or two and put the others away — but I didn’t really have anywhere to store them so it capped out at 300 or 400 bottles.”

In his former home, he turned a workshop under the house into a wine cellar of sorts. It wasn’t temperature controlled but it allowed him to enjoy his wine when and where he wanted. But when he and his wife Toni had the chance to build their dream home in Sydney’s north west in 2017, plans for a cellar were a bit basic.

“The builder engaged a cabinetmaker to put together a plan for a wine cellar but it was a bit boring — mostly just shelving,” Hayek says.

Instead, the couple hired kitchen and bathroom design specialists, Studio Minosa.

“They did this magnificent design,” Hayek says. “I was still recovering from the cost of building when the Minosa quote came in at $150,000 so I initially put it on the backburner. Finally, I bit the bullet and we got it done in 2020.”

As a result, Hayek says much of his time at home during the pandemic was spent below ground.

Tony Hayek’s cellar design by Studio Minosa is more than just a place to store his wine collection.

“It’s my ‘pinch myself’ room,” he says. “Every time I walk in there, I can’t believe it’s in my house. I spent a lot of my COVID time researching wine.  That was how I stocked my cellar and it went from 400 to 800 bottles. I want to know what’s in my cellar and have a relationship with it.”

While Tania MacPhee, managing director of MacPhee’s wine cellaring specialists, says wine cellars were becoming more popular prior to the pandemic, demand grew even further during lockdown when people used their untapped travel funds to create wine spaces they could enjoy.

“We started as an off-site wine storage business 22 years ago. Since then, the market has absolutely shifted,” she says. “Where wine cellars back then were predominately functional spaces in the basement or garage, today, wine enthusiasts are wanting to proudly display their wine collections, making them a feature of their home.”

She says the demand for purpose-built cellars has been driven by an educated audience who travel regularly and appreciate the value of a good drop. For those who have invested heavily, it’s important to keep wines in optimum conditions.

The challenge is maintaining an even temperature range to avoid wine “spoiling”, which alters its taste, smell and the consumer’s overall enjoyment. In wine making regions in Europe, the ideal temperature range around 12 to 14 degrees may be achievable without refrigeration due to their cellars being two metres below the earth, but MacPhee says it’s virtually impossible to guarantee in Australia where our cellar spaces are often beside a garage and under a concrete slab, acting as a hot box in summer — and a freezer in winter. “It’s the fluctuation in temperature that is detrimental to wine.”

“While a basement might seem cool at 26 degrees compared with hot Summer temperatures outside, it’s still not cool enough for wine,” she says.

For those who don’t have the space for a full cellar, or would rather have their wines on display, MacPhee says ‘wine walls’ are a popular choice.

“People are going to beautiful restaurants where they have these wine walls where guests can see individual bottles of wine,” she says. “And they want to recreate that in their homes.”

Wine walls are typically two or three metres wide and at least 600mm deep, she says.

Wine walls can be installed in living spaces for easy access and display. Image: MacPhee’s wine cellar specialists

“Depending on the location of the wine cellar relative to the rest of the home, $20,000 is the starting point for a very basic climate controlled space with insulation,” she says. “A wine wall with bespoke cabinetry can cost between $80,000 and $100,000 or more.”

“All wine needs to be cellared at the same temperature but when it comes to drinking, it is only then that individual wine varietals should be served at different temperatures”, MacPhee says.  Some wine fridges provide two temperatures, in two separate zones. There’s even an under bench wine cabinet which is designed for the kitchen.

“It has multiple temperatures all in one zone, where you can place champagne at the bottom at six degrees, then Aromatic whites on the shelf above at 8 degrees, then it gradually goes up to 18 degrees for your heavy bodied reds.” she says. “We call it the ‘instant gratification wine cabinet’.”

General manager at Gaggenau, Robert Warner says wine lovers are investing in larger quantities of high quality wines so it simply makes sense that they are looking for accessible storage options at home.

“If you are buying a $100 bottle of wine and then you decide to buy the whole case, that’s $1200,” he says. “Do you want to risk it going off in a year or two because you haven’t stored it properly?”

He admits there is more to it than having your favourite drop within easy reach and ready to drink.

“There’s a bit of theatre to it,” he says. “It’s a lifestyle and interaction with like-minded people. Luxury living is about being personalised while still feeling connected with other people.”



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Atlas Real Estate is reimagining how people connect with property, combining listings, market insights, local stories and lifestyle content in one destination for those buying, selling or simply exploring the market.

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Atlas Real Estate is responding to that wider interest by creating more ways for people to engage with property. Bringing listings, market information, local perspectives and lifestyle stories together, Atlas offers a destination for anyone curious about homes and the communities surrounding them.

It reflects the reality that people approach real estate with different needs and motivations. One visitor might be actively searching for a new home, while another may want to understand recent results in their suburb. Others might be keeping an eye on changing market conditions, exploring an unfamiliar area or simply appreciating thoughtful architecture and premium residential design.

At atlas.com.au, those interests meet in one place. Visitors can browse properties for sale and recent results, while also exploring market insights, featured homes, local stories and introductions to the people behind Atlas. The result is an experience designed to remain relevant before, during and after a traditional property transaction.

“We’re reimagining real estate around how people actually engage with property today — bringing together market insight, exceptional homes, local perspective and lifestyle in a way that feels more relevant and useful,” says Michael Coombs, Director of Atlas Real Estate.

That approach recognises that an interest in property rarely begins on the day someone decides to buy or sell. A future buyer may spend months learning about suburbs, monitoring prices and refining their sense of what they want. A homeowner might follow nearby sales to understand the changing value and character of their area. An investor may be looking for broader market context, while a design enthusiast may be drawn to an exceptional renovation or a distinctive piece of architecture.

By accommodating those different forms of curiosity, Atlas aims to make engaging with real estate feel less transactional and more connected to everyday life. Property is shaped by its surroundings: the streets, businesses, landscapes and people that give a place its identity. Understanding a home therefore means looking beyond its floor plan or sales history to consider the lifestyle and community that come with it.

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For Atlas, this thinking forms part of “Real Estate, Reimagined”, its broader brand campaign focused on using brand, creativity and technology to deliver a more relevant, useful and human real estate experience. Rather than treating technology as an end in itself, the emphasis is on how it can make property easier and more engaging to explore.

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The ambition is not to redefine why people care about property, but to reflect the many reasons they already do. By combining useful information with engaging editorial content, Atlas is creating a place for buyers, sellers, homeowners, investors and the property-curious alike.

Whatever brings you to property, discover more at atlas.com.au

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