Welcome to the Era of the $10,000 Designer Dorm Room
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Welcome to the Era of the $10,000 Designer Dorm Room

College students hungry for comfort and TikTok acclaim are pouring extra creativity into decorating their living spaces

By RACHEL WOLFE
Thu, Sep 8, 2022 1:35pmGrey Clock 3 min

Dorm rooms are designed to be utilitarian: 12-by-19 feet of standard-issue furniture and cinder-block walls.

Don’t tell that to today’s college freshmen.

At schools across the country, students are locked in unofficial competitions for who can make their dorms the least dorm like. Some wealthier families are spending hundreds of dollars or more on dormitory décor, even hiring designers. Other students are doing time-intensive DIY projects on the cheap. Some of those efforts culminate in dorm-room-transformation videos that rack up millions of views on TikTok.

The over-the-top rooms are often a collaboration between kids and their parents and stand as a contrast to last year, when many students weren’t allowed to have anyone help them move in at all due to Covid-19 concerns.

University of Mississippi freshmen Ansley Spinks and Taylor Robinson live in one of the most viral examples. The barren “before” and tricked-out “after” TikTok video of their violet-accented room has 3.8 million views and thousands of comments to the tune of, “OMG that looks like a room in a normal house.”

The two women and their moms, who didn’t meet until move-in day, had been sending each other messages since late May. They ordered light-up signs spelling out their names off Etsy, picked out matching bedding and built a virtual 3-D model of the room to workshop layouts, landing on one with a dedicated lounge space for watching TV.

Amber Park, Ansley’s mother, says the eight-hour assembly and roughly $2,000 they spent (that the girls largely funded themselves) is nothing compared with what she’s heard some other moms say they pay.

“It’s a crazy thing, especially in the South,” says Ms. Park, a 48-year-old human-resources consultant who lives in Marietta, Ga.

Dozens of families pay Dawn Thomas of After Five Designs as much as $10,000 to give their kids magazine-worthy rooms. Ms. Thomas has been decorating dorms at schools like the University of Alabama, Ole Miss and UCLA for 19 years. She says this year is different in how much pressure students are putting on themselves to have perfectly Instagrammable rooms. The $1,050 cabinet she designed to camouflage a mini-fridge sold out in a matter of weeks.

“Some days I go, ‘Do people do all this for a picture? Are they doing it for Instagram?’” says Ms. Thomas, who is based in Jackson, Miss. She says she gets effusive thank-you texts from moms when they’re back home for giving their kids a cozy place to live.

For Sydney Hargrove, having a swoon-worthy room is a matter of identity. The 18-year-old sophomore at New York City’s Hunter College says she made a lot of her friends during her freshman year by leaving her door open. This year’s room features a wall-to-wall green shag rug and black-and-white polka dotted peel-and-stick wallpaper.

Some of the two million people who viewed the TikTok of her room have criticised her for investing so much time and money in a space she’s spending less than a year in. She says the effort is worth it—and that she spent a lot less than people think. (About $100 this year and $300 last, she says, which she earned at her summer job working at a New Jersey beach.)

“With all the things going on in the world, there’s so much uncertainty, and New York is a tumultuous place to live, so coming back to this dorm is a form of therapy,” she says.

Allyson Schall, a senior at Mount Vernon Nazarene University in Mount Vernon, Ohio, has done up her dorm every year. She believes this year’s edition takes the cake. As a residential adviser, she wanted to create a space where freshmen on her floor would feel comfortable hanging out.

“It looked like a jail cell in the beginning,” Ms. Schall, 21, says.

She leveraged her summer job at Target to snatch up a $300 midcentury-modern-inspired armchair on sale for $80. She rigged an outdoor lantern to the ceiling using zip ties and command strips for mood lighting.

Her parents were supportive of her passion for interior design—until they had to help unload three cars’ worth of belongings, including a headboard her father built.

Bayla Felton-Jones, a freshman at Elizabeth City State University, in Elizabeth City, N.C., spent days this past summer planning every inch of his “light and airy modern” room. That includes the spacing of the honours certificates above his bed and the fluffy grey welcome mat outside his door.

“I want my college experience to be one I can remember, since I got robbed of high school with Covid, and my room is a part of that,” says Mr. Felton-Jones, 18.

His roommate, Quinn Miller, missed the memo.

Unable to find Mr. Miller on Instagram or Facebook before move-in on Aug. 16, Mr. Felton-Jones hoped for the best. He got pure practicality: blank walls, one pillow and a towel thrown over the end of the bed.

Mr. Miller won’t argue that he’s a minimalist. “I just sleep here pretty much,” says Mr. Miller, 20. “I don’t see a point in spending money on things that I don’t need.”

Mr. Felton-Jones’s friends and parents find the contrast between the two halves of the room hilarious. They tell him that when they walk in, “You first look at heaven, and then you look over and you’re like, ‘Oh, well, never mind.’ ”

His saving grace? The unmade bed is at least in his colour scheme.



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11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

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Property of the week: Pecan Manor Farm at 204 Tooheys Mill Rd, Nashua

A rural retreat with a side hustle opportunity, Pecan Manor Farm near Byron is an idyllic slice of the tree change pie.

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Fri, Feb 7, 2025 2 min

High in Byron Bay’s coveted hinterland there is a hidden estate with more than just a charming homestead on offer. Pecan Manor Farm is a 40ha parcel of lush rolling grounds with expansive grazing lands, a dam with a private pontoon – and a thriving pecan plantation.

The original homestead was first built and owned by the Toohey brothers, who later went on to establish the iconic Tooheys Beer Company. In 2013, the property was sold to the Hogan family, who significantly renovated the home. It changed hands again in 2021, with the current owners further transforming the property.

With sandstone features, manicured hedges and a meandering driveway through established trees, Pecan Manor Farm is, in a nut shell, an enviable tree change property only half an hour from one of Australia’s hottest beach getaways.

Listed with McGrath Byron Bay Agents Tezu Harrison and Nick Dunn, the unique property at 204 Tooheys Mills Rd, Nashua is on the market with price expectations of $8 million.

“It’s a beautiful pecan estate that is so private. You drive in through a pecan forest almost and arrive up to the top of the property to discover a completely renovated old school Federation home. It’s probably one of the most beautiful 99 acres I’ve ever seen, because there are so many different aspects to it,” Mr Harrison said.

Framed by some of the region’s most impressive scenery, the grand Nashua landholding is near Tintenbar, and is 18kms to Lennox Head or 25kms to the popular beaches of Byron.

Inside the large family-friendly home, the main wing houses a choice of everyday living spaces including an open plan dining and family room, the contemporary kitchen and a separate lounge or media room.

At the heart of the footprint, the kitchen has a suite of NEFF appliances and a freestanding island bench. Both the dining and lounge areas spill out onto a full-width deck, taking in the sweeping district views and pool.

While one bedroom has an ensuite and personal deck, it’s the main bedroom that is a retreat in every sense of the word. Separated via a gallery-style hallway, the primary suite is its own wing with a large deck, a bath ensuite overlooking the lush landscape, and a walk-in wardrobe.

Thanks to the multiple alfresco spaces, there is a place for everyone in all seasons, especially by the pool either on the timber sun deck or in the cosy cabana complete with its own fireplace.

Guests can stay with plenty of privacy in the freestanding barn, or the extra self-contained space could be used as a short term rental or office generating additional income. Aptly named The Barn, this bonus accommodation features a full kitchen with breakfast bar, a bathroom, living area and separate bedroom.

Throughout the home there are high ceilings, timber floors, intricate chandeliers, ducted air-conditioning. The property also has six large machinery sheds, offering ample scope for further agricultural pursuits.

Flowing along the property’s edge, Skinners Creek further sets the scene, while the location delivers the best of both worlds – Tintenbar General Store and local school are just 10 minutes away, while the popular Harvest Newrybar café is a 15-minute drive with Lennox Head and Ballina/Byron Airport also easily accessible.

Pecan Manor Estate is listed with Tezu Harrison on 0448 000 234 and Nick Dunn on 0448 301 111 of McGrath Estate Agents Byron Bay and is on the market with a price guide of $8 million.

MOST POPULAR
11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

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