The stairway to heaven for wine lovers
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The stairway to heaven for wine lovers

Home cellars have become the latest must-have for those who value their collection and love to entertain

By Robyn Willis
Fri, Dec 15, 2023 8:38amGrey Clock 4 min

Tony Hayek first became interested in wine as a student at Newcastle University. Living adjacent to one of Australia’s best known wine growing regions, the Hunter Valley, for a while he dated a woman who worked in the industry and taught him what she knew.

He has been hooked ever since.

“Over the next 25 years, I collected wine in drinkable quantities,” he says. “As I became wealthier, I started buying wine in batches of six — I’d drink one or two and put the others away — but I didn’t really have anywhere to store them so it capped out at 300 or 400 bottles.”

In his former home, he turned a workshop under the house into a wine cellar of sorts. It wasn’t temperature controlled but it allowed him to enjoy his wine when and where he wanted. But when he and his wife Toni had the chance to build their dream home in Sydney’s north west in 2017, plans for a cellar were a bit basic.

“The builder engaged a cabinetmaker to put together a plan for a wine cellar but it was a bit boring — mostly just shelving,” Hayek says.

Instead, the couple hired kitchen and bathroom design specialists, Studio Minosa.

“They did this magnificent design,” Hayek says. “I was still recovering from the cost of building when the Minosa quote came in at $150,000 so I initially put it on the backburner. Finally, I bit the bullet and we got it done in 2020.”

As a result, Hayek says much of his time at home during the pandemic was spent below ground.

Tony Hayek’s cellar design by Studio Minosa is more than just a place to store his wine collection.

“It’s my ‘pinch myself’ room,” he says. “Every time I walk in there, I can’t believe it’s in my house. I spent a lot of my COVID time researching wine.  That was how I stocked my cellar and it went from 400 to 800 bottles. I want to know what’s in my cellar and have a relationship with it.”

While Tania MacPhee, managing director of MacPhee’s wine cellaring specialists, says wine cellars were becoming more popular prior to the pandemic, demand grew even further during lockdown when people used their untapped travel funds to create wine spaces they could enjoy.

“We started as an off-site wine storage business 22 years ago. Since then, the market has absolutely shifted,” she says. “Where wine cellars back then were predominately functional spaces in the basement or garage, today, wine enthusiasts are wanting to proudly display their wine collections, making them a feature of their home.”

She says the demand for purpose-built cellars has been driven by an educated audience who travel regularly and appreciate the value of a good drop. For those who have invested heavily, it’s important to keep wines in optimum conditions.

The challenge is maintaining an even temperature range to avoid wine “spoiling”, which alters its taste, smell and the consumer’s overall enjoyment. In wine making regions in Europe, the ideal temperature range around 12 to 14 degrees may be achievable without refrigeration due to their cellars being two metres below the earth, but MacPhee says it’s virtually impossible to guarantee in Australia where our cellar spaces are often beside a garage and under a concrete slab, acting as a hot box in summer — and a freezer in winter. “It’s the fluctuation in temperature that is detrimental to wine.”

“While a basement might seem cool at 26 degrees compared with hot Summer temperatures outside, it’s still not cool enough for wine,” she says.

For those who don’t have the space for a full cellar, or would rather have their wines on display, MacPhee says ‘wine walls’ are a popular choice.

“People are going to beautiful restaurants where they have these wine walls where guests can see individual bottles of wine,” she says. “And they want to recreate that in their homes.”

Wine walls are typically two or three metres wide and at least 600mm deep, she says.

Wine walls can be installed in living spaces for easy access and display. Image: MacPhee’s wine cellar specialists

“Depending on the location of the wine cellar relative to the rest of the home, $20,000 is the starting point for a very basic climate controlled space with insulation,” she says. “A wine wall with bespoke cabinetry can cost between $80,000 and $100,000 or more.”

“All wine needs to be cellared at the same temperature but when it comes to drinking, it is only then that individual wine varietals should be served at different temperatures”, MacPhee says.  Some wine fridges provide two temperatures, in two separate zones. There’s even an under bench wine cabinet which is designed for the kitchen.

“It has multiple temperatures all in one zone, where you can place champagne at the bottom at six degrees, then Aromatic whites on the shelf above at 8 degrees, then it gradually goes up to 18 degrees for your heavy bodied reds.” she says. “We call it the ‘instant gratification wine cabinet’.”

General manager at Gaggenau, Robert Warner says wine lovers are investing in larger quantities of high quality wines so it simply makes sense that they are looking for accessible storage options at home.

“If you are buying a $100 bottle of wine and then you decide to buy the whole case, that’s $1200,” he says. “Do you want to risk it going off in a year or two because you haven’t stored it properly?”

He admits there is more to it than having your favourite drop within easy reach and ready to drink.

“There’s a bit of theatre to it,” he says. “It’s a lifestyle and interaction with like-minded people. Luxury living is about being personalised while still feeling connected with other people.”



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Strong population growth, major infrastructure spending and comparatively affordable property are expected to cement Melbourne’s position as Australia’s most attractive long-term real estate market.

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Melbourne is poised to become Australia’s largest city within the next decade, with strong population growth, infrastructure investment and relative affordability driving long-term property demand.

A new research report from Knight Frank argues the Victorian capital remains one of the country’s most compelling markets for investors, businesses and residents.

The report highlights the city’s rapidly expanding population, diverse economy and major infrastructure pipeline as key factors underpinning future property growth.

Knight Frank Managing Director Victoria, Dominic Long, said Melbourne’s fundamentals continue to position the city strongly for long-term investment.

“Melbourne continues to stand out as one of Australia’s most compelling real estate markets,” he said.

“It is Australia’s strongest long-term growth city with the fastest growing population, the most diversified economy, world-class liveability and the most affordable major market for office, industrial and residential property.”

Population growth driving demand

Melbourne’s population has grown at an average rate of 1.8 per cent per year since 2000, faster than any advanced global economy, according to the research.

In the year to June 2025 alone, the city added about 123,500 residents, the largest annual increase of any Australian capital.

Population growth is expected to remain one of the key drivers of demand across residential and commercial property markets, including housing, offices and logistics space.

The report forecasts Melbourne’s population will overtake Sydney’s by the 2030s, reinforcing its position as the country’s fastest-growing major city.

Office market offering value

Melbourne’s CBD office market is also attracting renewed attention from investors.

Prime office rents remain significantly lower than in competing cities, with CBD office space about 46 per cent cheaper than Sydney and around 13 per cent cheaper than Brisbane.

That relative affordability is expected to drive long-term demand from occupiers and investors seeking value in Australia’s largest office markets.

The city’s office sector is also showing signs of recovery, with effective rents rising in 2025 and demand increasing for high-quality buildings in premium locations.

Industrial market benefiting from scale

Melbourne’s industrial sector continues to expand, supported by strong population growth, e-commerce demand and the scale of the city’s logistics network.

The city already hosts the country’s largest industrial market, with about 34 million square metres of warehousing stock and significant land available for future development.

Industrial rents remain competitive compared with other capitals, while Melbourne’s port handles the largest container volumes in Australia, further supporting demand for logistics space.

Infrastructure pipeline supporting growth

More than $200 billion in transport infrastructure investment between 2014 and 2036 is also expected to reshape the city and support future property values.

Major projects include the Metro Tunnel, the West Gate Tunnel, the North-East Link and the Suburban Rail Loop, which together will improve connectivity across Melbourne and its growth corridors.

Knight Frank’s Head of Research & Consulting, Victoria, Dr Tony McGough, said these investments would play a key role in supporting the city’s economic expansion.

“Melbourne is Australia’s most economically diverse city and has delivered stable growth for more than two decades,” he said.

“With strong population growth, a highly educated workforce and unprecedented infrastructure investment, Melbourne is well placed to remain one of Australia’s most attractive long-term property markets.”

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