When to buy property in a slowing real estate market
Property prices have fallen in many parts of Australia but have we hit the bottom of the cycle? And should you buy now?
Property prices have fallen in many parts of Australia but have we hit the bottom of the cycle? And should you buy now?
Buy low, sell high. It’s the mantra for any asset transaction — and real estate is no different. Short of investing in a crystal ball, switched on buyers study market cycles to get the best impression of what the medium to long term holds.
Past behaviour of a suburb or property type is one of the best indicators of future behaviour at a micro level, but there are also a number of macro factors to be taken into account.
Watching the ticking property clock
Australian real estate travels through property cycles, which traditionally last between seven to 10 years. However, individual cities and towns (and then suburbs or property types within those locations) can run an independent race from the rest of the country.
National property valuation advisory firm Herron Todd White publishes a monthly ‘property clock’ which takes a regular snapshot of where house and unit markets are sitting within the cycle, indicating a market peak, a bottom, and the transitions in between.
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“The property clock is meant to be a kind of ready reckoner, so you can make a swift general comparison about what different markets are doing,” says Kevin Brogan, National Director, Group Risk and Compliance of Herron Todd White.
Although common sense might suggest it would be wise not to buy in areas sitting at the peak “12 o’clock” position, Brogan says it’s not always that simple.
“If somebody in Sydney is looking at a property in Adelaide, they might see it sitting in a peak position, but they’ll also look at the price point and think ‘Well, I don’t mind because Adelaide looks very affordable’. A local might feel differently.”
By the end of 2022, Sydney and Melbourne sat on the declining side of the “property clock” after reaching their peak positions in February 2022 and December 2021 respectively. Purchasers might be temped to take a “wait and see” approach, but there is no one-size-fits-all answer.
“You’ve had an interest rate environment putting pressure on buyers, but if there’s sustained demand in the market because of economic and population growth, that’s going to have a positive impact across different market segments,” Brogan says, adding that certain property types can also buck the cyclical trends.
“Vacant land and properties requiring refurbishment have struggled because of escalating building costs and concerns around the durations of projects.
“Conversely, renovated properties are selling quite well even in Sydney and Melbourne. So it’s very tempting to just look at a geographical market — and at a high level it’s quite useful to do that — but if you’re on the verge of making a decision, you need to look at the sub market too.”
Timing the market…
Waiting for the market to hit rock bottom might feel like the right buying strategy, however chief economist for Ray White Group, Nerida Conisbee, warns even schooled experts can often only pinpoint the trough in retrospect.
“Markets can move really quickly. At the start of the pandemic some economists were suggesting a 30 per cent decline, and then suddenly it turned around and we saw a 30 per cent increase,” she says.

From the first Reserve Bank official cash rate increase in April 2022, prices across many Australian markets started to decline after a short sharp boom, but just how long (and where) negative movement will be seen in 2023 depends on several factors.
“It’s been a slowdown that really had to happen because property was getting really too expensive,” Conisbee says.
“But what we’re seeing is quite different changes to property values depending on where you are.
“There’s such a diversion in geographic conditions, so much so that when people talk about a 20 percent price drop there’s absolutely no way that will happen across Australia. Even the market that’s most likely to see that drop would be Sydney because of the extraordinary gains, but it’s not going to be all of Sydney. Prices are certainly not going to drop to bargain levels.”
She added that since the recent price correction had been brought around almost solely by interest rates increases, once they stop the tables could turn.
“Once we start to see interest rates peak, potentially around March, that’s the point at which prices will start to stabilise,” she says. “And if you look at other factors that typically lead to price decline, we’re actually seeing the opposite. Population growth is starting to ramp up again and migration is back.
“If you try and wait for the bottom, you could quickly find yourself in a dramatically different situation and you might discover you’ve missed the boat.”
…Or time in the market
It is a real estate cliche, but time in the market is often better than timing the market, says Brogan.
“Although timing can be important in terms of the transaction to enter the market, you also have to consider how long you intend to hold the property for,” he says. “If you’re looking for a quick in and out, then timing is critical, but if you’re looking to hold for a period of time, it’s a different story.
“Everyone loves a bargain, everyone loves to tell their friends how well they’ve done in any transaction, particularly with property.
“It’s only human nature to want to minimise your outlay, and that thinking won’t necessarily do you any harm. Unless, of course, analysis paralysis means you hold out or don’t act at all and you miss out altogether.”
Conisbee said the mistake many bargain-hunting buyers make in a declining real estate market is holding out too long only to jump in with everyone else.
“Of course it’s great to buy at the bottom of the market,” she says. “Ultimately though, if you’re holding on long term it doesn’t matter when you buy in a cycle. The best time to buy is when you find the right home in the right location at a price you can afford.”
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A legacy “partner” lease structure tied to sales, not fixed rent, is drawing investor attention as a potential hedge against inflation.
A McDonald’s restaurant in Yass has been brought to market with one of the last remaining pure turnover leases in Australia, offering investors a direct share of revenue rather than a traditional fixed rental return.
The asset, located at 1713 Yass Valley Way, is being marketed by JLL via an expressions of interest campaign closing on 30 April. It is underpinned by a legacy lease structure no longer offered by McDonald’s in Australia.
Under the arrangement, the landlord receives 6.5 cents for every dollar spent at the restaurant, creating uncapped income growth linked directly to sales performance.
The lease is structured as triple net, meaning no operational risk, capital expenditure obligations or management responsibilities for the owner.
According to JLL, the property has recorded compounded annual sales growth of 4.26 per cent since 2003, with rental income rising by 150 per cent over the same period.
JLL’s David Mahood said the structure allows investors to “participate directly in the sales growth” of the business, rather than relying on fixed annual rent reviews.
The newly commenced lease runs to 2036, with four additional 10-year options extending to 2076, providing a weighted average lease expiry of 9.92 years by income.
The asset sits on a 3,571 square metre freehold site in Yass, with significant frontage to the Hume Highway, one of Australia’s busiest freight corridors.
The location benefits from high volumes of passing traffic, including an estimated 75,000 vehicles per day.
The quick service restaurant sector has remained resilient through economic cycles, including the pandemic and recent cost-of-living pressures, with McDonald’s continuing to expand its footprint and invest in store upgrades across Australia.
JLL pointed to strong investor demand for McDonald’s-backed assets, with recent transactions typically yielding between the high 2 per cent to mid 3 per cent range.
The Yass listing is expected to attract interest due to the scarcity of turnover-based leases, which provide a natural hedge against inflation by linking income growth to consumer spending rather than predetermined increases.
McDonald’s Yass is available for sale via an Expressions of Interest campaign closing at 3:00pm (AEST) on Thursday, April 30.
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