THE SYDNEY SUBURB JUST HITTING ITS STRIDE
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THE SYDNEY SUBURB JUST HITTING ITS STRIDE

There’s still good value to be found in this former industrial hub set for a new wave of revitalisation and renewal.

By Robyn Willis
Fri, Dec 16, 2022 11:32amGrey Clock 2 min

It wasn’t that long ago that the inner Sydney suburb of Pyrmont was best known for its industrial past. Once a site for ship building, iron works and other maritime activities during the 19th century, until the end of last century it was considered one of Sydney’s least desirable places to live.

Given its waterside position, it was only a matter of time before the potential for residential development was recognised. In the 1990s, the area was slated for renewal under the NSW Government Better Cities initiative, which saw the numbers of residents increase to 13,000, which in turn drew more businesses into the area. 

But while developments such as the architect-designed Jacksons Landing marked a significant step forward, the harbourside locale, which is just a stone’s throw from the city, Darling Harbour and the inner west, the area languished under rapid development that saw values stall.

Fast forward 20 years, and confidence has well and truly returned to the area, with the arrival of the inner west light rail service a few years ago and the NSW Government’s Pyrmont Peninsula Place Strategy announced in 2020 to deliver up to 4,000 homes and community facilities such as a harbour foreshore walk. Next summer, there will even be a swimming spot at Pirrama Park, with a water monitoring system installed to check water quality. 

Not bad for a site that was once the location for abattoirs and industrial waste.

Principal of Ayre Real Estate Adrian Wilson has serviced clients in Pyrmont for 20 years and is just about to open a new office in the suburb. He said while early oversupply of housing stock initially slowed down capital gains, there’s been a distinct shift in recent years.

“There was a significant push to rejuvenate the area with the Jacksons Landing precinct, which was a redevelopment of the CSR site,” he said. “That brought about a lot of the buildings over a short period of time so almost overnight there was a huge amount of stock.

“When you have all that stock in any one market, you will find there is more choice and values don’t increase as much as they should.”

However, Mr Wilson said in the past seven years, the residential marketplace has gone ‘from strength to strength’.

“The desirability of properties has increased 10 fold and the level of stock has remained consistent,” he said.

While median apartment prices in Pyrmont now sit at a healthy $1.095m that’s not all that has changed. Mr Wilson said the profile of the typical Pyrmont buyer has shifted from the inner west in the early years of redevelopment to buyers from the north shore and eastern suburbs.

“All the developments are definitely catering to the prestige market, as well as city commuters and executives,” he said.

The latest offering is Paragon by Pyrmont by developer third.i, a prestige development close to the Pyrmont village, offering 31 exclusive residences with luxury appliances, wine storage at garage level and private rooftop spaces (see gallery).

Mr Wilson said it’s typical of the kind of luxury residence now being offered in a suburb with everything on its doorstep.

“In Pyrmont you are in immediate proximity to the city but you have a village feel with a lot of parks, it’s pet and family friendly, surrounded by water with amazing restaurants and access to the casino,” he said. “There’s literally nothing it doesn’t offer. 

“You can walk to the city or get a water taxi to the opera house. It’s an incredible location, which is why it’s so sought after.”

 



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11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

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Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

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THE MAKING OF A DRIVING LEGEND

Ever wondered what it takes to create a car like the Maserati? Meet the German designer taking on an Italian icon.

By Robyn Willis
Thu, Jan 16, 2025 3 min

Klaus Busse would like you to close your eyes and imagine yourself behind the wheel of a Maserati. Picture the GranTurismo, which launched in Australia in 2024. Where do you see yourself? Chances are, Busse suggests, it’s not during the school pick-up or commuting to the office.

“You’re probably on a wonderful road in Tuscany, or Highway 1, or you’re going to a red carpet event,” says Busse, who holds the enviable title of Head of Design at Maserati, the iconic Italian car manufacturer. “Basically, it’s about emotion.”

At the luxury end of the market, the GranTurismo Coupe—priced between $375,000 and $450,000—is designed to transform the driving experience into something extraordinary. For Busse and his team, these “sculptures on wheels” are not just status symbols or exhilarating machines but expressions of pure joy. Their mission is to encapsulate that feeling and translate it into their cars.

“I really feel the responsibility to create emotion,” he says. “We have a wonderful word in Italy: allegria, which is best translated as ‘joyful.’ Our job as a brand is to lift you into this area of joy, perfectly positioned just short of ecstasy. It’s that tingling sensation you feel in your body when you drive the car.”

Even as 60 percent of the world’s population now lives in urban areas, Maserati’s design ethos captures the essence of “everyday exceptional.” Whether navigating city streets or open roads, a Maserati turns heads without being ostentatious or aggressive. “I’ve driven these cars all over the world, and no matter where I go, people smile at me and give a thumbs-up,” says Busse.

Since joining Maserati in 2015, Busse has reimagined and redefined the brand, steering his team through the reinvention of classic models and the transition to electric vehicles. Iconic designs like the Fiat 500, which entered the EV market in 2020, serve as a testament to Maserati’s ability to blend tradition with innovation.

Unlike other luxury car brands, Maserati embraces radical change with new designs every 10 to 15 years. Busse loves connecting with fans who follow the brand closely. He explains that each Maserati model reflects a specific era, from the elegant 35GT of the 1950s to the wedge-shaped designs of the 1970s and the bold aesthetics of the 1980s.

 

“I often ask fans, ‘What is Maserati for you?’ because their responses tell me so much about how they connect with the brand,” he shares.

Inspired by legendary Italian designer Giorgetto Giugiaro, Busse balances tradition with modernity in his designs. As Giugiaro once told him, “We always do the best in the moment.” This philosophy resonates deeply with Busse, who believes in honouring the past while embracing future possibilities.

Through advances in technology, techniques, and societal trends, Busse ensures Maserati remains at the forefront of automotive design. For him, the creative process is more than just a job—it’s a way to create joy, connection, and timeless elegance.

MOST POPULAR
11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

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