What It Will Take for Augmented Reality to Become Our Reality
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What It Will Take for Augmented Reality to Become Our Reality

Peggy Johnson, CEO of AR goggle maker Magic Leap, talks about the real metaverse, how the tech is used on the job, and the innovation needed for non-nerdy glasses.

By Joanna Stern
Wed, Jun 1, 2022 11:52amGrey Clock 4 min

Metaverse. Metaverse. Metaverse.

Say it three times fast, and you’ll still be confused about the promise of this much-hyped digital world where we’ll apparently work, hang out and more.

Yet Peggy Johnson, chief executive of Magic Leap, can see it clearly. She doesn’t even have to put on the company’s high-tech headset.

Ms. Johnson, who took over the reins of the embattled startup in 2020, sees a future where we put on augmented-reality glasses and view digital information projected within our real world. No more would we be constantly sucked out of the world to stare at a screen in our hand or on our desk or wall.

(Reminder: While a virtual-reality headset blocks out the world so you can escape, augmented-reality goggles add a layer onto it. Think of the windshield heads-up display found in many cars today.)

After 25 years at Qualcomm, Inc. and then six more at Microsoft Corp. as its chief deal maker, the 60-year-old CEO redirected Magic Leap to focus on enterprise customers and business-use customers for its still nascent technology. The Magic Leap 2 headset, expected to ship later this year, is designed to be lighter than its predecessor, with better optics and audio.

The Wall Street Journal spoke to Ms. Johnson about the industries already making AR a reality and what it will take to get glasses that don’t look like a total nerd helmet.

Our lives are dominated by screens. Why do we need augmented-reality glasses?

Right now, we sit in a stationary spot, and we interact through a keyboard with a PC. Augmented reality is going to change that whole paradigm. You’ll be able to look at your physical world and interact with digital content that sits in your physical world. The opportunity is to have a heads-up view and be able to have useful tools embedded in your physical world that will help you get your job done. It’ll help you do things in shorter amounts of time because you’ll have these digital cues helping you.

Magic Leap headsets are already being used on the job. What industries are benefiting from AR?

We have a number of healthcare companies using it because it very precisely and accurately can place digital content in front of their eyes.

For instance, we have a company named Brainlab who’s using it. They scan an image of your brain, and a 3-D image of your brain is now in front of your eyes and it can be used as a pre-surgical planning tool. You can draw the surgical pathway that you want to take.

Another company called SentiAR creates live, interactive 3-D visuals of patient’s hearts during cardiac-ablation procedures, which are performed to correct heart-rhythm problems. Typically, that’s done with a surgeon feeding the tube in but looking at a 2-D screen. Now, they have the ability to map your heart—the actual live heart—in front of your eyes while they’re inserting the catheter, and that just improves accuracy, navigation abilities.

Beyond that, we have a variety of manufacturing scenarios. We think it’s going to be a real tool for the factory worker. You can almost think of it as a computer on their eyes. Their hands are still free to do their job but, for instance, the worker can walk up to a physical machine. Above it can be displayed digitally the statistics of the machine: The up time, the down time, there can be a red flag that says it’s time for maintenance.

With Magic Leap 2, you’ve made hardware improvements but it still requires you to wear a headset that’s attached to a mini-computer on your waist. What are the biggest roadblocks to getting to sleek-looking glasses?

To some degree, we think of this as an advantage. We’ve taken the heat and the weight and put it down on your waistband or your pocket. That has allowed us to make the headset only about 250 grams, about 20% lighter than our Magic Leap 1.

You can draw an analogy between AR and mobile phones. When they first came out, they were big and they got smaller over time. A lot of that was component reduction and silicon integration. So those two things have to happen. It’ll be a few years before we can get to an eyeglasses format. But clearly, that’ll open up a consumer market in a big way and that’s definitely what we’re focused on.

Speaking of consumers, what will be the killer app that gets us all wanting to put these types of devices on our faces?

Enterprise customers were really the first users of mobile phones. I was in that industry back then, and they wanted longer battery life, smaller, lighter, all of those things. So we’ll take all that feedback in and use it as we begin to design Magic Leap 3.

I do think—and particularly because we’re coming out of a pandemic and we’re living in a hybrid world—this idea of 3-D collaboration with others who may be in the room or maybe a continent away is going to be an application that drives consumer use. It could be talking to your grandma on the other coast or it could be talking to your co-workers. To make meetings come to life seems to be the thing that will really drive usage into a consumer format.

We’re hearing a lot about the promise of the metaverse. What’s your outlook on it all?

There are great use cases for virtual reality. A lot of them are around entertainment, training, that sort of thing. It’s somewhat limited because when you’re fully occluded, you’re limited and you can’t move around as easily.

When you can see your physical world and interact with the digital content, that’s the true promise of the metaverse. The technology should just blend in. I think the pandemic will push us more toward that because we have been heads-down for two years and on these little screens.

It’s 2030. What do your job and industry look like?

Maybe I don’t come to work. Maybe I put on my glasses and have meetings. We’re all sort of doing that now since the pandemic but the experience would just be a lot more natural, as if I’m actually in the room with people. The technology is headed there.

Hopefully that is the world we’ll be in in 2030 and we will be back to a heads-up world and not looking down at a little screen in our hands. Our hands will be free to interact with that digital content in our physical world.

Reprinted by permission of The Wall Street Journal, Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: May 6, 2022.

 

 



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The Uglification of Everything

Artistic culture has taken a repulsive turn. It speaks of a society that hates itself, and hates life.

By Peggy Noonan
Fri, Apr 26, 2024 5 min

I wish to protest the current ugliness. I see it as a continuing trend, “the uglification of everything.” It is coming out of our culture with picked-up speed, and from many media silos, and I don’t like it.

You remember the 1999 movie “The Talented Mr. Ripley,” from the Patricia Highsmith novel. It was fabulous—mysteries, murders, a sociopath scheming his way among high-class expats on the Italian Riviera. The laid-back glamour of Jude Law, the Grace Kelly-ness of Gwyneth Paltrow, who looks like a Vogue magazine cover decided to take a stroll through the streets of 1950s Venice, the truly brilliant acting of Matt Damon, who is so well-liked by audiences I’m not sure we notice anymore what a great actor he is. The director, Anthony Minghella, deliberately showed you pretty shiny things while taking you on a journey to a heart of darkness.

There’s a new version, a streaming series from Netflix, called “Ripley.” I turned to it eagerly and watched with puzzlement. It is unrelievedly ugly. Grimy, gloomy, grim. Tom Ripley is now charmless, a pale and watchful slug slithering through ancient rooms. He isn’t bright, eager, endearing, only predatory. No one would want to know him! Which makes the story make no sense. Again, Ripley is a sociopath, but few could tell because he seemed so sweet and easy. In the original movie, Philip Seymour Hoffman has an unforgettable turn as a jazz-loving, prep-schooled, in-crowd snob. In this version that character is mirthless, genderless, hidden. No one would want to know him either. Marge, the Paltrow role in the movie, is ponderous and plain, like a lost 1970s hippie, which undercuts a small part of the tragedy: Why is the lovely woman so in love with a careless idler who loves no one?

The ugliness seemed a deliberate artistic decision, as did the air of constant menace, as if we all know life is never nice.

I go to the No. 1 program on Netflix this week, “Baby Reindeer.” People speak highly of it. It’s about a stalker and is based on a true story, but she’s stalking a comic so this might be fun. Oh dear, no. It is again unrelievedly bleak. Life is low, plain and homely. No one is ever nice or kind; all human conversation is opaque and halting; work colleagues are cruel and loud. Everyone is emotionally incapable and dumb. No one laughs except for the morbidly obese stalker, who cackles madly. The only attractive person is the transgender girlfriend, who has a pretty smile and smiles a lot, but cries a lot too and is vengeful.

Good drama always makes you think. I thought: Do I want to continue living?

I go to the Daily Mail website, once my guilty pleasure. High jinks of the rich and famous, randy royals, fast cars and movie stars, models and rock stars caught in the drug bust. It was great! But it seems to have taken a turn and is more about crime, grime, human sadness and degradation—child abuse, mothers drowning their babies, “Man murders family, self.” It is less a portal into life’s mindless, undeserved beauty, than a testimony to its horrors.

I go to the new “Cabaret.” Who doesn’t love “Cabaret”? It is dark, witty, painful, glamorous. The music and lyrics have stood the test of time. The story’s backdrop: The soft decadence of Weimar is being replaced by the hard decadence of Nazism.

It is Kander and Ebb’s masterpiece, revived again and again. And this revival is hideous. It is ugly, bizarre, inartistic, fundamentally stupid. Also obscene but in a purposeless way, without meaning.

I had the distinct feeling the producers take their audience to be distracted dopamine addicts with fractured attention spans and no ability to follow a story. They also seemed to have no faith in the story itself, so they went with endless pyrotechnics. This is “Cabaret” for the empty-headed. Everyone screams. The songs are slowed, because you might need a moment to take it in. Almost everyone on stage is weirdly hunched, like a gargoyle, everyone overacts, and all of it is without art.

On the way in, staffers put stickers on the cameras of your phone, “to protect our intellectual property,” as one said.

It isn’t an easy job to make the widely admired Eddie Redmayne unappealing, but by God they did it. As he’s a producer I guess he did it, too. He takes the stage as the Emcee in a purple leather skirt with a small green cone on his head and appears further on as a clown with a machine gun and a weird goth devil. It is all so childish, so plonkingly empty.

Here is something sad about modern artists: They are held back by a lack of limits.

Bob Fosse, the director of the classic 1972 movie version, got to push against society’s limits and Broadway’s and Hollywood’s prohibitions. He pushed hard against what was pushing him, which caused friction; in the heat of that came art. Directors and writers now have nothing to push against because there are no rules or cultural prohibitions, so there’s no friction, everything is left cold, and the art turns in on itself and becomes merely weird.

Fosse famously loved women. No one loves women in this show. When we meet Sally Bowles, in the kind of dress a little girl might put on a doll, with heavy leather boots and harsh, garish makeup, the character doesn’t flirt, doesn’t seduce or charm. She barks and screams, angrily.

Really it is harrowing. At one point Mr. Redmayne dances with a toilet plunger, and a loaf of Italian bread is inserted and removed from his anal cavity. I mentioned this to my friend, who asked if I saw the dancer in the corner masturbating with a copy of what appeared to be “Mein Kampf.”

That’s what I call intellectual property!

In previous iterations the Kit Kat Club was a hypocrisy-free zone, a place of no boundaries, until the bad guys came and it wasn’t. I’m sure the director and producers met in the planning stage and used words like “breakthrough” and “a ‘Cabaret’ for today,” and “we don’t hide the coming cruelty.” But they do hide it by making everything, beginning to end, lifeless and grotesque. No innocence is traduced because no innocence exists.

How could a show be so frantic and outlandish and still be so tedious? It’s almost an achievement.

And for all that there is something smug about it, as if they’re looking down from some great, unearned height.

I left thinking, as I often do now on seeing something made ugly: This is what purgatory is going to be like. And then, no, this is what hell is going to be like—the cackling stalker, the pale sociopath, Eddie Redmayne dancing with a plunger.

Why does it all bother me?

Because even though it isn’t new, uglification is rising and spreading as an artistic attitude, and it can’t be good for us. Because it speaks of self-hatred, and a society that hates itself, and hates life, won’t last. Because it gives those who are young nothing to love and feel soft about. Because we need beauty to keep our morale up.

Because life isn’t merde, in spite of what our entertainment geniuses say.

 

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