How Western Sydney shaped CBRE development specialist Alex Mirzaian How Western Sydney Shaped CBRE’s Alex Mirzaian
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How Western Sydney shaped CBRE development specialist Alex Mirzaian

Mirzaian is a senior director within CBRE’s Development NSW business, operating across the company’s Western Sydney and North Sydney offices

By Ruba Jaajaa
Wed, Sep 2, 2026 8:21pmGrey Clock 4 min

As population growth, infrastructure spending and rezoning reshape Sydney’s west, CBRE senior director Alex Mirzaian has built a career around navigating the increasingly complex market for development sites.

For decades, Sydney’s prestige property conversation was dominated by the harbour and the city’s eastern suburbs. Yet some of its most consequential development activity has been taking place in a different part of the metropolitan area.

Population growth, major transport projects, new employment centres and extensive rezoning have steadily changed the scale of opportunity across Western Sydney. They have also made development transactions more complicated.

It is in this environment that Alex Mirzaian has built his career.

Mirzaian is a senior director within CBRE’s Development NSW business, operating across the company’s Western Sydney and North Sydney offices. He joined CBRE in February 2013 and has accumulated more than 15 years of property experience, with a particular focus on the sale and acquisition of development sites.

His professional trajectory reflects Western Sydney’s transformation from a market sometimes treated as peripheral to one that now plays a central role in the city’s growth.

Building expertise in a changing market

Selling a development site is markedly different from selling an established home.

Its value is influenced not only by location and land area but by planning controls, permissible density, infrastructure, construction economics, funding conditions and the intended end market. Two neighbouring parcels can have dramatically different development potential.

A successful campaign therefore depends on establishing what the land could become and identifying the buyers capable of delivering that outcome.

Mirzaian developed his practice in Western Sydney as investment and development attention moved towards the region’s growth corridors. Working in the market over an extended period gave him exposure to different planning environments, buyer groups and property cycles.

That experience is increasingly valuable as Western Sydney’s development landscape becomes more sophisticated. Landowners may be dealing with changes to zoning or density, while developers must test potential projects against rising construction costs, financing constraints and changing buyer demand.

A property’s theoretical development yield may look compelling on paper. Whether that yield can be delivered economically is another question.

More than finding a buyer

Development-site sales are often described in terms of the final price, but the structure of a transaction can be just as important.

Settlement periods, planning conditions, due-diligence requirements, deposits and access arrangements can materially influence the attractiveness and certainty of a deal. A higher offer with extensive conditions may not ultimately provide a vendor with a better outcome than a cleaner proposal from a well-capitalised buyer.

Mirzaian’s work centres on managing those competing considerations through a structured sales process.

That begins with understanding the site and the vendor’s priorities. It then extends to identifying likely purchaser groups, presenting the development opportunity coherently and managing negotiations between parties that may have very different commercial requirements.

According to the profile supplied to Kanebridge, Mirzaian’s clients have included private landowners, developers, offshore investors, government bodies, religious and community organisations, and receivers handling more complex or distressed assets.

Each category presents a different brief.

A family disposing of a long-held property may be primarily concerned with price, certainty and timing. A government agency may require a highly transparent process. A receiver will often be working within strict legal and financial parameters, while an experienced developer may place greater emphasis on planning potential and settlement flexibility.

The agent’s role is consequently closer to that of a transaction adviser than a conventional salesperson.

Working across Sydney’s property markets

Mirzaian’s position across CBRE’s Western Sydney and North Sydney operations also reflects the way development capital now moves throughout the metropolitan area.

Developers and investors rarely confine themselves to one geographical market. They compare opportunities according to planning risk, projected demand, construction feasibility and the availability of finance.

Relationships established through one transaction can therefore lead to opportunities in a very different part of the city.

Western Sydney remains an important part of Mirzaian’s professional identity, but his current remit extends beyond it. That broader coverage allows him to connect owners and purchasers operating across established and emerging Sydney markets.

It also provides a view of how buyer priorities change between locations. A project in a mature North Shore suburb may depend on scarcity and an affluent local downsizer market. A larger Western Sydney site might instead derive value from future population growth, transport investment or the potential to create housing at scale.

The fundamentals of the transaction remain consistent, but the development and marketing strategy must respond to the location.

A market that rewards clear advice

Sydney’s development sector is operating in a more demanding environment than it was during periods of cheap capital and rapid price growth.

Developers are scrutinising construction costs, presales, finance and delivery risk more closely. Vendors must distinguish between ambitious expressions of interest and offers with a credible prospect of reaching settlement.

In that setting, disciplined transaction management becomes particularly important.

A competitive campaign still needs to generate interest, but it must also give prospective purchasers enough information and confidence to progress. Clear timelines, appropriately managed due diligence and realistic communication can help preserve competition without compromising certainty.

Mirzaian’s career offers a useful perspective on the evolution of development sales. His rise has occurred alongside that of Western Sydney itself: a market shaped by growth, infrastructure and increasingly complex development decisions.

The value of an adviser in this environment is not measured solely by the ability to attract the highest headline offer. It lies in understanding the site, recognising the motivations of each stakeholder and creating a process capable of turning interest into a completed transaction.

Fact box

  • Name: Alex Mirzaian
  • Position: Senior Director, Development NSW
  • Company: CBRE
  • Office coverage: Western Sydney and North Sydney
  • Joined CBRE: February 2013
  • Property experience: More than 15 years, according to the supplied profile
  • Specialisation: Development-site sales, buyer engagement, negotiation and transaction structuring
  • Client sectors: Private landowners, developers, offshore investors, government agencies, community and religious organisations, and receivers
  • Geographical focus: Greater Sydney, with an established background in Western Sydney


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Mirzaian is a senior director within CBRE’s Development NSW business, operating across the company’s Western Sydney and North Sydney offices

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WINTER HAVENS IN A SEASON OF STILLNESS

From reworked homes to remote retreats, designers are prioritising warmth and a deeper connection to landscape.

By Jeni O'Dowd
Wed, Sep 2, 2026 6 min

Winter has a way of rewriting our relationship with home. As days shorten and the air sharpens, the meaning of comfort shifts from openness and display towards shelter, stillness and sensory warmth. Today’s most compelling residences are increasingly shaped around this seasonal instinct, designed not simply as places to live, but as places to withdraw, recalibrate and reconnect with nature and family.

Nowhere is that more evident than at the Hardy residence, a minimalist home set on a private lake in rural Ontario. Low, linear and deeply embedded in its landscape, the house does not resist winter but draws it in, making it part of daily life.

For MafcoHouse Company founder Dan Molenaar, the brief was not about creating a showpiece, but a refuge.

“Material warmth was fundamental,” he says. “We used locally milled tongue and groove Douglas fir extensively…paired with light oak flooring. These natural materials bring inherent warmth through their honey tones and organic texture.”

The design is intentionally grounded. A single-storey form stretches across the site, hugging the plateau rather than rising above it. Floor-to-ceiling glazing opens the home to the lake and surrounding forest, while deep overhangs carefully control light and temperature across the seasons.

“The floor-to-ceiling glazing might seem counterintuitive for warmth, but it actually intensifies the feeling of being safely inside while connected to the wild beauty outside,” Dan says.

“You’re watching the snow fall, the lake freeze, the wildlife move through, all from a warm, secure vantage point.”

Primal gathering

This balance between exposure and protection is what defines the house. Passive solar principles allow low winter sun to penetrate deep into the interiors, while a high-efficiency wood stove becomes both a practical heat source and an emotional anchor.

“There’s something primal about gathering around a fire when it’s harsh outside that makes minimalism feel like refuge rather than austerity,” Dan says.

The layout reinforces this rhythm. Separate sleeping and living wings are connected by an interior corridor, creating deliberate transitions between solitude and togetherness.

“You’re moving from private to communal, from rest to activity,” Dan explains. “It’s a small ritual, but it adds meaning to daily rhythms.”

What emerges is a home that feels less like an object and more like a lens. A place that allows its occupants to experience winter fully, rather than retreat from it.

From this lakeside setting, a broader pattern emerges. Across very different landscapes and architectural approaches, designers are moving away from excess and towards something more considered, where atmosphere, materiality and connection take precedence over scale.

Radical restraint

At Serentha Cabin in Mexico’s Valle de Guadalupe, that idea is expressed through radical restraint.

In Valle de Guadalupe, Mexico, Serentha Cabin strips architecture back to its essentials, framing the landscape through clarity and restrain.

Set within an olive grove, the house is composed of two simple volumes that frame a central courtyard, allowing the landscape to shape both form and experience.

“Serentha Cabin was conceived less as an object in the landscape and more as a condition of shelter within it,” says architect Tomas Ortiz. “The sense of protection comes from clarity and restraint rather than enclosure for its own sake.”

The building turns inward, filtering views and focusing attention on carefully framed moments of sky, light and vegetation. It is an architecture of reduction, designed to slow its occupants down.

“By reducing visual noise and scale, the architecture encourages a slower rhythm of occupation,” Tomas says.

Material choices follow the same logic. Corrugated metal and concrete form the primary structure, while a wood-veneer ceiling introduces warmth, chosen for their ability to age, perform and engage the senses.

“Emotional comfort is not achieved through excess, but through balance,” he says. “The simplicity of the palette allows occupants to become more aware of subtle changes in temperature, sound, and light.”

In Victoria’s High Country, that relationship with winter becomes more intimate, more lived-in. At Alpine Glow in Bright, the brief was never to shut the season out, but to draw it closer. The project was delivered in collaboration with JH Building and Design, Imogen Pullar Architecture and Britt White Studio, bringing together construction expertise, material direction and interior curation.

In Bright, Victoria, Alpine Glow uses texture, tone and light to create a home that feels warm in every sense.

“Because we live and work in a winter climate, that way of thinking is second nature to us,” says Britt Howard, Creative Director of Britt White Studio.

“If you embrace nature, you embrace winter too. It becomes part of the experience of the home rather than something you are defending yourself from.”

Shifting light

That philosophy plays out in the way the house opens itself to the landscape, with key living spaces oriented towards long views and shifting light. Windows are not just apertures, but instruments, framing the alpine environment as it changes across the day and the season.

“There’s something primal about gathering around a fire when it’s harsh outside.”

For Britt, the idea of comfort extends well beyond temperature. “Warmth in a home is never only about heating,” she says. “It’s about what the home feels like in a more sensory way.”

At Alpine Glow, that translates into a layered interior, where spotted gum linings, rich textiles and deep, autumnal tones create what she describes as “a sense of visual warmth…something you feel not only physically, but emotionally as well.”

“Luxury…comes from the quality of what is there, rather than how much is there,” Britt says. “We were very conscious about what not to add.”

Open environment

Carefully framed openings draw the landscape in at Victoria’s Porcupine Ridge.

That same instinct toward reduction, albeit expressed differently, shapes Porcupine Farmstead in rural Victoria.

“Rather than announcing itself to the landscape, the building is deliberately grounded and recessive,” says director Kelly Holland. of K. Holland Architectural Interiors. “In winter… it allows the house to feel protective and inward-looking without becoming disconnected.

“Openings are framed rather than expansive for the sake of it, so views feel curated and intentional,” she says. “Something you arrive at, rather than something constantly on display.”

Inside, the architecture slows everything down. “The planning is simple and legible…allowing the experience of the house to feel calm and unforced,” she explains.

Materiality follows suit. “Nothing is polished; instead, there’s a deliberate rawness that allows the house to sit comfortably within its rural context.”

In Canada’s suburbs, the transformation of #7StartGeneral_House offers another interpretation of this shift, one grounded in adaptation rather than retreat. What was once a dark, compartmentalised post-war home has been reworked into a light-filled, open environment that feels both contemporary and connected to its context.

Rather than expanding the footprint, the design focuses on clarity, flow and the careful use of light.

In suburban Canada, #7Star General House reframes a post-war home around light, clarity and a connection to the seasons.

“The residents chose to invest in refined, purposeful spaces carefully tailored to their daily lives,” says Principal Jay S. Lim.

A mature maple tree becomes the home’s focal point, framed by large windows that track its seasonal changes. In winter, the bare branches allow sunlight to penetrate deep into the house, contributing to warmth and reinforcing a connection to the landscape.

“Framing the mature maple tree was a deliberate architectural move,” Jay explains. “Throughout the year, the tree actively shapes how the home performs and feels.”

At Cricket Hollow, in Niagara’s Port Dalhousie, the focus turns inward again. Despite its generous size, the original home lacked cohesion, its spaces disconnected and underused.

Cricket Hollow, Port Dalhousie, Canada, where layered textures create warmth and intimacy.

“The original layout felt quite compartmentalised, so we focused on opening sightlines and creating a more fluid relationship between spaces,” designer Isabel Clune, of Isabel Clune Design, says.

The home now feels more intimate, despite its size. Circulation flows through lived-in areas, encouraging interaction, particularly during the colder months when families spend more time indoors.

“That shift makes the house feel more connected, less formal, more grounded in how people actually live,” Isabel says.

This article appeared in the Winter 26 issue of Kanebridge Quarterly, which you can buy here.

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