Apple Watch Series 9 Review: Why the Watch Isn’t as Useful as It Could Be
It has a new double-tap feature and brighter screen, but latest model has same battery life the watches have had since 2015: 18 hours
4 min
If you asked me, “Should I upgrade my Apple Watch to the Series 9 this year?” I’d probably say no.
It’s a fine watch. It’s just not much better than the Series 8, which you can get cheaper, even refurbished right from Apple.
I have been testing the $399-and-up Series 9 for nearly a week. Available on Sept. 22, it includes a few upgrades, including a one-handed, double-tap gesture and a brighter screen. Apple says one version of it—the aluminum case with Sport Loop band—is carbon neutral.
Many things, though, remain unchanged from last year’s, including the health sensors and design. I’m most grumpy about the battery life. Back in 2015, Apple promised 18 hours. Today, Apple promises…18 hours. Eight years and a dozen models later, we still need to charge these watches daily.
The Apple Watch is the bestselling smartwatch in the world, but battery life is where competitors such as Garmin still have an edge. It’s what holds the Apple Watch back from true all-day/all-night/all-weekend usefulness.
Double tap and new features
The improvements to the Series 9 are internal, enabling new features that are nice-to-haves. There are no game-changers.
Double tap: The new watch senses when you pinch your thumb and index finger twice, in quick succession. The gesture triggers an action that varies depending on what you’re doing. If you’re playing a song, you can double-tap to pause or skip. For incoming texts, it starts a reply with voice dictation. For calls, it picks up the phone. For timers, it dismisses the alert.
Double tap will come in an update rolling out next month. It’s useful for one-handed operation, while you’re holding on to a subway pole or cup of coffee. It also works while you’re wearing gloves.
A similar accessibility feature called AssistiveTouch is available on Series 4 models and newer. You can even double-pinch to dismiss notifications. In my tests, AssistiveTouch wasn’t always as responsive as double-tapping on the Series 9, but if you already have an Apple Watch, it’s worth enabling.
Offline Siri: Apple’s voice assistant can now process some queries faster and more accurately, because it doesn’t need to send the request to the server over Wi-Fi or cellular. You can set timers—even multiple timers in the WatchOS 10—almost instantaneously.
Brighter screen: The display goes up to 2,000 nits, up from 1,000 nits last year. If you don’t speak nits, that translates to a screen that’s easier to see outdoors on a sunny day. Its dimmest setting is also lower, way down to one nit. The Apple Watch adjusts screen brightness automatically based on ambient light, so the brighter screen isn’t noticeable in most settings.
Precision iPhone finding: I use my Apple Watch’s Find My iPhone ping basically every day, so I thought I’d like precision finding. When you’re within about 30 feet of the iPhone, you can see its distance and direction—similar to an AirTag. It’s nice for those who might be unable to hear the audible ping triggered by older models, but that never failed me. And this trick only works with an iPhone 15 model.
Stalled battery life
In its quest to make the smartwatch a jack-of-all-trades wearable with a high-resolution, multitouch screen, Apple has sacrificed battery life. The new S9 processor is 25% more power efficient than last year’s model. But over the years, the company has added more sensors, brighter screens and other energy-sucking elements.
During the watch’s recent unveiling, Deidre Caldbeck, the director of Apple Watch product marketing, highlighted the company priority: “This powerful custom silicon is what allows us to maintain all-day 18-hour battery life while adding new features and systemwide improvements.”
Garmin wearables, meanwhile, have lower-resolution displays that can last days. Some models have solar panels embedded in their watch faces, and can last weeks. It’s something I’m painfully reminded of every time I forget my Apple Watch charger on a weekend trip. Cue the gloating by my Garmin-wearing husband, who never brings his charger.
Apple often touts the watch’s health-tracking capabilities in marketing materials. For this to work, though, it has to be on your wrist—even at night, while you sleep. That’s tough when it needs to be charged once a day.
Charging wouldn’t be as problematic if the Apple Watch didn’t need its own proprietary puck to power up. (Garmin’s new Vivomove Trend is one of the first to work with standard Qi wireless charging.)
I’m not saying Apple Watches are useless without default multi day battery life. I wear mine so often that I have a squircle-shaped tan on my wrist. But a battery-life quantum leap is needed.
That could be coming next year. The Apple Watch was announced 10 years ago next fall, and that anniversary could mean a big redesign. According to a Bloomberg report, a new band system could make room in the watch’s case for more sensors—or, I hope, a bigger battery—and a switch to a more energy-efficient microLED display could lead to power gains.
How to get longer battery life
If you want the longest battery life right now, there’s the $799 Apple Watch Ultra. It lasts a day and a half by default. But even the new, modestly upgraded model is a bulky chunkster, especially on smaller wrists. Anyone else looking for a big Apple Watch change should wait until 2024.
Meanwhile, you can temporarily double the battery life by taking away power-draining features.
• Enable low-power mode: You can quickly enable low-power mode for set periods. Press the side button to open the Control Center, then tap on the battery percentage and scroll down.
Just beware: It does disable some of the lifesaving heart-rate notifications and the power-hungry always-on display. When double tap is available, low-power mode will also disable that gesture.
• Reduce workout sensor readings: Go to Settings > Workout, then tap Fewer GPS and Heart Rate Readings to enable. When in low-power mode, the watch won’t capture GPS or heart-rate data as frequently during outdoor workouts, further extending battery life.
You can also disable some functions. I managed to squeeze 48 hours out of the Series 9 by turning off the most battery-intensive ones, but it’s a trade-off:
• Double tap: When the feature rolls out to Series 9 models next month, you can turn it off. Go to Settings > Gestures > Double Tap to disable.
• Always-on display: Go to Settings > Display & Brightness. Tap Always On to disable.
• Background app refresh: Go to Settings > General. Scroll down to Background App Refresh to disable entirely or turn off for certain apps.
• Reduce display brightness: In Settings > Display & Brightness, you can adjust the default setting.
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The marketplace has spoken and, at least for now, it’s showing preference for hybrids and plug-in hybrids (PHEVs) over battery electrics. That makes Toyota’s foot dragging on EVs (and full speed ahead on hybrids) look fairly wise, though the timeline along a bumpy road still gets us to full electrification by 2035.
Italian supercar producer Lamborghini, in business since 1963, is also proceeding, incrementally, toward battery power. In an interview, Federico Foschini , Lamborghini’s chief global marketing and sales officer, talked about the new Urus SE plug-in hybrid the company showed at its lounge in New York on Monday.
Lamborghini
The Urus SE SUV will sell for US$258,000 in the U.S. (the company’s biggest market) when it goes on sale internationally in the first quarter of 2025, Foschini says.
“We’re using the contribution from the electric motor and battery to not only lower emissions but also to boost performance,” he says. “Next year, all three of our models [the others are the Revuelto, a PHEV from launch, and the continuation of the Huracán] will be available as PHEVs.”
The Euro-spec Urus SE will have a stated 37 miles of electric-only range, thanks to a 192-horsepower electric motor and a 25.9-kilowatt-hour battery, but that distance will probably be less in stricter U.S. federal testing. In electric mode, the SE can reach 81 miles per hour. With the 4-litre 620-horsepower twin-turbo V8 engine engaged, the picture is quite different. With 789 horsepower and 701 pound-feet of torque on tap, the SE—as big as it is—can reach 62 mph in 3.4 seconds and attain 193 mph. It’s marginally faster than the Urus S, but also slightly under the cutting-edge Urus Performante model. Lamborghini says the SE reduces emissions by 80% compared to a standard Urus.
Lamborghini’s Urus plans are a little complicated. The company’s order books are full through 2025, but after that it plans to ditch the S and Performante models and produce only the SE. That’s only for a year, however, because the all-electric Urus should arrive by 2029.
Lamborghini
Thanks to the electric motor, the Urus SE offers all-wheel drive. The motor is situated inside the eight-speed automatic transmission, and it acts as a booster for the V8 but it can also drive the wheels on its own. The electric torque-vectoring system distributes power to the wheels that need it for improved cornering. The Urus SE has six driving modes, with variations that give a total of 11 performance options. There are carbon ceramic brakes front and rear.
To distinguish it, the Urus SE gets a new “floating” hood design and a new grille, headlights with matrix LED technology and a new lighting signature, and a redesigned bumper. There are more than 100 bodywork styling options, and 47 interior color combinations, with four embroidery types. The rear liftgate has also been restyled, with lights that connect the tail light clusters. The rear diffuser was redesigned to give 35% more downforce (compared to the Urus S) and keep the car on the road.
The Urus represents about 60% of U.S. Lamborghini sales, Foschini says, and in the early years 80% of buyers were new to the brand. Now it’s down to 70%because, as Foschini says, some happy Urus owners have upgraded to the Performante model. Lamborghini sold 3,000 cars last year in the U.S., where it has 44 dealers. Global sales were 10,112, the first time the marque went into five figures.
The average Urus buyer is 45 years old, though it’s 10 years younger in China and 10 years older in Japan. Only 10% are women, though that percentage is increasing.
“The customer base is widening, thanks to the broad appeal of the Urus—it’s a very usable car,” Foschini says. “The new buyers are successful in business, appreciate the technology, the performance, the unconventional design, and the fun-to-drive nature of the Urus.”
Maserati has two SUVs in its lineup, the Levante and the smaller Grecale. But Foschini says Lamborghini has no such plans. “A smaller SUV is not consistent with the positioning of our brand,” he says. “It’s not what we need in our portfolio now.”
It’s unclear exactly when Lamborghini will become an all-battery-electric brand. Foschini says that the Italian automaker is working with Volkswagen Group partner Porsche on e-fuel, synthetic and renewably made gasoline that could presumably extend the brand’s internal-combustion identity. But now, e-fuel is very expensive to make as it relies on wind power and captured carbon dioxide.
During Monterey Car Week in 2023, Lamborghini showed the Lanzador , a 2+2 electric concept car with high ground clearance that is headed for production. “This is the right electric vehicle for us,” Foschini says. “And the production version will look better than the concept.” The Lanzador, Lamborghini’s fourth model, should arrive in 2028.
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