You May Be Able to Buy a Self-Driving Car After All
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You May Be Able to Buy a Self-Driving Car After All

Technology supplier Mobileye has articulated a credible path to vehicle autonomy, and unlike most peers can fund its way

By STEPHEN WILMOT
Mon, Jan 9, 2023 10:05amGrey Clock 3 min

A year ago, investors were wildly optimistic about the potential of automotive technologies such as automated driving. They now risk swinging to the opposite extreme.

Anyone looking for an idea of the cars that might be on sale in five years’ time likely found the news from this year’s CES in Las Vegas more muted than usual. Stellantis showed off new concept electric vehicles on Thursday, including a highly anticipated Ram pickup truck, but in reality it is playing catch-up with peers such as Ford and General Motors. Sony unveiled a brand for its new automotive joint venture with Honda, Afeela, but didn’t give many details of the much-hyped EV they expect to start selling in North America in 2026.

As Stellantis Chief Executive Officer Carlos Tavares pointed out in his keynote speech, more than $1 trillion of market value was wiped off automotive technology stocks last year. This isn’t just about Tesla: Shares in early-stage companies that don’t make profits have been even worse hit. That makes car makers understandably reticent about putting too much weight on—or money behind—the gizmos CES is best known for. Autonomous vehicles, the focus of much futurism in the industry, have taken a public beating, particularly since Ford and Volkswagen in October pulled the plug on their driverless-taxi joint venture.

Investors shouldn’t mistake the cautious turn in communication and funding for a lack of technological progress, though. Driverless taxis run by Alphabet’s Waymo and GM’s Cruise continue to roam the streets of San Francisco and Phoenix, albeit very cautiously and with strict limitations. The problem with these projects is that they are hugely expensive, with no proven business model or clear route to commercial scale. Unless this changes, they could suffer in a tighter financial environment.

Two Western companies above all make meaningful profits from the automation of driving today: Tesla and Israeli supplier Mobileye.

The former now charges $15,000 for its so-called “full self-driving” software package that automates most mundane driving tasks but, crucially, requires drivers to keep their eyes on the road as a backup. Tesla said late last month that 285,000 Tesla owners in North America had bought what it refers to as FSD, though far from all of them will have paid the latest price.

Mobileye, which was spun out of chip giant Intel last year through an initial public offering, has a comparable “eyes-on, hands-off” offering it calls SuperVision, in addition to the more basic assisted-driving technology that generates most of today’s profit. In an update at CES on Thursday, co-founder and CEO Amnon Shashua said SuperVision had a cumulative revenue pipeline of $3.5 billion through 2030, based on the production estimates of car makers that have included the technology in coming models.

Mr. Shashua also gave a levelheaded account of how Mobileye would move into the more adventurous realm of extended “eyes-off” autonomy, at least on and between highways. By adding a second sensor suite and then testing the finished product in an eyes-on “shadow” mode, Mobileye expects to deliver in 2026 the kind of provably safe automated driving that would actually give consumers time back. It said it already had “line of sight” toward $1.5 billion in revenue from one vehicle program that will likely include the product.

It is frustrating that Mobileye can’t yet reveal which brands are backing its latest products, beyond its Chinese launch partner Zeekr, but the supplier’s technological path to a more useful self-driving future seems much clearer than Tesla’s. The car maker run by Elon Musk has no plan to include backup sensors and doesn’t publish data on how often its system requires the human driver’s intervention—an approach unlikely to win over regulators or the broad public.

But the real appeal of Mobileye for investors is that it doesn’t demand an all-in bet on full autonomy: SuperVision and basic driver-assistance packages should underpin profitable growth for years. A forward earnings multiple of 44 times is ahead of 33 times for Nvidia, arguably its closest peer, but Mobileye should grow faster. Plus, a small premium doesn’t seem a big stretch for a company that could, maybe, let you read a book on your future commute.



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Whether it’s a soft butter or a rich shade of mustard, the sunny shade is showing its versatility in interior design.

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Art enthusiasts may wax poetic about yellow, one of the oldest hues in the history of art. The colour can be seen in some of the world’s most ancient works from Egypt and Rome, and pieces by Gauguin and Van Gogh reveal that these iconic painters were wild about yellow.

Although it may be the lightest hue on the basic colour wheel, yellow’s not the most timid. Sure, yellow can be soft and sweet, but it can also pack a punch. Designer Matthew Boland of MMB Design in Scottsdale, Arizona, praises the hue’s power in interiors.

“Yellow can be soothing or electric; it is a very versatile colour,” Boland said. “The warmth of yellow and the flexibility of yellow make it extremely appealing to all.”

Mansion Global asked Boland and three other interior designers to share suggestions on decorating with the myriad moods of yellow, one of home décor’s hottest colours in 2025.

Coat a Room in Soft Yellow

“Butter yellow is a beautiful soft colour that doesn’t read feminine, which is why you are seeing it pop up on the men’s and women’s runways. It is a colour that is beautiful with all skin tones and reads neutral when paired with other colours. It is warm and inviting while being whisper quiet. undefined undefined “I love red and butter yellow, they are both warm tones and they pair well together. I also like cobalt blue and a great bright green. Turquoise is also extremely complimentary.

“I love yellow drapery, it catches and reflects light beautifully. I love it for outdoor upholstery as it looks amazing with green plants and grass, and I love it in lacquered furnishings because it changes with the light during the day.”

—Matthew Boland, MMB Studio in Scottsdale, Arizona

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Dust a Room With Yellow Accents

“From butter yellow to citron and canary to goldenrod, this optimistic and cheerful hue lends itself well to interiors and fashion as it ignites a smile and happy mood. The bright yellow in this classic check pattern [pictured] with a white background adds charm to the room.

“Consider adding a pair of yellow velvet pillows to your sofa; a bright yellow throw over your favourite chair, or maybe even just a large bouquet of yellow flowers for your coffee table. (Or try) painting a bathroom cabinet and trim for a fun refresh.”

—Designer Maggie Griffin in Gainesville, Georgia

Balance Bold Yellow With Neutrals Like Grey, Black and Navy

Yellow can be used as an accent colour in just about any single piece of furniture or accessory, or as the focal shade in a space.

“If you use yellow throughout a space or on large surfaces, keep the other colours in the room on the neutral side. It can be difficult to add other shades of yellow or introduce another colour into the space, so keep other furnishings and accessories neutral, allowing the yellow to be the focal point.

“In this room, yellow is the primary colour of the wallpaper, evoking warmth and calm. This yellow wallpaper also reflects natural light, making the room brighter. [Yellow] enhances vintage spaces, such as this older, historic residence, but can also be used in more contemporary designs.

“Grey and white are the primary accent colours because they are subtle, allowing the yellow to shine. But other neutrals, such as black or navy, look beautiful with yellow as well and act as a secondary colour that enhances the yellow tones without taking away from it.”

—Designer Kelley Proxmire in Bethesda, Maryland

Drench a Room in Goldenrod Yellow

“I love using yellow in rooms that need to echo positive energy–– everything from kitchens, laundry and mudrooms, to kid bedrooms and playrooms. Yellow belongs everywhere.

“Pairing yellow with too many bright colours versus balancing it out can make it too loud or overbearing. Use colour theory to ensure balance and harmony with your selections in a space. Examples of this include pairing yellow with its complementary colour, blue (complementary colours are any two colours that are directly opposite each other on the colour wheel) or its analogous colour, orange or green (analogous colours are located next to each other on the colour wheel). Pairing yellow with a colour like red would be more harsh and not as compatible.

“I used this colour, Sherwin-Williams Tassel, in this guest bedroom [pictured] to create a colour-drenched, beautiful oasis that feels like a boutique hotel. We balanced out the bright colours with neutral furnishings and bedding, and bolder colours on the upholstered bed, rug and artwork.”

—Amber Guyton, Blessed Little Bungalow in Atlanta

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