Lamborghini gives the Temerario its most tailored treatment yet
2 min
Exotic-car buyers increasingly expect exclusivity to begin after the model allocation is secured. Lamborghini’s two Temerario Ad Personam cars make that idea explicit, using colour, materials and fine detailing to give the same electrified super-sports platform two distinct personalities.
Presented publicly at the 2026 Goodwood Festival of Speed, the pair are not a conventional numbered special edition. They are demonstrations of Lamborghini’s Ad Personam program — effectively rolling portfolios showing how deeply an owner can shape a Temerario beyond the standard configurator.
That distinction matters in a segment where rarity is relative. A new Lamborghini remains scarce in ordinary traffic, but at major collector gatherings similar specifications can cluster quickly. Bespoke colour and material choices give an owner a more defensible form of individuality, particularly when the combination has a coherent narrative rather than simply collecting expensive options.
Lamborghini describes the two cars as contrasting interpretations of sportiness and Italian tailoring. The work extends across paint, exterior accents, upholstery and small cabin details, showing how texture and tone can alter the character of an aggressively shaped car without changing its fundamental form.
Beneath the tailoring is the Temerario’s High Performance Electrified Vehicle architecture. Its electrified powertrain marks a new chapter for Lamborghini, but personalisation helps preserve the emotional, object-like quality expected by clients. Technology may define how the car performs; Ad Personam defines how it belongs to one owner.
There is also a commercial logic. Bespoke programs deepen relationships between brands and collectors, increase transaction value and make delivery feel like the end of a creative process rather than a retail purchase. The client is encouraged to think as a patron and collaborator, even while working within the manufacturer’s engineering and homologation limits.
Restraint remains the real skill. A vast options palette can produce a spectacular car or an incoherent one. The strongest commissions repeat a small number of colours and materials, respect the body’s lines and use unusual details where they will reward close inspection.
As electrification makes the engineering beneath high-performance cars more complex and potentially more shared, manufacturers are placing greater value on the layer owners can see and touch. The Temerario Ad Personam pair argues that the future of the supercar will be measured not only by speed, but by how personally it can be made.
Fact box
– Model: Lamborghini Temerario
– Program: Ad Personam
– Display cars: Two contrasting bespoke configurations
– Public debut: 2026 Goodwood Festival of Speed
– Powertrain category: High Performance Electrified Vehicle
– Purpose: Demonstrate bespoke exterior and interior personalisation
Technology and semiconductor shares fell sharply as investors questioned the debt financing the AI infrastructure boom and confronted higher rates and Chinese competition.
Waldorf Astoria Kuala Lumpur is scheduled to open on 30 October, introducing the Hilton luxury brand to Malaysia with an all-suite hotel in the city’s Golden Triangle.
Tesla’s new Roadster used suction technology and SpaceX-derived thrusters to jump and flip—but production, price and road legality remain unresolved.
3 min
Tesla has finally revealed its radically redesigned Roadster—and delivered the airborne spectacle Elon Musk has been promising for years.
Unveiled at a SpaceX testing facility near Waco, Texas, the new electric supercar drove onto a steeply curved ramp, used a suction system to cling to its underside and launched into the air. Cold-gas thrusters stabilised the vehicle as it rotated and returned to the ground.
In another demonstration, the Roadster cleared a line of Tesla vehicles that included a Semi, Cybertruck, Cybercab, Model Y and Model 3.
It was an extraordinary stunt. Whether it proved Tesla has created a genuine flying car is another matter.
The vehicle did not demonstrate sustained, controlled flight of the kind associated with an aircraft or electric vertical take-off and landing vehicle. Its thrusters instead produced brief powered leaps, rotation and landing control.
“We’re not talking about sustained flight,” Smithsonian National Air and Space Museum curator Roger Connor told CNN. “We are literally talking about hopping.”
How does it work?
Tesla has outlined three intended Roadster configurations.
The two-seat Performance model is the comparatively conventional version, although little about it sounds ordinary. It uses active aerodynamics and what Tesla calls a multi-mode suction system to increase downforce and allow the car to adhere to steep or inverted surfaces.
The two-seat Thrust adds rear-mounted cold-gas thrusters, designed to deliver acceleration from zero to 60mph—approximately 97km/h—in less than one second.
At the top is the single-seat Rocket, equipped with 10 thrusters positioned around the vehicle. This is the version intended to perform the airborne manoeuvres demonstrated in Texas.
Tesla engineering vice-president Lars Moravy said the system uses approximately 600 litres of compressed air. Carbon-fibre-wrapped pressure vessels occupy available spaces throughout the car, supplying the thrusters used for acceleration, lift and directional control.
The technology is more closely related to a rocket reaction-control system than a conventional flying-car powertrain. Rather than producing continuous lift through wings or propellers, it releases highly pressurised gas to generate short bursts of thrust.
Tesla says all three versions will offer approximately 300 miles—or 483 kilometres—of driving range and a top speed exceeding 230mph, equivalent to about 370km/h.
These remain company claims rather than independently verified production specifications.
Can buyers order one?
Reservations have reopened in selected markets. According to reporting from the launch, Tesla is seeking US$50,000 to reserve the Performance variant and US$250,000 for the Thrust. Access to the Rocket is described as invitation-only.
No final purchase price was announced, and Tesla has not confirmed Australian pricing, delivery timing or regulatory approval.
Musk said production would begin in 2028. That should be treated as an ambition rather than a settled delivery date.
The second-generation Roadster was originally unveiled in 2017 and was expected to reach customers within several years. The program was subsequently delayed in 2020, 2021, 2023 and 2024. Some customers have consequently held substantial reservations for close to a decade.
There are also formidable regulatory questions. A road-registered vehicle capable of deliberately leaving the ground, rotating and landing among other traffic does not fit neatly within existing vehicle standards. Its compressed-air system, pressure vessels and unconventional manoeuvres would require extensive safety assessment.
The more plausible outcome is that Tesla produces the Performance and perhaps Thrust versions for road and track use, while tightly restricting the Rocket’s airborne functions—or reserving them for controlled environments.
Tesla has produced a genuine moving prototype capable of remarkable stunts. It has not yet demonstrated that customers will be permitted to repeat them on public roads.
For now, the Roadster is real enough to jump. Whether it becomes a car people can buy, register and use as demonstrated remains the more consequential test.
Records keep falling in 2025 as harbourfront, beachfront and blue-chip estates crowd the top of the market.
Pure Amazon has begun journeys deep into Peru’s Pacaya-Samiria National Reserve, combining contemporary design, Indigenous craftsmanship and intimate wildlife encounters in one of the richest ecosystems on Earth.
