A Guide to Collaborating With ChatGPT for Work
Unlike with other tech tools, working with generative AI is closer to collaborating with humans
5 min
Imagine what you could accomplish if you had a team of colleagues you could lean on whenever you had to tackle a task that wasn’t in your wheelhouse, or whenever you got stuck, or whenever you needed a piece of information that wasn’t at your fingertips. And imagine if those colleagues were available whenever you needed them—and replied instantly!
Well, those colleagues are now here, in the form of generative AIs that will be embedded into more of our work environment over the coming months and years. Give them prompts about what you want, and they will retrieve information, draft documents, create images or even write computer code.
As of now, AI collaborators are most readily accessible in the form of image-generation tools like MidJourney and DALL-E, text-generation tools like ChatGPT (which can produce everything from essays to data tables, and is especially powerful if you spring for access to the latest model, GPT-4), and Bing’s new chat-basedweb searching. (OpenAI’s GPT is the “large-language model” under the hood of both Bing and OpenAI’s ChatGPT.) Also, Microsoft and Google have both announced that generative AI will soon be embedded in tools like Google Docs, Microsoft Word, Teams and Google Meet, as it will be in many other products in the coming months and years. And generative AI is evolving so quickly that the capabilities of a given system may change from one week to the next.
I’ve helped organizations develop and use digital collaboration tools for more than 25 years, and have long used AI as part of my data-analysis work, but there’s something different about generative AI. Traditional search engines and word processors were tools, and a tool has to adapt to you. If you don’t like how it works, you have to choose a different tool.
But working with generative AI feels a lot more like working with another human. And you can only do your best work as a team if you adapt to one another, learning to make the most of your respective strengths, and to mitigate one another’s weaknesses.
Here’s how to get the best out of these new collegial relationships.
Imagine you’re working with a junior colleague
Start your work with AIs just the way you would start out working with somebody with less experience: Give them small assignments, get a feel for their strengths and limitations, and then gradually scale up. Start with something really low-stakes. My own explorations of GPT began with asking it to write silly poems and stories—a project with zero professional risk.
Figure out where you need help.
Once you’re ready to try your new collaborators on actual work assignments, think about where it is you could really use some support. What are the tasks you currently delegate to or rely on a colleague to deliver? What are the tasks you wish you had colleagues to help with?
For example, I would love to have an assistant who could reformat invoices to meet the requirements of our records-keeping system. Alas, I don’t have one. But I realized I could feed a table of data to GPT (along with one sample invoice), and get the info back as a series of identically structured invoices.
Get specific
Like a junior colleague, your AI collaborators benefit from getting really specific assignments and instructions: A prompt like “Help me think about my Acme presentation” would be too vague for a freshly hired human—and it is too vague for an AI, too. You’ll get better results with a prompt like, “Please outline the 5 key points for my Acme presentation, by combining this outline from my recent SmithCo presentation with the key insights in this page from Acme’s latest corporate report.” (Since there’s a limit on how long your prompts can be, you may need to paste this in over a couple of prompts, but you can tell an AI to “stand by” while you feed it information and then provide its answer when you finish your final input with a note like “Provide a draft now.”)
Provide feedback
As you start working together, give your AI colleagues feedback on how they are doing, just as you would a human. If you don’t get the results you want from your initial prompt, follow up with a comment like, “That was good, but make it shorter,” or “that is the right length, but incorporate a point about climate change, and write in a voice like the following example.”
Experiment with adding follow-up instructions until you get the results you want—but be aware that the next time you start a new chat session, ChatGPT will be learning your preferences from scratch. (Which is why it’s often more useful to resume a previous chat session by finding it in the session history ChatGPT displays in a sidebar.)
Treat AI like a nonjudgmental colleague
Sometimes I have a grab bag of ideas I can’t quite mash into a coherent article, or a charming turn of phrase I can’t bear to give up—or figure out how to use. So now I treat ChatGPT as a kind of creative sounding board: I’ll take a half-baked set of ideas and notes, and an unsuccessful or partial draft of an article or proposal, and say, “Rewrite this draft, incorporating the following ideas.” (You can also paste draft text into ChatGPT and ask it to correct or improve your writing.)
Seeing a draft instantly lets me think about what does or doesn’t work, and allows me to fine-tune and iterate multiple drafts over the course of minutes instead of days. It is like having a nonjudgmental colleague accelerate my writing process.
Get a reality check
You can also ask an AI colleague to let you know if you should give up on something. I recently spent the better part of an evening searching the web for some data that I just couldn’t find anywhere. Finally, it occurred to me to ask my Bing AI if it could find what I was looking for. After I asked for the data a few different ways, it told me that the data just didn’t exist. That saved me a lot of wasted time.
Be skeptical
I recently asked ChatGPT to create a spreadsheet for me with three columns of financial data. Within seconds, it spat out a perfectly formatted set of columns ready for me to copy into a spreadsheet for analysis. Just as I was about to hit copy-paste, though, it occurred to me to cross-check the financial figures. Sure enough, the numbers were completely invented: Because (unlike Bing Chat) ChatGPT wasn’t hooked up to a live internet feed, it didn’t actually have access to the data I wanted, so it just injected some random numbers instead.
Know when you need a human
To recognize the stages of work where your AI colleagues can be helpful, you also need to know when it is time for you to take over, or pass the baton to a human colleague. For all that AI helps me get my stories off the ground, it still can’t get me through the last mile like a human editor or my own eyes. I gave GPT-4 a half-dozen chances to edit my 1,727-word first draft of this article down to something like my 1,100-word assignment, but it just couldn’t get the feel for which elements were essential—or for what we could live without.
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Competitive pressure and creativity have made Chinese-designed and -built electric cars formidable competitors
4 min
China rocked the auto world twice this year. First, its electric vehicles stunned Western rivals at the Shanghai auto show with their quality, features and price. Then came reports that in the first quarter of 2023 it dethroned Japan as the world’s largest auto exporter.
How is China in contention to lead the world’s most lucrative and prestigious consumer goods market, one long dominated by American, European, Japanese and South Korean nameplates? The answer is a unique combination of industrial policy, protectionism and homegrown competitive dynamism. Western policy makers and business leaders are better prepared for the first two than the third.
Start with industrial policy—the use of government resources to help favoured sectors. China has practiced industrial policy for decades. While it’s finding increased favour even in the U.S., the concept remains controversial. Governments have a poor record of identifying winning technologies and often end up subsidising inferior and wasteful capacity, including in China.
But in the case of EVs, Chinese industrial policy had a couple of things going for it. First, governments around the world saw climate change as an enduring threat that would require decade-long interventions to transition away from fossil fuels. China bet correctly that in transportation, the transition would favour electric vehicles.
In 2009, China started handing out generous subsidies to buyers of EVs. Public procurement of taxis and buses was targeted to electric vehicles, rechargers were subsidised, and provincial governments stumped up capital for lithium mining and refining for EV batteries. In 2020 NIO, at the time an aspiring challenger to Tesla, avoided bankruptcy thanks to a government-led bailout.
While industrial policy guaranteed a demand for EVs, protectionism ensured those EVs would be made in China, by Chinese companies. To qualify for subsidies, cars had to be domestically made, although foreign brands did qualify. They also had to have batteries made by Chinese companies, giving Chinese national champions like Contemporary Amperex Technology and BYD an advantage over then-market leaders from Japan and South Korea.
To sell in China, foreign automakers had to abide by conditions intended to upgrade the local industry’s skills. State-owned Guangzhou Automobile Group developed the manufacturing know-how necessary to become a player in EVs thanks to joint ventures with Toyota and Honda, said Gregor Sebastian, an analyst at Germany’s Mercator Institute for China Studies.
Despite all that government support, sales of EVs remained weak until 2019, when China let Tesla open a wholly owned factory in Shanghai. “It took this catalyst…to boost interest and increase the level of competitiveness of the local Chinese makers,” said Tu Le, managing director of Sino Auto Insights, a research service specialising in the Chinese auto industry.
Back in 2011 Pony Ma, the founder of Tencent, explained what set Chinese capitalism apart from its American counterpart. “In America, when you bring an idea to market you usually have several months before competition pops up, allowing you to capture significant market share,” he said, according to Fast Company, a technology magazine. “In China, you can have hundreds of competitors within the first hours of going live. Ideas are not important in China—execution is.”
Thanks to that competition and focus on execution, the EV industry went from a niche industrial-policy project to a sprawling ecosystem of predominantly private companies. Much of this happened below the Western radar while China was cut off from the world because of Covid-19 restrictions.
When Western auto executives flew in for April’s Shanghai auto show, “they saw a sea of green plates, a sea of Chinese brands,” said Le, referring to the green license plates assigned to clean-energy vehicles in China. “They hear the sounds of the door closing, sit inside and look at the quality of the materials, the fabric or the plastic on the console, that’s the other holy s— moment—they’ve caught up to us.”
Manufacturers of gasoline cars are product-oriented, whereas EV manufacturers, like tech companies, are user-oriented, Le said. Chinese EVs feature at least two, often three, display screens, one suitable for watching movies from the back seat, multiple lidars (laser-based sensors) for driver assistance, and even a microphone for karaoke (quickly copied by Tesla). Meanwhile, Chinese suppliers such as CATL have gone from laggard to leader.
Chinese dominance of EVs isn’t preordained. The low barriers to entry exploited by Chinese brands also open the door to future non-Chinese competitors. Nor does China’s success in EVs necessarily translate to other sectors where industrial policy matters less and creativity, privacy and deeply woven technological capability—such as software, cloud computing and semiconductors—matter more.
Still, the threat to Western auto market share posed by Chinese EVs is one for which Western policy makers have no obvious answer. “You can shut off your own market and to a certain extent that will shield production for your domestic needs,” said Sebastian. “The question really is, what are you going to do for the global south, countries that are still very happily trading with China?”
Western companies themselves are likely to respond by deepening their presence in China—not to sell cars, but for proximity to the most sophisticated customers and suppliers. Jörg Wuttke, the past president of the European Union Chamber of Commerce in China, calls China a “fitness centre.” Even as conditions there become steadily more difficult, Western multinationals “have to be there. It keeps you fit.”
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
