Adelaide’s Most Opulent Apartment
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Adelaide’s Most Opulent Apartment

The stunning full-floor penthouse comes with a $10m price tag — and represents the newfound allure of the SA capital.

By Sponsored Content
Mon, Nov 8, 2021 5:07pmGrey Clock 2 min

Adelaide is fast shirking its ‘small city’ reputation with a luxurious new penthouse set atop the new 37-storey Market Square tower set for the city’s CBD.

The impressive $10 million Skyline penthouse (designed by the internationally renowned Woods Bagot) delivers 935sqm across four bedrooms, three bathrooms and nearly 300sqm of outdoor living space — served with panoramic views of Adelaide’s CBD, Hills and across the beaches and water.

The offering presents a rare opportunity to live in the cultural and historic heart of Adelaide’s vibrant CBD – with further heritage value and appeal attached to the 150-year history of the Central Market location.

While the penthouse takes centre stage in this once-in-a-generation build, the sub-penthouses also step onto this prized podium as two level 36 offerings comprising 3-bedroom and which start from $5.2 million.

Further to the amenities presented by these properties, Market Square itself will deliver exclusive access to a residents’ lobby bar, health and wellbeing zone, library, cinema, outdoor kitchen and private dining room, car wash, EV charging stations, cool room and parcel storage, dog wash as well as an on-site childcare centre.

The elevated appeal of the property aligns to that of Adelaide itself — a city on the ascent with heightened liveability credentials and a priority market that boasts a 19.1 per cent rise in prices in the 12 months to September.

Such rising popularity pushes a fast deadline in regards to securing a piece of one of Market Square, with more than 80 per cent of the 212 apartments – set to occupy levels 16-37 – already sold.

A 251-room hotel will operate across lower levels of the development while an 11,000sqm retail centre and a further 15,000sqm of office space is also allocated.

The Market Square project redevelops a central area that is bordered by Gouger and Grote Streets, the Samuel Way courts complex and Hilton Hotel on one side the historic market – the latter established in 1869 and which still operates and is not part of the new development.

Headed by developers ICD — think Aspire Melbourne and City Tattersalls Sydney, among others — construction will commence in 2022 and is scheduled to complete in three and a half years.

marketsquareadelaide.com.au



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The new Australian housing model investors can’t get enough of

Savvy high net worth players from Australia and Asia are getting on board as the residential landscape shifts

By Bronwyn Allen
Fri, May 3, 2024 3 min

Build-to-rent (BTR) residential property has emerged as one of the key sectors of interest among institutional and private high-net-worth investors across the Asia-Pacific region, according to a new report from CBRE. In a survey of 500 investors, BTR recorded the strongest uptick in interest, particularly among investors targeting value-added strategies to achieve double-digit returns.

CBRE said the residential investment sector is set to attract more capital this year, with investors in Japan, Australia and mainland China the primary markets of focus for BTR development. BTR is different from regular apartment developments because the developer or investorowner retains the entire building for long-term rental income. Knight Frank forecasts that by 2030, about 55,000 dedicated BTR apartments will have been completed in Australia.

Knight Frank says BTR is a proven model in overseas markets and Australia is now following suit.

Investors are gravitating toward the residential sector because of the perception that it offers the ability to adjust rental income streams more quickly than other sectors in response to high inflation,” Knight Frank explained in a BTR report published in September 2023.

The report shows Melbourne has the most BTR apartments under construction, followed by Sydney. Most of them are one and two-bedroom apartments. The BTR sector is also growing in Canberra and Perth where land costs less and apartment rental yields are among the highest in the country at 5.1 percent and 6.1 percent, respectively, according to the latest CoreLogic data.

In BTR developments, there is typically a strong lifestyle emphasis to encourage renters to stay as long as possible. Developments often have proactive maintenance programs, concierges, add-on cleaning services for tenants, and amenities such as a gym, pool, yoga room, cinema, communal working spaces and outdoor barbecue and dining areas.

Some blocks allow tenants to switch apartments as their space needs change, many are pet-friendly and some even run social events for residents. However, such amenities and services can result in BTR properties being expensive to rent. Some developers and investors have been given subsidies to reserve a portion of BTR apartments as ‘affordable homes’ for local essential services workers.

Ray White chief economist Nerida Conisbee says Australian BTR is a long way behind the United States, where five percent of the country’s rental supply is owned by large companies. She says BTR is Australia’s “best betto raise rental supply amid today’s chronic shortage that has seen vacancy rates drop below 1% nationwide and rents skyrocket 40% over the past four years.

Nerida Conisbee says the BTR market is Australia’s ‘best bet’ for addressing the housing crisis.

Ms Conisbee says 84 percent of Australian rental homes are owned by private landlords, typically mum and dad investors, and nine percent are owned by governments. With Australia currently in the midst of a rental crisis, the question of who provides rental properties needs to be considered,” Ms Conisbee said. We have relied heavily on private landlords for almost all our rental properties but we may not be able to so readily in the future.” She points out that large companies can access and manage debt more easily than private landlords when interest rates are high.

The CBRE report shows that Asia-Pacific investors are also interested in other types of residential properties. These include student accommodation, particularly in high migration markets like Australia, and retirement communities in markets with ageing populations, such as Japan and Korea. Most Asia Pacific investors said they intended to increase or keep their real estate allocations the same this year, with more than 50 percent of Australian respondents intending to invest more.

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11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

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