Coca-Cola Trials Turning Hard-to-Recycle Plastic Into Bottles
Coke’s biggest European bottler is backing a new technology that makes food-grade plastic out of landfill-bound waste
Coke’s biggest European bottler is backing a new technology that makes food-grade plastic out of landfill-bound waste
Coca-Cola is trialing technology in Europethat turns hard-to-recycle plastic into new bottles, as part of its effort to meet its sustainability goals.
The company’s biggest European bottler, Coca-Cola Europacific Partners, is funding a startup in the Netherlands that will produce food-grade recycled plastic from plastics that usually get sent to landfill or are incinerated—such as films, trays, clothing and colored packaging. It will create an additional source of recycled material. Current supplies of recycled plastic are costly and limited, which is keeping companies hooked on abundant and cheaper oil as a key ingredient in the production of packaging.
“This new technology is critical to improve access to recycled material for bottles,” said Wouter Vermeulen, Coca-Cola’s senior director of sustainability and public policy in Europe. “The Coca-Cola system is committed to reducing our dependency on oil for producing virgin packaging materials and promoting recycling.”
Coca-Cola is aiming to boost the proportion of recycled materials that make up its packaging to 50% by 2030. The soft-drinks group has achieved around 25% so far.
The company needs its bottlers to use more recycled materials to meet its own sustainability goals. “We simply do not have the necessary levels [of recycled plastic],” said Joe Franses, vice president of sustainability at Coca-Cola Europacific Partners.
The new process from startup CuRe Technology cleanses and partially breaks down plastics for reassembly into recycled material. Its so-called partial depolymerization method removes color from polyester, turning it into clear polyethylene terephthalate—or PET—pellets.A study commission by CuRe said its process results in roughly 65% lower greenhouse-gas emissions than oil-based new plastic production. Coca-Cola Europacific Partners invested in CuRe in 2020 and again this year.
CuRe has been sending samples to Coca-Cola in Atlanta for testing and, if it continues to meet quality standards, it is possible the recycled plastic could make its way to other markets.
“We are currently focused on scaling CuRe’s technology in the right way for use in Europe as a first priority, before looking at how this could benefit other markets,” Coca-Cola’s Mr. Vermeulen said.
By 2025, a plant is expected to produce around 25,000 metric tons of recycled plastic a year. Coca-Cola Europacific Partners will get a significant amount of that output but it will represent a fraction of its feedstock, currently around 200,000 metric tons of polyester a year in Europe. If the factory meets expectations, the bottler will build a larger plant before the end of the decade.
Packaging represents around 40% of Coca-Cola Europacific Partners’ carbon footprint, largely because of its use of oil-based virgin plastic. It aims to stop using oil to produce plastic bottles by 2030. Last year, almost half of its bottles were made from recycled plastic and bioplastics.
By the turn of the next decade, Mr. Franses at Coca-Cola Europacific Partners envisions technology such as CuRe’s supplying around 25% of the bottling company’s needs while traditional recycling methods will satisfy about 70%. He hopes recycled plastic supplied by CuRe’s method to be on par or not significantly more expensive than current recycled plastic, which can be 50% more costly than plastic made from oil.
“I’m not going to stand here in 2023 and say we’ve got a full road map that is going to take us there,” Mr. Franses said. “What I am really confident on is that the business has made the right investments.”
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As AI productivity trackers reshape workplace evaluations, employees are learning how to manage calendars, activity levels and AI usage to ensure their contributions are recognized.
What’s more important than being a good employee right now? Looking like a good employee in the eyes of AI productivity trackers that more managers are using to evaluate their teams.
Employee-monitoring systems are especially popular at tech companies and are also used by other white-collar firms that want to probe how people spend company time. The scary thing: You might not even know you’re being watched because many states don’t require disclosure.
Metrics can include performance data that is undoubtedly relevant, such as sales results. But it also can employ dubious proxies like keyboard strokes and how often your computer screen goes into sleep mode.
We generally accepted, or at least understood, heightened surveillance during the work-from-home era. Back then it seemed reasonable for bosses to keep tabs on employees they couldn’t see.
Yet the oversight has only escalated, and tensions are rising, too.
A group of former Meta Platforms employees alleges in a lawsuit that the company used a “constellation of internal artificial-intelligence systems” when it began laying off about 10% of its workforce in May. Meta says humans make termination calls.
However that case shakes out, a couple of things are clear. Companies eager to gauge which employees are locked in now have sophisticated AI monitoring systems at their disposal. And they believe they have leverage in a tepid labor market.
So while we may chafe at having our worth reduced to numbers on the boss’s productivity dashboard, we have to play the game as it’s being played. Here are some tips, based on conversations with people who make employee monitoring systems—and others who game the systems.
Calendar integration is one way that productivity trackers have gotten more advanced and, ostensibly, fairer.
Let’s say you make an old-fashioned phone call or attend an in-person meeting. Your Outlook or Slack status may switch to “away,” making you appear as inactive as if you were taking an extended coffee break.
Employee monitors like one made by a company called Insightful cross-check your online status with your calendar to see whether there is a valid reason for your apparent inactivity. If that call or meeting is on your schedule, then the system will recognize that you are busy offline. If nothing is on the books, it could look like you’re slacking off.
Let’s not go any further without addressing the underlying question: How much downtime is permissible during the workday? After all, people have been scared to let managers see anything non-work-related on their screens since personal computers first arrived in offices.
No one knows this better than Roger Wagner, who is widely credited with creating the first “boss button” in the early 1980s. He designed a keyboard shortcut to instantly display a spreadsheet if the boss walked by your cubicle while you were playing a computer game. Boss buttons have been features of countless diversions since. (I confess to using one built into a March Madness streaming app.)
Wagner, the founder of computer-education company 1010 Technologies, says his original design was a joke—more of a commentary on overbearing managers than a cover for lazy employees. Good bosses understand workers need mental breaks throughout the day, he says.
This matches what I heard from Insightful Chief Executive Ivan Petrovic. He says customers that use his company’s workforce-management platform don’t expect employees to stay on task 100% of the time.
“On average companies are aiming for 60% to 80% of your time being utilized for work during the day,” he says.
Go ahead and exhale. It’s probably OK to watch an occasional YouTube video at your desk.
And if you’re going to artificially inflate your activity level, be careful. Hitting 90% could look suspicious.
So don’t leave your mouse jiggler on all day. Choose the right one if you must resort to shenanigans.
There are lots of software applications that mimic the movements of a computer mouse, so you can appear to be working while away from your desk. There are also devices that plug into computer ports and do the same thing.
Corporate cybersecurity systems increasingly block these apps and devices, and productivity trackers claim to be able to detect them. But some workers swear by mouse docks, like one made by Tech8 USA, that keep cursors moving. The company originally made mouse-moving software but now focuses on physical jigglers.
“People are drawn to mechanical solutions because they’re so simple and don’t require software,” says Tech8 Marketing Director Sam Matthews. “As monitoring technology becomes more sophisticated, that distinction has become even more relevant.”
Another popular metric for employee-monitoring systems is AI usage. Companies want to know who is embracing new tools, and it can be tempting to think more is better.
“There’s a performative aspect where employees overblow their usage of AI so that they appear relevant in the organization,” says Andrea Derler, principal researcher at Visier, which helps companies track and analyze employee work habits.
In a recent Visier survey of 1,000 U.S. workers, 48% admitted to exaggerating their AI usage.
This is already an outdated strategy. Using AI for everything used to score points for experimentation. Now it can seem wasteful because many companies are watching AI token spending more carefully.
Look, productivity theater has always been part of work. Most of us aren’t trying to cheat the system, but expectations are changing so quickly that we need to be savvy about what the latest employee trackers are looking for.
Sometimes it takes a little gamesmanship to get full credit for our contributions.
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