Your Next Big Move Should Scare You
Your gut says no. Here’s why you shouldn’t always listen to it.
4 min
Melissa Ben-Ishay was scared when she walked into the first commercial kitchen for baking her cupcakes. She was scared when a publisher proposed she write a cookbook. And she was terrified when the board of Baked by Melissa, the company that bears her name but had long been run by more-experienced executives, offered her the CEO role in 2019.
“It was nauseating and emotional, like in my throat,” she says. She put the “Rocky” theme on her headphones. She considered her blind spots, like her lack of finance knowledge. But she didn’t say no.
“That’s just not an option,” she says. “You have to do the things that are scary.”
Big moments and decisions in our lives can make our stomachs drop. Moving somewhere new, getting married, starting a family—if we’re sizing them up realistically, maybe we should be nervous. (Newborns are exhausting; being a manager is hard.) More than half of workers in a recent poll ranked starting a new job as scarier than skydiving or holding a snake.
Just trust your gut, everyone implores when you’re staring down a new opportunity. It takes effort to distinguish between normal jitters and the kind of fear that’s a real warning sign, though. And it’s more work still to convince yourself to just do it, even if you’re doing it scared.
First, take a breath, advises Luana Marques, an associate professor of psychiatry at Harvard Medical School and the author of a coming book about harnessing anxiety. Calm your nerves by meditating, taking a walk or talking to a friend. Then, with clearer eyes, ask yourself: If I said yes, would taking on the discomfort of a new thing get me closer to where I want to be in my career or relationships?
Often, the fear cloaking our big decisions is “an anxiety toward your dream life,” Marques says.
The tough parts
For years, when Jessica Lapp thought about having a baby, she mostly felt freaked out. The wedding photographer, now 29 years old, would scroll through motherhood accounts on Instagram, where new moms lamented having no time to sleep, exercise or shower.
“Why would you sign up for this?” she recalls thinking.
Still, she could envision having a family with her husband. She began to poke at her fear. Was she focusing on the short-term trials of having a baby and losing sight of the long-term joys of having a child?
Fear can even be helpful, she realised, steeling oneself for the tough parts: the colicky baby, the loneliness of those early months.
“It’s the best decision I ever made,” she told me from her home near Charlottesville, Va., while her 1-year-old, Evelyn, napped.
It’s human to overcomplicate the moments that matter, and that’s OK, says Oded Netzer, a Columbia Business School professor who studies the use of data in decision-making. Research from Netzer and co-authors finds that, when faced with a clear but important choice, we start weighing factors that don’t really matter to us, such as the layout of a potential new office or lunch options at the school your kid would attend if you moved. Doing that makes the decision harder for ourselves, but it matches the gravity of the situation.
Spiralling into our fear, he says, ultimately makes us more confident in our call because we’ve done our due diligence instead of blindly trusting our intuition.
Comfortable, miserable
Not choosing is making a choice, too. Many clients who come to Tega Edwin, a St. Louis-based career counsellor, have stayed in bad jobs for years, terrified they’ll fail or be equally miserable elsewhere. And sure, they might.
Avoiding the unknown, Edwin tells them, guarantees a bad outcome: the job you already know you hate.
“I’m going to be in the exact same circumstance and nothing would change,” Danny Thompson, a software engineer in the Dallas area, says he figured when sizing up whether to try martial arts classes.
After gaining pandemic pounds, he was nervous to don the tight shirts required for jiu jitsu, afraid to be out of breath. Yet he knew there was no way his health would improve if he didn’t go.
“Fifteen seconds in, I was exhausted,” he said of the first lesson. Slowly, he got better. He participated in his first competition this winter, still scared, and placed second in his weight class.
Danger ahead
Sometimes you shouldn’t trudge ahead. Anne Mamaghani, a user-experience consultant in San Jose, Calif., felt torn when a recruiter presented a job opportunity that would have brought her near family in Indiana, exposed her to a new industry and boosted her title. The thought of wresting her two children, ages 10 and 13, from their school and community felt awful, though.
The stakes seemed too high to simply forge on, as she’d done in other situations. After all, it was her family members who would pay the price for a wrong call. After a couple of weeks of considering, she told the recruiter no thanks.
Learning to navigate change can be like building a muscle. When Mark Smith moved to Toronto from Salt Lake City a few years ago with his family, panic hit him on the first day of his new job.
“I just started thinking, what have I done?” he says. It took anti anxiety medication, a visit from friends and several months before he felt confident in his new life. That time abroad did bring him closer to his wife and son, he says, and proved his own resilience.
Smith jumped at the chance when the family had an opportunity to move to Italy last year. This time, he says he felt no fear at all.
“A good life,” he says, “requires a few risks.”
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The 1860s Darlinghurst mansion Stoneleigh could become Sydney’s most expensive home ever sold under the hammer when it goes to auction. Clint Ballard is giving buyers a $28 million guide for the heritage-listed mansion on Darley Street, opposite Iona, the former home of Hollywood royalty Baz Luhrmann. Stoneleigh is being offered for sale for the …
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From auction floors to TikTok — the professionals who made property education a public good
6 min
Australian property has always been a national obsession, but the way Australians learn about it has changed fundamentally. Where previous generations relied on a real estate agent’s advice and a bank manager’s approval, today’s buyers and investors are walking into the market with suburb-by-suburb data, auction strategy insights and valuation knowledge that would have required a professional consultation five years ago.
The ten creators on this list are the reason why. What distinguishes them from the broader landscape of property content is not their following size but the professional substance behind what they publish. Most have spent years doing the work, valuing, buying, negotiating, financing, before they ever picked up a camera. The audience can feel that difference, even when they cannot articulate it.
Today’s buyers are walking into the market with knowledge that would have required a professional consultation five years ago. These ten creators are the reason why.
1 –Tom Panos: Founder, Real Estate Gym
Tom Panos is the highest-profile real estate trainer in Australia, which is a distinction earned over more than two decades of working directly with agents, auctioneers and principals across the country. The content he publishes, on auction strategy, market psychology, agent mindset and the mechanics of negotiation, is backed by a career that predates social media by years.
What makes his presence exceptional is that he speaks to both sides of the transaction simultaneously. Agents follow him for craft. Buyers and investors follow him for intelligence. It is a rare position, and it explains why his audience has grown consistently through every market condition since he began publishing.
2 – Belinda Botzolis: Certified Practising Valuer; Founder, “The Valuer”
The gap that Belinda Botzolis identified and occupied is one that, in retrospect, seems obvious: professional property valuation, made accessible on social media. With seventeen years of practice as a Certified Practising Valuer, more than 15,000 individual property valuations completed, and over $12 billion in real estate assessed, she brought to social media something most content creators in this space cannot fake, a professional opinion.
The response has been significant. Over 20 million TikTok views for valuation content is not an accident. It reflects an audience that has long wanted access to qualified property analysis and found it, for the first time, without having to pay for a report.
3 – George Markoski: Founder, Positive Property
The credibility order matters in property investment content. George Markoski built a portfolio of more than 100 investment properties and retired at thirty-seven on passive income before he built a social media following. That sequencing, wealth first, content second, is the foundation of why his audience trusts him with decisions that carry six and seven-figure consequences.
His content covers RBA decisions, APRA changes and property cycles with the kind of strategic depth that comes from having navigated them personally. He is not forecasting the market from a position of theory. He is reporting from a position of ownership.
4 – Ravi Sharma: Founder, Search Property
Ravi Sharma‘s differentiator is structural: he runs an actual buyer’s agency. The suburb analyses, growth projections and investment frameworks he publishes on YouTube and social media are not constructed for content, they are the methodology his business uses to advise paying clients on real transactions. With more than 114,000 YouTube subscribers and a Bachelor of Business in Real Estate, his content sits at the intersection of professional advice and public education.
The result is content that reads like genuine analysis rather than commentary, because in most cases it is.
5 – Damien Cooley: Director, Cooley Auctions
Damien Cooley has called more auctions on live television than almost anyone in the country, a five-time premiere auctioneer on The Block, and 2015 Auctioneer of the Year. As Director of Cooley Auctions, his authority comes from decades on the rostrum in front of real buyers and real stakes, not from a studio.
His social presence extends that same on-the-ground credibility online, breaking down auction strategy and market sentiment for an audience that wants to understand the mechanics of a sale, not just the result.
6 – Ella Cas: Buyer’s Agent
As a buyer’s agent operating across Melbourne and its surrounding suburbs, Ella Cas brings professional transaction experience to a TikTok presence that covers market trends, price predictions and first home buyer strategy in the Victorian market. What distinguishes her content from general property commentary is its specificity: she is talking about markets she works in, for outcomes she is paid to deliver.
For Melbourne buyers navigating one of Australia’s most competitive property environments, that local professional knowledge, delivered in an accessible format, is exactly the kind of content that earns genuine audience loyalty.
7 – Gavin Rubinstein: Founder, The Rubinstein Group at Ray White TPG
Gavin Rubinstein built The Rubinstein Group at Ray White TPG into one of Sydney’s highest-performing individual real estate practices, and his Instagram engagement outranks every major franchise account in the country. That distinction matters: he is not a media personality who sells property, he is a top-performing agent whose content reflects live transactions in one of Australia’s most competitive markets.
For buyers and sellers trying to understand how Sydney’s top end actually moves, his day-to-day content is closer to a transaction diary than a highlight reel.
8 – Robbo Roper: Mortgage expert & home buyer connector
Robbo Roper‘s content sits at the junction of property aspiration and mortgage reality, which is precisely where most first home buyers get stuck. As a mortgage expert and home buyer connector, he publishes short-form video that walks Australian buyers through the finance side of property ownership: what to expect from a broker, how to prepare for a loan application, what the common mistakes look like.
His placement in Favikon’s Top 20 Australian real estate influencers for 2025 reflects an audience that is not just watching but acting, the kind of content engagement that distinguishes an education account from an entertainment one.
9 – Michael Biviano: Property developer; business coach & real estate strategist
Michael Biviano built his platform on the strategy side of the business, working as a speaker, business coach and property developer before turning that experience into content for agents and investors navigating the industry. His focus sits less on individual listings and more on the frameworks behind sustainable success in real estate.
That distinction, teaching the business of property rather than just showcasing it, is what places him among the professionals worth following rather than just watching.
10 – Consulting by PK: Investment property educator
The property content space has no shortage of people telling audiences what to buy. What is rarer, and more valuable, is someone teaching them how to decide. Consulting by PK builds investment theses from actual data: top 5 per cent growth property analysis, cashflow modelling, suburb research methodology, the frameworks behind the conclusions rather than just the conclusions themselves.
With more than 60,000 YouTube subscribers, the audience that follows this content is a specific and self-selecting one, investors who want to understand the process, not just receive the output. That is a harder audience to build and a more durable one.
What this list reflects, taken together, is a professionalisation of property content in Australia. The era of anonymous property spruikers making market predictions without credentials or accountability is being displaced, slowly, but measurably, by practitioners who are willing to put their professional reputation behind what they publish. That is good for the industry. It is better for the buyers.
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