Cruise Lines Pursue Greener Journeys Ahead of New Climate Rules
As tourists flock to ships and strain port cities, companies are pushed to invest in cleaner tech
As tourists flock to ships and strain port cities, companies are pushed to invest in cleaner tech
AMSTERDAM—The global cruise industry is trying to go green ahead of a wave of new climate rules. Getting it done involves managing high costs, a dearth of renewable fuel and pressure from regulators and environmental groups.
Cruise operators are buying new ships that can run on alternative fuels, redesigning hulls to move more efficiently through the water and adding electricity hookups for when their ships are at port, where they otherwise might pump out toxic exhaust.
Carnival, the world’s biggest cruise company, has equipped more than half of its fleet to plug into local power grids when docked. Royal Caribbean and Norwegian Cruise Line Holdings have ships on order that the companies say will be able to run on methanol. MSC Cruises uses a digital platform to analyse weather, fuel consumption and other data to optimise its ships’ efficiency.
The companies are preparing for new rules that will require them to pay for some of their emissions and meet new targets in transitioning to cleaner fuels. They also expect that global regulations could tighten further. Cruise lines, like other parts of the shipping industry, are pushed to act quickly and thoroughly because ships that are ordered today are likely to be in operation for decades.
“We build ships now that last 40 years,” said Torstein Hagen, chairman of cruise company Viking, which has ships on order that will be equipped to use renewable hydrogen. “We’d better get it right.”
Complicating the industry’s investments is the high cost of building and fuelling eco-friendly ships after some cruise operators racked up billions of dollars in debt during the pandemic. Cleaner renewable fuels are expensive and aren’t yet available or used in large quantities. Just 34 of the world’s ocean-cruise ports—roughly 2%—have electrical hookups, according to industry figures.
The number of passengers taking oceangoing cruises is expected to jump this year to more than 31 million, according to industry group Cruise Lines International Association, up from about 20 million last year and about 6% above 2019 levels, before the pandemic largely shut down the industry.
That revival has put renewed pressure on port cities, as some seek limits on visits by cruise ships, and added to concerns from environmentalists about the industry’s contribution to global greenhouse gas emissions.
Although cruise ships are responsible for a tiny portion of overall human-caused greenhouse-gas emissions, their onboard services contribute to higher emissions on average compared with cargo ships, according to industry estimates.
Cruises are also discretionary—nobody must go on a cruise—a point that environmentalists raise in their calls for fast action from the industry.

Faig Abbasov, director for shipping at environmental group Transport & Environment, said some cruise companies are investing in technology that can sharply reduce their emissions once it is in use—such as hydrogen fuel cells or engines that can run on green methanol—but the overall industry isn’t moving quickly enough.
New environmental rules are set to take effect over the coming years.
Shipping companies whose vessels start or end voyages in Europe, including those that run large cruise ships, will have to start paying for a portion of their emissions beginning next year through the EU’s emissions-trading system. A separate EU law will compel shipping companies to progressively increase their use of lower-emission fuels beginning in 2025, and ports in the bloc that are used frequently by cruise and containerships will need to provide onshore electricity connections by 2030.
California already has state-level rules that require cruise ships to plug into shore power or otherwise sharply curb their emissions while at high-traffic ports including Los Angeles and Long Beach.
And the International Maritime Organization, a United Nations organisation, in July committed to new greenhouse-gas emission reduction targets. The IMO also has rules for energy efficiency and carbon intensity in the shipping industry.
Regulations are “the only way that you can seriously drive this kind of massive step change in what we’re doing as an industry,” said Linden Coppell, MSC Cruises’ vice president for sustainability. Incoming rules will affect the kinds of ships the company orders in the future, how it transitions to alternative fuels and efforts to improve the vessels’ efficiency, she said.
Cruise companies are moving ahead with green investments despite the debt that some of them racked up during the pandemic.
Carnival said it has fewer new ships on order than at any point in recent decades. However, the company said it hasn’t significantly reduced capital expenditures, which include investments in sustainability-related technologies. Royal Caribbean said its sustainability commitments remained steadfast during the pandemic.
Norwegian has indicated in earnings reports that compliance with environmental rules and its own climate commitments will be costly. The company announced plans for two new methanol-ready ships earlier this year.
The biggest cruise companies “have tremendous access to capital and continue to invest in sustainable technologies,” said Ivan Feinseth, director of research and analyst at Tigress Financial Partners.
Not every move to alternative technology is winning fans. LNG emits less carbon dioxide and significantly fewer air pollutants than the heavy fuel oil used in many ships. But environmental groups say any climate benefits are overshadowed by the escape of unburned methane, a potent contributor to global warming, into the atmosphere.
“LNG is the best thing out there today,” said William Burke, Carnival’s chief maritime officer and a retired vice admiral with the U.S. Navy. He said ships that are built to use LNG will also be capable of running on bio or synthetic forms of the fuel in the future.
Carnival is working with manufacturers to reduce the release of methane and will have more efficient engines in newer ships, he said.
Green methanol, which can be produced from biomass or by using renewable electricity, is gaining ground as a viable alternative fuel for the shipping industry, in part because it can be stored at room temperature.
Norwegian expects to take delivery of two methanol-ready ships in 2027 and 2028. Mark Kempa, the company’s chief financial officer, acknowledged on an earnings call earlier this year that the ships would cost more, but added, “going green is not free.”
Privately owned cruise company Viking, which has a fleet of 10 ocean vessels, says it sees renewable hydrogen as the best future fuel. The company ordered ships that can run on both hydrogen and traditional marine fuels, and its Viking Neptune vessel has hydrogen fuel cells on board to test out the technology. But supplies of the fuel are still limited.
“We can’t solve the world’s hydrogen supply problem,” Hagen said. He said the company plans to increase its use of the fuel as it becomes more available. “When that happens, then we are prepared.”
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OpenAI has shelved the planned launch of GPT-6.1 Astra after internal tests raised concerns about deception and agents acting beyond user authorization, according to The Wall Street Journal. The company says it will investigate the issues and strengthen safety measures before releasing future models.
OpenAI says it is scrapping the release of its next-generation AI model over safety concerns that researchers raised during internal testing, in one of the clearest signs so far that agent misbehavior could stymie the industry’s rapid progression.
The move follows a summer punctuated by reports of artificial-intelligence systems industrywide going rogue, and marks a rare case of a major AI developer ditching a new release because of safety concerns.
The company had planned to launch the model, known as GPT-6.1 Astra, in the coming days or weeks, aiming for an October debut. The model was more capable than the company’s previous models in completing challenging tasks from end-to-end without human assistance, as well as writing.
The company instead will focus on improving the safety of future models, which it expects to be even more capable.
Saachi Jain, OpenAI’s head of safety systems, said in an interview that GPT-6.1 Astra regressed in two areas. Compared with its predecessor, GPT-6 Astra, the model performed poorly on tests measuring alignment, or how well the model adheres to what humans would like it to do. Specifically, GPT-6.1 Astra showed higher levels of deception: It wasn’t always honest about telling users of the actions it did or didn’t take.
Another issue was what OpenAI calls “scope authorization,” meaning that GPT-6.1 Astra would push ahead on a task without asking the user for permission, and would at times reach for external tools and services even if it might be unsafe.
“For anything regarding safety and alignment, there’s a trade off,” Jain said. “You really do need to find what’s the right line between staying within scope, but also avoiding laziness in terms of how the model actually pursues tasks even when it hits friction.”
While GPT-6.1 Astra improved in areas such as “model laziness,” Jain said it didn’t quite meet OpenAI’s bar for safety and alignment, so the company decided not to launch the model publicly.
The announcement comes one day ahead of OpenAI’s annual developer conference in San Francisco. In the past, OpenAI has used the conference as an opportunity to launch new models and services that reduce costs for software developers—a segment the ChatGPT-maker competes with rival AI company Anthropic to win over.
In recent weeks, OpenAI and Anthropic have called on industry partners to slow down the development of cutting-edge AI models and invest in safety standards, noting they will temper the pace of their own internal AI progress.
OpenAI says it is working to investigate a range of agent security incidents that it has discovered in recent months, and address the safety issues underneath them. As part of the work, the company has implemented a new monitoring system to catch AI-agent misbehavior more quickly, and started requiring engineers to use stronger security guardrails for testing its AI systems.
Earlier this summer hundreds of OpenAI’s internal agents, which were tasked with completing a cybersecurity test, ended up hacking into the AI company Hugging Face. Since then, high-profile organizations such as the Australian government and United Nations discovered that OpenAI’s agents used similar, but less extensive, techniques to gain access to their websites.
Many of the publicly known agent-security incidents involved OpenAI’s internal AI models that were never slated for public release.
Last week, OpenAI said it paused training on its most capable AI models after an AI agent slipped through a gap in the company’s internet restrictions to query a public chatbot. The company said its new monitoring systems flagged the incident within 15 minutes, and training on these models remains paused.
GPT-6.1 Astra isn’t one of those models, but a different case, the company said.
“We want to make sure our model development is safe no matter whether that’s in the company, or when we ship it to users,” Jain said. “But when we ship it to users, we have an extremely high bar in terms of safety and alignment.”
While the company decided not to ship GPT-6.1 Astra, it hopes to use the same base model to do additional reinforcement learning runs, and create future generations of its GPT-6 models.
OpenAI plans to conduct several deep dives to identify the root cause of the problems identified in GPT-6.1 Astra, Jain said. The work includes ensuring that OpenAI’s reinforcement learning environments are rewarding the right type of behavior, Jain added, though she noted the company would investigate all stages of model development.
AI companies have begun to draw scrutiny from policymakers and public officials, who are paying attention to the rapid development of the technology. Later this week, a Senate subcommittee is holding a hearing with third party AI researchers titled, “Rogue AI: Securing the Homeland Against AI Agent Attacks.”
Florida Attorney General James Uthmeier, a Republican, sued OpenAI in June, claiming that the company and Chief Executive Sam Altman knowingly released an unsafe product and ignored warnings that it could harm users.
In a motion for temporary injunction filed Monday, Uthmeier sought to prevent OpenAI from developing new AI models without third-party approved safeguards, stop ChatGPT from soliciting user engagement and limit the company’s ability to advertise ChatGPT as safe.
Tech companies claim they “cannot stop barreling forward with their potentially civilization-ending endeavors unless they are forced to do so by the government,” Uthmeier said in the filing. “The Florida Attorney General is answering your cry for help.”
An OpenAI spokeswoman said that people want to know AI is being developed safely, “and that starts with what companies like ours do ourselves.”
“Governments have an important role to play in setting robust safety standards for AI, and we’re committed to working with Florida and other states on advancing pragmatic AI policies that apply to the entire AI industry—not just one company,” she said.
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The grand harbourside residence combines sweeping Sydney Heads views, resort-style entertaining and refined designer finishes with a reported $36 million price guide.