Why Charlie Rizk believes luxury interiors should outlast the trends Inside Charlie Rizk’s Edge Design Consultants

The most convincing luxury interiors rarely need to announce their value.

Their appeal is revealed more gradually: in the weight of a door, the texture of a natural material, the proportion of the furniture or the way lighting changes the mood of a room after dark.

It is this quieter expression of luxury that has shaped the work of Charlie Rizk, founder and design director of Sydney studio Edge Design Consultants.

Established in 2006, the boutique practice works across residential and commercial interiors, offering services that range from architectural interior design and material selection to bespoke furniture, furnishing and final styling.

Its portfolio spans family homes, waterfront retreats, commercial workplaces and apartments within some of Sydney’s most prominent residential buildings. But according to the studio’s philosophy, the common thread is not a readily identifiable aesthetic.

Instead, it is an emphasis on longevity, personalisation and a close relationship between designer and client.

From the salon to the design studio

Rizk’s route into interior design was unconventional.

Before establishing Edge Design Consultants, he founded the Sydney hair salon Escapadehfb. While the two businesses operate in different creative fields, Rizk’s early career gave him experience in interpreting highly personal client briefs.

That ability to listen — and to distinguish between what a client initially requests and how they ultimately want to feel — became central to his work in interiors.

A client may arrive with a collection of reference images, favourite colours or individual pieces of furniture. The designer’s role is not simply to assemble those elements. It is to identify the underlying preference connecting them and translate it into a coherent environment.

That distinction becomes particularly important in bespoke residential design, where the success of a room is determined by more than its appearance in photographs.

The interior must accommodate routines, collections, entertaining, children, pets, privacy and storage. Materials must also be selected according to how they will perform after years of use.

A deliberately boutique model

Edge Design Consultants has remained a relatively small studio, allowing Rizk to maintain personal involvement across its projects.

For clients, that structure offers continuity. Architectural detailing, fixtures, finishes, furniture and styling can be developed as parts of the same design narrative rather than commissioned as disconnected stages.

The studio’s full-service model can begin with spatial planning and architectural interiors before progressing through mood boards, material selections, custom furniture and the final installation.

This continuity is particularly valuable on complex homes involving architects, builders, specialist trades, suppliers and landscape designers. Decisions made at the beginning of a project can affect everything that follows, from the dimensions of a custom sofa to the placement of lighting, power and joinery.

Bringing the interior designer into the process early can help prevent decorative decisions from being imposed on a largely completed building.

It also creates opportunities for furniture, art and objects to inform the architecture itself.

The case against a signature look

Many successful designers become associated with a recognisable palette or recurring visual device. Edge takes a less prescriptive position.

The studio’s work includes warm, layered family interiors as well as more restrained contemporary apartments and sharper commercial spaces. Its stated priorities are durability, considered materials and an understanding of the way each space will be occupied.

This does not mean abandoning a point of view. Rather, the designer’s sensibility is expressed through proportion, editing and consistency instead of a formula repeated from one project to another.

For affluent homeowners, this can be an important distinction. A heavily trend-driven interior may look current when completed but quickly reveal the moment in which it was designed.

An enduring home needs enough character to feel individual without becoming hostage to a short-lived fashion.

Natural stone, timber, metalwork and well-made furniture can provide that foundation, but material expense alone does not create permanence. The detailing, installation and relationship between the materials matter just as much.

Designing from the building out

Edge’s published portfolio includes residential projects in Pymble, Epping, North Rocks, Strathfield, Pyrmont and Wagstaffe, along with the furnishing and styling of a residence in Crown Sydney. A Pymble residence (below) was featured on Channel Nine’s Australia’s Best House in 2023.

The scope varies between projects.

Some commissions involve complete architectural interior design, furniture and styling. Others focus on furnishing an existing residence, where the challenge is to introduce identity without altering the underlying architecture.

A penthouse, for example, may already possess exceptional views, finishes and proportions. The designer’s task is then to create intimacy, establish visual rhythm and ensure the furniture remains appropriately scaled to the volume of the rooms.

A freestanding family home presents different considerations. Storage, circulation, durability and the relationship between indoor and outdoor areas may take precedence over creating a formal sense of arrival.

The best result is not necessarily the most dramatic. It is the one in which the architecture, finishes, furniture and objects feel as though they were always intended to coexist.

Luxury as a personal experience

After 20 years, Edge Design Consultants sits within a design market transformed by social media and unprecedented access to international references.

Clients can now identify furniture, stone, lighting and interiors from around the world before their first conversation with a designer. That access can broaden a brief, but it can also produce an overwhelming collection of competing ideas.

The designer’s role is increasingly one of curation: deciding what belongs, what should be removed and which references can be translated convincingly into an Australian home.

For Rizk, the boutique scale of Edge allows that process to remain personal.

The studio’s version of luxury is therefore not defined by a single material, brand or visual signature. It lies in the time spent understanding a client, the care with which each element is selected and the sense that the completed space belongs specifically to the people living within it.

Fact box

Designer: Charlie Rizk
Role: Founder and design director
Studio: Edge Design Consultants
Established: 2006
Location: Sydney, NSW
Services: Architectural interior design, spatial planning, mood boards, fixtures and finishes, bespoke furniture, furnishing and styling
Project types: Luxury residences, apartments, penthouses and boutique commercial interiors
Selected locations: Pymble, Epping, North Rocks, Strathfield, Pyrmont, Wagstaffe, Macquarie Park and Crown Sydney
Selected media: Australia’s Best House, Kanebridge Quarterly and Robb Report Australia
Website: edgedesignconsultants.com.au
Instagram: @edge_design_consultants

Sharjah is set to receive one of its largest new residential communities, with Azizi Developments unveiling plans for a US$8.1 billion master-planned precinct containing more than 10,000 homes.

Named Azizi Florence, the freehold development will comprise 1,130 villas, more than 6,000 townhouses and 3,500 apartments. Three-bedroom townhouses will start from US$515,000, with an indicative rate of US$231 per square foot of saleable space.

The project marks the Dubai-based developer’s first move into Sharjah, expanding a portfolio that includes the planned Burj Azizi skyscraper and the Azizi Venice community in Dubai.

A park at the heart of the community

Rather than treating landscaping as an afterthought, Azizi Florence will be organised around a 1.7 million sq ft central park.

The wider precinct is planned as a self-contained neighbourhood combining homes with retail, hospitality, education, leisure and wellness facilities.

Six residential clusters will sit within the development, each with its own park, clubhouse, community centre and landscaped gardens. The approach reflects a broader shift across large Middle Eastern developments, where greenery, recreation and everyday convenience are increasingly central to the residential proposition.

The scale of Azizi Florence suggests it is intended to function as a neighbourhood rather than a collection of housing estates. Its mix of housing types should also give the project broader appeal, accommodating apartment buyers alongside families seeking townhouses or standalone villas.

Azizi expands beyond Dubai

Azizi Developments has delivered more than 45,000 homes to buyers from over 100 countries and says it has approximately 150,000 units under construction.

Much of its growth has been concentrated in Dubai, where its portfolio extends across Palm Jumeirah, Mohammed Bin Rashid City, Dubai South, Sheikh Zayed Road and Downtown Jebel Ali.

Its most prominent current project is Burj Azizi, which is intended to become the world’s second-tallest building. Azizi Florence represents a different type of undertaking: a low-rise, family-oriented community built around public space and daily amenity.

For company founder and chairman Mirwais Azizi, the Sharjah project also carries a personal connection. The emirate was his first home in the UAE more than three decades ago, adding a symbolic dimension to the developer’s expansion.

Sharjah’s residential ambitions grow

Although Dubai and Abu Dhabi have traditionally captured much of the international attention directed at the UAE property market, Sharjah has been steadily broadening its residential offering.

Large freehold communities such as Azizi Florence have the potential to attract both local families and international purchasers looking for comparatively accessible entry points into the Emirates’ property market.

At a starting price of US$515,000, the project’s three-bedroom townhouses will sit well below the cost of equivalent family homes in many of Dubai’s more established luxury communities.

The ultimate appeal, however, will depend on execution. At this scale, the quality of the public realm, connections between residential clusters and delivery of the promised supporting infrastructure will be as important as the homes themselves.

If those elements come together, Azizi Florence could help establish a new benchmark for large-scale residential development in Sharjah—and give buyers another option beyond the UAE’s better-known property markets.

Why Charlie Rizk believes luxury interiors should outlast the trends