Why In-the-Know Men Are Dressing Like Cary Grant in 2024
Stylish guys are now embracing a refined, almost old-timey, style: ‘It projects power and confidence.’
3 min
On a recent trip to the new Manhattan flagship for Stòffa, a menswear brand, Colin King made a beeline for the back of the store. The 36-year-old stylist and artistic director had booked a made-to-measure appointment—but not for a suit. Instead, he chose a cotton-silk shirt, relaxed pants in a classy wool, and a drapey, chocolate-brown shirt-jacket, all for his everyday wardrobe. He also snapped up slipperlike suede loafers. “They’re so handsome,” he said.
Lately, the way men like King dress has undergone a subtle shift. Those in the know have been embracing a more refined and considered, if not quite formal, style. “There’s a real move toward relaxed elegance,” said London designer and tailor Charlie Casely-Hayford. “It looks effortless, there’s a nonchalance, but it projects power and confidence.” Stòffa, a newly buzzy, 10-year-old label embodies the look.
Despite a few modern tweaks, we’re talking about the kind of get-ups that Cary Grant might have worn to lounge about—polished yet unstuffy, and with a certain old-timey appeal. The look is linked to the much-talked-about “quiet luxury” movement, but it often has “more personality than quiet luxury,” said David Telfer, creative director at British brand Sunspel. Think flowy, pleated pants, bold polos, souped-up chore jackets and loafers with waferish soles.
Lots of men who now crave easy elegance were stocking up on streetwear a year ago, according to Dag Granath, co-founder of Saman Amel, a Stockholm brand known for its tasteful tailoring. “What we’re seeing is that a 28-to-38-year-old customer is swapping out [streetwear from] high-end fashion labels for a bit of tailoring to anchor the rest of their wardrobe on,” said Granath.
Jon Gorrigan, 43, a fashion photographer in London, used to live in casual streetwear. But he’s “dressing smarter now,” he said, “more like my grandfather, who was a real sharp dresser. He wasn’t a rich man, but he always looked elegant.” He’s swapped sweatshirts for striped polos from London brand King & Tuckfield, and the odd fun piece like a faded Gitman Vintage Hawaiian shirt. Dressing “with more consideration,” as he put it, “makes you feel more grown-up.”
A pair of Saint Laurent loafers were Gorrigan’s entrée into elegance. “They are lower profile, which feels more streamlined, with a subtle monogram,” he said. Indeed, slim-soled shoes, from moccasins to sneakers, help define the modern Cary Grant look. “Men want slimmed-down shoes to go with the new, smarter, classic look,” said Tim Little, creative director and CEO at Grenson, a British shoemaker. The chunky, lug-sole bases that have reigned for years appear to have undertaken a juice cleanse. Current hot, refined styles include leather slippers by Lemaire, Saman Amel’s suede moccasins, and super-lean sneakers like Dries Van Noten’s suede style and Miu Miu’s interpretation of the New Balance 530. A finer shoe “feels a bit more dressy and chic, and won’t dominate the whole outfit in the way a chunky boot would,” said Granath.
Such streamlined kicks go nicely with flowy linen trousers, dark denim and polo shirts—whether preppy buttoned styles or “Johnny collar” polos , a sexier, buttonless take. Sunspel reports that sales of its Riviera polo, a trim design sported by Daniel Craig in “Casino Royale” (2006), have increased by 51% in the U.S. in the last four months, year on year. On the brand’s website, this polo is most often bought with an unstructured linen blazer, noted Telfer.
Those who want a tad less formality than a blazer will appreciate how the humble chore jacket is being reworked in luxe fabrics. The results feel easy yet urbane. See Zegna ’s floppy, silk-linen take, or upcoming fall designs from Scotland’s Johnstons of Elgin made from premium merino and Scottish tweed.
Though elegant dressing reads as expensive, you can score the look at reasonable prices. Accessible labels like Madewell, Percival and Cos sell sophisticated polos and roomy, pleated trousers. Meanwhile, you can find streamlined loafers at OG brand G.H. Bass for $175.
Elegant needn’t be boring, noted Bryan O’Sullivan, 42, a design-studio founder who’s based in both London and New York. His workday uniform consists of high-waist pants and taupe knit polos, “which does feel quite Cary Grant,” he said. But he’ll occasionally add “a splash of flair” with choice items like Bode cream pants embellished with quilted cats.
He said the confidence that this pulled-together, slightly offbeat look projects is good for business. “When you’re trying to convince a client of your creative vision, it does help if you look the part.”
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With interest booming, wellness experts and pool builders have seen more homeowners hoping to take cold therapy immersion into their own backyards.
4 min
Cold plunges have gone from fringe curiosity to full-blown cultural phenomenon, the wellness world’s equivalent of a headline-grabbing breakout star.
Adherents slip into icy water on a daily basis, chasing an electric jolt of clarity that feels like a flip has been switched inside your brain.
Dedicated cold plunge practices are everywhere from upscale fitness studios and pro sports locker rooms to renowned wellness destinations such as Mountain Trek Health Reset Retreat in British Columbia.
Considering the ever-expanding assortment of companies flooding the market with cold plunge tubs and other custom devices dedicated to achieving icy bliss—with costs potentially reaching into the tens of thousands—some homeowners are tempted to use their swimming pools as an alternative.
“We’re absolutely seeing more homeowners use their pools as year-round cold plunges, especially in colder climates,” said Nick McNaught, CEO and co-founder of Toronto-based Stay Unbounded, which offers cold exposure workshops, retreats and certifications.
“The motivation is often simplicity and cost. If the water is already cold, people see value in keeping the pool open longer or winterizing it differently to support cold exposure.”
Suzanne Vaughan, president of Massachusetts-based pool builder SwimEx, points out the inherent convenience that comes with taking a frosty dip out back.
“From what homeowners tell us, the appeal of a cold plunge at home is less about chasing extremes and more about having a simple ritual that’s always available,” she said.
“It’s quick, accessible and easy to build into a daily routine.”
Among new clients Vaughan works with, year-round cold plunge use is usually planned from the start rather than as an afterthought.
“More are choosing indoor pools or small attached structures because that makes temperature control, equipment protection and day-to-day use much easier in colder climates,” she said.
If someone is thinking about using an existing home pool as a cold plunge, the main questions are likely to involve practicality and protection.
“Larger volumes of water take more energy and time to keep at colder temperatures, and you need a plan to protect plumbing, finishes and equipment from freeze–thaw cycles,” she added.
“Whatever the design, you want a system that’s built for the temperature range you have in mind, and a pool professional who can help you winterize safely.”
One such professional is Hunter Gary, a certified master pool builder and owner of H2 Outdoor Living in Tennessee.
“Most everyone has a ‘number’ in degrees when it comes to cold plunging. When a client asks our company to design a cold plunge for them, I ask ‘what’s your number?’” Gary said.
“A smaller body of water or cold plunge vessel may be much easier for maintaining a balanced temperature…but if using a pool gets you excited about a more serious approach to inviting this wellness experience in your life, then go for it.”
Amy McDonald, owner and CEO of Under a Tree, a wellness consultancy, said transforming a pool into a plunge might not be worth time and investment
“It is almost impossible to retrofit a standard swimming pool into a cold plunge,” she said.
“The energy and money to do it properly is greater compared to just creating a complimentary contrast circuit.”
A proper setup needs to be exceptionally cold, she noted, so depending on where the pool is located it might not get chilly enough to provide optimal health benefits.
“That could work in northern areas of the U.S., but it takes a lot for a pool to generate and keep that kind of cold, not even considering if the pool ices over,” she said.
McNaught echoed those concerns, citing how home pools aren’t designed specifically for cold plunging, so temperature consistency, cleanliness, ease of access and safety become important factors.
“Dedicated cold plunge setups offer more control, smaller volumes and lower ongoing maintenance,” he said.
“For many people, a pool works as an entry point. Over time, those who commit to the practice transition to a dedicated setup because it better supports frequency, comfort and long-term use.”
Beyond geography and climate, industry experts pointed out other challenges homeowners are likely to face.
“Pools are saturated with chlorine and other chemicals that directly absorb into the bloodstream. The advantage of many cold plunges is that no chemicals are required for residential use,” said David Haddad, as the co-founder of Oregon-based BlueCube Wellness.
“Constant ozonation and filtration is enough to kill organic compounds without exposure to sanitizing chemicals.”
Most cold-plunge systems are monitored to stay between 50-60 degrees Fahrenheit—with experienced plungers often preferring lower temperatures.
While “the ultimate experience might be a glacial lake in Finland, unfortunately that’s a bit out of reach for most of us,” said Andreas Stelluti, co-founder at Texas-based Colderatti, whose vessels feature the world’s first chemical-free cold plunge technology, powered by a triple filtration system that removes 99% of impurities to provide a system with drinking-quality water.
“Having a cold plunge at home brings that experience to your backyard, making it very easy and accessible, so you have the ability to make it part of your lifestyle,” he added.
Stelluti noted that as spring arrives and clients’ home pools start to warm up again, they begin to miss the cool water.
“Many say ‘I really need this to be part of my lifestyle year-round’ and that desire for consistent, accessible cold immersion is what motivates them to invest in a dedicated cold plunge setup,” he explained.
“Unfortunately, you can’t use your pool as a year-round cold plunge during the summer. Especially not here in Texas.”
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