Where single women are buying property in Australia — and why their purchase power matters
Kanebridge News
Share Button

Where single women are buying property in Australia — and why their purchase power matters

Property buying patterns among single people are approaching gender parity, new data shows

By Bronwyn Allen
Fri, Apr 5, 2024 11:00amGrey Clock 2 min

More single Australian women are buying their own homes, with a report published by Ray White revealing 71,900 sales to this cohort in 2022, up from 64,680 sales in 2014. As a proportion of all single buyers, men have historically outnumbered women but the gap is closing with purchasing rates now closer to parity at about 12 percent of sales each.

Ray White chief economist Nerida Conisbee said rising home values meant the proportion of all single buyers was falling, from 26.2 percent of purchases in 2014 to 24.5 percent in 2022.

An interesting dynamic, however, is also occurring by gender,” Ms Conisbee said. A drop in single male purchasers is driving the decline whereas the number of single female buyers as a proportion of total buyers remains steady. By volume, the number of purchases by single women has risen by over 11 percent since 2014.

Ms Conisbee said increased education about the importance of home ownership in building wealth and government schemes such as the First Home Guarantee and State Government stamp duty waivers and concessions have driven more women to buy. McGrath CEO John McGrath said the trend in career women buying property on their own began about two decades ago.

When I started in real estate 40 years ago, it was very rare to conduct an auction and have a 28-year-old female on her own buy the property,” Mr McGrath said. “Nowadays when you put a well-located, beautifully designed apartment block on the market, the first 10 apartments will be sold to single career women.

Ms Conisbee said most single women preferred to buy affordable apartments in central city locations.

Overwhelmingly, the largest number of purchases are of units in areas where very large numbers of units are available. Topping the list nationally is Melbourne CBD where there has been 7,750 purchases of apartments by single females since 2014. The Gold Coast,however, has also made several appearances on the list with Surfers Paradise coming in second (3,386 purchases).”—

The data shows Victoria has the highest proportion of single female purchasers and NSW the lowest. Ms Conisbee said very high levels of development in Melbourne had given single women more opportunities to buy. Incidentally, greater supply in Melbourne is a key reason why median home values have not increased as much as other cities over the past year. CoreLogic data shows Melbourne home values have risen just 3.2 percent over the past 12 months compared to 9.6 percent in Sydney and 15.9 percent in Brisbane.

Single women seeking to buy a house also targeted more affordable city fringe and regional areas. The statistics was calculated using Valuer General data on more than five million sales from 2014 to 2022 and cross referencing first names using an artificial intelligence application called Genderize to deliver the largest research sample available documenting single female purchasing patterns.

Top 10 suburbs for single female purchases (apartments) 2014-2022

1. Melbourne CBD, Victoria
2. Surfers Paradise, Queensland
3. Southbank, Victoria
4. South Yarra, Victoria
5. Southport, Queensland
6. Docklands, Victoria
7. St Kilda, Victoria
8. South Brisbane, Queensland
9. Labrador, Queensland
10. Richmond, Victoria

Top 10 suburbs for single female purchases (houses) 2014-2022

1. Point Cook, Victoria
2. Pakenham, Victoria
3. Craigieburn, Victoria
4. Mildura, Victoria
5. Traralgon, Victoria
6. Berwick, Victoria
7. Warrnambool, Victoria
8. Shepparton, Victoria
9. Werribee, Victoria
10. Sunbury, Victoria



MOST POPULAR
11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

Related Stories
Property
‘Are There Any Parisians Left?’ The Olympics Have Residents Fleeing the City.
By KATE TALERICO 26/07/2024
Lifestyle
Alexa Is in Millions of Households—and Amazon Is Losing Billions
By DANA MATTIOLI 24/07/2024
Lifestyle
Is ‘Rizz’ the Secret to Getting Ahead at Work?
By Rachel Feintzeig 22/07/2024
‘Are There Any Parisians Left?’ The Olympics Have Residents Fleeing the City.
By KATE TALERICO
Fri, Jul 26, 2024 4 min

As Paris makes its final preparations for the Olympic games, its residents are busy with their own—packing their suitcases, confirming their reservations, and getting out of town.

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country. Hotels and holiday rentals in some of France’s most popular vacation destinations—from the French Riviera in the south to the beaches of Normandy in the north—say they are expecting massive crowds this year in advance of the Olympics. The games will run from July 26-Aug. 1.

“It’s already a major holiday season for us, and beyond that, we have the Olympics,” says Stéphane Personeni, general manager of the Lily of the Valley hotel in Saint Tropez. “People began booking early this year.”

Personeni’s hotel typically has no issues filling its rooms each summer—by May of each year, the luxury hotel typically finds itself completely booked out for the months of July and August. But this year, the 53-room hotel began filling up for summer reservations in February.

“We told our regular guests that everything—hotels, apartments, villas—are going to be hard to find this summer,” Personeni says. His neighbours around Saint Tropez say they’re similarly booked up.

As of March, the online marketplace Gens de Confiance (“Trusted People”), saw a 50% increase in reservations from Parisians seeking vacation rentals outside the capital during the Olympics.

Already, August is a popular vacation time for the French. With a minimum of five weeks of vacation mandated by law, many decide to take the entire month off, renting out villas in beachside destinations for longer periods.

But beyond the typical August travel, the Olympics are having a real impact, says Bertille Marchal, a spokesperson for Gens de Confiance.

“We’ve seen nearly three times more reservations for the dates of the Olympics than the following two weeks,” Marchal says. “The increase is definitely linked to the Olympic Games.”

Worried about the hordes of crowds and overall chaos the Olympics could bring, Parisians are fleeing the city in droves and inundating resort cities around the country.
Getty Images

According to the site, the most sought-out vacation destinations are Morbihan and Loire-Atlantique, a seaside region in the northwest; le Var, a coastal area within the southeast of France along the Côte d’Azur; and the island of Corsica in the Mediterranean.

Meanwhile, the Olympics haven’t necessarily been a boon to foreign tourism in the country. Many tourists who might have otherwise come to France are avoiding it this year in favour of other European capitals. In Paris, demand for stays at high-end hotels has collapsed, with bookings down 50% in July compared to last year, according to UMIH Prestige, which represents hotels charging at least €800 ($865) a night for rooms.

Earlier this year, high-end restaurants and concierges said the Olympics might even be an opportunity to score a hard-get-seat at the city’s fine dining.

In the Occitanie region in southwest France, the overall number of reservations this summer hasn’t changed much from last year, says Vincent Gare, president of the regional tourism committee there.

“But looking further at the numbers, we do see an increase in the clientele coming from the Paris region,” Gare told Le Figaro, noting that the increase in reservations has fallen directly on the dates of the Olympic games.

Michel Barré, a retiree living in Paris’s Le Marais neighbourhood, is one of those opting for the beach rather than the opening ceremony. In January, he booked a stay in Normandy for two weeks.

“Even though it’s a major European capital, Paris is still a small city—it’s a massive effort to host all of these events,” Barré says. “The Olympics are going to be a mess.”

More than anything, he just wants some calm after an event-filled summer in Paris, which just before the Olympics experienced the drama of a snap election called by Macron.

“It’s been a hectic summer here,” he says.

Hotels and holiday rentals in some of France’s most popular vacation destinations say they are expecting massive crowds this year in advance of the Olympics.
AFP via Getty Images

Parisians—Barré included—feel that the city, by over-catering to its tourists, is driving out many residents.

Parts of the Seine—usually one of the most popular summertime hangout spots —have been closed off for weeks as the city installs bleachers and Olympics signage. In certain neighbourhoods, residents will need to scan a QR code with police to access their own apartments. And from the Olympics to Sept. 8, Paris is nearly doubling the price of transit tickets from €2.15 to €4 per ride.

The city’s clear willingness to capitalise on its tourists has motivated some residents to do the same. In March, the number of active Airbnb listings in Paris reached an all-time high as hosts rushed to list their apartments. Listings grew 40% from the same time last year, according to the company.

With their regular clients taking off, Parisian restaurants and merchants are complaining that business is down.

“Are there any Parisians left in Paris?” Alaine Fontaine, president of the restaurant industry association, told the radio station Franceinfo on Sunday. “For the last three weeks, there haven’t been any here.”

Still, for all the talk of those leaving, there are plenty who have decided to stick around.

Jay Swanson, an American expat and YouTuber, can’t imagine leaving during the Olympics—he secured his tickets to see ping pong and volleyball last year. He’s also less concerned about the crowds and road closures than others, having just put together a series of videos explaining how to navigate Paris during the games.

“It’s been 100 years since the Games came to Paris; when else will we get a chance to host the world like this?” Swanson says. “So many Parisians are leaving and tourism is down, so not only will it be quiet but the only people left will be here for a party.”

MOST POPULAR
11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

Related Stories
Lifestyle
A Travel Plan for Couples Who Don’t Agree on How to Travel
By Dawn Gilbertson 17/07/2024
Money
New York Watch Auctions Record Uptick in Sales in the Face of Market Slowdown
By LAURIE KAHLE 24/06/2024
Property
Belle Epoque Estate Lists in France’s Fragrant Perfume Capital
By CHAVA GOURARIE 21/06/2024
0
    Your Cart
    Your cart is emptyReturn to Shop